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Lasso is a checkout service provider designed to solve the pain points of e-commerce businesses, such as payment processor unpredictability, limited checkout flow customization, multi-processor management and routing, subscription management, and expansion into new markets. Lasso was built to increase conversions, average order value, payment approval ratios, and customer lifetime value, as well as making cross-border selling easier.
United States
One of the standout features for me was Lasso’s fraud and risk management. We had major issues with high-risk transactions last year, but their AI-based system really cut down on fraudulent orders. Plus, the unified security across all our PSPs made compliance so much simpler.
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