New Cakes Reviews 

463
•
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Looking at 146 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the delicious taste, fresh ingredients, and beautiful designs of the bespoke cakes created for various special occasions like birthdays. Consumers also deeply appreciate the reliable delivery service and exceptionally helpful staff who consistently ensure orders arrive safely and right on time. Though some customers experienced issues with delayed deliveries, a few reviewers mentioned that specific cake designs did not always match their initial requests or expectations. Others occasionally noted problems involving damaged items, unexpected icing thickness, or incorrect fillings that affected their overall satisfaction with the purchase.

What people talk about most

Product

People report high satisfaction with the product, frequently highlighting the fantastic and customisable... See more

Quality

Customers had positive experiences with quality, expressing immense satisfaction with the fantastic designs... See more

Service

Customers consistently note positive experiences with service, highlighting brilliant communication and... See more

Order

Users describe positive interactions with order processes, frequently highlighting how straightforward and... See more

Delivery service

Reviewers mention positive feedback about delivery service, frequently highlighting that orders arrive safely... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Spotted the "Running" Cake, from New Cakes, on Google. Just what I was looking for, for my son's 40th Birthday surprise party. Exceptional service from Shay! I sent a photo of my son & the litt... See more

Rated 5 out of 5 stars

I have used them a few times for various occasions including a Baby Shower and end of term teacher gifts. They tasted delicious one set were chocolate and another were vanilla. The designs were b... See more

Rated 5 out of 5 stars

I recently ordered a Lego-themed cake for my son, and it was absolutely amazing! The design was incredible the attention to detail was spot on, and my son was over the moon when he saw it. Not only... See more

Rated 5 out of 5 stars

I have bought cakes from Newcakes for close to 10 years now and never, ever have I been disappointed. Whether it's a cake from their collection, or a bespoke cake the team have expertly helped me to d... See more


Company details

  1. Cake Shop
  2. Cupcake Shop
  3. Dessert Shop

Written by the company

Personalised cakes with Free Delivery throughout the UK. Order online from over 500 beautiful cakes or call us for bespoke designs on 01753374726.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

463 reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 9% of negative reviews

Typically replies within 1 week

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4.5

All reviews

(463)

135 reviews in the last 12 months

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Rated 5 out of 5 stars

First class cakes!

Over the past few years we have ordered from this company many times for a variety of occasions. They have never disappointed. Each cake was different and some more complex than others but they were all made to the highest quality with care and to our exact wishes. This wonderful business puts the customer first and returning customers are rewarded with excellent service. New cakes in our opinion provides a gold service. Thank you to the helpful, accommodating and friendly staff. If your looking for a customised and unique cake, look no further than New Cakes.

September 24, 2025
Unprompted review
Rated 5 out of 5 stars

Newcakes is now my cake go it!!!

I ordered a cake for my birthday. It was beautifully decorated and tasted amazing. Lots of options to personalise it and a good variety of flavours to choose from. I chose the lemon cake and it was an absolute hit!!!
It was easy to order, the delivery was on time and very friendly. A real personal experience.
My only complaint is that my guests loved the cake so much, they didn’t leave me with much to take home!!
Thank you newcakes for making my birthday cake such a memorable treat.

September 19, 2025
Unprompted review
Rated 5 out of 5 stars

Always a pleasure dealing with New Cakes

It’s always a pleasure dealing with New Cakes. I generally want a bespoke cake (at short notice!) and nothing is ever too much bother and the cakes always look and taste fantastic. My family look forward to seeing what the next cake design will be!

September 22, 2025
Unprompted review
Rated 1 out of 5 stars

Not Worth the Cost: Underwhelming Cake & Poor Follow-Up

Unfortunately, my experience did not meet expectations. The cake was much flatter than anticipated and did not resemble the Sorting Hat, which in the reference photo appeared much taller and more detailed. I reached out to New Cakes regarding the issue but have not received a response, despite their previously prompt communication before delivery. This lack of follow-up was disappointing. Given the high cost, I cannot recommend these cakes based on my experience, as I feel they did not represent good value for money.

September 20, 2025
Unprompted review
New Cakes logo

Reply from New Cakes

Hi Rhys,

I’m sorry to hear your Sorting Hat cake didn’t meet expectations, and I’m equally sorry this left you disappointed.

For clarity on the communication: your message came in on Saturday, when our office was closed. We replied on Monday at around 5:30pm, apologising for the situation and offering both compensation and a credit note for a future purchase. We also acknowledged there were minor differences between the website image and the cake you received, and we take that feedback seriously.

We always want our cakes to both look and feel special. If you’d like to continue the conversation so we can make this right, please reach out to admin@newcakes.co.uk or 07484916155.

Thank you for the feedback — it helps us improve.

Kind Regards,
The New Cakes Team

Rated 5 out of 5 stars

Exceptional Cakes

From first consultation to delivery Nee Cakes made the experience of ordering a cake for our special event exceptional.

I order a Dhol cake for our mendhi night for Vegan partner and Shay was excellent.

He understood what I required and how to make the make the experience seem less and easy for me.

Ordering vegan cakes before they have never really tasted great and thus I wasn’t really expecting much, but honestly this was one of the best cakes vegan cakes I’ve tasted. It was full of flavour and the design and artistry on top just set off the cake and made it perfect.

The cake was so good we actually had some kept a side for us and we actually managed to have it some more after our honeymoon which was two week later and the cake still tasted amazing.

Thank you

August 14, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic!!!

Fantastic!!!
Worth every penny to see the smile on my partners face. Even though I changed the delivery address at the twelfth hour the cake arrived in date/time as promised. I should also mention how delicious the cake was. Have no fear about ordering online, the customer service is brilliant. Thanks to all concerned 😀😀

September 2, 2025
Unprompted review
Rated 1 out of 5 stars

Awful.

This was our first experience with New Cakes, and unfortunately, it will also be our last. We ordered a large chicken nugget–themed cake for our son’s 21st birthday. While it arrived on time, the cake looked nothing like the picture on their website. The chicken nuggets were just blocks of yellow icing wedged beneath a thick slab of icing meant to resemble the box lid, but they were barely visible. The tomato dip was another block of icing topped with a piece of red sugar paper. Even the image on the cake was simply printed on sugar paper and stuck onto the thick icing. When we cut into it, the cake was dry, crumbly, and unappealing. Very few guests ate any. We contacted New Cakes, but they showed no interest in resolving the issue, and PayPal wasn’t helpful either. Overall, the product and service were hugely disappointing. Next time, we’ll be using a trusted local cake maker instead.

July 21, 2025
Unprompted review
New Cakes logo

Reply from New Cakes

Good evening,

Thank you for your comments and I’m sorry to hear you were disappointed.

Just to clarify the design: the nuggets and edible prints were produced in keeping with the product images on our website. The nuggets on this design are intentionally modelled blocks arranged beneath the “box lid” element, and the branding/imagery is applied using edible sugar prints as shown online. Depending on the angle and how the cake is set up at the venue, the nuggets can appear more or less visible under the lid.

Regarding your note about the cake texture, that’s not the standard we aim for. If you could share a couple of photos of the cake (whole and sliced), along with the order number and when it was served, I’ll review this with our kitchen team and come back to you with next steps.

I’d like to reassure you that we follow a rigorous food accountability schedule, and I can confirm that your cake was baked and decorated the day before dispatch. When it left us, it was fresh and certainly not dry or crumbly.

Sometimes the way a cake is stored after delivery can affect texture. Could you let me know if the cake was kept in a cool, dry place until serving? This helps us understand whether storage conditions may have contributed to what you experienced.

I appreciate the feedback and the chance to look into this properly.

Kind Regards,
The New Cakes Team

Rated 5 out of 5 stars

Bespoke wonderful looking and tasting cake!

Absolutely brilliantly looking and tasting cake. We had an eggless bespoke cake. The cake looked amazing and had figures exactly like the photos I had emailed across, but not only looking great it tasted so good! It was so moist, the perfect sweetness. New cakes are my go to bakers for bespoke cakes, they work with you to figure out the best design for you.

Delivered on time and well packaged, easy to take onwards to the venue. Thank you New Cakes, your cake was centre of our function!

September 14, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing Service

I’ve been using New Cakes for years, and they never fail to deliver my dream cakes. Even when I send them a mix of ideas, like the top of one cake and the bottom of another, or just a rough description by email, they somehow create a masterpiece. It honestly feels like a miracle how they bring my ideas to life.

Every cake is not only beautiful but also a true showstopper that becomes part of our family memories. The team is always easy to contact, reliable, and I completely trust them with my favourite part of any birthday celebration. They’re also really reasonable and always provide options that work for you. The cakes don't just look good, they taste great too!!

I can’t thank them enough, if you order from New Cakes, you will not be disappointed!

August 30, 2025
Unprompted review
Rated 5 out of 5 stars

Wonderful customer service

I had a 'Diamond Wedding Anniversary' cake made for my parents party. There was a problem with the DHL as they changed the delivery to the day of the lunch party! I got in touch with Shay at New Cakes and they were amazing, and managed to get the cake delivered the morning of the party. The cake was delicious and everyone enjoyed a slice at the party! I will definitely order my next cake from New Cakes.

September 4, 2025
Unprompted review
Rated 5 out of 5 stars

New cakes made the most wonderful…

New cakes made the most wonderful gymnastics cake for us this year. We were delighted. Last year they did a Taylor Swift one and the time before they did a climbing wall cake! They always go the extra mile. We appreciate their creativity and the fact that they do not over price. We will be using them again.

September 7, 2025
Unprompted review
Rated 5 out of 5 stars

My 20th Birthday Cake was amazing!

My mum ordered me a buttercream cake topped with strawberries for my 20th birthday party recently.

The cake was delivered on time and tasted delicious. The sponge was sweet but not too much and the strawberries were really fresh.

Was a hit at the party amongst family and friends and I’ll definitely be ordering again, probably a bigger cake for my 21st though ! Thanks

July 13, 2025
Unprompted review
Rated 1 out of 5 stars

Second time getting a cake from them…

Second time getting a cake from them after 3 years. First one was flawless. Unfortunately, we ordered a cake for my son this time and we experienced a few issues:

1- they didn't have the desired sponge so we agree to replace with chocolate one
2-we requested the cake to arrive the day before the birthday but instead we got it 3 days before that. We had to put it in the fridge taking a huge space of it and,
3- after 4 days the cake showed signs of melting (I have pictures but I am not able to upload them)
4- the sponge was extremely dry
5- we tried to contact them but never heard back from them

The main good point, the fudge was great. The shape of the car looked amateurish but could also be due to being a long time in the fridge.

Overall, quite unhappy with it for such an expensive cake (£144) and we won't be ordering from them again.

Hope that helps and good luck with your cakes!

September 2, 2025
Unprompted review
Rated 1 out of 5 stars

Smudged and Damaged Cake

I purchased a pearl anniversary cake which arrived on time, however when I opened the box the inscription was illegible as it was completely smudged, the cake was damaged and the bow had fallen off. I was totally devastated as I wanted the cake to take photos with on the evening of our celebration. As it was, I couldn’t even display it and had to purchase another one.

I reached out to the company to ask if I could return the cake and receive a refund to resolve the issue. They offered a discount of which I wasn’t happy with and then stopped responding to any further emails I sent to try and resolve the issue.

I have now had to take it up with my bank to try and recover my payment as I’ve not received anything off New Cakes.

Unfortunately I will never use the company again nor would I recommend them. If you have a celebration which you would like to showcase your cake, I wouldn’t risk ordering from here, as you may be left disappointed and out of pocket.

July 30, 2025
Unprompted review
Rated 5 out of 5 stars

Perfect cake

From start to finish, great experience. Online chat service was efficient and the team promptly returned a colour design for my cake. They communicated regularly with me regarding the cake specifications until delivery.

Cake was delivered on time through DHL eCommerce under Sugar Village Ltd, wrapped carefully and in very good condition. The cake looked true to form and tasted great.

I would not hesitate to buy from New Cakes again.

August 28, 2025
Unprompted review
Rated 5 out of 5 stars

Fabulous cakes!

A lovely, family run company that make amazing cakes! This company has very generously donated two cakes to us recently - thank you so much from the whole team at Thames Valley Adventure Playground for Children & Adults with Special Needs :-)

September 2, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing cakes from lovely people!

Amazing cakes from lovely people!
I am a long term customer, I (shamefully) always make my requests waaay too late but I'm always met with patience and professionalism, along with a strong shot of creativity! The cakes are always beautiful and tasty, but perhaps more importantly, the people who made them are ace! I can't recommend them enough!!!

August 30, 2025
Unprompted review

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