Living DNA Reviews 

715
TrustScore 4 out of 5

4.2

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Rated 1 out of 5 stars

Covered in fine print, once you get DNA results, Living DNA doesn't want you to get a copy, $60, more including PDF, then PFF with your own data is copy protected to prevent sharing with family. To... See more

Company replied

Rated 5 out of 5 stars

The service is excellent. They are fast, forthcoming, and the answers are very satisfactory. The expected time was as promised and they delivered. We are very pleased and would definetely recommend... See more

Company replied

Rated 5 out of 5 stars

Excellent customer support. Have purchased 4 kits over last 5 years and give them as gifts and never been disappointed by the service or the recipients reaction. Had to contact them this year as we... See more

Company replied

Rated 5 out of 5 stars

A Fabulous Customer Service Representative named Clare has helped me several times. I'm 80 years old, not very computer literate, and Clare has been kind enough to patiently assist me through the 3 c... See more

Company replied

Company details

  1. Genealogist

Written by the company

Living DNA brings you an ancestry DNA test that tells you the story of your past like never before. Order online today.


Contact info

4.2

Great

TrustScore 4 out of 5

715 reviews

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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 100% of negative reviews

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4.2

All reviews

(715)

80 reviews in the last 12 months

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Rated 5 out of 5 stars

Customer service is brilliant

Customer service is brilliant. My issue was resolved quickly by Clare with clear instructions and quick responses.

February 25, 2026
Unprompted review
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Reply from Living DNA

Hi Kate,

Thank you so much for your review, we are always happy to help.

Rated 1 out of 5 stars

Problem with my account on LivingDna

My name is Nicolai Buffon. I am trying to create an account. After I create the account, it say that a confirmation email was send to my email address, but I did not receive nothing.
Then I click on resend and wait more than 10 minutes, and still nothing arrive. After that I try to sign in, but it say that my email address is not correct. Then I try to sign up again and it say that my email is already in use.
Honestly, I wasted my time just to try to sign in.

Response: You think I’m not smart or what? You tell me my review belong to another company, but this is not true. I never have problem with another company with my email before. Always everything was working normal.
Instead of waiting me to finish sign in and check better, you decide to flag my review like this. This is not correct behavior. How a company can have credibility if you remove or flag reviews so easy?
I write about my real experience. If you don’t like what I say, this not mean is wrong company. Respect customers and their opinion.

After this, very hard for me to trusted a company like this.

February 23, 2026
Unprompted review
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Reply from Living DNA

Hi Nicolai,

Thank you for your review.

Please check your emails, you have been sent a verification link to complete the account set up process.

Our tech team have identified that this was an issue with Hotmail and Outlook so is outside our control. The emails were being sent from our end but not being delivered by Hotmail/Outlook. We have therefore flagged this review because the issue is with Hotmail/outlook not us.

Rated 1 out of 5 stars

I Wouldn't Recommend It

I gave LivingDNA a shot hoping for an accurate test, but I was really let down by the results. The information didn’t feel right, and after looking into other services, it was clear this one just wasn’t as accurate. Even if they reached out, I seriously doubt they’d be able to change my results. Honestly, it’s probably better to stick with companies that have a larger database and more precise regional maps. I’m left feeling frustrated and wouldn’t recommend LivingDNA to anyone looking for reliable answers.

February 21, 2026
Unprompted review
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Reply from Living DNA

Hi J,

We are sorry to hear that you are disappointed with your results. Please can you contact our customer service team help@livingdna.com so that we can look into this for you.

Rated 5 out of 5 stars

Great Customer Care

I had some issues and their customer service was very, very good. I couldn't have asked for better!

January 21, 2026
Unprompted review
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Reply from Living DNA

Hi Bradford,

Thank you so much for your review. We are pleased to hear that your experience with our customer service team was very good.

Rated 5 out of 5 stars

Just really excellent especially for…

Just really excellent especially for Jews as it doesnt have Jewish as a category. This helps because it focuses on DNA and geographic information. The Ashkenazi classification on other sites is annoying as they often don't explain the migration pattern etc

February 18, 2025
Unprompted review
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Reply from Living DNA

Hi Gilad,

Thank you so much for your review. We are pleased to hear that you are enjoying your Living DNA experience.

Rated 4 out of 5 stars

Cheap and quick. Results (calculators) are kinda meh.

The support staff is quick and helpful. The kits are cheaper than most websites, and in the EU this is pretty much your only safe option as the kits don't have to travel to the US for testing.

The quite negative aspect is that the results are not very good, at least for a southern European. My wife got assigned a pretty high percentage of middle eastern heritage, which is insane and doesn't come up if the raw data is loaded into a very renowned and trusted website that offers better calculators. LivingDNA's calculators also present stuff like "3% Sardinian" which doesn't make sense. Sardinians are just nearly pure west Mediterraneans. If you're from the western coast of Italy you'll obviously have ancestors that belong to the same west med cluster as Sardinians. This does not make you Sardinian in any measure.

Overall it's still a good service. Most companies have atrociously bad calculators anyway.

February 16, 2026
Unprompted review
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Reply from Living DNA

Hi,

Thank you for your review.

We are sorry to hear that you are disappointed with your results but pleased to hear that you have experienced good service with us.

Please contact our customer service team help@livingdna.com if you would like us to look into your results.

Kind regards,

Clare

Rated 1 out of 5 stars

I have paid 110 AUD to find out that my…

I have paid 110 AUD to find out that my mother (Central European) was of Tuareg descent. No other information without further costs! No information about paternal background.

February 15, 2026
Unprompted review
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Reply from Living DNA

Hi Margareta,

Thank you for getting in touch.

We are sorry to hear that you are unhappy with your results. Please get in touch with our Customer service team at help@livingdna.com so that we can look into this for you.

Your Autosomal (recent ancestry) results are approximately 50% Paternal, 50% Maternal. We cannot provide Y-DNA analysis (Fatherline) for genetic females as genetic females do not have a Y Chromosome.

I hope this helps but please get in touch if we can be of any further assistance.

Rated 5 out of 5 stars

Great service

Great service. Clare was very helpful. My original package was lost in the post but a replacement was sent out and the results came through very quickly. Excellent service from Clare.

February 14, 2026
Unprompted review
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Reply from Living DNA

Hi Angela,

Thank you so much for your wonderful review! I am always happy to help.

Kind regards.

Clare

Rated 1 out of 5 stars

This DNA test is highly inaccurate

This DNA test is highly inaccurate, and a huge waste of money. My husband and I did this test to compare it to a different dna test. Nothing matched. I know that this is the test that was wrong, because my husband belongs to an Indian tribe, and this test didn't show any native American blood. The other company showed Native American. I also had my son take the test for the health information. It said that he had things that neither one of us had. It was very inaccurate and the health information didn't help him or us at all.

January 3, 2026
Unprompted review
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Reply from Living DNA

Hi Roxanne,

We are sorry to hear that you are disappointed with your results, please can you contact our Customer service team help@livingdna.com or provide more details so we can look into this for you.

Kind regards,

Clare

Rated 5 out of 5 stars

really good and coperative

really good and coperative
servie is excellent

February 12, 2026
Unprompted review
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Reply from Living DNA

Hi Abdul,

Thank you for your review, I have shared this with the team!

Kind regards,

Clare

Rated 5 out of 5 stars

Clare responded rapidly and explained…

Clare responded rapidly and explained how I could resolve my issue in simple clear terms. She offered back up assistance if I continued to have problems which were not necessary.
My issue related to the email registered to my account and when I have tried to resolve this with other sites I have frequently found it difficult to get them to understand that I no longer have that email and have to go round in circles before escalating the issue. Clare's response was a breath of fresh air.

February 9, 2026
Unprompted review
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Reply from Living DNA

Hi Alice,

Thank you so much for your review. We are always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Prompt answers

Prompt answers. Assistance in areas outside the declared scope of issues. Kindness.

February 9, 2026
Unprompted review
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Reply from Living DNA

Hi Roman,

Thank you for your review, we are always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Truly top tier customer service

Truly top tier customer service. They really went above and beyond! If only all custer services were this good !

January 22, 2026
Unprompted review
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Reply from Living DNA

Hi Helen,

Thank you so much for your review! We are always happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Customer service experience

The customer service is one of the best I’ve ever experienced. They understood my worries immediately and treated it as a priority. They answered in 24 hours.

February 5, 2026
Unprompted review
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Reply from Living DNA

Hi Szilvia,

Thank you so much for your wonderful review, we always aim to answer queries within 24 hours and are happy to help.

Kind regards,

Clare

Rated 5 out of 5 stars

Better than horoscopes ..

It was enlightening to see what personal characteristics that were based on genetical strengths and weaknesses. I would rather recommend this than a horoscope. At first it seemed to contradict experience. Then thinking it over, asking questions to people who could provide observations, it did make sense. Also, knowing biography, this was a way of hightlighting the value of training and developmental environment. What is mathematical ability, for instance? Is it the ability to calculate? That can be trained and encouraged. More, I think it is the ability to use mathematical reasoning for solving practical problems.. Like using maths for creating algorithms for language translation. That demands mathematical ability. Or being able to see a formula and understanding how something complex is connected.

January 17, 2026
Unprompted review
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Reply from Living DNA

Hi Sigrid,

Thank you so much for your review!

Kind regards,

Clare

Rated 5 out of 5 stars

The customer support team

The customer support team, especially Miss Clare, is extremely kind and helpful. She makes an effort to respond to inquiries as quickly as possible and provides continuous support while resolving any issues. I would recommend Living DNA to everyone as a first choice for DNA testing.

December 17, 2025
Unprompted review
Living DNA logo

Reply from Living DNA

Hi Branka,

Thank you so much for your lovely review. I'm always happy to help!

Kind regards,

Clare

Rated 1 out of 5 stars

My experience with Living DNA was…


My experience with Living DNA was extremely disappointing.

I purchased a DNA test expecting accurate and meaningful results. Unfortunately, much of the health-related information provided to me was incorrect and based on assumptions that did not apply to me at all. Given how personal health information is, I found this concerning.

When I contacted the company to raise my concerns, the response focused on explanations rather than acknowledging the inaccuracies. The only detail that appeared accurate was my place of birth, which I had already provided.

I requested a refund due to these issues, but this was refused.

This review reflects my personal experience and opinion only. Others may have different experiences, but based on what I received, this service did not meet my expectations and I would not choose to use it again.

January 22, 2026
Unprompted review
Living DNA logo

Reply from Living DNA

Hi Anna,

We are sorry to hear that you are disappointed in your health results. I can see they have been looked into and an explanation given to you via email.

Please do not hesitate to get back in touch if we can be of further assistance.

Rated 1 out of 5 stars

Disappointing Experience With This DNA Test

Bad service and inaccurate results. I recommend reading the reviews before taking this test. Living DNA is not good for people of mixed race.

January 20, 2026
Unprompted review
Living DNA logo

Reply from Living DNA

Hi Brad,

We are sorry to hear that you are disappointed with your results.

Please can you get in touch with our customer service team so we can look into them for you help@livingdna.com

Kind regards,

Clare

Rated 5 out of 5 stars

Easy interface and good customer service!

Living DNA has an easy interface to find information for the user/customer.

When I did have a question about a possible glitch in the mailing address for my kit, I received a quick response back after emailing the customer service team!

December 31, 2025
Unprompted review
Living DNA logo

Reply from Living DNA

Hi T,

Thank you so much for your review. We are happy to hear you are enjoying your Living DNA experience.

Kind regards,

Clare

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