NewSmile Reviews 

771
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 218 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patience, making interactions pleasant and informative. Many found customer service representatives highly responsive and dedicated, often going above and beyond to resolve issues and ensure satisfaction. Positive product outcomes were also noted, with night guards fitting well and aligners effectively moving teeth. However, some customers experienced significant communication issues, noting severely delayed responses or no replies to emails and calls, making assistance difficult. Additionally, a few people encountered problems with product or service delivery, such as receiving incorrect items, ill-fitting trays, or facing long delays in treatment, with aligners not always achieving desired results.

What people talk about most

Staff

Customers had positive experiences with staff, frequently praising their helpfulness, kindness, and patience.... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reporting significant... See more

Product

Reviewers mention ambiguous feedback about the product, with some customers expressing satisfaction with the... See more

Response time

Users describe ambiguous interactions with response times, with many customers reporting significant delays... See more

Service

Reviewers highlight ambiguous aspects of service, with many expressing significant dissatisfaction due to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

New Smile has been very easy in some aspects and challenging in others. Pros: Easy sign up, clear delivery and instructions on mold making, easy payment system Cons: Difficult to reach customer s... See more

Company replied

Rated 5 out of 5 stars

Rache Was excellent, always available with a few calls. She is extremely patient and thoroughly proficient at her job. I knew of she was helping me with every step all my questions would be answer... See more

Company replied

Rated 5 out of 5 stars

The customer service rep Sofia kept me updated and well informed on the progress of my night guard order. From the beginning with the impressions, checking with the lab to see if the impressions we... See more

Company replied

Rated 5 out of 5 stars

My Impressions Kit contained trays that were too big for my mouth ( Medium). Honestly, I spent several frustrating hours trying to make practice impressions. I finally decided to contact customer serv... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Dental Laboratory

About NewSmile

Written by the company

NewSmile provides the most value with at-home invisible aligners for teeth straightening. We focus on clear aligners and retainers, providing customers with straighter teeth for up to 75% less cost. Our clear aligners have helped thousands of people gain more smile confidence. Doctor-directed at-home clear aligner & retainer treatment.

What you'll get:
✓ All of your clear aligners
✓ One set of retainers
✓ Whitening foam
✓ Aligner carry case
✓ Chewies to help wear your aligners
✓ Clear aligner removal tool

Get straighter teeth in only a few months, and do everything without any office visits. Choose between day time clear aligners, or night time clear aligners. What's the difference?

Day time aligners:
• 22 hours of wear time

Night time aligners:
• 10 continuous hours of wear time

Get 7-days of support and achieve the dream smile you always wanted, and maintain it for life with our affordable day or night time retainer plans. Finally, straighten your smile with affordable clear aligners!


Contact info

3.9

Great

TrustScore 4 out of 5

771 reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 89% of negative reviews

Typically replies within 48 hours

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3.9

All reviews

(771)

212 reviews in the last 12 months

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Rated 5 out of 5 stars

They fixed my issue

So after contacting NewSmile, they finally fixed the problem and I was able to receive a refund for the aligners that I never received. Even though I was looking forward for my aligners I'm happy that they were able to help me!

January 12, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Monica,

Thank you for sharing your experience!

We’re glad our team was able to resolve the issue and assist you with your refund.

We truly appreciate your understanding and kind words.

Rated 5 out of 5 stars

Joanna replied expediently with a link…

Joanna replied expediently with a link to order my kit and let me know assistance with making my impressions is available.

I need only to ask.

September 16, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Shirley!

Thanks so much for your positive review! We are so glad Joanna was able to get you the help you needed.

Please don't hesitate to reach out if you have any other questions or concerns!

Rated 1 out of 5 stars

Terrible company.

I spent £1500+ on aligners for my teeth. Before paying I was sent an image of what NewSmile expected my teeth to look like at the end of the treatment. I was happy with the 3D image that was sent so i agreed and paid. I followed every step with the guidlines provided, sent images to ‘experts’ every 2 weeks. Fast forward to the end of my treatment.. my teeth were nothing like the 3D image they sent me. I was unhappy therefore requested another impression kit so that they could see my teeth were nowhere near the final result image (I’m not exaggerating when I say this..it took them 8months to send me an impression kit as they were moving offices so they had no address to send them back to!!!). After the 8 months of waiting they emailed to say they received my impressions and they were happy with the results!!! They covered themselves by saying in the small print my teeth only need to look 85% like the final image to be deemed a successful treatment course. I’ve tried for months to get further aligners to straighten them further however newsmile demand an extra £500 for ‘final adjustment aligners’. So I’ve refused to pay even more money for an issue that is entirely their fault! My teeth definitely were not 85% like the expected end result.

September 14, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Liam

We're very sorry to hear about the difficulties you’ve experienced with your treatment and the delay in receiving your impression kit. We hope to serve all our customers with outstanding customer service and we're sorry that we fell short.

Could you please provide your order number (or the email address used for your purchase)? One of our agents will review your case immediately to see how we can help.

Thank you for bringing this to our attention—we want to make this right as quickly as possible.

Rated 5 out of 5 stars

Marion was very helpful

Marion was very helpful in the process of new retainers

September 12, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Greg!

Thanks so much for your kind words! We're glad Marion was able to get you the help you needed.

Rated 1 out of 5 stars

DO NOT BUY!!!!!

DO NOT BUY!!!!!
Firstly no 3d scanning, they send you a kit and expect you to do it all yourself without professional help…….
That’s not the worst, the last couple of pairs broke on the exact same tooth…. They finally offered in person check and scan… in a month….. with all the aligners broken including the last step of retainers …. They messaged me to say that my scan shows not wearing the aligners….. I messaged back many times to explain that they all broke and I had to wait a month for my appointment- then they kept charging me £200 for retainers and they kept sending me retainers from that last scan meaning they were all crooked!!! I kept messaging and asking to stop charging me and sending me crooked retainers!!!! They messaged to say that they had already made them so they won’t refund… and charged me AGAIN in six months!!!!!! STAY AWAY!!!!! Invest £££ do NOT WASTE your money and your health as now my teeth started moving back but they look worse and hurt!!!!!

September 11, 2024
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Anna

We're truly sorry to hear about everything you’ve gone through—that sounds incredibly frustrating and absolutely not the experience we want for anyone. We’d like to get this resolved for you right away.

Could you please share your order number (or the email address used for the purchase) so that one of our agents can review your account and follow up immediately?

Thank you for bringing this to our attention—we’ll make sure the right team investigates and contacts you as soon as we have your details.

Rated 1 out of 5 stars

I have been attempting to contact New…

I have been attempting to contact New Smile’s customer support for several weeks without receiving any response. My year-long experience with this company has been extremely stressful, and I regret choosing this service. At this point, I would rather pursue traditional braces than continue dealing with the lack of communication and failure to provide my aligners.

It seems that my requests for a refund are being ignored, which has been deeply frustrating. I strongly advise others to be cautious before considering any services with this company.

September 9, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Ale,

Thank you for bringing this to our attention.

We apologise that we have not met your expectations, and we sincerely apologise for that, as we aim to provide a wonderful experience for all our customers.

Please contact us at team@newsmilelife.ca for further assistance and provide your order number.

Thank you again, and we hope to turn your experience around.

Rated 5 out of 5 stars

Just moved to Canada and looking for…

Just moved to Canada and looking for retainers. Newsmile seems reasonable, may purchase in the future.

September 9, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Salem!

Thanks so much for your kind words and welcome to Canada!

Please let us know if you have any questions or concerns. Feel free to reach out to team@newsmilelife.com for any questions regarding our products!

Rated 1 out of 5 stars

One of the worst companies I’ve ever…

One of the worst companies I’ve ever had to deal with in my life!! Their product doesn’t work and it’s an absolute faff to get in touch with them and to follow their instructions. Even if they mess up the end product, they don’t refund you. Stay away!

February 12, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi LG,

We are extremely sorry to hear about your experience. This is not the type of service we aim to provide, and we hope to turn your experience around.

Would you kindly reach out to team@newsmilelife.com with your order number so one of our agents can look into this for you?

Thank you

Rated 4 out of 5 stars

Great product, great value

Great product for great value. Saved so much money by going this route and my teeth are perfect.
Sometimes it is a bit frustrating to have to deal with customer service, however, Elizabeth was extremely helpful! Would definitely recommend.

September 7, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hey Avandy!

We're glad Elizabeth was able to get you the help you needed! As a growing business, we are always looking for areas to improve on, and we sincerely hope your experience moving forward is seamless!

Don't hesitate to reach out if you have any questions or concerns, our team is here to help!

Rated 1 out of 5 stars

Horrible experience

Horrible experience. Even with the person guiding you they made me do the impressions a bunch of times to get more money. Process to get refund took more than the 90 days that they states in their policy. Good luck to get in contact with them. They took $399 from my refund stating that was for the impressions (the ones that they made me do it a bunch of times), and had to keep sending emails to track the refund as it took more than 90 days. Horrible company, do not recommend at all!

May 30, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you for bringing this to our attention, Denise.

We set a high standard for customer care and are truly sorry to hear that it was not met in your interaction with our business.

Please contact us at team@newsmilelife.ca for further assistance.

Rated 5 out of 5 stars

I’m almost done with my aligners

I’m almost done with my aligners! I’m having an issue with my last step and NewSmile is right on top of things! So happy with how my teeth are turning out!

September 3, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hey Danielle!

We're so glad that you're enjoying the journey so far! Your review makes us happy to hear that you are happy with the way your teeth is looking. That's our goal!

Let us know if you have any other questions or concerns, our team is here to help!

Rated 1 out of 5 stars

I’ve been having trouble making a good…

I’ve been having trouble making a good impression due to a small tray. It takes a lot of time to get a response from the team . It’s really frustrating. I wished I had gone to a physical dental center to get my aligners . I don’t recommend

July 27, 2025
NewSmile logo

Reply from NewSmile

Sorry to hear about your experience with us, this is deeply concerning.

Could you please let us know how we may contact you to assist with your purchase?

We are unable to find a record based on your handle.

Rated 5 out of 5 stars

I needed to cancel my subscription

I needed to cancel my subscription. Marion was very helpful and quickly dealt with the cancellation and issued a refund. She was very pleasant and made the process easy.

August 26, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you Emma for your 5-star review!

We're glad Marion was able to help you out, but sad to see you go!

Please don't hesitate to reach out to us if you have any questions or concerns. We would love to know what we can do to retain your satisfaction with us!

Rated 4 out of 5 stars

Recommend for anyone who wants straighter teeth for less money

There was some confusion at first since I had 2 separate orders, but Mish helped me get everything worked out. I definitely recommend Newsmile to anyone who wants straighter teeth for less money.

August 26, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you so much for your kind words Amanda!

We're glad Mish was able to get you the help you needed.

Thanks again!

Rated 5 out of 5 stars

I just moved to canada and I’m…

I just moved to canada and I’m interested in retainers.

It seems like this is so much more affordable than going to a dentist.

I’d love to try these out!

August 24, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thanks so much for your positive review Rabeya!

We hope that you enjoy your stay here in Canada and let us know if you have any questions or concerns about our products/services, we're here to help!

Rated 5 out of 5 stars

I really did not expect NewSmile to…

I really did not expect NewSmile to send me a replacement retainer set for the mistake I made, without charge.
Outstanding!

August 21, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hey Shirley!

We're happy that you are satisfied with our services, as we aim to provide a resolution for any type of matter.

Thank you for your kind words and let us know if you have any other questions or concerns!

Rated 1 out of 5 stars

Newsmile failed me completely

Newsmile failed me completely. Failure to provide contracted services, refusal to issue a refund, and poor customer service.

Timeline of Events:

In November 2024, I purchased NewSmile clear aligners for my son.

I submitted two sets of dental impressions following their instructions. Both were rejected, and the company then demanded a third set at additional cost.

For months, I attempted to reach NewSmile by phone and email, but received no response. These delays were entirely outside of my control.

On February 17, 2025, NewSmile emailed me stating they could not provide the promised video call assistance for impressions due to “high volume.” This contradicted their advertised services and made it nearly impossible for us to succeed.

Only after I requested a refund did the company respond quickly—only to deny the request, citing a “5-month refund window.” By that point, their own unresponsiveness had pushed me past the deadline.

Despite clear evidence of service failures, NewSmile refuses to refund me.

Pattern of Complaints:

In my research, I discovered many other customers reporting identical issues with NewSmile: repeated impression rejections, poor communication, and refusal to refund. This appears to be a systemic pattern rather than an isolated case.

August 19, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you for sharing your experience with us, and I want to sincerely apologise for the frustration and inconvenience you’ve faced. This is not the experience we aim to provide, and I truly regret that we’ve fallen short in meeting your expectations.

In order for us to properly review your case and look into a resolution, could you kindly provide your order number? Once we have that, one of our agents will investigate this matter right away.

We appreciate your patience and the opportunity to make this right.

Rated 5 out of 5 stars

Great service

Great service, especially from Joanna, my New Smile rep. She helped me through several questions and concerns which were resolved to my success. She and the entire New Smile Team made my experience a very positive one. Thank you Joanna and everyone who helped.

August 18, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Thank you Neil for your positive review!

We're so glad that Joanna was able to answer your questions.

Please don't hestiate to reach out if you have any other questions or concerns :)

Rated 5 out of 5 stars

Justin was helpfull in making the…

Justin was helpfull in making the process work

August 14, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hey Fernando!

Thanks so much for your five-star review! We're happy that Justin was able to get you the help you needed.

Don't hesitate to reach out if you have any other questions or concerns!

Rated 5 out of 5 stars

Marion was a great help to me.

Marion was a great help to me.

August 12, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hey Christie!

Thanks so much for your positive review! We're happy Marion was able to help you out!

Let us know if you have any other questions or concerns, our team is here to help!

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