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Product details
Brand: L'Oréal Professionnel
DIA Richesse is a tone-on-tone ammonia-free semi-permanent haircolor that blends first greys and provides deep, rich subtle reflects and exceptional softness and shine. Perfect for first greys or subtle color twists!
Ammonia-free colour (Tone on Tone) with white hair coverage of up to 70% on base shades.
Rich, deep reflects and exceptional softness.
Ideal for Natural Hair or hair with up to 70% white hair.
Results/Effect: Luminous reflects and vinyl shine. Ideal for coloured/sensitised hair.
Application/how to use: With the expertise of your professional hairdresser and an in-depth colour consultation you can achieve your perfect shade.
Tips from the Pros: Ask your professional hairdresser for an in-depth colour consultation to determine your perfect shade.
Technology: Improved alkaline Tone on Tone technology that is ideal for natural hair and covering first white hair.
After-care: IMPORTANT: A hair colorant can cause an allergic reaction. A skin allergy test must be completed before each application of any hair colorant. Follow the safety instructions on the leaflet.