We drove over from Liverpool especially to see the shop and test out the sofas to see how comfortable they were. The staff were so helpful regarding information, knowledge of all the various ranges,... See more
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Sad state of affairs. I handed over £4700 for a sofa and 2 chairs 5 months ago, and still have nothing to show for it. In my case, they somehow “forgot” to process my order. Word advice to anyone... See more
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After visiting the Wilmslow Shack several times I was ready to place my order. The sales assistant was very helpful in guiding me to the most appropriate fabric to suit my lifestyle. Thank you for gre... See more
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The help and guidance from staff and the fact that nothing was too much trouble helped me to choose the right furniture for my kitchen diner. With so many fabrics and colours it was great to bounce of... See more
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Company details
- Furniture Store
- Bedroom Furniture Store
- Furniture Accessories
- Home Goods Store
- Living Room Furniture Store
- Sofa Store
About Loaf - Wilmslow
Written by the company
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Written by the company
Contact info
Macclesfield Road 1, SK9 1BZ, Wilmslow, England, United Kingdom
- 02031418300
4.6
Excellent
158 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 99% of negative reviews
Typically replies within 24 hours
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Reply from Loaf - Wilmslow
Hi D.E,
Thank you for your lovely feedback.
I’m really pleased to hear you found the team helpful and informative we truly appreciate you taking the time to share this.
Warm regards,
Cynthia
Choi was amazing extremely helpful and…
Choi was amazing extremely helpful and friendly going out of her way to help us find what we were looking for.
January 30, 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Matt,
Thank you for your review.
We're pleased to hear Choi was extremely helpful and friendly, and went out of her way to help you find exactly what you were looking for.
Warm regards,
Cynthia
Excellent service
Benjamin was extremely helpful, very knowledgeable about the products as well.
February 1, 2026
Reply from Loaf - Wilmslow
Hi Bethan,
Thank you for your review.
We're delighted to hear Benjamin was so helpful and knowledgeable, and that he was able to make your visit such a positive one.
We really appreciate you taking the time to share your experience.
Warm regards,
Cynthia
Excellent customer service
Excellent customer service, the staff were very knowledgeable & friendly
January 31, 2026
Reply from Loaf - Wilmslow
Hi Jo,
Thank you so much for your lovely feedback!
I’m delighted to hear you found our team knowledgeable and friendly. Providing helpful, welcoming service is always our goal. I really appreciate you taking the time to share your experience and hope to welcome you back again soon.
Warm regards,
Manny.
Reply from Loaf - Wilmslow
Hi Malcolm,
Thank you for your kind feedback.
I’m delighted to hear that you found our advice helpful. Our team always aims to provide clear, thoughtful guidance and I truly appreciate you taking the time to share your experience.
Hope to hear from you soon!
Warm regards,
Manny.
update
we have now heard from both loaf and castelon .THe former has offerd to investigate further. The latter have put forward a proposal which we are currently considering.
January 27, 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi David,
Thank you for taking the time to share your review .
I’m very sorry to hear about the ongoing issues with your sofa and the frustration caused by the lengthy delays with both the assessment and follow-up, I completely understand how disappointing this must be.
Someone from the team will reach out to you shortly to get this sorted for you.
Warm regards,
Cynthia
The customer service
January 23, 2026
Reply from Loaf - Wilmslow
Hi John,
Thank you so much for your kind words.
Our customer service team will be thrilled to hear, their hard work is much appreciated.
We take pride and care to deliver a premium service.
Hope to hear from you soon!
Warm regards,
Manny.
Great experience in store!
We went into the Wilmslow shop twice and the staff were friendly and helpful, when you wanted them to be. No hard sales but they knew their stuff when you asked and were within reach when you needed without following you round!
We ordered online after to make sure we were super happy with our choices. Webpage was a bit temperamental with looking at different colour fabrics which was frustrating and would be the only issue I had with it.
So excited to get our items now!
January 23, 2026
Reply from Loaf - Wilmslow
Hi Ruth,
Thank you so much for sharing your experience! We’re really glad to hear you enjoyed visiting the Wilmslow shop and that the team struck the right balance, knowledgeable when asked and no hard sell. That’s exactly what we aim for.
Thanks as well for flagging the issue with the fabric colours online, we’re sorry that was frustrating and really appreciate you letting us know. We’ll be sure to pass that feedback on to the right team.
We’re so excited for you to receive your items and hope you love them when they arrive!
Kind Regards,
Paris
Friendly and helpful staff in store…
Friendly and helpful staff in store made ordering my new sofas effortless.
January 22, 2026
Reply from Loaf - Wilmslow
Hi Linda,
Thanks so much for the kind words! We’re thrilled our in-store team made ordering your new sofas easy and enjoyable. We hope you love them when they arrive.
Kind Regards,
Paris
We love coming to Loaf
We love coming to Loaf! Everyone is so friendly but after an initial greeting will leave you alone to mooch until you request help if you need it and then everyone is super helpful - particular shout out to Ben who was really lovely! The way all your swatches are set out is fantastic, making it so much easier to select materials and colours. We have made two major purchases from you and are very happy with the product too. 5* all round!
January 22, 2026
Reply from Loaf - Wilmslow
Hi Monique,
Thank you for your review.
It’s wonderful to hear how much you enjoy visiting Loaf, and that the team strike the right balance between being welcoming and giving you space to browse. we're glad that Ben was so helpful, and that our swatch displays made choosing fabrics and colours easier.
It’s lovely to know you’re happy with your purchases too , we'll pass on your lovely feedback to the team
Warm regards,
Cynthia
Super friendly and helpful people
Super friendly and helpful people, we knew what we wanted so it was a pretty quick visit but the store is easy to navigate and well presented. Ordering and payment process straightforward as well.
January 22, 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi FC,
Thanks for taking the time to share your review,
It’s great to hear the visit was quick and easy, and that the team and store layout made everything straightforward.
Warm regards
Cynthia
Best sofas
Lovely sofas - so comfy and stylish, and they have the most friendly and helpful staff.
January 12, 2026
Reply from Loaf - Wilmslow
Hi Jess,
Thank you for your review.
It’s lovely to hear you’re enjoying the comfort and style of our sofas and that the team were so friendly and helpful.
Warm regards,
Cynthia
Reply from Loaf - Wilmslow
Hi there,
Thank you for your review.
I’m so pleased you enjoyed the showroom and found the team friendly and welcoming.
Warm regards,
Cynthia
You offered a total wrap around care…
You offered a total wrap around care for the customer. From holding door open, to advising , knowing when to walk away and leave me with my thoughts. No pressure, offered drinks and nothing too much trouble from any of the staff. It was a pleasurable experience which led me to buy a sofa and 2 armchairs. So far so good. Only thing that I thought should perhaps be offered is why I had to pay up front £6000 when I won’t receive the order until mid April!!! Maybe take 50% non refundable or something. I even paid for the delivery and insurance at the same time!!!
January 15, 2026
Reply from Loaf - Wilmslow
Hi Judith,
Thank you so much for taking the time to share your experience with us. I’m delighted to hear that our team made your visit enjoyable and supportive, from holding the door open to offering advice and ensuring a relaxed, no-pressure environment. It’s wonderful to know that this contributed to your decision to purchase a sofa and two armchairs, we hope you love them!
I completely understand your feedback regarding the payment structure. Currently, we ask for full payment upfront to secure the order and cover production scheduling, delivery, and insurance. I appreciate that this can feel unusual, especially for an order with a longer lead time.
Thank you again for your kind words and constructive feedback. We truly appreciate your support and look forward to delivering your new furniture in April.
Kind regards,
Paris
This was our first visit to loaf…
This was our first visit to loaf @wilmslow and we were helped out by Ben who was extremely friendly and knowledgeable about the Loaf products.
January 15, 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Kate,
Thank you for your review.
I’m so glad your first visit to our Wilmslow store was a positive one and that Ben looked after you so well.
Warm regards,
Cynthia
Great service from when we walked…
Great service from when we walked through the door. Genuinely wanting to be helpful without being at all pushy, also backed by fully refundable and removal if you are not fully happy after so many days after taking delivery (couldn’t remember the number), which further cements the faith they have in the quality of their goods. Our go-to sofa shop, and now other furniture too! Well done Loaf
January 11, 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi,
Thank you so much for your wonderful review! We’re thrilled to hear that our team made your visit enjoyable and that our flexible returns policy helped give you extra confidence in your purchase. It’s fantastic to know that we’ve become your go-to for sofas and now for other furniture too!
We really appreciate your support and kind words, and we look forward to welcoming you back to Loaf soon.
Kind Regards,
Paris
Reply from Loaf - Wilmslow
Hi Mark,
Thank you for your kind words. We’re so pleased to hear that our team were helpful and patient, it really means a lot to us. We hope to welcome you back again soon.
Kind Regards,
Paris
Reply from Loaf - Wilmslow
Hi Andrew,
Thank you for your review.
It’s great to hear you found the team friendly, professional and knowledgeable.
Warm regards,
Cynthia
Sofa from Wilmslow
We called in the shop in Wilmslow. We had already narrowed our choices down to one of two. Lots of guidance and help provided, particularly on fabric. We drove back two weeks later and placed the order. On both occasions we got great service.
January 10, 2026
Unprompted review
Reply from Loaf - Wilmslow
Hi Dawn,
Thank you for sharing your experience with us.
We’re so pleased to hear that the team in our Wilmslow shop were able to provide helpful guidance, especially when it came to choosing the right fabric, and that you felt well looked after on both visits. It’s great to know the service was consistently positive and helped you feel confident in placing your order.
Thank you for choosing Loaf, we really appreciate it and hope you love your new piece!
Kind Regards,
Paris
Reply from Loaf - Wilmslow
Hi Paul,
Thank you for your kind words! We’re glad you found the service helpful and courteous.
Please let us know if there is anything else we can help with.
Kind Regards,
Paris
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