Ordered and paid for same day delivery. Received an email later that day that they cannot deliver so they forwarded my order onto Bloomex to deliver 2 days later with a gourmet product included for m... See more
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WARNING: Mel’s Flowers Australia is Bloomex – Deceptive Same-Day Delivery Checkout and Quality
WARNING: Mel’s Flowers Australia is Bloomex Pty Ltd Fake Same-Day Delivery Scam!
Consumer warning about Mel’s Flowers Australia: melsflowers.au. They are NOT an independent local florist boutique. They are a hidden trading name owned and operated by Bloomex Pty Ltd (Bloomex Australia). If you need fresh flowers delivered today, stay away from this highly deceptive online florist scam.
The entire business model of Mel’s Flowers Australia and Bloomex Pty Ltd relies on an intentional e-commerce bait-and-switch layout. When you perform a Google search for "same-day delivery flowers" paired with your location, Mel’s Flowers uses sponsored Google Ads to position themselves at the absolute top of the search engine results page. Their targeted digital advertising promises immediate, guaranteed same-day delivery straight to your location, perfectly mimicking a legitimate local florist shop.
The true nature of this deceptive practice becomes apparent during checkout. Before you buy, the website prompts you to enter your specific postcode to calculate shipping rates. I tested this checkout framework using remote, regional postcodes. No matter how remote the location is, if you enter it before their daily time cut-off, the automated system clears it without an error and applies a green tick next to "Same-Day Delivery." They actively accept your premium shipping surcharge under false pretenses.
However, buried deep within the hidden terms and conditions page of melsflowers.au and bloomex.com.au is a highly restrictive loophole. Their fine print states that only AFTER a customer has finalized the checkout and completed the payment will the corporate network decide if they can actually deliver the flowers on that day. Their internal terms declare the selected delivery date is merely an "approximate date of arrival." They use a hidden asterisk system to claim they can legally push your urgent, time-sensitive shipment to the next available day, completely pocketing the premium guaranteed surcharge you just paid.
A legitimate Australian floral business operates with transparency: their online systems automatically deny an invalid postcode at checkout, or they clearly mark an asterisk with critical, visible warnings like "delivery date not guaranteed" before you pay.
Many people purchasing floral arrangements are dealing with deeply emotional life events, such as family illnesses, severe bereavement, and grief. A grieving person trying to send condolence arrangements should not be forced to navigate a labyrinth of hidden legal disclaimers and deceptive website architecture just to verify if a multi-national corporate aggregator will actually fulfill the urgent service they are actively selling.
It is unacceptable that Bloomex Pty Ltd continues to operate these multiple front-facing online floral brands across Australia. Even after being investigated by the ACCC (Australian Competition and Consumer Commission) and hit with a $1 million fine in the Federal Court of Australia for breaching Australian Consumer Law by using misleading star ratings, false discounts, and hidden pricing, their predatory checkout structures remain active under alternative names like Mel’s Flowers Australia. Despite constant negative reviews, warnings, and formal complaints on sites like Trustpilot and ProductReview, they continue to profit from vulnerable shoppers.
This is a formal warning to all Australian consumers: do not trust the stock images or same-day delivery claims on melsflowers.au or any Bloomex Australia digital storefront. If you have been caught by this system, bypass their customer support line, which will only offer a useless $30 store credit while refusing a cash refund. immediately lodge a formal dispute with your financial institution.
Everyone who has been misled needs to report this company directly to the ACCC, Fair Trading, and the Australian Cyber Security Centre via ReportCyber (cyber.gov.au). Stop these scammers from taking your money. Support genuine, verified local independent florists instead.
Rip off
Rip off! They delivered 30 carnations,not 50 supersized roses, a day late! I wish I could give a negative score! This is “subsidiary” of Bloomex - with the same dodgy behaviour. The site looks like a local florist … don’t be fooled and pay $115 for a bunch of carnations you could buy from the servo. They offered me a $20 store credit - pfft! I have put a dispute in to my credit card company.
Poor quality and late delivery
Very late delivery. Advised the day before they were to be delivered. Offered an upgrade for the inconvenience. Flowers arrived wilted 5 days later and certainly no upgrade. Offered 25% store credit. What an insult.
This company is a scam
This company is a scam, they are thieves. Their contact number is disconnected. They are fake!
They will steal your money, and never deliver anything.
I have reported them!
I didn't even want to give them one…
I didn't even want to give them one star. The company stated the flowers were delivered on Friday afternoon
After a multitude of emails and calls, they stated were delivered on Monday. The wilted flowers arrived Tuesday
Nothing like the photo. No refund. I could have bought what I received for $20 from a supermarket
These flowers were ordered on behalf of family in the UK as my dad passed away. Sick of their emails stating we are sorry for your loss etc
WARNING do not buy flowers from this company
This company is a fraud
This company is a fraud. They did not provide the flowers and delivery and did not refund my money. They are a scam. Please avoid.
Dodgy - not local, not same day and refuse refund
Ordered "same day" flowers at 7:30am and told they couldnt be delivered same day. They could only overnight courier them and they got lost/delayed and refused to give a refund 5 days after they were still missing.
They pretend to be a local florist but arent and they have a call centre offshore.
Emails bounce and no reply to web enquiry. Cannot speak to a supervisor in the call centre.
Thankfully Paypal refunded me. But buyer beware!
SCAMMERS ***DO NOT USE****
SCAMMERS ***DO NOT USE****
They have copied a genuine florist name and logo and you think you are buying local. Their flowers are terrible. You will NOT get the product you purchase and they WILL NOT REFUND YOUR MONEY even with photograph evidence. How are these SCAMMERS ALLOWED TO ADVERTISE AND CON PPL ???
A very disappointing shopping…
A very disappointing shopping experience with MELS FLOWERS IN SYDNEY. I cannot leave a review on their website or contact anyone from their website as the contact is incorrect.
These were meant to be my mums mothers day flowers.
We have received much better quality from local Canberra boutiques, which are worthy of the $79.
The shipping was fine, but the final product is not, still no response from mels flowers or paypal regarding my refund i requested.
I ordered from Mels flowers in #sydney , of which they used a shipping service to deliver the lack lustre bouquet of flowers. No response from the website, owner or people in charge at Mels flowers as the we care address had obviously bounced back.
I paid $79 with a discount code. The delivery came two days after the initial purchase but this result is not what i ordered.
This product is not what i ordered and this is not the order i wanted. We received two roses. Wilted Chrysanthemum and a strand of babies breath.
And before you come at me, yes i am complaining.
IM NOT HAPPY!
im posting this as a reminder to be VERY careful of who you shop with online.
i have not heard from @paypal regarding a refund for the poor quality we received.
0/10.
Will not order again.
Beware of purchasing flowers from this…
Beware of purchasing flowers from this company. This is either a subsidiary company of Bloomex or they are drop shipping Bloomex products. The bouquets bear no resemblance to those depicted on the website and their customer service is extremely difficult to deal with. If you write a message to include with the order, it will be printed on a scrap piece of paper. I will never purchase from here again.
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