So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more
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Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.
I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more
Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more
Company details
Written by the company
LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.
Contact info
Bispeengen 1, 2000, Frederiksberg, Denmark
- 31625331
- wool@loow.com
- loow.com
Replied to 50% of negative reviews
Typically replies within 24 hours
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The products are great
Good stuff
Good stuff. Warm comfortable, if i would be rich all my clothes would be from loow.
Ordered items and have never received…
Ordered items and have never received them. I’ve contacted them and they keep fobbing me off with excuses. Watch if you’re considering ordering as I don’t want anyone else scammed like I’ve been 😡. I had to put one star above but my rating is zero

Reply from LOOW
Great products
Great products.
I’ve bought a bra, a t-shirt and a tanktop. Super soft and thin products that keeps me warm. I use them at work where it sometimes is super cold and when I’m out riding my horse. The bra is for hiking because you get really warm and swetty and wet underwear is not nice
Merino is simply great to wear
wonderful tshirts
quick delivery, and the t-shirts are magnificient. After wearing thise its hard to go back to my cotton t-shirts.
Great quality. Runs small.
Overall, this is a really well made product. It does, however, run a full size small. I typically wear a size L. I ordered an XL for a loose fit. The XL fits the way a L should. For a roomier fit I should have ordered a XXL.
I’ve been using loow products since…
I’ve been using loow products since 2016 and I enjoy wearing my shirts.
The long sleeve shirts are just great
The long sleeve shirts are just great. Fine merino fabric, decent color (blues).
Love it
Fast delivery. Outstanding product that is soft and light. Simply loving it from the first time i wore it
Exceptional Quality and Support
The customer support is amazing, shipping very fast, and most of all, the merino wool clothing is incredible. The fabric feels soft and luxurious, providing comfort without any itchiness. I’m beyond impressed with the product. I will definitely buy more and recommend it to anyone looking for high-quality wool apparel.
I love my t-shirts
I love my t-shirts! No need to wash very often, just hang them overnight in fresh air, and they're ready to use again! 6 stars! Peter
Ordered a playsuit
Ordered a playsuit. I am so pleased with the quality and it looks gorgeous in. Will definitely be ordering from this company again.
More than perfect
First of all, the delivery was really super fast (even faster than the usual mail deliveries within the country) and we are very happy with the products. Competitor's merino products all feel itchy when wearing, but not merino from LOOW. We are really satisfied with the products we've ordered.
Love the products
Love the products - so soft, lovely and well made. Extremely fast delivery too
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