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Rated 1 out of 5 stars

I don’t think Lendfirm is real at all because if you try calling it’s a cellphone voicemail and they expect you to pay them they’re monthly fee before you even see what you ordered and if you don’t pa... See more

Rated 5 out of 5 stars

I rarely ever finance money, too many trcks, snags and interest, lend firm was true to their word, easy financing and quick service. I don't even know the payment is taken from payroll until I see t... See more

Rated 1 out of 5 stars

Unfortunately I wouldn't give these people a dime. They actually bypass any fraudulent activity on your account and cancel orders due to that. Horrible customer experience and the management talks to... See more

Rated 5 out of 5 stars

Very friendly staff helped me pick out a beautiful pair of diamond earrings for my mom for Mother’s Day, signed up for email promotion and received a 10% coupon. Great price and was quickly approved f... See more

Company details

  1. Financial Institution

Written by the company

We offer no credit needed financing, that can be used at our merchant partner stores.


Contact info

2.1

Poor

TrustScore 2 out of 5

81 reviews

5-star
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1-star

Hasn’t replied to negative reviews

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Rated 1 out of 5 stars

DONT TRUST LENDFIRM!

I don’t think Lendfirm is real at all because if you try calling it’s a cellphone voicemail and they expect you to pay them they’re monthly fee before you even see what you ordered and if you don’t pay it they cancel the order lol so because dealing with these people because whatever it is they’re doing isn’t right. And all these great "Reviews" are most likely someone affiliated with the company or paid partner 💯 Don’t trust them!

February 3, 2026
Unprompted review
Rated 5 out of 5 stars

The experience was so amazing they…

The experience was so amazing they walked me through the loan application and even answer my question when i called. Will definitely recommend my family to finance with them because they are incredible

October 10, 2023
Unprompted review
Rated 1 out of 5 stars

LendFirm — nasty, ghetto-like customer service.

LendFirm is connected with Gage Diamonds. The jewelry folks are very helpful, nice prices ducts, fair pricing, good service… but the finance people are just plain nasty. If you can avoid using LendFirm — stay away from them.

October 19, 2023
Unprompted review
Rated 1 out of 5 stars

These guys screen their calls and they…

These guys screen their calls and they are also the same as Gage Diamond. I have tried many times to contact them via phone through out the process and always has to message Gage to get a call back. Almost canceled my order due to poor communication and now wish I had. I sent my item back due to poor quality and just have questions regarding the refund process. No answer to email questions or phone. Next step is BBB.

March 18, 2023
Unprompted review
Rated 5 out of 5 stars

Love it

Love it. It worked out perfectly for me and the ring I purchased, my fiancée loves it

June 28, 2022
Unprompted review
Rated 1 out of 5 stars

Unfortunately I wouldn't give these…

Unfortunately I wouldn't give these people a dime. They actually bypass any fraudulent activity on your account and cancel orders due to that. Horrible customer experience and the management talks to customers horribly. I've never been treated in such a demeaning way. I will actually filing a claim against them with the BBB. They handle things in a shady way. You can never speak to a manager. I think it's like one guy in the office pretending to be multiple people.

March 15, 2022
Unprompted review
Rated 5 out of 5 stars

Can't say enough good things about…

Can't say enough good things about Lendfirm. They have fair terms and will work with you for your financial situation. I now own jewelry that I only dreamed of before. Customer service is relaxed but professional and informative. Thanks!

February 6, 2022
Rated 4 out of 5 stars

I was very thrilled with the process

I was very thrilled with the process. However the website only works half the time.

November 7, 2021
Lendfirm logo

Reply from Lendfirm

Hi Troy, we are so thrilled that you enjoyed your experience and greatly appreciate you bringing this to our attention. We will share with our team and we hope to serve you in the future!

Rated 3 out of 5 stars

Find someone and stick with them

Once you find a helpful person, they’re great! But SAVE THEIR NUMBER. Its very hard to get in contact with the right department to meet your needs, and get passed around. Sometimes, a department that helped you once will tel you they aren’t authorized to perform that action the second time. Also seems to be a disconnect within the company, where multiple employees have referred me to someone who hadn’t been with the company in a few weeks.
But Ms. Rowan, Jay, and Keishiana have all been very helpful for me over the past year and a half.

*Reply*
In response to Lendfirm implying I have the wrong company, that is even more misleading, as I see Lendfirm direct pulls from my account bi-weekly. It is also confusing as the company names 50/50 pay and Americash Loans have been used nearly interchangeably with Lendfirm during my 2 years of payment. Please know that this review was written correctly.

August 28, 2021
Lendfirm logo

Reply from Lendfirm

Hello, I am so sorry to hear you are dissatisfied with your experience, however, we do not, nor have we ever had any employees by the name of Ms. Rowan, Jay, or Keishiana. I believe you may have the wrong company.

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