NewSmile Reviews 

225
TrustScore 3 out of 5

2.9

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Rated 1 out of 5 stars

Horrendous company, avoid at all costs. The impressions were difficult to do and the company wanted to charge me to send another impression kit to try again. I decided the product wasn’t for me and as... See more

Rated 1 out of 5 stars

Oh, where to start? In no priority order, here goes: 1. Nearly impossible to get accurate impressions without a pro's help. When I asked my dentist for help, they loudly advised they wouldn... See more

Rated 5 out of 5 stars

The new smile team had always provided a very good service. However I did become a bit concerned when there’d been a delay in replying to my chase up emails to an issue I’d raised. This said, about a... See more

Company replied

Rated 5 out of 5 stars

My impression coach, Ivy, was exceptional. We had a little bit of a complicated upper tray fitting. She had great guidance, the utmost patience with me and offered excellent coaching throughout the wh... See more

Company replied

Company details

  1. Health and Beauty Shop

Written by the company

Invisible braces for straighter teeth at 75% less cost.


Contact info

2.9

Average

TrustScore 3 out of 5

225 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 69% of negative reviews

Typically replies within 1 week

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2.9

All reviews

(225)

31 reviews in the last 12 months

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Rated 5 out of 5 stars

Mish has been relentless in working…

Mish has been relentless in working through some unusual failings with NewSmile's processes and has made me feel like his most important customer for weeks now, he truly is an extraordinary service professional!

Please clone Mish 🤖

March 28, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thanks so much for your 5-star review Billy! We're so glad Mish is able to cater to your needs and help you achieve the goals you want. Let us know if you need anything else!

Rated 1 out of 5 stars

Terrible service

My wife is till awaiting her final set of aligners which are now several weeks late despite NewSmile taking the money.

I have repeatedly phoned, emailed and messaged via social media but no response whatsoever.

I am happy to amend this review when we receive the product paid for but I would urge all potential customers to exercise extreme caution.

April 2, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

We sincerely apologize for the delay in receiving your wife's final set of aligners. Please reach out to us at team@newsmilelife.com with your order number and we’ll have one of our team members look into this as a priority. We value your trust and would love the opportunity to resolve this for you as soon as possible.

Rated 5 out of 5 stars

customer service was great

customer service was great. got my questions answered really quick by Mish. thanks!

March 31, 2025
Unprompted review
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Reply from NewSmile

Thanks so much for your positive review! We're glad our customer service has helped you. Please let us know if you have any other questions or concerns, we're here to help!

Rated 5 out of 5 stars

Mish needs a raise

I have been so stressed with the back and forth emails trying to find a solution. Mish was genuinely the first person to take initiative, he ensured we made contact, and that my issue was resolved in a professional, friendly and efficient manner. He is incredible at de-escalating and just asked good guy and good employee.
Very excited to give NewSmile a try.

March 31, 2025
Unprompted review
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Reply from NewSmile

Hey Robyn,

Thank you so much for your kind words! We truly appreciate your feedback, and we’re so glad that Mish was able to help you out. Providing a smooth and supportive experience is always our goal, and it means a lot to hear that we could make a difference for you.

If you ever have any more questions or concerns, please don’t hesitate to reach out. We’re here to help and excited to support you on your NewSmile journey!

Rated 1 out of 5 stars

All transactions have been very late…

All transactions have been very late with this company. Very untrustworthy. My aligners came months late and now the same thing is happening with my new retainers. I wish I didn't start with this company.

March 31, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

We're truly sorry to hear about your experience, and we completely understand your frustration. This is not the experience we want for our customers, and I sincerely apologize for the delays you've encountered.

I’d love to look into this further for you. Could you please provide your order number? I’ll do my best to get you an update as soon as possible.

Thank you for your patience, and we appreciate the opportunity to make things right.

Rated 5 out of 5 stars

A bad experience turned great!

In the beginning, I did not have a good communication experience after I had asked for larger uppers. Then I was transferred to Mishaal, who was on the support team. He was responsive to my concerns, sent me the larger trays, and addressed a problem with a defective toothbrush. All my concerns were fixed in a timely manner and truly restored my confidence in New Smile. I sent my molds in on Friday and am eagerly waiting to see what the next steps are. Thank you Mishaal.

March 31, 2025
Unprompted review
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Reply from NewSmile

Thank you so much for your positive review! We’re so glad that Mishaal was able to address your concerns and provide the support you needed. Your confidence in NewSmile means a lot to us!

We’re excited to get you started on your smile journey and will keep you updated on the next steps. If you ever have any questions, feel free to reach out—we’re always happy to help!

Rated 1 out of 5 stars

I’m still waiting on my last aligners…

I’m still waiting on my last aligners and haven’t had no response from my emails as to when they are coming I’ve been wearing the same aligners now for the last four weeks

March 12, 2025
NewSmile logo

Reply from NewSmile

I sincerely apologize for the lack of response and the delay in receiving your final aligners. I completely understand how frustrating this must be.

I’ve escalated your case, and one of our agents will be looking into your order as soon as possible. We’ll provide you with an update shortly.

Thank you for your patience, and again, I’m very sorry for the inconvenience. Please let me know if there’s anything else I can do in the meantime.

Rated 1 out of 5 stars

This company will take your money and fail to deliver

I have had nothing but issues with this company. They took a payment from me months ago, failed to send the product out, confirmed to me that the product was still at the warehouse, and then stopped all communication after assuring me that it would be shipped out the following Monday. I've had no communication from them for over a month despite multiple attempts to reach out, and the product has STILL not been shipped to me. I feel like I've been scammed.

March 29, 2025
Unprompted review
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Reply from NewSmile

We're sorry for the experience you’ve had and completely understand your frustration.

I’d love to get this resolved for you as soon as possible. Could you please provide your order number? I’ll personally ensure that our team looks into this right away and gets back to you with an update.

Rated 3 out of 5 stars

Mixed messages

I have been waiting for my treatment preview for over a month now. I had been sent a WhatsApp text by Newsmile on 25 March informing me that my treatment preview was sent for approval via email, however I have not received anything (not even in my junk folder). I struggled to reach them by telephone (their contact number on WhatsApp is incorrect), but had replied to the text they sent me. They replied the following day telling me that my treatment preview is going to be created and sent to me in 4-5 weeks. In the meantime I had sent an email to the Smile attendant (Joanna) and she told me that my treatment preview was in fact ready and sent me the link, which was such a relief knowing I didn't have to wait another month to receive it. I'm glad that I've had someone like Joanna I could reach out to that has been incredibly helpful. I hope to receive my aligners in the next few weeks.

March 28, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

We sincerely apologize that our communication hasn’t been as prompt as it should have been. I completely understand how frustrating that must have been, and we truly appreciate your patience.

That being said, we’re so glad that Joanna was able to assist you and get your treatment preview to you sooner! We’re excited for you to move forward, and we’ll do our best to keep you updated as your aligners are prepared.

Please don’t hesitate to reach out if you have any questions—we’re happy to help!

Rated 1 out of 5 stars

I have been trying to get a spare…

I have been trying to get a spare retainer for over a month now. I have reported the company to the Quality Care Commission now. I have paid approx £200 for retainers and not received any or any responses to my emails. Tried to call them as well and they don’t pick up the phone. I have now been straightening my teeth for 2 years including refinements. It’s a total waste of money if I can’t get retainers as my teeth do move back a little during the day. Wondering if they’ve gone bust ?? Order no NS7861UK

February 3, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

We’re sorry to hear about your experience and completely understand your frustration. Please be assured that we are MHRA approved and operate across four countries, adhering to strict regulatory standards.

We’d love the opportunity to look into this for you and address any concerns. Could you kindly provide your order number? This will help us ensure you receive the assistance you need.

Rated 5 out of 5 stars

Much improved service

The new smile team had always provided a very good service. However I did become a bit concerned when there’d been a delay in replying to my chase up emails to an issue I’d raised. This said, about a week ago, Anna, a team representative picked up on my case. She was really good and resolved my issue. I’d say the normal high service has been resumed. I’d say to others experiencing delays stay positive the team will resolve in due course.

March 7, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

We sincerely apologize for the lack of communication and the frustration this has caused. This is not the experience we want for our customers, and we truly appreciate your patience.

Could you please provide your order number? We’d like to look into this immediately and work on resolving the issue for you.

Rated 3 out of 5 stars

Not the best service but straight teeth at last!

Finished my course and now have straight teeth (thank you) it’s a tricky process having a foreign object in your mouth for months, discomfort for a bit when changing each set but stick with it as the end results are great. From my experience the customer service and communication could of been better, they send you a mould pack, you video call someone in the Philippines to talk you through it, then send it off to be made into 15 sets of braces, they messed up my moulds the first time and tried charging me £25, I refused to pay, luckily they sent me another mould pack for free, that process took 5 months (quite a long time?) anyway once it was made just keep wearing them, I changed mine every 12-13days and was done in 5 months so total time was 10 months from ordering to straight teeth. One thing I didn’t know was that teeth naturally want to go back to where they were, so I now need to where a retainer for the rest of my life, I wear mine overnight every 2 days, they charge £99 for pair of retainers every 6 months although you get a years worth in your box, I just tried ordering more and looks like they are trying to send me another impression kit? I hope this is not the case. Aftercare contact with them is quite hit and miss.

March 7, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you for sharing your experience with us! We truly appreciate your feedback and are glad to hear that you’re happy with your results. We understand that the process can be tricky, and we’re always looking for ways to improve our service.

Regarding your retainer order, could you please provide your order number? One of our representatives will reach out to you to clarify the process

Looking forward to assisting you!

Rated 1 out of 5 stars

Still without my Invisalign 4 months…

Still without my Invisalign 4 months later, issues with return labels ( I have still not been reimbursed) bad communication. Issue with my impressions and now this company want me to pay £100 towards a scan. Would not recommend this company.

February 13, 2025
NewSmile logo

Reply from NewSmile

We sincerely apologize for the delays and frustration you’ve experienced. We understand how important this process is, and I’m sorry for any inconvenience caused.

One of our agents will be reaching out to you shortly to assist with your concerns. Please let us know if there’s anything else we can do in the meantime.

Rated 1 out of 5 stars

Left with LOOSE TEETH- AVOID

AVOID! Treatment for minor overcrowding was supposed to take 7 months. Treatment has taken two years and has left me with LOOSE TEETH, two big gaps and an uneven bite. I have been wearing aligners 23 hrs/ day for the whole two years and still have to wear them to prevent other teeth from loosening. The company have taken no responsibility for damaging my oral health and have told me that treatment has been successful! Throughout, communication has been awful and I have never been able to communicate directly with a dentist.

March 2, 2025
Unprompted review
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Reply from NewSmile

Hi Anna,

We're truly sorry to hear about your experience and the challenges you’ve faced during your treatment. We take concerns like this very seriously and want to look into this for you right away.

Could you please provide your order number? This will allow us to review your case and clarify the situation. We appreciate your patience and the opportunity to assist you.

Rated 1 out of 5 stars

Shocking Experience.. Avoid!

Shocking! Placed an order in the UK whilst they were having website issues.. got a phone call and an email to say the order had not gone through properly and was cancelled and I would need to order again. I decided not to re-order. Then the following month they charged my card! It appears they cancelled my original order and created a new order without my knowledge and then charged my card- both without my permission and not even sent me out what i originally ordered. I’ve emailed multiple times asking for a refund but never had a response. I’ve now had to get my bank involved and still waiting to hear if I will get my money back. Absolutely terrible.

February 5, 2025
Rated 1 out of 5 stars

Scam

Scam. Cannot cancel. ZERO response from company for months. 10+ attempts. 0/10. DO NOT RECOMMEND!

NS24726US

February 5, 2025
Unprompted review
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Reply from NewSmile

Hi Trevor,

We are sorry to hear about your experience with us. Please provide your order number and one of our representatives will reach out to you.

Rated 1 out of 5 stars

BE WARE

I purchased a retainer from them during their Black Friday special in November 2024. As of today, I still do not have my retainer. I only received a replacement after I contacted them in January 2025 to check the status.

They do not offer adjustable trays, and I had to fight tooth and nail just to get a replacement—only to receive an incomplete set! It was supposed to include two upper and two lower retainers, but I only received one of each.

They told me I needed a large size, so I had to pay for a second replacement because they originally sent me a medium. However, the large lower retainer was far too big—I couldn’t even fit it in my mouth! When I requested the one medium lower replacement that I was still owed, they demanded $20 for it!

It’s now mid-February, and I still do not have my retainer. NEVER buy from this company.

Additionally, canceling a subscription with them is a nightmare. There’s no option to cancel online—you have to call or email, and they bombard you with endless questions.

January 30, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi there,

We sincerely apologize for the frustration and inconvenience you've experienced with your order. This is not the experience we want for our customers, and we truly appreciate your patience.

We’d like to make this right. Please provide your order number so we can look into this further and find a resolution as soon as possible.

Looking forward to your response.

Rated 1 out of 5 stars

Terrible

I paid £54 for an impression kit nearly 2 months ago and have received nothing! I have tried contacting them so many times for a refund but have heard nothing. They seem to be great at replying to general queries but absolutely awful when you request a refund for goods and services not received.

So disappointed to say I think they may be a scam site.

UPDATE (01/02/25) - They have tried to take ANOTHER £54 payment for the impression kit I didn't receive. Please avoid this company

January 17, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

We sincerely apologize for the inconvenience and frustration you’ve experienced. This is not the level of service we strive to provide, and we deeply regret the delay in addressing your concerns.

To resolve this matter promptly, we would like to expedite the shipping of your impression kit immediately. Could you kindly provide your order number and full name so we can look into your case right away?

Your feedback is extremely important to us, and we are committed to making this right. Thank you for your patience and understanding.

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