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Review summary

Created with AI, based on recent reviews

Evaluating 473 reviews, most reviewers were let down by their experience overall. Many people were dissatisfied with the user experience, finding the streaming experience tedious due to frequent, long, and repetitive ad breaks that often freeze or buffer. Customers also report significant issues with the app and website, including constant crashing, freezing, and problems with basic functionalities like fast-forwarding, rewinding, or resuming where they left off. The service itself is often described as poor, with many finding it unreliable and frustrating to use. People frequently mention that the marketing is misleading, as even paid subscriptions don't eliminate all interruptions, replacing ads with trailers for other content.

What people talk about most

User experience

People report negative experiences with user experience. Many reviewers describe the app as frustrating and... See more

Application

Users describe negative interactions with the app, frequently reporting issues such as freezing, crashing,... See more

Website

Clients share negative opinions on the website. Many reviewers describe the platform as awful, citing issues... See more

Marketing

Customers had negative experiences with marketing. Reviewers consistently express frustration with the... See more

Service

Reviewers highlight negative aspects of service, consistently expressing disappointment. Many describe the... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Don’t know about the paid version but the free version is absolutely unwatchable. It’s like being back in the days before video recorders when you had to sit through every over-long and tedious ad bre... See more

Rated 1 out of 5 stars

A tedious streaming experience. I use it for live channels but not all TVs apps have the live option. Those that do just show endless runs and reruns of the same programmes with the same adverts for o... See more

Rated 1 out of 5 stars

Dreadful organisation. I cancelled my subscription. Six weeks later, out of shear desperation because there is so little on any streaming channel I tried to resubscribe online, but the itvx app... See more


Company details


Contact info

1.1

Bad

TrustScore 1 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

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Rated 3 out of 5 stars

Great shows but....

The app has great shows but it is so slow at loading things and worst things is most times I try to either fast forward or rewind it mostly kicks me out the app ,I'm sure others have same problem

March 26, 2026
Unprompted review
Rated 1 out of 5 stars

Dreadful app and webpage

Woeful UI and automation. Help-pages aren't, and there's no inbuilt ability to override false positives when it flags as using an ad blocker. The fact it happened halfway through an episode shows it's clearly faulty but without any way to fight it you're forced to watch on a different device. Consistently freezes and stops without retaining your place in the episode. Poor UI means it's very difficult to return manually to the same point.

March 25, 2026
Unprompted review
Rated 1 out of 5 stars

Unfortunately I have to give 1 star

Unfortunately I have to give 1 star, if I could I would give it 0, a complete waste of time, it was so bad we finished up switching the thing of and deleting the itv x app. Adverts and the time programs took to start, and on occasions it would switch itself off.

March 23, 2026
Unprompted review
Rated 1 out of 5 stars

This app has to one of the worst TV…

This app has to one of the worst TV apps there is. And I've had several attempts to cancel my subscription, but there website conveniently glitches out so that I can't. I'm annoyed, and will never return to their app once I've finally managed to cancel it.

March 23, 2026
Unprompted review
Rated 1 out of 5 stars

The ITVX is awful it non stop freezing…

The ITVX is awful it non stop freezing just switching off when you ain’t touched the remote and when you rewind it just stops working goes all the way back to the home page wow it virtually impossible to actually watch a show what is going on ???

March 23, 2026
Unprompted review
Rated 1 out of 5 stars

Awful


Awful. No matter how much you complain nothing ever gets better. Why are these people still working as they clearly don’t know what they are doing or just don’t care.

March 23, 2026
Unprompted review
Rated 1 out of 5 stars

Garbage

Absolutely unwatchable. Total trash. I've tried clearing cache, uninstalling and reinstalling, changing DNS settings, and it still constantly freezes or crashes.

March 22, 2026
Unprompted review
Rated 1 out of 5 stars

One star is honestly too generous

One star is honestly generous. I try to avoid watching anything on this app as it's by far the worst you'll ever encounter. It causes so much stress with constant buffering and will freeze your TV completely.
I assume it is called ItvX because it causes explicit language, and extreme hatred.
Utter dog sh*t and should be shut down.

March 22, 2026
Unprompted review
Rated 1 out of 5 stars

So many adverts this has become…

So many adverts this has become unwatchable. They will lose my place in a series and when I have to skip I get another barrage of ads. Repetitive and without shame or regards for the viewer... I have given up trying to watch on this app. Its a shame because it would be a good app without being so greedy over the ads. Even with premium you get some ads. Its a total con...

March 22, 2026
Unprompted review
Rated 1 out of 5 stars

CONT. WATCHING/AD FREE!

I watch a lot of tv as I'm having cancer treatment so I'm not working. The most frustrating about Itvx is trying remove continue watching. The are no dots to click to remove programmes on TV app. AD FREE is not completely true as most films and us tv series have ads even if you go for premium
How can Itv absolutely ignore complaints about this service. It's disrespect for viewers.

February 11, 2026
Unprompted review
Rated 1 out of 5 stars

What’s happening again?

What’s happening again? It’s been almost bearable for a few months but we’re back to buffering again to the point where it’s impossible to watch. It’s a shame they can’t make the platform more stable as some of the programmes are great but it’s an ongoing problem seemingly so they can’t be that bothered. I’d be furious if I was an advertiser.

March 9, 2026
Unprompted review

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