While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 43 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their excellent quality and durability, noting how well they keep pets engaged and calm. Many appreciate the variety of products available and how easy they are to clean. The delivery service is frequently highlighted as fast and efficient, with orders arriving promptly and well-packaged. Reviewers also commend the exceptional customer service, describing the team as helpful, friendly, and responsive. Many people received thoughtful extras and free gifts with their orders, which further enhanced their positive experience. The ordering process is often described as easy and seamless.

What people talk about most

Product

Clients share positive opinions on product quality and design. Many reviewers praise the durability and... See more

Quality

Reviewers highlight positive aspects of quality. Customers consistently praise the excellent quality,... See more

Customer service

Reviewers mention positive feedback about customer service. Customers consistently praise the helpfulness,... See more

Order

Consumers find the ordering process to be positive. Many reviewers highlight the ease of ordering and the... See more

Delivery service

Users describe positive interactions with delivery service. Many customers praise the speedy and quick... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Easy to use website, great products, fast delivery and even threw in a couple of freebies. Always happy with my products from Lickimat. I had a discount code on a previous order that didn't work, befo... See more

Rated 5 out of 5 stars

My golden retriever absolutely loves the entire LickiMat range and so does my husband and I. It keeps her stimulated and engaged so we can enjoy some peace and quiet around meal times (especially if y... See more

Rated 5 out of 5 stars

My dogs love their Lickimats - its great that they come in different shapes and sizes, we have the traditional style, yoghurt pot, UFO and now the wobbler which I purchased at Crufts to trial, and hav... See more

Company replied

Rated 5 out of 5 stars

LickiMat had exactly the right dog distraction licking mat I needed. It arrived within a couple days and is thoroughly enjoyed by the dog. Really glad its dishwasher safe which makes it easy to clean.... See more


Company details

  1. Pet Supply Store
  2. Animal Feed Store
  3. Manufacturer
  4. Pet Store

Written by the company

At LickiMat, we turn everyday moments — mealtime, snack time, downtime — into opportunities for calm, enrichment, and connection. Our products slow things down, ease anxiety, and bring joy to pets and their people. Born in Australia, trusted around the world, we’re proud to have created the original lick mat and to share it with millions of dogs and cats. LickiMats are made from natural plant-based rubber (TPR) and are non-toxic. LickiMats contain no silicone or toxic substances that could poison or harm your loved pets.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

43 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 50% of negative reviews

Typically takes over 1 month to reply

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Fraud

Due to the company incorrectly naming the business bank account, I reported the company for fraud, as I didn't recognise the payment.

Which the bank after a full invest
igation, refunded me the amount.

During Calls/Texts/Emailing after me being refunded, the company said they didn't know they had 'that setting' for a different bank name details.

I offered to repay the amount, but that wasn't good enough, and was told to phone my bank.

This is the full email:
'You need to understand that we will ultimately likely need to take down the LickiMat UK website as we have been labeled a fraudulent website by you.

Offering to make payment is irrelevant, as your actions and the reporting of LickiMat UK has significant ripples that may impact all LickiMat UK customers. You may well say that this is all our fault, but you can help by contacting your bank to fix this.

As advised, we are left with few options in dealing with this matter. It is a serious matter for us and our other customers. If you did contact your bank through the same mechanism you used to call us fraudulent, it would likely help. We have spent hours trying to fix this.
'

Which the bank has taken as threatening, as this is a tactic used to get further money out customers.

As all I should have been required to do is pay the original amount. I was also told it is not true that a whole website has to be closed for a individual case.

I have issued this incase others have are also in this situation.

November 20, 2025
Unprompted review
LickiMat UK logo

Reply from LickiMat UK

Hi Lucie,

We’re sorry this situation caused confusion.

The transaction referenced was a genuine order placed on our website and successfully delivered, with courier proof of delivery. You have also previously ordered from us in 2022 without issue.

The payment appeared under our registered fulfilment descriptor rather than “LickiMat UK,” which understandably caused confusion. We have since reviewed this to help avoid similar misunderstandings in the future.

When a transaction is reported as fraudulent to a bank, it automatically triggers a formal chargeback process, which involves administrative procedures and fees for the business. Our intention in contacting you was to clarify the situation and resolve the matter correctly.

We are a legitimate UK business and take allegations of fraud extremely seriously. We remain committed to transparent and professional service for all customers.

Rated 1 out of 5 stars

Beware: Promised a Replacement, Never Delivered


I bought a Voila treat pouch from their website for £70 - not cheap! Unfortunately the hinge broke within a few months, which really shouldn’t happen for a product at this price point. I contacted their customer service and was offered several options; they said they’d be happy to send a replacement on the condition that any future issues I would bring directly to Voila (manufacturer). I agreed - but after that, they stopped responding. Months later, I’m still without a replacement.

Disappointing experience overall. I wouldn’t recommend purchasing from this company as they don’t seem to honour their promises.

November 12, 2025
Unprompted review
Rated 5 out of 5 stars

Great product

Great product; great team! I ordered a Lickimat Wobble bowl as an "enrichment" treat for my nervous rescue dog, not really knowing what to expect. The bowl arrived quickly and is of a high quality - and the dog loves it! Even better, as it was Christmas, the kind people at Lickimat included a free SloMo tray with my order. It's not something I would have thought to buy but, again, it's of a high quality and the dog loves it! A great experience and I won't hesitate to buy from Lickimat again.

December 1, 2024
Unprompted review

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look