While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 3 out of 5 stars

Originally I received the wrong (color) product due to a miscommunication, and Kuru did not respond to my e-mail. After a negative review, Kuru contacted me and sent me the correct item free-of-c... See more

Company replied

Rated 5 out of 5 stars

Their kawaii collection is even cuter in person than in photos. The plushies are high quality and super adorable. My items arrived in good condition and took from 8 to 12 days till I got the 2nd item.... See more

Company replied

Rated 1 out of 5 stars

I first found this company when they "seemed" to have an item in stock that I wanted from another provider. At first I felt skeptical because the price was lower and the website seemed quite bare-bo... See more

Company replied

Rated 5 out of 5 stars

When I emailed Kuru Store regarding a purchase, they fixed the problem and contacted me to let me know the issue was resolved. In many online stores, the protocol to solve an issue may be lengthy and... See more

Company details

  1. Fashion Accessories Store
  2. Children's Toys Store

Information provided by various external sources

Find all the Kawaii and adorable stuff here! Aesthetic gadgets, cute stationery, kawaii plushies & unique gifts with Free Shipping!


Contact info

3.6

Average

TrustScore 3.5 out of 5

41 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Lackluster Communication, No Product

I first found this company when they "seemed" to have an item in stock that I wanted from another provider. At first I felt skeptical because the price was lower and the website seemed quite bare-bones with no meaningful point of contact clearly and readily available, but I decided to give the benefit of the doubt because the product was something I had wanted for a while. As a customer I expected adequate information about my order, easy to read terms & conditions, updates about my tracking and good support; if you've seen the rating you'd probably rightly guess that I recieved none of that. The tracking was completely wrong most of the time, and it never updated; the website states I can use the "tracking number" to get updates, but there was no tracking number ever provided. The terms & conditions were poorly labeled and felt like navigating a maze that the company just didn't feel like writing at all. The support was non-existent for weeks after my purchase until I mentioned a chargeback, and even then I was given "copy-paste" answers of 'just use your tracking number'.

After all of that, my thinking is that they never had the item in stock in the first place; but wanted to stretch the issue out as long as possible. They just randomly issued a refund one day with no explanation or communication. I still can only conjecture about what happened, because I had no contact with them about the issue.

January 28, 2026
Kuru Store logo

Reply from Kuru Store

We’re truly sorry for your experience and completely understand your frustration.

Your order was placed during the Chinese New Year period, which is the busiest holiday in our supply chain. During this time, many of our suppliers temporarily close, which unfortunately caused unexpected delays and limited communication from their side.

We agree that this should have been communicated to you more clearly, and we sincerely apologize for the lack of timely updates and the confusion regarding tracking information.

As soon as it became clear that the delay would extend beyond a reasonable timeframe, we issued a full refund to ensure you were not left waiting indefinitely. We also included a message explaining the situation and advising when normal operations would resume, though it seems this may not have reached you, and we regret that.

This is not the experience we aim to provide, and we are actively improving how we handle holiday periods, stock visibility, and customer communication to prevent situations like this in the future.

We would really appreciate the opportunity to make this right. If you are still interested in the item, we would be happy to assist you personally, ensure priority handling, and provide a smoother experience from start to finish.

Please feel free to contact us directly at contact@kurustore.com so we can take care of this for you.

Rated 1 out of 5 stars

Not enough stock to fulfill orders

Not enough stock to fulfill orders - not the 1st it's happened, though I did receive a refund!

January 21, 2026
Kuru Store logo

Reply from Kuru Store

Thank you for your feedback—we’re really sorry to hear this has happened more than once.

We completely understand how frustrating it is to place an order and then find it can’t be fulfilled due to stock issues. While we’re glad the refund reached you promptly, we know that doesn’t make up for the inconvenience or disappointment caused.

This isn’t the experience we want for our customers, and we’re actively working on improving our stock accuracy to prevent situations like this from happening again.

We’d really appreciate the chance to make this right—please feel free to contact us directly, and we’ll do our best to put things right for you.

Thank you again for bringing this to our attention.

Rated 5 out of 5 stars

This is my second time buying from kuru…

This is my second time buying from kuru store, cute and high quality products.

January 10, 2026
Kuru Store logo

Reply from Kuru Store

Thank you so much for your kind words and for coming back to shop with us again—we truly appreciate your continued support!

We’re so glad to hear you love the products and their quality. It means a lot to us to have returning customers like you.

As a small thank you, we’ll be reaching out to you shortly with a special discount code for your next order—we hope you enjoy it!

Looking forward to having you shop with us again soon 💛

Rated 3 out of 5 stars

Kuru makes a mistake but fixes it as well

Originally I received the wrong (color) product due to a miscommunication, and Kuru did not respond to my e-mail.

After a negative review, Kuru contacted me and sent me the correct item free-of-charge.

So I change from 1 star to 3 stars.

December 12, 2025
Kuru Store logo

Reply from Kuru Store

Hello,

We’re truly sorry for this experience and for the delay in our response — this is not the level of service we aim to provide.

Thank you for bringing this to our attention. We have now reached out to you directly by email to resolve the issue, and we will be sending the correct color item as soon as possible.

We appreciate your patience and the opportunity to make this right.

Kind regards,
Kuru Store Team

Edit: We have sent you another item, and it's now currently available for pickup at a PostNL outlet in Breda, Netherlands (Tracking: Please check your email). We have sent the pickup details and location information to your email, hopefully you can collect the parcel before 13 March 2026 to avoid it being returned to us.

We have also attempted to reach you multiple times by email but have not yet received a response. We remain ready to assist and are happy to help as soon as we hear back.

Rated 5 out of 5 stars

very honest and cool support and fast…

very honest and cool support and fast shipping!
definitely buying again!

February 1, 2026
Unprompted review
Kuru Store logo

Reply from Kuru Store

Thank you so much for your kind words! 😊
We’re really happy to hear you had a great experience with our support and fast shipping. Your trust means a lot to us, and we can’t wait to have you shop with us again!

Rated 5 out of 5 stars

Love this!

I love how cute it is, it was a gift for my daughter, and how quick it arrived!

December 10, 2025
Kuru Store logo

Reply from Kuru Store

Thank you so much for your lovely review! 😊
We’re so happy to hear that you loved it and that it arrived quickly. Knowing it was a gift for your daughter makes it even more special to us 💖

Thank you for choosing us, and we hope to see you again soon!

Rated 5 out of 5 stars

I love your products

I love your products
I find using your site easy to look for items.
I like that you use Pay Pal

October 18, 2025
Kuru Store logo

Reply from Kuru Store

Thank you so much for your lovely feedback! 😊
We’re really happy to hear that you love our products and find our website easy to use. We’re also glad PayPal makes checkout more convenient for you.

Thank you for choosing Kuru Store — we truly appreciate your support!

Rated 5 out of 5 stars

i had a wonderful experience

this is my third order with kuru. and they never disappointed me! i got the blue flower robe and the green one and they were amazing. the shipping was also good!

October 14, 2025
Unprompted review
Kuru Store logo

Reply from Kuru Store

Thank you so much for your continued support! 😊
We’re truly happy to hear this is your third order with Kuru and that we’ve never disappointed you — that means a lot to us. The blue and green flower robes are great choices, and we’re glad you loved them!

Thanks again for trusting us, and we can’t wait to serve you again 💛

Rated 1 out of 5 stars

money taken but no product

Since August 7, 2025—the date of my 'purchase'—I contacted the Kuru support team to ask for assistance regarding my order; to date, my concerns were not acknowledged, and my product was never received. Instead, I was emailed with this link to leave them review. Save your money, and don't buy from these scammers

August 7, 2025
Kuru Store logo

Reply from Kuru Store

Hi Jocelynn,

We’re very sorry to read your review and for the frustration this has caused. We take these matters seriously and always want our customers to feel supported.

After checking your order, we can confirm it was processed and shipped on time, and the tracking number shows it was delivered successfully on September 2, 2025.

It seems there may have been a mix-up in communication, and we sincerely apologize if you felt your concerns were not acknowledged. We’ve re-sent the delivery confirmation to your email for clarity.

If you did not actually receive your parcel despite the tracking showing delivered, please contact us immediately at contact@kurustore.com so we can investigate further with the carrier.

We’d greatly appreciate if you could update your review once this is resolved, as your feedback means a lot to us.

Best regards,
Kurustore Team

Rated 1 out of 5 stars

Been a week and my order hasn’t even…

Been a week and my order hasn’t even been processed

Update: still had not received any emails for tracking.

October 1, 2025
Kuru Store logo

Reply from Kuru Store

Hello Allan,

We’re very sorry to read your review and to hear that you feel your order hasn’t been processed. After checking your order details, we can confirm that your order was in fact processed and shipped promptly at the time it was placed. A tracking number was attached to your order so you could follow the shipment’s progress.

We’ve sent you the tracking details again via email so you can verify the status directly.

We truly value your trust and would love the opportunity to make this right for you. If you have any trouble accessing your tracking number or delivery updates, please reach out to us at contact@kurustore.com and we’ll be happy to assist.

Thank you for your patience and for giving us the chance to clarify. We hope this helps restore your confidence in us.

— Kurustore Team

Update: Could you kindly check your junk folder as sometimes our messages can mistakenly end up in the spam or junk folder.

Rated 5 out of 5 stars

Super cute products

Their kawaii collection is even cuter in person than in photos. The plushies are high quality and super adorable. My items arrived in good condition and took from 8 to 12 days till I got the 2nd item. The person behind the emails is a cute one and always ensures that I will be satisfied, thank you Yumi ❤️ Will buy again for sure.

August 28, 2025
Unprompted review
Kuru Store logo

Reply from Kuru Store

Thank you so much for your kind words! 💖 We’re so happy you loved the kawaii collection and that your plushies arrived safely. Yumi will be thrilled to hear your shout-out ❤️ We can’t wait to see you again for your next order! 🥰

Rated 5 out of 5 stars

Great Customer Service!

I recently got a hoodie, the design is really cute but the quality is not the best. It feels and looks polyester and the print on design is easy to come off after a couple washes. Plus the lint balls are becoming more and more! However, Kuru Store reached out and quickly resolved the issue. They offered a refund or a new hoodie to fix my problem. They are an excellent company with absolutely great costumer service. I highly recommend this company!

July 30, 2025
Kuru Store logo

Reply from Kuru Store

Hi DH,
Thank you for your honest feedback. We’re glad you liked the design, but we’re truly sorry to hear the quality didn’t meet your expectations. This isn’t the experience we want for our customers.

If you could please reach out to us at contact@kurustore.com
, we’d love to look into this further and make things right for you. Your feedback also helps us work with our suppliers to improve the quality of future products.

We really appreciate you giving us a try 💙

Best,
Kuru Store

Rated 1 out of 5 stars

The sizing was completely off

The sizing was completely off, it was not oversized at all. I used the sizing chart as a reference and it was still incorrectly sized. I emailed my frustration to the email provided and never received a response back. I feel scammed!

July 3, 2025
Kuru Store logo

Reply from Kuru Store

Hi JS,
We’re really sorry to hear about your experience. The last thing we want is for you to feel disappointed or unheard. Our sizing chart is meant to make shopping easier, so it’s very concerning to know it didn’t help in your case.

We also apologize if your email went unanswered — that’s not the level of service we aim to provide. Could you please reach out again to contact@kurustore.com
so we can assist you directly? We’d love the chance to make this right for you.

Thank you for sharing your feedback — it helps us improve 💙

Best,
Kuru Store

Rated 5 out of 5 stars

Love the Totoro stuffy

Love the Totoro stuffy. Package arrived amazingly quickly, especially considering it came from Japan.

September 5, 2025
Kuru Store logo

Reply from Kuru Store

So happy you love your Totoro plush! 💙 We’re glad it reached you so quickly — Totoro must’ve been extra excited to meet you 🥰 Thanks for shopping with us, and we can’t wait to see you again!

Rated 1 out of 5 stars

DO NOT BUY ANYTHING FROM THIS SCAM…

DO NOT BUY ANYTHING FROM THIS SCAM WEBSITE I paid £34 for a snoopy hoodie on the 6th June and have waited 3 weeks and still cannot trace my order despite contacting customer services several times. I provided an invoice number and an order ID and they said they would get back to me but they never did. My invoice number is bcbbad-157265 I demanded a full refund and still heard nothing back.

June 6, 2025
Unprompted review
Kuru Store logo

Reply from Kuru Store

Hi,
We’re very sorry to hear about your experience. This is not the level of service we want to provide. Could you please share your full name and order details with us at contact@kurustore.com? We’ll personally look into your order and make sure this is resolved as quickly as possible, including a refund if the order cannot be fulfilled.
Thank you for bringing this to our attention.

Rated 5 out of 5 stars

Customer service

I wanted to buy something and a coupon wasn’t working- I emailed them and they simply made it work. The customer service was excellent and they were very kind. Thank you Kuru team!!

November 29, 2024
Unprompted review
Rated 5 out of 5 stars

nice shop!

very cute products and excellent customer service! very helpful!!

November 29, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look