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Company details
Written by the company
Keyloop is a leading provider of automotive retail solutions, with more than 40 years of industry expertise and over 14 billion digital interactions captured to date. Its cutting-edge solutions cater for every stage of the automotive retail ecosystem, connecting retailers, OEMs, financiers, and fleet suppliers with their consumers via innovative Experience-First software. Spanning supply, demand, operations and ownership, Fusion is Keyloop’s dynamic Automotive Retail Platform, optimising the automotive retail lifecycle for customers and consumers alike. It increases both vehicle and customer lifetime value through seamless automation and personalisation, while its technology serves more than 20,000 retailers, more than 80 OEMs, 80% of the top 10 UK leasing companies, and 60% of brands within Europe’s financier space. For more information, please visit: www.keyloop.com
Contact info
United Kingdom
- keyloop.com
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Reply from Keyloop

Reply from Keyloop
All the answers were fast received
All the answers were fast received, and the precision was there!
Amazing service!

Reply from Keyloop
We haven't received many of our…
We haven't received many of our invoices for 2025 including, but likely not limited to November and December. I have emailed and called to complain for months but with no change. There haven't been any AI powered upgrades to any of the features that we have been using for years. Our rep Debbie MacLean and George Valente are fantastic.

Reply from Keyloop
The website team are a dream
The website team are a dream! Katie and Kate are two genius' at work! We couldnt be happier with the team!

Reply from Keyloop
Run a mile
I never take the time to leave a review but felt that I had to. WARNING if you are considering employing Keyloop’s services then run a mile, and my condolences if you are already their customer and you experience a technical problem. In my entire career I have never seen customer service like this. They do not respond to emails. Their main phone number does not work. I did find a customer service number, but they are just there to tell you that ‘someone will get back to you’. This is a lie. Their customer hub is pointless, it creates a ticket and puts you in an imaginary queue but nothing is ever actioned. We experienced a major problem with a simple fix. It should have been taken care of with a phone call or a couple of emails. Instead I have had to spend hours unsuccessfully trying to get the problem fixed. Ultimately, I had to accept weeks of lost income and to scramble to a different provider. Their customer service is non existent. This is not hyperbole. They have clearly gutted their company of most of the workforce to try and reduce costs. They will not help you if there is an issue. DO NOT USE KEYLOOP.
A Cautionary Tale for Dealerships
We've been using Keyloop products since 2022, and unfortunately, our experience has gone from consistently poor to outright unacceptable. The initial rollout was riddled with issues, and things have only deteriorated since.
Support is virtually unobtainable, and when you do get through, you're often met with an unhelpful and arrogant attitude. Pricing is another major concern—what we’ve encountered borders on exploitative, with opaque contracts seemingly designed to confuse and lock you in.
Since the acquisition of ATG, even the web services have taken a nosedive. Rather than focusing on improving their core offerings, Keyloop appears more interested in self-promotion—podcasts, events, and endless fluff on LinkedIn—while ignoring the real needs of dealerships.
Most critically, they do not listen to their customers. Feedback is disregarded, and product development seems completely disconnected from the realities of dealership operations.
Based on our experience, I cannot in good conscience recommend any of Keyloop’s services.
Shambolic
Shambolic
Our experience with Keyloop has been underwhelming. While the platform initially seemed promising, we encountered ongoing limitations that made it difficult to adapt the system to our evolving needs. Support responsiveness was inconsistent, and the lack of flexibility in their offerings left us feeling boxed in.
We were particularly disappointed by the time constraints and rigid contract terms, which made it challenging to explore alternative solutions. Overall, the service did not meet our expectations.
Avoid at all cost if you value your life and mental health and sanity
Avoid at all costs
Avoid at all costs. Motor trade customer of Gforces/ATG/Keyloop for many years here. Have been trying to contact our account manager since February. Completely ghosted by phone and email. Literally impossible to get help from this company. Multiple issues with our website and nobody is interested in helping.
HEAVY TRUCK DEALER.
HEAVY TRUCK DEALER.. THIS COMPANY IS A JOKE. THEY CHARGE YOU FOR EVERY THING BUT ON THE FRONT END PITCH AN INCLUSIVE FEATURE PRICING STRUCTURE. SUPPORT RESPONSES ARE NON EXISTENT AND THE LANGUAGE BARRIER PROVES PROBLEMATIC. THEIR CAPABILITES ARE FAR BEHIND THE INDUSTRY STANDARD. STEER CLEAR OF THIS CANADIAN COMPANY NIGHTMARE. YOU MAY THINK YOU ARE SAVING A BUCK OR TWO BUT I DEFINATELY RECOMMEND RETHINKING ANY DECISION TO USE THIS COMPANY'S PRODUCTS...
TRUST ME.
ABSOLUTELY DIABOLIC CUSTOMER SERVICE…
ABSOLUTELY DIABOLIC CUSTOMER SERVICE AND TECHNICAL SUPPORT. I WOULD NOT RECOMMEND THIS COMPANY AT ALL
Absolutely atrocious customer service
Absolutely atrocious customer service! Really I should say NON-EXISTENT customer service!
Be aware they charge you for basic features - like displaying your own bank details on Invoices - cost of £400!
I have a case opened for 9 months now - I will be giving birth to it soon at this rate
Horrible Customer support
Horrible Customer support. Can take months to resolve issues. The average wait time for support over the phone is nearly 2 hours and most times they cannot resolve the issue. This has been ongoing for over a year. They continue to put out letters saying they are working on their support issues, but nothing has changed.
Awful
Their support department is non-existent - can't get through to a person, left message 7 Times, and still no response. Even their Relationship Managers don't respond. Used to be great support, but now a shambles !
Roadside Tech
Despite trying to get Roadside Tech in place for for 2 years at my previous organisation with little or no interest from Keyloop I tried again 2 months ago with the dealer group I have just joined. Yet again despite reaching out to keyloop directors, completing seversl contact forms little or no interest from keyloop.
It seems that keyloop staff are too busy travelling up and down the UK and into Europe attending events and awards events that they cannot respond to genuine requests for their products.
Only yesterday I reached out on a Keyloop Book webinar and still no response.
Shocking support.
Hopefully this review might spark a response!!
Aftersales support is non-existing
Aftersales support is non-existing. They can't be reached by phone, unless you want to spend hours listening to a waiting tune.
We logged an issue 5 months ago and it is still not resolved.
Cybercriminals legalised! Watch out!
Be aware of this sort of organisation. Their softwares are plenty of bugs and technical glitches. An engineer I know found that KeyLoop softwares contain a sophisticated Spyware which will literally steal you data and resale them to competitors! That’s how they make money! Moreover a few engineers that went to work for them ran away after only 3 months. Company cinture is devastating and they used to steal your interview data as well to used them internally. Watch out! especially if a chap called Matthew Cheyne will contact you. KeyLoop gang are Absolute cowboys
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