So far great experience. Fast delivery, so far fantastic shirts. I ordered two shirts, have been wearing them for a few days each. No itching, super soft, strong colors, no need to wash even after... See more
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Very friendly, and excellent costumer service, they respond fast and propose a correct compensation for problems. Quality is also very good and the clothing is beautiful.
I’ve been buying 100% merino shirts for 10+ yr. My first were from Icebreaker, which were excellent. I stopped buying their shirts when for a time they produced only a wool/synthetic blended product.... See more
Nothing wrong with the products. I received them in a paper bag, which was torn open in several places, revealing what was inside - probably due to rough handling by the post company. BUT the wrapp... See more
Company details
Written by the company
LOOW is your trusted companion through all aspects of life. We specialize in quality garments made from the finest merino wool.
Contact info
Bispeengen 1, 2000, Frederiksberg, Denmark
- 31625331
- wool@loow.com
- loow.com
4.7
Excellent
2K reviews
Replied to 50% of negative reviews
Typically replies within 24 hours
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See how their reviews and ratings are sourced, scored, and moderated.
The company met with very nice…
The company met with very nice suggestions and I’m pleased. I will definitely stay as customer and recommend there products to friends and family.
October 9, 2023
Holes developing quickly in my boxers
Holes are quickly developing in my boxers because of cycling. Normal fabrics seem to last longer.
October 11, 2023
Reply from LOOW
Hi Oscar,
Thank you for the review. It is correct that the wool fabric is less durable regarding continuous friction like extended cycling compared to synthetic fabrics. The 170P Airknit has not been developed for such use.
I see you are still within the 30-day try-on window. You are welcome to return the product and get a full refund.
Please write us at wool@loow.com
Kind regards
Pascal / Team LOOW
Best t-shirts in the market
Best t-shirts in the market. Haven´t used other t-shirts at all since my first experience with LOOW in 2016.
October 1, 2023
excellent quality and fast delivery!
September 26, 2023
Great product
September 29, 2023
‘Addictive’, the clothes are so good
Great clothing, simple, good styling, well made, quality fabric. And the team behind it are nice too.
For this particular order I tried a v neck 160 (ultrafine) short sleeve. Great, as expected.
July 29, 2023
Top notch customer service/warranty
Last summer, I bought a polo shirt from WOOL and recently noticed a hole developed around the collar area. After a quick email, Anders sent out a replacement with no extra charge and got to me in 3 days from Denmark to NY. What an amazing customer service!
September 25, 2023
The Product is just fantastik
September 20, 2023
Best Merino-products I know
Best Merino-products I know. Futting absolutely well. Longlasting as well.
September 26, 2023
Great products delivered fast
Great products delivered fast. Easy intuitive website. All in all a great experience.
September 20, 2023
Quick, sustainable, high quality
Impressive quickly delivered.
Packaging made completely from paper! Very environmentally friendly. Quality of products is perfect!
September 19, 2023
Always reliable high quality
August 27, 2023
Fast delivery - unproblematic exchange
Since the color of the ordered wool blouse did not meet my expectations, I returned it and asked for an exchange for another color.
I was sent another blouse quite quickly.
All at no extra cost - it must then be said to be service.
August 14, 2023
High quality products exactly as…
High quality products exactly as described on the website.
August 9, 2023
God information om min levering og…
God information om min levering og opdatering ift. muligheder vor levering.
August 5, 2023
Great delivery in time and great…
Great delivery in time and great material clothing - proper merino wool made to fit with care and attention to quality, will have a look again!
August 3, 2023
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