Fantastic dealership, now on my third new triumph from Lings Norfolk all the staff are fantastic knowledgeable and friendly. I love triumph motorcycles and wouldn’t buy one from anywhere else. Keep u... See more
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What a dealership. I dealt with Harry Spilman who is, hands down, the best sales executive a company could have. He was fast, efficient, very communicative, and a pleasure to deal with. Both him and t... See more
Company replied
I have recently bought a Triumph Speedboat 400 from Lings at Watton. I was helped and advised by James, the sales manager. I found his advice and calm, reassurance very positive and helpful. I bou... See more
Company replied
Easy purchase of my new triumph motorcycle everything explained and arranged as it should be this is the 4th bike I have purchased from Lings
Company replied
Company details
- Motorcycle Dealer
- Bicycle Store
- Motorcycle Equipment and Accessories Store
- Motorcycle Shop
- Triumph Motorcycle Dealer
- Used Motorcycle Dealer
Written by the company
Lings Powersports based in East Anglia - Main Dealers in the UK for Triumph, KTM, Husqvarna, GasGas, CFMOTO, ZEEHO & Honda Offroad Motorcycles. Full Workshops and MOT facilities. Over 50 years of Trust, Value & Service.
Lings Powersports - Family owned & run since 1913.
Written by the company

- Trusted by our Customers and respected by our Competitors.
- Founded as a Wheelwright and Blacksmith in 1874, the Lings Motor Group moved into the Motor Trade in 1913. Customer service was at the heart of the business at the beginning, and it is as true today. Family owned and operated for over 100 years has meant that these values are at the core of the business.
Contact info
Norfolk Triumph, High Street, IP25 6AH, Watton, Norfolk, United Kingdom
- 01953881285
Rider-approved Motorcycle Dealer Group
Asks customers to review
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Replied to 42% of negative reviews
Typically replies within 1 week
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Great experience
Had a great experience with James at Lings Triumph Norfolk, very clear and helpful at every point!

Reply from Lings - Norfolk Triumph
I purcased a 2018 harley 1month ago…
I purcased a 2018 harley 1month ago from lings watton lovely bike but i found the rear fender was very rusty i found replacement and asked if they would cover
half the cost but they refused to help so just leaving a honest review
HARRY WAS JUST BRILLIANT AND MADE MY…
HARRY WAS JUST BRILLIANT AND MADE MY LINGS EXPERIENCE REALLY WORTH WHILE, APPART FROM MY ELVIS PRESLEY BONNEVILLE LOOKING FANTASTIC.
I WOULD ALWAYS RECOMMEND LINGS TO MY FRIENDS.

Reply from Lings - Norfolk Triumph
Excellent, friendly, professional
Excellent, friendly & professional service from James.
Great conversation - it's always best to buy from a dealer that knows what they're talking about from personal experience.
I would happily recommend Lings to any biker wishing to buy new, or from a good range of pre-loved bikes.

Reply from Lings - Norfolk Triumph
Great and helpful service from the team…
Great and helpful service from the team after my New bike got written off they were able to source a replacement which took a while to come but was worth the wait

Reply from Lings - Norfolk Triumph
Purchase experience
Helpful service all the way through the purchase process. Harry kept me informed at all times. From initial test ride to delivery to my home all smoothly and efficiently delivered.

Reply from Lings - Norfolk Triumph
Great team great experience
I thought the whole process was completely professional and a very good experience from beginning to end. James was extremely helpful throughout the whole process. Kept me up-to-date with any progress with the bike and he also sent me a lovely little video when the bike was ready to be delivered. would definitely recommend and I will be using them again in the future.

Reply from Lings - Norfolk Triumph

Reply from Lings - Norfolk Triumph
First service guys went above and…
First service guys went above and beyond excellent service 👏

Reply from Lings - Norfolk Triumph
James smith was the salesman I delt…
James smith was the salesman I delt with who was very polite, helpfull and understanding. Had all the time in the world for me, answering and explaining all that I asked. Would definitely deal with him again for any future purchases. 10 out off 10

Reply from Lings - Norfolk Triumph

Reply from Lings - Norfolk Triumph
Perhaps it's me!
First service carried out perfectly as discribed and I like the detailed paperwork. Accessories fitted to high standard. Thank you Lings for your mechanic's professional work.
Sorry to say I still don't feel particularly welcome or treated like one of their serious Triumph purchaser's. It so happens I am very interested in changing my tourer for one of the larger Tigers but just don't feel any connection with their shop staff and nobody seemed interested in making any approach to me (I think the shop had one customer).
I also asked if I could leave my tank bag somewhere safe whilst my bike was serviced as it had valuable cameras inside but that wasn't an option.
Triumph after market accessories service is not very good. I'm very unhappy that my ordered engine protectors and bobbins are unobtainable at the moment or in the near future. I wish to protect my bike and to be able to do chain maintance. It's just not good enough! Feeling pretty depressed about it all which is a shame as my Trident is a wonderful machine.

Reply from Lings - Norfolk Triumph
Great service received when buying my…
Great service received when buying my Tiger 660. Nice smooth process with Harry keeping me updated throughout the sale. No issues and bike was prepped and ready for collection on date chosen. Would definitely recommend.

Reply from Lings - Norfolk Triumph
James was excellent
James was excellent, very helpful, friendly and professional.
Very pleased with my 14month old Triumph Street Triple 765RS

Reply from Lings - Norfolk Triumph
Took our new Triumph Speed 400 for its…
Took our new Triumph Speed 400 for its first service today. As usual all the staff were very helpful and polite all demonstrating a very high standard of professionalism.
I’m sure the following comment will be covered in small print somewhere but I must admit to being a little surprised that the first “free” service cost me nearly £80 for oil and a filter.

Reply from Lings - Norfolk Triumph
A dealer who does not deal
It is now 8 weeks that I have waited for a front tyre to be replaced on Triumph Tiger. The Team said they would put in a claim to triumph as the Tyre had only covered 1200 miles. Weeks went by and when I asked the Team said your claim was not accepted by Triumph and had to be made against the Tyre manufacturer but their supplier had non in stock for a Tiger 900gt.
Also due to sciatic back pain I asked if I could sell or part exchange my 14 month old Triumph Tiger GT900 on another Triumph bike only to be told by the manager of lings of Watton he had a budget to stick to so they were not buying at the moment, and though assured by the sales man James that he'd put in a good word and call me back in a couple of days but did not.
I raised the issue that I felt unvalued or fobbed off in other words. I also reluctantly mentioned I suffer from social anxiety only to receive Emails (Third one with sarcasm) from the manager showing nil empathy, insisting
that his staff team and sales team had done everything correctly, and that his budgets meant they could not afford to buy or part exchange my bike that I bought new from them.
The manager cherry picked my email to him and took it out of context. Ignoring two aspects completely.
This was my first experience of being a Triumph owner and my last.
I contacted James the sales executive a few days later as I don't like to leave on bad terms who was supprised and offered to contact the manager, but it's all too late as I have sold my Triumph elsewhere.
Update....... Still no contact.
We bought a new speed 400 from the…
We bought a new speed 400 from the Watton branch, where we dealt with Harry who was friendly, very helpful, and knowledgeable.

Reply from Lings - Norfolk Triumph
Buying a bike from Watton
When I first popped into Lings at Watton to look at a used bike we spoke to James. He took us out the back to see the triumph sport 850 as it has not been put in the showroom yet. I wanted to see if I could feel comfortable on it as I have shorter legs. The only thing that was not on it that I required was panniers.It was a nice bike though.
James mentioned that there was an offer in at the moment with panniers included on a new bike. This piqued my interest and I must say the new model is better. The bright green colour really stands out. James sent me a video of the bike, invited me to try the lower seat on my bike when it arrived and could not of done anymore than he did. He kept in contact with emails and calls throughout. I wish more salesman were like this . He was very helpful and not pushy.

Reply from Lings - Norfolk Triumph
Lings staff were extremely polite and friendly
Harry from Lings remembered I was after a Scrambler and contacted me when one became available unexpectedly.
He was very informative and kept me updated as to what was happening.
The pick up was seamless and to top it all, he even filled the tank up with petrol.
His service was second to none and everyone at Lings were extremely polite and friendly.

Reply from Lings - Norfolk Triumph
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