While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness and positive attitudes, making interactions pleasant and productive. Many people highlight the exceptional customer service, appreciating the personalized and understanding approach. The user experience is frequently described as smooth and easy, with consumers noting efficiency and quick processes. However, some people were dissatisfied with the service and product, mentioning that the initial promises, particularly regarding loan termination or specific vehicle offers, did not materialize as expected. A few other people also felt that the company's process was confusing or a waste of time, with some dealerships not acknowledging the initial offers.

What people talk about most

Staff

Clients share positive opinions on staff, with many reviewers praising their helpfulness, professionalism,... See more

Service

Customers consistently note ambiguous experiences with service. Many reviewers express satisfaction,... See more

Customer service

People report positive experiences with customer service. Many customers praise the exceptional service,... See more

Product

Users describe ambiguous interactions with product. While many customers express happiness with their new car... See more

User experience

Reviewers mention positive feedback about user experience. Customers consistently describe the process as... See more

Based on these reviews

Rated 4 out of 5 stars

On a confusing day of buying a new car it straight forward and easier to navigate threw

Company replied

Rated 5 out of 5 stars

At Subaru of Fremont they didn’t make me feel like I couldn’t leave without buying a car. I am so happy to be part Subaru of Fremont! They went above and beyond to make sure I was satisfied with my ch... See more

Company replied

Rated 5 out of 5 stars

I had a good buying experience.And was very comfortable with my purchase didn’t feel pushed into anything in any kind of way.Also the sales representative was very helpful! All in all I am excited it... See more

Company replied

Rated 5 out of 5 stars

It was a very straightforward process and if it were not for the letter from Mayra we may never have gotten into a pre-owned 2023 Mazda CX5. Working with Moe and Hash at the dealership was a pleasure... See more

Company replied


Company details

  1. Vehicles & Transportation

Information provided by various external sources

Along with our partners, we help you move forward with the best loan and the best car. Founded in 2015, Lendward is managed by a team of experts with decades of experience in the auto loan industry. Our foremost concerns are customer service, ensuring that the process goes smoothly, and getting our customers loans that don't break their budgets. We help get you the best deal possible on a new loan, or get out from under a burdensome existing loan with a refinance. We find you the car you want within your financial parameters. Our charter is to provide a quality experience for our customers when they purchase an automobile and work with a reputable dealership to secure financing and the car of your dreams. We work directly with an extensive network of leading car dealers nationwide that provide exceptional service. Our courteous, professional customer service representatives do not work on commission, and we require that they all have prior lending experience. Most importantly, the people at Lendward care. We know our business depends upon each customer having a favorable experience.


Contact info

4.2

Great

TrustScore 4 out of 5

365 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 86% of negative reviews

Typically replies within 1 month

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Great experience

Great experience

June 26, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Veronica,
Thank you for the kind words! We’re so glad you had a great experience. 😊 Let us know if you ever need anything in the future!

– The Lendward Team

Rated 5 out of 5 stars

Lendward helped me solve a major…

Lendward helped me solve a major transportation crisis. Now I am driving a safe car with affordable payments. Thanks Lendward’

June 27, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Kim,
Thank you for the kind words! We’re so glad we could help you through a tough situation and get you into a safe car with affordable payments. 🚗💙 We're here anytime you need us—enjoy the ride!

– The Lendward Team

Rated 4 out of 5 stars

Buying a new car…

On a confusing day of buying a new car it straight forward and easier to navigate threw

June 27, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Julie,
Thank you for the review! We’re so glad we could help make a confusing day feel more straightforward and easy to navigate. 😊 Enjoy your new car, and let us know if there’s anything else we can do for you!

– The Lendward Team

Rated 1 out of 5 stars

Invasive letter in the mail?

Invasive letter in the mail?
So! After a couple calls to Lendward and sitting down with their partnered dealership:
The short answer is this is just a mailer to get people through the door! Nothing special. Nothing new.
Misleading language on this letter:
This is NOT some kind of new loan termination. If you are stuck in a position where your vehicle has negative equity that still reigns true! They will go about it the same as all lender do: take the difference of your vehicles worth and minus that from the remainder of your loan. That residual amount, negative equity, will roll over into your new auto loan if you choose to go ahead and do business with whatever dealership won the special spot at the top left of your mailer lol. Same as always.

This is NOT a pre-approval. You might already know, but when you go to your favored lender and apply for a preapproval, they give you a set amount and you can click your heels together and take that piece of paper to any dealership and sometimes private seller you want! Girl, this is not that. Flip that letter over and you'll see how they've safety netted themselves. This is a prescreening. That's how they had so much specific information about your financial situation. But you can do what they've done and use things like myFico to loosely judge your financial situation and figure out for yourself if its time to ditch your vehicle. Do not let them pull you credit and disrupt your credit building progress for something you already know.

So no they aren't giving you a clean slate and just paying your remaining balance. You'll still have negative equity and the dealership will most likely try to put you in something much much more newer and expensive to make sure lenders dismiss the negative equity and still make a significant profit without risk.
All that being said, they are a legitimate business. They do help people. They're a bit young, 2015 founded so as of now 10 years old, but they have more good reviews than bad. Just be informed, know your situation better than them, and figure out if they're right for you next auto loan!

June 23, 2025
Unprompted review
Rated 5 out of 5 stars

Very pleased with the ease of the whole…

Very pleased with the ease of the whole process. Thank you for accommodating me. I love my new car .

Lisa Ross

May 28, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Lisa,
Thank you so much for the kind words! We’re so glad the process was smooth and easy for you—it was our pleasure to accommodate you. Enjoy your new car! - The Lendward Team

Rated 5 out of 5 stars

Larry Nettles was knowledge & helpful &…

Larry Nettles was knowledge & helpful & very curtious. Great salesman

May 23, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you, Darryl! We're proud to have Larry Nettles on our team – he truly goes above and beyond. We're glad he made your experience a positive one and appreciate you taking the time to share your feedback! - The Lendward Team

Rated 5 out of 5 stars

Great service …

They was fast friendly n very helpful they got me in something i wanted I would recommend them to all my friends

May 22, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Arlene,
Thank you so much for the kind words! We're thrilled to hear you had a great experience and that we could help get you into something you really wanted. It means a lot that you'd recommend us to your friends—thank you for the support! - The Lendward Team

Rated 5 out of 5 stars

Great service

Great informative and fast service

April 4, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you for sharing your experience. The Lendward Team

Rated 5 out of 5 stars

Lending a hand!!

My initial contact with Lendward, was reassuring and what felt like honesty. Upon, meeting Casten, a Lendward representative, he appointed me in the right direction to what later became a awesome car buying experience. Thank You!

April 11, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you, JReed! We’re so glad Casten could help point you in the right direction and make your experience a great one. Enjoy the ride! - The Lendward Team

Rated 5 out of 5 stars

I had the time of my life in there they…

I had the time of my life in there they treated me really good. They gave me great communication informed me every step of the way! I’m very happy

April 1, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Gil,

We’re thrilled to hear you had such a great experience! Providing clear communication and top-notch service is what we strive for. Enjoy your new ride, and don’t hesitate to reach out if you ever need anything. Thanks for choosing Lendward! 🚗🙌 - The Lendward Team

Rated 5 out of 5 stars

I appreciate lendward for communicating…

I appreciate lendward for communicating with me and the dealership. Went in with a trade in and came home with a new vehicle

March 13, 2025
Unprompted review
Lendward logo

Reply from Lendward

That's great to hear, Cristina! We're so glad we could assist in making your trade-in process smooth and helping you drive home in a new vehicle. Enjoy your new ride, and thank you for choosing Lendward! 🚗🎉 - The Lendward Team

Rated 5 out of 5 stars

Victor set me up with an appointment

Victor set me up with an appointment. I was not disappointed. Drove in with a high mileage vehicle that wasn't going to last the life of the loan and drive off in my brand new vehicle! Thanks!

February 25, 2025
Unprompted review
Lendward logo

Reply from Lendward

That's amazing, Nikia! We're so happy Victor could assist you in upgrading to a brand-new vehicle. Enjoy the ride, and thank you for trusting Lendward! 🚗🎉 - The Lendward Team

Rated 5 out of 5 stars

Everything went Smooth

Everything went Smooth ! The experience was amazing !

March 7, 2025
Unprompted review
Lendward logo

Reply from Lendward

We're thrilled to hear that, Marsha! 🚗✨ Thank you for sharing your experience—enjoy your new ride! - The Lendward Team

Rated 5 out of 5 stars

The dealership was able to trade in my…

The dealership was able to trade in my 19 year old car for a 2021. It's great to know I'm now in a reliable car.

February 27, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Jarvis,

Thank you for sharing your experience! We're delighted to hear that you traded in your old car for a reliable 2021 model. Enjoy your new ride, and thank you for choosing Lendward!

Best regards,
The Lendward Team

Rated 1 out of 5 stars

Decided to check out the offer of loan…

Decided to check out the offer of loan termination/ trade in.. Big Scam!!!! Wasted my day… Not one late payment on current loan, Less than 4,000 on current loan, walked in with 2,000..My payments would have doubled!!! What a joke!

February 28, 2025
Unprompted review
Lendward logo

Reply from Lendward

Hi Bakesalot,

We're sorry to hear that your experience didn’t meet your expectations. Our goal is to help customers find better financing options, and we regret that you felt the process was not beneficial for your situation. We’d appreciate the opportunity to discuss your concerns further and see if there’s anything we can do to assist you better.

Please feel free to reach out to us directly at 800-391-9310.

Thank you for your feedback,
The Lendward Team

Rated 5 out of 5 stars

Great opportunity

Lenward did an awesome job giving me the opportunity to trade in my car to get a newer one. Thank you so much Lendward!!!! If you get that letter in the mail trust your instinct and act for the opportunity to have a newer vehicle.

February 22, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you, Sykethia! We're thrilled to hear that Lendward helped you trade in your car and get into a newer vehicle. Trust your instincts—great things happen! Enjoy your new ride, and thank you for recommending us! - The Lendward Team

Rated 5 out of 5 stars

Marcela was a great help

Marcela was a great help. Answered all my questions concerning getting a loan. Thank you so much

February 20, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you, David! We're thrilled Marcela could help you and set up your appointment. Enjoy your new car! - The Lendward Team

Rated 5 out of 5 stars

They were very helpful and friendly

They were very helpful and communicative from the start all the way to the end of this process . . couldn't of asked for anything else , was happy with the car I got thanks to lend ward and their team for all the support and feedback . . thanks .

February 15, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you, Jr! We're so glad to hear our team was helpful and communicative throughout the process. It’s wonderful to know you're happy with your new car. If you ever need assistance in the future, we're here to help!

—The Lendward Team

Rated 5 out of 5 stars

Lenward's help was a great help in…

Lenward's help was a great help in purchasing a car.

February 14, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you, KB Lee! We're thrilled to hear that Lendward could help you purchase your car. Enjoy your new ride, and we're here whenever you need us! - The Lendward Team

Rated 5 out of 5 stars

I had a great experience

I had a great experience. They were very welcoming and helped me work out My new financing purchase. They were very formal and I ended up with a better deal. In the end I went from a 2011 Hyundai sonata with 161,000 mi to a 2020 Jeep gladiator with 57,000 mi and all the upgrades.

February 3, 2025
Unprompted review
Lendward logo

Reply from Lendward

Thank you, Eric, for sharing your experience! We're thrilled to hear our team helped you secure a better deal and made the process welcoming and professional. Enjoy your new 2020 Jeep Gladiator and all the upgrades—it sounds like an amazing ride! - The Lendward Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look