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Lovi Reviews 187

TrustScore 4 out of 5

3.8

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Review summary

Created with AI, based on recent reviews

Evaluating 161 reviews, reviewers had a great experience with this company. Customers are really happy with the app's user experience, finding it easy to use and helpful for their skincare routines. Many appreciate the personalized product recommendations and the detailed insights the app provides for skin care, with some noting significant improvements in their skin. However, some people were dissatisfied with the subscription process, finding it confusing and leading to unintended purchases for the app's recommendations rather than physical products. There were also mentions of issues with product recommendations not being available in certain regions, and a few people experienced bugs or clunky user interfaces within the app.

What people talk about most

Product

Users describe ambiguous interactions with product. Many customers praise the product recommendations, noting... See more

Application

Customers consistently note ambiguous experiences with the app. Many reviewers praise its personalization,... See more

User experience

Consumers find the user experience to be largely positive, praising the app's ability to provide personalized... See more

Refund

Customers had ambiguous experiences with refunds. Many reviewers reported difficulties in obtaining refunds,... See more

Subscription

People report negative experiences with subscription. Many customers express dissatisfaction with unclear... See more

Reviews shaping this summary

Rated 4 out of 5 stars

overall is good, i do think the routines should be created based on what we hae on the shelf. I have purchased the recomendations but struggle to deceide wht to use depending on how my face is feeling... See more

Company replied

Rated 4 out of 5 stars

Just used it once and I liked it so far. After using it more, I may change my review to 5 star as well. The app scans your face with its AI scanner and then personalize your skincare routine. You will... See more

Company replied

Rated 4 out of 5 stars

This company took £59.98 from my account at once. I only clicked on their stupid, deceptive Instagram ad post and they charged me £59.98 just for scanning my face. I've emailed them over and over a... See more

Company replied

Rated 4 out of 5 stars

I tried the app from Insta. Chosed a month application 19.90euros but then I got charged again 39.90euros without agreeing. I never receive an email with the subscription just emails that they havé... See more

Company replied


Company details

  1. Software Company
  2. Cosmetics Industry
  3. Wellness Program

About Lovi

Written by the company

Smart skincare powered by AI

Lovi is an AI-powered cosmetologist app that analyzes your skin, builds personalized routines, and helps you choose products based on science and real data.

Track your skin progress, get tailored recommendations, and make confident skincare decisions – all in one app.

Apple and the App Store logo are trademarks of Apple Inc.

AI Skin Analysis & Progress Tracking

Lovi uses AI-powered face scans to analyze multiple skin concerns and track changes over time. This helps users understand how their skin evolves and how routines or products impact results.

Personalized Routines & Product Fit

Based on skin type, goals, and preferences, Lovi builds customized skincare routines and evaluates how well products match individual needs. Recommendations focus on compatibility and effectiveness, helping reduce trial-and-error.

Ingredient Insights & Smart Guidance

Lovi provides clear ingredient insights and safety indicators, making it easier to understand what is inside skincare products. Users can also ask questions anytime and receive science-backed guidance tailored to their skin.


Contact info

3.8

Great

TrustScore 4 out of 5

187 reviews

5-star
4-star
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2-star
1-star

Asks customers to review

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Rated 1 out of 5 stars

Read the screen properly before you click on links in the app

The sign up process with Lovi is extremely confusing. I selected the USD19.99 and pressed continue and at automatically (in my mind) added an additional USD 39.99 AI subscription. The UX is NOT smooth and now I sit with no refund or reply from them except to say they've cancelled the subscription but I can still use it for a month. I don't want the USD39.99. It feels like I've been scammed into buying a product I didn't want.

I will update my review inlu when the refunds reflect in my accounts. As a result of this, it has cost me an additional USD7 in bank charges, which may not seem a lot to most people but with currency fluctuations, it is a lot here.

January 15, 2026
Unprompted review
Lovi logo

Reply from Lovi

Dear Sharon,

We're very sorry for the currency fluctuations you encountered. Unfortunately, there's no way to cover that from our side. We issued the highest possible amount allowed by the payment systems, which limit issuance to amounts originally credited to our accounts. We understand that's disappointing, but that's the most we can do.

To at least partially compensate you for that, we issued a 3-month promo code so you can use the app and take advantage of its features. It brings a lot of value to our users, and we hope it can bring it to you as well.

Please accept our apologies. We'll do our best to avoid such confusion in the future, and we're grateful to you for highlighting the issue.

Thank you,
Alexey

Rated 1 out of 5 stars

To acess their app first of all they…

To acess their app first of all they dont provide otp with several attempts, now every month they are deducting 80 dollar with zero service i encourage people not to give card information or even pay by apple pay they just deduct from your card be aware

January 15, 2026
Unprompted review
Lovi logo

Reply from Lovi

Dear Tina,

We can see that our emails with login codes were blocked by your email provider — this isn’t directly related to the app itself, but we’re really sorry if it affected your experience ❤️‍🩹

All payments have now been refunded!

Could you kindly confirm if you’ve received the confirmation emails? We’ve just sent them 🚀🚀🚀

With love,
Sofia from the Lovi Skincare Team

Rated 5 out of 5 stars

I thought I had cancelled my…

I thought I had cancelled my subscription but they booked off another 12 weeks. Support sorted this out and refunded my money within hours of me contacting them

January 13, 2026
Unprompted review
Lovi logo

Reply from Lovi

Thank you so much for sharing this! I'm really glad your team managed to help you :)

Thanks! Alexey

Rated 5 out of 5 stars

App with advices

I appreciate the advice given by the app. It helps me with my skincare decisions.

January 13, 2026
Lovi logo

Reply from Lovi

Hey!

Thank you SO MUCH for your warm feedback! ❤️❤️❤️

We're super-happy the app works well for you! I can promise you the product will get even better! Please contact us at care@lovi.care in case anything doesn't work quite as well as you'd expect, or if you need any help ☺️

Thank you again!
Alexey and the Lovi team

Rated 3 out of 5 stars

Subscription

Edit: Lovi has taken care of the problem and transferred my money back. Thanks so much for resolving this!

__________________________________

This is one of the most frustrating subscription experiences I have ever had.

I accidentally subscribed via the Lovi website, but access to the subscription is only possible through the app. From the very beginning, I was unable to log into the app. I reported this issue immediately and repeatedly via email.

While I initially received generic troubleshooting advice, it never resolved the problem. Despite clearly requesting multiple times that my account be closed and my subscription canceled, nothing happened. I cannot cancel the subscription myself because this is only possible via the app — which I cannot access.

As a result, my subscription has been automatically renewed for months, and I have been charged 40€ per month for a service I have never been able to use.

What is especially concerning is that my recent emails are being completely ignored. Preventing customers from canceling by restricting access to the only cancellation method, combined with a lack of customer support, feels highly unprofessional and raises serious concerns about consumer fairness.

I have documented my requests in writing since October and expect Lovi to finally take responsibility:
– cancel my subscription immediately
– deactivate my account
– and refund the charges for a service that was never accessible

I strongly advise potential customers to be cautious.

October 14, 2025
Unprompted review
Lovi logo

Reply from Lovi

We are very happy to know that your problem was resolved! We're again very sorry for the confusion and frustration we caused. We'll do our best to avoid that in the future.

Thank you!
Alexey

Rated 4 out of 5 stars

This app has to many ads and you have…

This app has to many ads and you have to wait to long for a refill to just watch something

January 6, 2026
Lovi logo

Reply from Lovi

Hey! Thank you for providing this feedback! We'll try to reach out and see what's not working properly in your case. I'd really appreciate it if you could share that with our support team, so that we can figure out and prepare a fix for you!

Thank you,
Alexey & The Lovi Team

Rated 5 out of 5 stars

It great but it’s not for me

It great but it’s not for me. I have mentioned it to them why and I don’t want to write it again. Customer service is top notch. Reply back in a timely manner.

January 1, 2026
Unprompted review
Lovi logo

Reply from Lovi

Thank you so much for your feedback! We value your feedback and will try our best to make our app interesting to you at some point. Also, I'm happy to know our support team helped you!

Thank you again!
Alexey and the Lovi team

Rated 5 out of 5 stars

Sorry i’m not enough to write english…

Sorry i’m not enough to write english BUT i really hope this app to be famous
Because it's hard to find a place like this these days that genuinely wants to help people with skin problems. If you've lost faith and are suffering from skin problems, trust Lovi one last time.🩷

January 2, 2026
Unprompted review
Lovi logo

Reply from Lovi

Thank you SO MUCH for your warm feedback! This means the world to us ❤️❤️❤️

We're super-happy our app works well for you! We put a lot of effort into developing it, and it's so great to know it works :) I can also promise it'll get even better! :)

Thank you again!
Alexey and the Lovi team

Rated 3 out of 5 stars

Customer service was great

I didn’t realize that what I was ordering was simply and app and some recommendations, I thought that it was for actual skincare products. I was unsatisfied, reached out to Lovi and they refunded me within 24 hours.
While this isn’t a subscription for me; I do think that their customer service is doing an amazing job and I appreciate a company that will stand behind what they value.

December 31, 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey! Thank you so much for the feedback! I'm sorry our signup process was confusing to you. I'll try to reach out to you to probably offer a subscription option that you'll find more fitting.

Thank you!
Alexey

Rated 5 out of 5 stars

Fully refunded

I was wrong, i picked a long term subscription instead a 1 day trial to figure out how the skincare program would have worked. I sent an e-mail back asking for a step back from one expensive subscription into a cheaper one. They made it better: they are going to give all my money back. Thank you do much lovi!

December 30, 2025
Unprompted review
Lovi logo

Reply from Lovi

Thank you so much for your feedback! I'm really happy to know that we managed to help you with your request ☺️. And I'm pretty sure the app will not disappoint you either!

Thank you again!
Alexey and the Lovi team

Rated 4 out of 5 stars

I was confused by the sign up process…

I was confused by the sign up process and thought it included some sort of product per month, but it is just for the app recommendations. However I have to say I emailed straight away to the team requesting a refund and cancelled my subscription on the app and they have confirmed my refund is on the way. So good efficient customer service, maybe just make costs clear on the sign up and what extras will need to be paid for on top of subscription :)

December 29, 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey! Thank you so much for the feedback :) I'm happy to know that the payment situation has been resolved for you. Sorry for the initial confusion we caused — we're working on making this more straightforward for everyone.

I'll request your information right now through TrustPilot. If you could share your e-mail, I'll reach out and provide you with a promo code as a token of appreciation for your feedback.

Thank you!
Alexey

Rated 5 out of 5 stars

Good app

Good app, i use it often times meanwhile it helped me already a few times.

December 23, 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey!

Thank you SO MUCH for your warm feedback! This means a lot to us ❤️❤️❤️

We're super-happy the app works well for you! We put a lot of effort into developing it, and it's so great to know it works :) We're especially proud of our scanner, which seems to be useful for many of our long-time users. I can also promise it'll get even better soon, include more product types and personalization :)

Please contact us at care@lovi.care in case anything doesn't work quite as well as you'd expect, or if you need any help!

Thank you again!
Alexey and the Lovi team

Rated 5 out of 5 stars

Paid only once to get a big value

The suggestions from this app are brilliant. I bought all the recommended products and they work amazingly. The app helped me fix my skin issues in just a few weeks, which took me years to figure out on my own. I think it would be great if there was an option to pay a one-time fee for the initial personalized results, with a subscription available for ongoing use.

December 26, 2025
Lovi logo

Reply from Lovi

Thank you so much for your warm feedback! We're incredibly happy to know that the app works well for you! ❤️ And we promise to do our best to make it even better!

It looks like, for many users, a one-time purchase option seems reasonable, so we'll investigate if that could be a feasible option for us as well. Thank you for that suggestion!

Alexey ☺️

Rated 4 out of 5 stars

The app is extremely confusing

The app is extremely confusing. For the price that you’re paying you would think you’re getting samples of different creams for your face. I was completely shocked to find that somehow I was billed twice. I knew I pressed the first button to accept the subscription, but then don’t know how I did the second button. Now for the exciting part, I emailed them Christmas Eve about canceling the subscription and a full refund and within hours I received an email stating no problem. They apologize and immediately let me know. I would get my refund within five days. I was ready for a fight but the company came through like a champ. I truly love the concept of this app. The price is ridiculous for no samples you’re just giving us directions on what to try. I love the AI and facial scan, but I think there’s some extra work that needs to be done in order to take this app to the next level. I gave it four stars for the potential I see in it and the quick response to getting my money back.

December 23, 2025
Unprompted review
Lovi logo

Reply from Lovi

Hey! Thank you so much for the feedback :) I'm happy to know that the payment situation has been resolved for you.

I'll request your information right now through TrustPilot. If you could share your e-mail, I'll reach out and provide you with a promo code as a token of appreciation for your feedback.

Thank you!
Alexey

Rated 5 out of 5 stars

Seems fine

Lovi is a great app. I find it useful, but I just don't use it enough.

October 1, 2025
Lovi logo

Reply from Lovi

Hey!

Thank you so much! We're incredibly happy to know that the app works well for you! ❤️ We promise to do our best to make it even better!

Thank you again!
Alexey and the Lovi team

Rated 3 out of 5 stars

Issue with Regional Product Availability in Personalized Routine

Hello,
Firstly, I want to say that I noticed the last upgrade to the Lovi algorithm. I really appreciate that the app now only shows product links for items that are purchasable in my country. This really improved the overall app experience.
However, there is still an issue in the personalized skincare routine section. In my routine, the app recommends products; especially under “alternatives”; that are not available in my region. For example, in Step 4 (SPF), the recommended sunscreen is not purchasable where I live, and the same applies to the suggested alternatives.
As a result, the algorithm sometimes recommends only products that cannot be purchased in my country.It is a bit confusing. While this isn’t a major problem, it’s like a small pebble in the shoe.
Easy to overlook, but it still affects how smooth the overall experience feels.

I hope this feedback is useful and helps improving the app.
Best regards

December 21, 2025
Unprompted review
Lovi logo

Reply from Lovi

Hiiii again!

We wanted to share that we’ve added many updates, including improved offer matches 🚀🚀🚀

Have you had a chance to test the new app version? Please let us know what you think — waiting for your feedback 🫶

With love,
Sofia & the Lovi Skincare Team

Rated 4 out of 5 stars

Helpful

Great app. I enjoy using it and find it helpful for my skincare needs.

December 20, 2025
Lovi logo

Reply from Lovi

Hey! Thank you so much for your feedback! We're very happy to know that the app works well for you! ❤️

We promise to do our best to make it even better. Let us know if there's anything we can do to make it more useful for you!

Alexey and the Lovi team

Rated 5 out of 5 stars
Lovi logo

Reply from Lovi

Hey!

Thank you so much! We're incredibly happy to know that the app works well for you! ❤️

We put a lot of effort into making the app as scientific as possible in its foundations, so it's especially important to know that you feel that and trust our work ☺️

We promise to do our best to make it even better!

Thank you again!
Alexey and the Lovi team

Rated 5 out of 5 stars

VERY USEFUL AND INFORMATIVE

I really am extremely grateful and happy I found this app. It’s one of the first apps ever I find to be very useful and I actually use every day. I use this app when I’m shopping in stores like Marshalls and Burlington when they have a large variety of namebrand and offbrand products so I use the app scanning section to scan product to see what works for me, which is with the whole point of using the app and I really love it

December 18, 2025
Lovi logo

Reply from Lovi

Hey!

Thank you SO MUCH for your warm feedback! This means the world to us ❤️❤️❤️

We're super-happy our scanner works well for you! We put a lot of effort into developing it, and it's so great to know it works :) I can also promise it'll get even better soon! :)

Please contact us at care@lovi.care in case anything doesn't work quite as well as you'd expect, or if you need any help!

Thank you again!
Alexey and the Lovi team

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