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Review summary

Created with AI, based on recent reviews

Considering 71 reviews, most reviewers were let down by their experience overall. Customers frequently reported that the mobile and television streaming application constantly freezes, buffers unexpectedly, and experiences severe technical glitches during normal video playback. People mentioned that logging in, searching for desired programmes, and navigating the convoluted home screen is extremely frustrating and slow. Some reviewers were not happy with the excessive, long, and repetitive advertisements constantly interrupting their favorite television programs and films. Users also noted that promotional trailers for internal shows appear frequently, ruining the viewing flow completely without offering variety. Consumers additionally expressed deep frustration over subscription cancellation difficulties and unhelpful customer support options across various connected devices.

What people talk about most

User experience

Reviewers highlight negative aspects of user experience, frequently reporting endless buffering, frequent... See more

Application

Customers expressed deep dissatisfaction with the application, highlighting extreme frustration over constant... See more

Marketing

Consumers find marketing to be frustrating due to the excessive frequency and repetition of ads during... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Busy and convoluted home screen. Ads are incredibly repetitive. But the most annoying thing is the one single and that's always at a much higher volume than the rest, and surprise surprise it's the ad... See more

Rated 1 out of 5 stars

Do not pay for itvx premium if you are looking to watch films or series without ads, itvx loads them both with trailers for itvx content its worse with series as they load anywhere up to 5 trailers i... See more

Rated 1 out of 5 stars

Utter rubbish. Just another excuse to sell more advertising space that we all end up paying for in higher prices. Impossible to watch films available on this supposedly free channel because of the amo... See more

Rated 1 out of 5 stars

One of the poorest streaming apps I've used so far. Constant glitches on the phone app, and laptop isn't much better. Advertising has a tendency to loop back on itself instead of starting the program... See more


Company details


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1.2

Bad

TrustScore 1 out of 5

220 reviews

5-star
4-star
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1-star

No history of asking for reviews

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1.2

All reviews

(220)

71 reviews in the last 12 months

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Rated 1 out of 5 stars

Most be the worst streaming service on…

Most be the worst streaming service on TV, watch a programme lasting 50 minutes and have to endure 35 minutes of adverts. I always mute the adverts and darken the screen to avoid repetitive and boring adverts. I would image ITVX is not a good commercial platform with so many annoyed customers.

March 8, 2026
Unprompted review
Rated 1 out of 5 stars

Zero stars

Zero stars. Paying for no adds and despite this robbery we are subjected to itvx adds throughout viewing main programmes. Fastest FWD is 7 seconds. Truly a crap service. It's no wonder folk revert to illegal downloads

March 8, 2026
Unprompted review
Rated 1 out of 5 stars

"No ads" subscription increased by 20% and now includes ads!!!

So, I've been paying to not have commercials, for about three years now.
The price has just gone up to £5.99. A 20% increase, and yet, you've now started including mandatory TV ads, for programs I have ZERO interest in, and can't skip them.
Who's ridulously stupid idea was this???
I can tolerate the price increase, but I'm not tolerating the cr@p enforcment of rubbish TV shows.
Yes, this has made me very angry. If this hasn't changed by the end of March 2026, you can shove your subscription where the sun doesn't shine, and I'll just delete the app and stop watching any of your shows. There are plenty more TV shows available these days.

March 6, 2026
Unprompted review
Rated 2 out of 5 stars

I pay for premium with no adds

I pay for premium with no adds, the one for tv i use is very laggy, slow, have refresh it most of time and if im playing live tv it will only play for while then say there problem and turn off, itv need to improve the apps

March 1, 2026
Unprompted review
Rated 5 out of 5 stars

Superb customer care from Asanda

I have a query about a program that was on schedule record that suddenly disappeared before the end of the series so I sent an email to ITVX help.

What a superfast and lovely email I got from Asanda in
ITV Customer & Viewer Services. Faultless service and customer care so thank you very much - first class service

February 24, 2026
Unprompted review
Rated 1 out of 5 stars

Error code 101-001

An error code appeared preventing me from watching. An online search suggested the code meant it had been detected I was watching from outside the UK. Nobody told me Scotland was now independent! Their “customer service” is an online form to submit. It took me in a loop back to the page where I started. Sadly I can’t watch the rest of the series but with ads every 5-10 mins I’m not that bothered. I won’t repeat the itv x experience in a hurry.

February 10, 2026
Unprompted review
Rated 1 out of 5 stars

Awful App

One of the poorest streaming apps I've used so far. Constant glitches on the phone app, and laptop isn't much better. Advertising has a tendency to loop back on itself instead of starting the programme, and you can only clear caches so many times! Thinking at this stage that the ads are so dominating, they're ruining the actual function of the app. Sort it out or lose it ITV.

February 9, 2026
Unprompted review
Rated 1 out of 5 stars

It’s about time someone in a…

It’s about time someone in a responsible position in this company started reading customer feedback and took some action to correct the woeful website and app they throw out to customers.

I have been locked out of my account for months with seemingly no way to get round the layers of complete ineptitude they surround themselves with.

February 6, 2026
Unprompted review
Rated 1 out of 5 stars

Awful!!

Awful. Bring back ITV hub!! This streaming service is constantly dropping out and if you pause it to go away for just a short while it kicks you out and you have to search for the program again. I am constantly having to re-boot the fire stick because of it. Try to avoid as much as possible and watch I Player instead

February 5, 2026
Unprompted review
Rated 1 out of 5 stars

Ridiculous high volume on their own ads is off-putting.

Busy and convoluted home screen. Ads are incredibly repetitive. But the most annoying thing is the one single and that's always at a much higher volume than the rest, and surprise surprise it's the advert for itv itself. This is the reason I'd rather watch other streaming platforms than this.

January 12, 2026
Unprompted review

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