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Rated 5 out of 5 stars

Such an incredible brand with the most natural and wonderful clothes. I've bought the merino wool fleece twice for my son now and it get so many compliments, whilst being soft and very comfortable. Sp... See more

Rated 5 out of 5 stars

What beautifully designed organic clothing for both my baby -and me! We love the Engel Merino Wool fleece suits especially -and the SISKIN Merino Wool/Silk rompers for cooler weather. Not only are the... See more

Company replied

Rated 1 out of 5 stars

Appalling customer service! Item returned worn only to try on but won't refund as describe item as in 'unsellable' condition. Absolutely no damage, label on but trousers have picked up a couple of hai... See more

Company replied

Rated 5 out of 5 stars

They've been my go to kids' clothes company. They're friendly and always try to solve any issues (of which there have been few tbh) and honestly that's a big one for me these days. Excellent quality c... See more

Company replied

Company details

  1. Business Services

Written by the company

MamaOwl believes in a gentle and beautiful life. Natural clothes for all seasons, wooden toys and books to foster curiosity and accessories for conscious and thoughtful living. We stock our own brand SISKIN, as well as a range of beautifully designed, natural and organic clothing for babies, children, and adults. Perfect for those concerned about toxins and seeking to protect their family’s sensitive skin. Our products are beautifully made and constructed of high-quality materials. We stock a wide range of wool and natural fibres clothing. We take time to carefully select the brands and products we stock, to provide our customers with the finest items to support a more sustainable future. We ship to the whole world! Please don't hesitate to get in touch if you have any questions.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

53 reviews

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Replied to 100% of negative reviews

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Rated 5 out of 5 stars

Incredible Brand

Such an incredible brand with the most natural and wonderful clothes. I've bought the merino wool fleece twice for my son now and it get so many compliments, whilst being soft and very comfortable. Speedy delivery and great customer service, would highly recommend.

December 1, 2025
Unprompted review
Rated 5 out of 5 stars

It is always a very god experinces to…

It is always a very god experinces to shop at Mama owl. There are many nice things to buy and I am ofte tepted

November 21, 2025
Unprompted review
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Reply from MamaOwl

Thank you for your lovely feedback! We are so glad to hear that shopping with MamaOwl is always a great experience for you. We completely understand the temptation with so many beautiful things to choose from, and we are always here to help if you find yourself spoilt for choice.

Rated 5 out of 5 stars

Excellent Quality & Service

This was my first order, and I couldn’t be more impressed. The bag exceeded my expectations in both quality and craftsmanship. It arrived quickly and was beautifully packaged. I’ve already recommended MamaOwl to friends and will definitely be ordering again!

February 23, 2026
Unprompted review
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Reply from MamaOwl

Thank you so much for your wonderful review! We’re delighted that your first experience with MamaOwl exceeded your expectations and that you loved the quality, craftsmanship, and packaging. We really appreciate your recommendations and look forward to welcoming you back soon!

Rated 5 out of 5 stars

Amazing products

Amazing products, service, packaging. All my favourite things my daughter has had have been from here! Quality and beautiful colours and fabrics too.

November 6, 2025
Unprompted review
MamaOwl logo

Reply from MamaOwl

Thank you so much for your kind words! We’re thrilled to hear that you and your daughter love our products, colours, and fabrics. It means a lot to us that we’re your go-to for quality and thoughtful items!

Rated 5 out of 5 stars

What beautifully designed organic…

What beautifully designed organic clothing for both my baby -and me! We love the Engel Merino Wool fleece suits especially -and the SISKIN Merino Wool/Silk rompers for cooler weather. Not only are the products well-made (and sourced!), the website is easy to navigate, orders come quickly and are beautifully packaged, too. Excellent customer service to boot!

February 20, 2026
Unprompted review
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Reply from MamaOwl

Thank you so much for this beautiful review. We’re delighted to hear how much you and your baby are enjoying the Engel merino fleece suits and the SISKIN merino wool/silk rompers — they are such special pieces for cooler days.

It means a great deal to us that you value not only the quality and sourcing of our products, but also the experience of shopping with us. From our website to packaging and customer service, we always aim to make it thoughtful and seamless.

Rated 5 out of 5 stars

Long time fan of Mama Owl

Long time fan of Mama Owl. I especially love their siskin range which has bigger sizes- the cords and linen trousers are gorgeous! lovely ethical brand.

February 20, 2026
Unprompted review
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Reply from MamaOwl

Thank you so much for being a long-time supporter of MamaOwl. We’re so pleased to hear how much you love the Siskin range — especially the cords and linen trousers. It’s wonderful to know the extended sizing has been helpful too.

We truly appreciate your kind words about our values and ethical approach. Thank you for being part of our community.

Rated 5 out of 5 stars

Love the style and quality

They've been my go to kids' clothes company. They're friendly and always try to solve any issues (of which there have been few tbh) and honestly that's a big one for me these days. Excellent quality clothes, love love love their merino tops and leggings of various brands, my kids are tall and super sensitive so it's honestly hard finding comparable brands. So easy to style everything together. Even figured out school clothes with their brands. Also look out for sales and studio sales for great deals. Sometimes read reviews and measure carefully when ordering so you don't have to send stuff back and forth. Would love a real high street shop again in London, but would take Brighton.

February 20, 2026
Unprompted review
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Reply from MamaOwl

Thank you so much for your thoughtful review. We’re delighted to hear that our merino pieces have worked so well for your tall and sensitive children, and that you find everything easy to style — even for school.

Your kind words about our customer service truly mean a lot to our small team. And we very much appreciate the love for a future high street shop — we’d love that too.

Thank you for being such a valued part of the MamaOwl community.

Rated 5 out of 5 stars

Beautiful quality clothes, lovely curation and easy returns


I am trying to buy things made of natural materials as I’m tired of clothes full of plastic on the high street. This shop is full of excellent quality items made of natural fibres. I really like their selection too. (Also, you get a little packet of Danish sweets in each order!)

September 9, 2025
Unprompted review
Rated 5 out of 5 stars

Dream store - I am a lover of wool clothing!

Dream store - I am a lover of wool clothing so this is the perfect place for me! I am conscious of not wearing synthetics and love that I can find natural and organic clothing here and products have clear info so I know what I'm getting and where it is produced. Since reaching Menopause, I love to sleep in fine wool and their merino base layers give me the best sound sleep I've had in years. I recommend their wool and silk tops to everyone for this! They also have a great FB group that is full of knowledgeable customers who share great tips. I recommend them if you want quality non-toxic clothing, value how your products are made as well as beautiful colours. It's not the cheapest but it's made to last and the price per wear is so minimal. 100% worth investing in. My go to store for my kids and myself as well as gifts.

February 24, 2025
Unprompted review
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Reply from MamaOwl

Thank you so much for your wonderful review! We’re thrilled to hear that MamaOwl is your go-to store for natural and organic wool clothing, for both yourself and your kids. It’s fantastic to know our merino layers are helping you get such restful sleep, and that you appreciate the care and transparency in our products. We really value your support and recommendations — it means a lot!

Rated 5 out of 5 stars

Great quality

Great quality. Warm and snug, but allows the body to get rid of extra heat.
I really like the designs, both for kids and adults.
We've bought plenty of family presents from MamaOwl over the years.
Quality stuff. Good service.

December 10, 2025
Unprompted review
MamaOwl logo

Reply from MamaOwl

Thank you for your kind words! We are so happy to hear that you love the quality, warmth, and designs of our products for both kids and adults.

It’s wonderful to know we’ve been part of so many family gifts over the years, and we truly appreciate your continued support.

Rated 5 out of 5 stars

Great first experience with MamaOwl

This was my first time ordering from MamaOwl, and I was truly impressed. They offer so many beautiful and charming products, and I chose one as a gift. I’m very satisfied with the item — the packaging and the small thoughtful touches showed real care. Even during the busy period before Christmas, the order was dispatched exactly as scheduled.

Although there was a delay caused by the courier, the MamaOwl team responded with remarkable speed and sincerity, even over the weekend. Their support made me feel very reassured.

I would be very happy to shop with them again in the future.

December 18, 2025
Unprompted review
Rated 5 out of 5 stars

New customer but absolute convert

I am a new customer to Mama owl but a devoted one! I have lost over two and a half stone in weight, retired from work and so my whole wardrobe doesn't fit my needs or my body anymore. I have over the past couple of months stocked up on new wool base layers, tops, knitwear and finally a pair of trousers. Every items has been incredibly week made, fits perfectly and made to last. Many thanks for your speedy delivery, beautiful packaging and the hand written note and jelly sweets are a lovely personal touch. A brilliant brans

December 19, 2025
Unprompted review
Rated 1 out of 5 stars

AWFUL REFUND EXPERIENCE

Absolutely horrendous experience trying to return an item. You have to pay to return, which would be fine if they did their part of the job next. It took over 11 working days for my return to even get unboxed and checked in. I emailed and heard nothing back. Got told they were busy and only worked certain hours. Then no response. Finally after lots of emails I got a refund notification. That said it could take a further 10 working days to go into my bank account. Utterly ridiculous.
I sent it back the day after I received it with 24hour post. They recieved it the day after and it has taken 18 days to just get a notification that I will get a refund.
Beautiful company but will not be ordering from them again.

November 27, 2025
Unprompted review
MamaOwl logo

Reply from MamaOwl

Hello,

We’re truly sorry for the frustration and stress you experienced with your return. We completely understand how disappointing it must have been to wait so long for your refund, especially after sending the item back promptly.

Your experience does not reflect the level of service we aim to provide, and we’re taking your feedback seriously to improve our returns process and communication going forward.

If there’s anything further we can do to support you, please don’t hesitate to reach out to us directly — we want to ensure you feel heard and supported. The MamaOwl Team

Rated 1 out of 5 stars

Appalling customer service

Appalling customer service! Item returned worn only to try on but won't refund as describe item as in 'unsellable' condition. Absolutely no damage, label on but trousers have picked up a couple of hairs from chair!

November 12, 2025
Unprompted review
MamaOwl logo

Reply from MamaOwl

Hi Suzanne,
Thank you for your feedback. We’re sorry for the frustration.
Our returns policy requires items to be unworn, undamaged which includes clean and free from marks or animal hairs. In this case, the item was assessed and found to have both marks and a few hairs (as shown in the image sent to you), which made it unsellable.
We’re happy to discuss your return further — please contact our customer care team

The MamaOwl Team

Rated 1 out of 5 stars

Will drag their heels with refunds on returns

Ordered from them before but never had to send items back. This time had to send back two children items - shoes and cardigan as they did not fit. The returns received by them on 4 April and still no refund (it’s 24 April now). Have sent two chasers, no reply except for email saying they take 10 business days to issue a refund and I should have included some reference with my return. A - it’s been way over 10 business days since they got the return and B - i included the original receipt on my return. Looks like one of those companies where the lack professionalism is shown when a customer returns something as refunds not issued easily.
In addition for two of their wool products, there were some loose seams and I did not complain just stitched them myself. I do not recommend purchasing from them as returns will not be an easy process.

April 24, 2025
Unprompted review
Rated 1 out of 5 stars

You can found better

PLEASE HAVE A LOOK ON THEIR REVIEWS HERE AND ON GOOGLE to be aware…AND GIVE YOUR RATE ON JUDGE ME TOO not just here and google as they tend to “excuse” themself with “we use “judge m”e” well now we know !
Nice collection but customer service is at is lower when it comes to international buyer … no consideration, they overprice some women clothes, I asked to send it as a gift ( sometimes customs are cool and let it pass ). Impossible to send a gift from them they call it fraudulent ! Their answer “we can’t do that it’s fraudulent” - I didn’t ask to lie or implying anything fraudulent didn’t ask to lower the prices of anything and I’m not a first time customer. So yes shop around before buying from them, especially if you are outside England, you can found better prices, better services not that far. Now I’m waiting to get my refund as the package still at their store and they told me they will proceed - I’ll be back to give a following. I got my refund. And don’t forget to shop before buying from them.

March 25, 2025
Unprompted review
MamaOwl logo

Reply from MamaOwl

Hi Melanie,
Im sorry for any confusion caused with our emails yesterday and to further communicate what has already been sent in email please see below:

Please see 10 thousand reviews on our judge me site, this is the service we ask customers to review us on.
https://judge.me/reviews/stores/mamaowl.net

Although we cover the cost for European shipping Taxes, Duty and clearance fees due to an agreement with the UK and EU. We are unable to do this for all international customers, see shipping information below:

https://mamaowl.net/pages/shipping-page?delivery=europe-north

We are able to send parcels as gifts however this will not effect the amount of tax & duties you will need to pay to customs.
As we are a business and have business accounts with our shipping providers we are unable to send the parcel as a 'gift' in order for our customers to avoid paying taxes and duties.
Please accept our apologies, we like to go above and beyond for customers but this is beyond our means.
Our prices for the US brand Le bon shoppe are competitive for a UK & European customer base as our head office & warehouse are based in London, however prices are more competitive if purchasing in the country of origin as no shipping or fees need to be added.

All the best,
Customer service.

Rated 5 out of 5 stars

All excellent

I purchased a limited edition plush. The communication pre-order was excellent; the purchase easy and the delivery fast. Smooth transaction, serious e-commerce. I highly recommend it to everybody.

November 28, 2024
Unprompted review
Rated 5 out of 5 stars

Excellent All Around

I had a great experience ordering from Mama Owl and will order again. Everything I ordered arrived quickly and was packaged well and in perfect condition upon arrival. There was even a little package of gummies inside that my boys enjoyed. The Siskin items I ordered are amazing quality, true to size, and I could never find anything like them here in the States. I love being able to find clothing for my boys that is beautifully made, age appropriate, and doesn’t have athletic equipment or dinosaurs on it.

November 15, 2024
Unprompted review

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