I’ve had this phone insurance for a few years now and, fortunately, I haven’t needed to make a claim. What I really appreciate is that the price has remained the same since I first signed up, which is... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Based on reviews, created with AI
What people talk about most
Based on these reviews
Easy to use website for quotes. This is our 3 year of taking out their holiday insurance, we are older people with some medical conditions and this company is able to offer us insurance at sensible ra... See more
Company replied
Got in touch re a payment issue, Zayd was really helpful and even managed to save me some money on my premium (phone coverage). Haven't needed to make a claim yet but app works well & customer servic... See more
Company replied
Not much to tell except whenever the need has arisen to contactI have found the staff both helpful and polite. Joined Loveitcoverit as they were competitively priced and are literally a sort walk... See more
Company replied
Company details
About loveit coverit
Written by the company
With nearly 30 years of experience, loveit coverit is one of the UK’s leading specialists in mobile phone, gadget, and travel insurance. We’ve insured over 1 million devices, offering high-value, hassle-free cover at great prices.
What sets us apart? We handle everything in-house, from policies to claims, so you’ll always deal with our UK-based customer care team, never a third party. Our goal is simple: comprehensive, easy-to-understand cover, with service you can trust.
Mobile Phone Insurance Protect your phone with affordable, comprehensive cover. Get an instant quote today.
Travel Insurance Reliable, UK-backed cover to keep you protected wherever you go.
Gadget Insurance Cover for tablets, smartwatches, laptops, gaming consoles, headphones, and more. Get a free quote on our website.
Real People, Real Support
Written by the company
- UK-Based Customer Care
- Our friendly, expert team is here to help when you need it most. No chatbots, just real people providing real support.
Our Claims Guarantee
No Limits on Claims
Unlike many competitors who cap claims, we offer unlimited phone insurance claims, whether it’s for accidental damage, theft, or loss. Your protection, without restrictions.
Contact info
Evolution House, New Garrison Road, SS3 9BF, Shoeburyness, United Kingdom
- 01702 568081
- support@loveitcoverit.com
- loveitcoverit.com
5% Off Phone and Gadget Insurance!
4.6
Excellent
7K reviews
Replied to 97% of negative reviews
Typically replies within 24 hours
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Simply Perfect Insurance process (76979)
I undertook a review of both Love It Cover It and Value Checkers following the failure of my laptop and proceeded with a claim through Love It Cover It due to their clear documentation process.
The claim was approved, and Value Checkers were appointed to carry out the inspection. The device was collected by DPD on Monday and delivered to their facility on Tuesday.
Following assessment, it was confirmed that the mainboard had sustained damage as a result of liquid ingress around the heatsink, which had affected the core functionality of the device.
Value Checkers advised that a report would be submitted to my insurer, after which a decision would be made. By Thursday, I received confirmation that a replacement had been authorised. The replacement unit was subsequently received by the repair centre and is scheduled for delivery to me on Saturday.
Throughout the process, communication from both Love It Cover It and Value Checkers was consistently clear, timely, and professional. The efficiency of the claim—from collection through to replacement—was particularly notable.
Given the modest monthly premium of £8.99 and an £80 excess, the overall level of service provided represents a high standard of customer care.
I would also like to specifically acknowledge Attiah Somenthal at Value Checkers and Sophia at Love It Cover It for their professionalism, responsiveness, and support throughout the process, which contributed to a smooth and well-managed claims experience.
April 15, 2026
Unprompted review
Reply from loveit coverit
Hi Andrew,
Thank you for taking the time to share such detailed feedback. We are pleased to hear that your claim experience was handled smoothly and efficiently from collection through to replacement.
It is especially great to know that communication throughout the process was clear, timely and professional, and that the overall service met your expectations.
We will also be sure to pass your kind comments on to Attiah and Sophia. Recognition like this means a lot to the team.
We really appreciate your support and thank you again for sharing your experience.
Thanks again,
The loveit coverit Team
Doing very well
April 17, 2026
Reply from loveit coverit
Hi there,
Thank you for your review. We are pleased to hear that you feel we are doing very well.
Your feedback means a lot to the team, and it is great to know the experience has been positive.
Thanks again,
The loveit coverit Team
Problem free and easy to change gadgets…
Problem free and easy to change gadgets of need be
April 16, 2026
Reply from loveit coverit
Hi Janette,
Thank you for your review. We are pleased to hear that your experience has been problem free and that changing gadgets when needed has been easy.
We aim to keep managing your cover simple and straightforward, so it is great to know the experience worked well for you.
Thanks again,
The loveit coverit Team
Reply from loveit coverit
Hi Stephen,
Thank you for your review. We are pleased to hear that you are happy with the cruise cover you purchased.
We aim to provide suitable cover with a straightforward experience, so it is great to know everything worked well for you.
Thanks again,
The loveit coverit Team
Have been using this company to insure…
Have been using this company to insure our business phones for a number of years now. Always prompt to deal with any changes and easily contactable when required.
April 16, 2026
Reply from loveit coverit
Hi Mark,
Thank you for taking the time to share your feedback. We are pleased to hear that you have trusted us for a number of years to cover your business phones.
It is great to know that any changes have been handled promptly and that you have found us easy to contact when needed.
We really appreciate your continued support.
Thanks again,
The loveit coverit Team
This insurance company is very good and…
This insurance company is very good and excellent service .
All they need to improve claim team work . They just declined claim with final check with customer .
Over all ⭐️⭐️⭐️⭐️⭐️
April 13, 2026
Unprompted review
Reply from loveit coverit
Hi Kishaan,
Thank you for your review. We are pleased to hear that you have found the company and overall service very good.
We also appreciate your comments regarding the claims experience. Feedback like this is important and helps us understand where we can improve our service.
Thank you for taking the time to share both the positives and your suggestions.
Thanks again,
The loveit coverit Team
Reply from loveit coverit
Hi James,
Thank you for your review. We are pleased to hear that you found everything so straightforward.
We aim to keep things simple and easy to use, so it is great to know the experience worked well for you.
Thanks again,
The loveit coverit Team
Reply from loveit coverit
Hi Karen,
Thank you for your review. We are pleased to hear that updating your details was easy and that the pricing worked well for you.
We aim to keep things simple and good value, so it is great to know the experience worked well.
Thanks again,
The loveit coverit Team
All good changing my phone
April 16, 2026
Reply from loveit coverit
Hi Janine,
Thank you for your review. We are pleased to hear that changing your phone on the policy went smoothly.
We aim to keep updates quick and straightforward, so it is great to know everything worked well for you.
Thanks again,
The loveit coverit Team
Very easy to set up and maintain…
Very easy to set up and maintain policy. Great prices too
April 16, 2026
Reply from loveit coverit
Hi Jasmin,
Thank you for your review. We are pleased to hear that you found it easy to set up and manage your policy.
It is also great to know the pricing worked well for you.
Thanks again,
The loveit coverit Team
Was easy to do but don’t tell you about…
Was easy to do but don’t tell you about the excess until you have taken out the policy it’s not clear anywhere
April 16, 2026
Reply from loveit coverit
Hi Ashley,
Thank you for your review. We are pleased to hear that you found the process easy to complete, however we are sorry to hear your concerns regarding the visibility of the excess.
We would like to clarify that details of the excess are available on our website and can be found towards the bottom of the page. We understand this may not have been immediately clear, and we appreciate you taking the time to highlight this.
Your feedback is valuable and will be taken on board.
If you would like any further clarification on your policy, please contact our Customer Experience Team on 01702 568081 or send us a direct message.
Kind regards,
The loveit coverit Customer Experience Team
Straight forward
Nice, quick , easy and clear to use . Just what I needed 🙌 no drama and no stress .
April 15, 2026
Reply from loveit coverit
Hi there,
Thank you for your review. We are pleased to hear that you found the process straightforward, quick and easy to use.
It is great to know everything was clear and stress free.
Thanks again,
The loveit coverit Team
Very pleased
I haven’t had to make a claim yet but overall experience until now has been amazing
I started using service in 2022, and already have 3 devices covered with them. No unnecessary emails or comms, very affordable price and that’s what I would expect from gadget insurance
April 15, 2026
Reply from loveit coverit
Hi Monika,
Thank you for taking the time to share your feedback. We are pleased to hear that your experience since 2022 has been so positive and that you now have multiple devices covered with us.
It is great to know you value the straightforward service, clear communication and pricing.
We really appreciate your continued support.
Thanks again,
The loveit coverit Team
The best price and covered all that I…
The best price and covered all that I needed. Easy to fill in and a quick response
April 15, 2026
Reply from loveit coverit
Hi Liza,
Thank you for your review. We are pleased to hear that you found the pricing competitive and that the cover met your needs.
It is great to know the process was easy to complete and that you received a quick response.
Thanks again,
The loveit coverit Team
Easy to follow
April 15, 2026
Reply from loveit coverit
Hi Barbara,
Thank you for your review. We are pleased to hear that you found the process easy to follow.
We aim to keep everything clear and straightforward, so it is great to know the experience worked well for you.
Thanks again,
The loveit coverit Team
Great easy to setup my insurance on…
Great easy to setup my insurance on website to buy my plan for my Apple smart watch
April 2, 2026
Reply from loveit coverit
Hi Mr Zefiretti,
Thank you for your review. We are pleased to hear that setting up your insurance on the website was easy and straightforward.
It is great to know the process worked well when arranging cover for your Apple Watch.
Thanks again,
The loveit coverit Team
Reply from loveit coverit
Hi Sarah,
Thank you for your review. We are pleased to hear that you chose to stay with us and that the cover works well for you.
It is great to know you found the pricing suitable and that you have had a positive experience.
Thanks again,
The loveit coverit Team
You get what you paid for perfect to…
You get what you paid for perfect to get your yearly insurance
December 5, 2025
Reply from loveit coverit
Hi Mohit,
Thank you for your review. We are pleased to hear that you found the cover suitable for your yearly insurance needs.
We aim to provide a straightforward and good value experience, so it is great to know the service worked well for you.
Thanks again,
The loveit coverit Team
Quick and easy process
Quick and easy process for getting quote with existing medical conditions. Very well priced compared to other companies. Us poorly people like to travel too! Have purchased. Thank you :)
April 14, 2026
Unprompted review
Reply from loveit coverit
Hi Claire,
Thank you for taking the time to share your feedback. We are pleased to hear that you found the process quick and easy, and that the pricing worked well for you.
It is great to know the cover suited your needs and that you felt confident enough to go ahead with the policy.
Thanks again,
The loveit coverit Team
My request for cover was declined due…
My request for cover was declined due to 'existing damage to the watch' despite 2 pictures and video being sent showing no damage, and that it was light reflection.
I asked for my details to be removed from the database as loveit refused to offer me insurance, yet I'm still receiving emails addressed to 'valued customer'?
I am unable to get cover through any other insurance due to the watch's age, despite it it being in impeccable condition so I am now left without cover.
April 7, 2026
Reply from loveit coverit
Hi there,
We are sorry to hear about your experience and understand how frustrating this must have been.
We appreciate you taking the time to provide images and a video, and we understand your concerns regarding how this was assessed. We also note your comments about ongoing communications after requesting your details to be removed.
We would like to review this further for you, both in relation to the decision and your data request, to ensure everything has been handled correctly.
Please contact our Customer Experience Team on 01702 568081 or send us a direct message so we can assist you.
Let us know if you’d like to follow up privately,
The loveit coverit Customer Experience Team
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.