OK it's early doors yet, but I opted for the £4 per month 'unlimited talk and text' contract on an e-SIM which was supposed to arrive by email straight away. This didn't happen but a SIM arrived by po... See more
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Review summary
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Very disappointing experience in store Ruislip trying to find a handset and talk and text sim. No staff knew about the phone products and I had to order online . Tesco offer a much better service in a... See more
Company replied
The 1st time I called I spoke to a really helpful lady, but the 2nd time I spoke to a man who seemed very bothered that I called him & gave me incorrect information
Company replied
Good experience, but thought change over from old supplier might have been quicker than it was.
Company replied
Company details
Written by the company
Asda Mobile is a mobile virtual network operator in the United Kingdom operated by Asda which uses the network Vodafone. Why Asda Mobile? We know that connecting with the people around us makes life a little sweeter, so we've made it easier to stay in touch! With monthly plans starting from £4, whether you're a big texter or make the occasional call, there's something for everyone. Never miss a moment with 99% UK coverage and 5G in the UK and abroad.
Contact info
Asda Stores Ltd, Southbank, Great Wilson Street, Leeds, LS11 5AD, Leeds, United Kingdom
- 08080062732
- customer.services@asda.co.uk
- mobile.asda.com
3.8
Great
17K reviews
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I never received my order.
April 28, 2026
Reply from Asda Mobile
Hi Renu, we regret that your order did not arrive. We will investigate this issue to prevent future occurrences.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Refuses to Honour SIM-Only Contract Promotion
Case Reference: 13002660
In February, I was sent an email advising me that my SIM-only contract was coming to an end. To renew my contract, the first six months of the new contract would be half the normal monthly charge.
Naturally, I jumped on board but, since then, I have been charged the normal fee! I’ve contacted CS several times and was promised the matter would be resolved. However, the following month would see yet another full charge against my bank account.
The most recent CS I emailed then did a u-turn and stated that the promotion didn’t apply to my account! Well, WTF did Asda Mobile send me a promotional email in the first place?!
If this doesn’t get resolved soon, I will have no choice but to contact The Ombudsman for misleading marketing and deceptive business practices.
What a joke…
April 22, 2026
Unprompted review
Reply from Asda Mobile
Hi Rob, we appreciate you bringing this to our attention. We're sorry to hear about the billing issues following your contract renewal and the frustration caused by the conflicting information you received. We'll investigate this case (13002660) thoroughly to understand what happened and how we can prevent similar situations. Thank you for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
No clear information on app or by…
No clear information on app or by operational Team , Lack of information or Training required.
April 20, 2026
Reply from Asda Mobile
Hi Jay, we appreciate your feedback and apologize for the lack of clear information and training. We'll address this to improve our app and operational team's communication.
Best wishes, Ahmed - Asda Mobile.
as an old lady,it is just the ticket.xx
April 21, 2026
Reply from Asda Mobile
Hi Terrence, we're so glad our product meets your needs and is just the ticket for you. Thank you for letting us know about your experience!
Best wishes, Ahmed - Asda Mobile.
Very easy to switch to Asda
Very easy to switch to Asda. When I had an issue, the customer service team were extremely helpful.
April 28, 2026
Reply from Asda Mobile
Hi there, we're happy to hear that switching to us was easy. It's great to know our customer service team was so helpful in resolving your issue. Thanks for your feedback.
Best wishes, Ahmed - Asda Mobile.
Excellent customer service
Excellent customer service, amazing price for sim only well pleased with everything.
April 21, 2026
Reply from Asda Mobile
Hi M Sanderson, we appreciate you sharing your feedback and we're happy to hear you're pleased with the excellent customer service and amazing price for the SIM only.
Best wishes, Ahmed - Asda Mobile.
First time with Asda Sim.
Straight forward and simple transaction.
Sim arrived on time with no problems.
Followed clear instructions to keep my old tel number.
April 28, 2026
Reply from Asda Mobile
Hi John, we're happy to hear that the transaction was simple and straightforward. We're also glad the SIM arrived on time, and the instructions were clear for keeping your number. Thanks for your feedback.
Best wishes, Ahmed - Asda Mobile.
Never received the SIM card
April 28, 2026
Reply from Asda Mobile
Hi David, we regret that the SIM card was not received. We'll investigate this issue to prevent future occurrences. Thanks for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Unhelpful customer service
Moved to Asda from EE. Been with them since February and have continuously had an issue with my bills. I've contacted customer service who seem very unhelpful and haven't rectified anything. They have asked me several times for the same information. When I try to look at my bills they are all the same one. So Feb is Feb, March is Feb, April is Feb and as for May I haven't even got one. It should have been there on Sunday. It's not filling me with confidence that if I had a serious issue it would sorted quickly
April 4, 2026
Unprompted review
Reply from Asda Mobile
Hi Kate, we appreciate you bringing this billing issue to our attention. We're sorry to hear about the problems you've experienced since February, and that our customer service team hasn't resolved it for you. We'll investigate the repeated requests for information and the incorrect bills. We want to ensure any future issues are handled efficiently.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Adsa Mobile
Great service easy to change over from old contact. Value for money. And it's still Vodafone network. Easy to see bill with the app. Advanced notice on your bill. Only £5 a month.
September 22, 2025
Reply from Asda Mobile
Hi Sharon, we're happy to hear that the changeover was easy and that you find our service a great value! It's great you appreciate the Vodafone network and the app's bill management features. Thanks for your feedback.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi Raymond, thank you for taking the time to leave your feedback. I am glad to hear that you are happy with the service we have provided. Best wishes, Ahmed – Asda Mobile
Very easy to choose what package I…
Very easy to choose what package I wanted got a great deal compared to my old mobile network would definitely recommend
April 20, 2026
Reply from Asda Mobile
Hi Janette, we're happy to hear that you found it easy to choose a package and got a great deal compared to your old mobile network. We appreciate your recommendation!
Best wishes, Ahmed - Asda Mobile.
Good signal. Speedy delivery of sim
Great offers online. Speedy delivery of sim and ease of set up really good. Only bit which was a little frustrating was getting the app to work. It does now, so fingers crossed it continues to do so.
Great signal strength too.
April 27, 2026
Reply from Asda Mobile
Hi Sarah, we're happy to hear that you found great online offers and experienced speedy delivery and easy setup. We appreciate your feedback regarding the app; we're glad it's working now and hope it continues to do so. Thank you!
Best wishes, Ahmed - Asda Mobile.
Required sim D3 times it never turned up…
Required sim 3 times it never turned up but thy set up DD that has been cancelled now will use another provider
April 21, 2026
Reply from Asda Mobile
Hi A Newell, we regret you didn't receive your SIM after multiple attempts, and a direct debit was set up and then cancelled. We'll investigate this issue. Thanks for your feedback.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
A mixed bag
Good: Easy activation, easy switch to use "Current" number.
Bad: Found I had PAYG when expecting Pay Monthly, cannot do anything after logging in to account ('401 Unauthorized'sic) . Even tried setting up 2 different accounts.
April 18, 2026
Reply from Asda Mobile
Hi Neil, we appreciate you sharing your experience. We're glad the activation and number transfer were smooth. We're sorry you encountered unexpected PAYG service and account access issues. We'll investigate these concerns to improve our service.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Straightforward and seamless change…
Straightforward and seamless change from previous provider.
April 27, 2026
Reply from Asda Mobile
Hi David, we're happy your transition from your previous provider was straightforward and seamless. Thank you for your positive feedback!
Best wishes, Ahmed - Asda Mobile.
Very helpful sorting out a problem…
Very helpful sorting out a problem ...nice to deal with..
April 26, 2026
Reply from Asda Mobile
Hi George, we appreciate you letting us know about your experience! We are so happy we could help resolve the issue you encountered.
Best wishes, Ahmed - Asda Mobile.
Reply from Asda Mobile
Hi James, we're so happy everyone was helpful and informative for you! We appreciate you taking the time to leave us this great feedback.
Best wishes, Ahmed - Asda Mobile.
Service was good
Service was good, however, not a great signal in my home, which was the reason i changed from o2
April 27, 2026
Reply from Asda Mobile
Hi there, we appreciate your feedback and are happy the service was good. We're sorry to hear the signal wasn't great in your home after switching.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
Inserted the new sim and activated it
Inserted the new sim and activated it. Received a few differing text messages from seemingly different Asda senders so called the help line who were unable to help and gave us another number to call. This number turned out to be vodaphone who couldn't help either so went round in circles!!
April 25, 2026
Reply from Asda Mobile
Hi Pat, we appreciate you taking the time to share your experience. We're sorry to hear about the trouble you had with the SIM activation and the conflicting information received. We'll look into the issues you encountered with the helpline and the incorrect numbers provided.
For further assistance, please use the contact form on our website, and our team will work promptly to resolve your issue.
Best wishes, Ahmed - Asda Mobile.
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