Motivo Insurance Reviews 

3
•
TrustScore 3 out of 5

2.8

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Company details

  1. Auto Insurance Agency
  2. also in
  3. Insurance Agency

Written by the company

Motivo puts an intelligent insurance assistant in your corner. Powered by 1st Central, we combine over 15 years of insurance expertise with AI, helping you stay on top of your cover, answer questions and make changes with confidence. With 24/7 support from KAI and expert help when you need it, Motivo makes insurance feel simpler, clearer and easier to manage


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2.8

Average

TrustScore 3 out of 5

3 reviews

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2.8

All reviews

(3)

3 reviews in the last 12 months

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Rated 1 out of 5 stars

The AI chat bot is really bad

The AI chat bot is really bad, and seems like the only way you can contact the company. However, when it tries to verify my details, it just gets stuck in a loop of saying "I don't recognise that, try again", despite my details being correct.

When I have asked to transfer to a human, it just says it is connecting, but nobody answers.

If your company model is based on AI, you best make sure its one that actually works before you take people's money.

September 28, 2026
Unprompted review
Motivo Insurance logo

Reply from Motivo Insurance

Hi

We're sorry you've experienced these difficulties. As a newer brand, feedback on Motivo plays an important role in helping us improve the experience for customers, so we're particularly grateful that you've taken the time to share this with us. We've shared your comments with the relevant teams for investigation

Emily

Rated 1 out of 5 stars

Frustrated and confused

I just joined this insurance company yesterday and I’ve been trying to make changes with my policy as soon as possible but trust me, the AI agent is very useless and confused. It won’t recognise my correct details and keep kicking me out. I need help like yesterday but there’s no number to call even now that I feel like cancelling the policy there’s no one to contact.

September 28, 2026
Unprompted review
Motivo Insurance logo

Reply from Motivo Insurance

Hi

We're sorry you've experienced these difficulties. As a newer brand, feedback on Motivo plays an important role in helping us improve the experience for customers, so we're particularly grateful that you've taken the time to share this with us. We've shared your comments with the relevant teams for investigation

Emily

Rated 1 out of 5 stars

Absolutely awful customer service, sorry NO customer service

Absolutely awful customer service, in fact no customer service at all!!! Stay clear. There AI robot was the worse and most unhelpful robot EVER, no email or number to call. Simple thing like setting up account once purchased email was impossible as there account setup never sends a one time code, tried 20-30 times over 2 days in case they were having issues but never got a code so cancelled insurance, using their so called AI robot. DO NOT USE THEM and comparison sites should remove them

September 21, 2026
Unprompted review
Motivo Insurance logo

Reply from Motivo Insurance

Hi

We are genuinely sorry to hear about the extremely frustrating experience you encountered while trying to set up your account and the difficulties with our AI assistant. We understand how important a smooth onboarding process is, and it's clear we fell short in providing the support you needed, especially with the one-time code delivery. Your feedback about the lack of direct contact options and the performance of our AI is incredibly valuable, and we are actively reviewing these areas to make significant improvements. We are committed to enhancing our customer service channels and the functionality of our systems to prevent similar situations for others.

Emily

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