NewSmile Reviews 

771
TrustScore 4 out of 5

3.9

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Review summary

Created with AI, based on recent reviews

Considering 218 reviews, reviewers had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, knowledge, and patience, making interactions pleasant and informative. Many found customer service representatives highly responsive and dedicated, often going above and beyond to resolve issues and ensure satisfaction. Positive product outcomes were also noted, with night guards fitting well and aligners effectively moving teeth. However, some customers experienced significant communication issues, noting severely delayed responses or no replies to emails and calls, making assistance difficult. Additionally, a few people encountered problems with product or service delivery, such as receiving incorrect items, ill-fitting trays, or facing long delays in treatment, with aligners not always achieving desired results.

What people talk about most

Staff

Customers had positive experiences with staff, frequently praising their helpfulness, kindness, and patience.... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reporting significant... See more

Product

Reviewers mention ambiguous feedback about the product, with some customers expressing satisfaction with the... See more

Response time

Users describe ambiguous interactions with response times, with many customers reporting significant delays... See more

Service

Reviewers highlight ambiguous aspects of service, with many expressing significant dissatisfaction due to... See more

Reviews shaping this summary

Rated 4 out of 5 stars

New Smile has been very easy in some aspects and challenging in others. Pros: Easy sign up, clear delivery and instructions on mold making, easy payment system Cons: Difficult to reach customer s... See more

Company replied

Rated 5 out of 5 stars

Rache Was excellent, always available with a few calls. She is extremely patient and thoroughly proficient at her job. I knew of she was helping me with every step all my questions would be answer... See more

Company replied

Rated 5 out of 5 stars

The customer service rep Sofia kept me updated and well informed on the progress of my night guard order. From the beginning with the impressions, checking with the lab to see if the impressions we... See more

Company replied

Rated 5 out of 5 stars

My Impressions Kit contained trays that were too big for my mouth ( Medium). Honestly, I spent several frustrating hours trying to make practice impressions. I finally decided to contact customer serv... See more

Company replied


Company details

  1. Health and Beauty Shop
  2. Dental Laboratory

About NewSmile

Written by the company

NewSmile provides the most value with at-home invisible aligners for teeth straightening. We focus on clear aligners and retainers, providing customers with straighter teeth for up to 75% less cost. Our clear aligners have helped thousands of people gain more smile confidence. Doctor-directed at-home clear aligner & retainer treatment.

What you'll get:
✓ All of your clear aligners
✓ One set of retainers
✓ Whitening foam
✓ Aligner carry case
✓ Chewies to help wear your aligners
✓ Clear aligner removal tool

Get straighter teeth in only a few months, and do everything without any office visits. Choose between day time clear aligners, or night time clear aligners. What's the difference?

Day time aligners:
• 22 hours of wear time

Night time aligners:
• 10 continuous hours of wear time

Get 7-days of support and achieve the dream smile you always wanted, and maintain it for life with our affordable day or night time retainer plans. Finally, straighten your smile with affordable clear aligners!


Contact info

3.9

Great

TrustScore 4 out of 5

771 reviews

5-star
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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 89% of negative reviews

Typically replies within 48 hours

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3.9

All reviews

(771)

212 reviews in the last 12 months

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Rated 4 out of 5 stars

How do you get in contact with specialists

Everything was smooth up till now I don’t know how to contact anyone to find out a time frame on when I’ll be receiving my retainers I sent my impression back on January 16th and haven’t spoken to anyone.

January 26, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Vinroy,

Thanks for your patience!

We’ve asked a team member to reach out once your account updates are confirmed, so keep an eye out for a call or email from us soon.

Rated 1 out of 5 stars

Completely unacceptable

This is not the first time I have used the at-home impression kits. I did not receive any conformation my impressions were received untill almost 3 weeks after I mailed them and I reached out. Additionally, weeks later I then received an email stating I need to pay for a replacement kit as my impressions were completely unusable. I emailed back stating I will not be buying another kit and I want them to either send me my night guard based on my current impressions or refund my money as I have not received any product but no one will respond to my emails. I feel as though money has been stolen from me and the complete lack of communication and transparency is completely unacceptable.

December 10, 2025
NewSmile logo

Reply from NewSmile

Hi Jamie,

We’re very sorry to hear about your experience and understand your situation.

A team member will reach out shortly to gather more details so we can work toward resolving this matter.

Thank you for your patience.

Rated 5 out of 5 stars

Marion was stellar

Marion was very polite and patient. His manner was professional. Very even keeled. And efficient. I appreciated my interaction with him.

I do want to add a suggestion (and this is NOT about Marion). My experience with him was excellent. The suggestion is for corporate level, as customer feedback on policy.

When a company elects to sell on Amazon, I feel that ethically obligates the company to stand by its products and make good on mistakes that Amazon makes. The product was improperly advertised as “silicone” on Amazon, when in fact I discovered after receiving the impression kit, that the final product will be silicone and acrylic. I paid for a product that I did not choose. I chose to buy silicone.

Because the product is not returnable for hygiene reasons (understandable and necessary of course ) , that means the customer foots the bill for Amazon’s mistake. I did not make a mistake. I shouldn’t have to lose money for that. Even partially. (I realize I will be refunded for the money I spent minus the cost of the non-returnable impression kit). That would be kosher if the customer had been the one to make a mistake. But since I didn’t, I feel I should be completely reimbursed.

Your staff is simply following your company policy as they are required to do. I am not upset with the staff. I’m upset with the policy. It makes me never want to buy NewSmile in future, as I worry they will not stand by their product. Taking responsibility is a high value for me, both for the customer and the company. That is why I did so much research PRIOR to buying and why I read the descriptions on Amazon before choosing your product above others that Amazon had.

This could easily happen again to other customers. I hope you will address the misadvertising with Amazon.

January 19, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Rebecca,

Thank you for sharing your thoughtful and detailed feedback.

We truly appreciate your kind words about Marion, and we value the time you took to explain your experience and concerns.

Your comments have been noted and will be taken as customer feedback to support our ongoing improvement, including how we work with our partners.

Rated 1 out of 5 stars

Read carefully their contract

Hi
My experience is the following. I bought the product and completely forgot to check other trusted websites that also have long threads about other people's experience.

This sticks to the guidance hopefully and my review will hopefully not be removed.

My experience was I paid, and tried to get out of it after several weeks, they apparently have some clause that makes you sign it in the contract, which overrules the fact that you can claim that you purchased an onlie product which you have a long time to change your mind.
Most reputable Canadian retailers offer voluntary return policies, typically ranging from 14 to 90 days.

Yes - they are scammers! and there are a lot of experiences out there of people who had teeth fallen off

January 13, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Alexandra,

We’re very sorry to hear about your experience and understand your situation.

A team member will reach out shortly to gather more details so we can work toward resolving this matter.

Thank you for your patience.

Rated 1 out of 5 stars

big time scammers do not buy any…

big time scammers do not buy any aligners, there are several court cases in Canada happening right now, do not buy from here BIG RED FLAG

January 23, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Mama,

We are sorry to hear about this.

Could you please provide your order number, we are unable to locate your purchase from our store. Once we are able to gather details regarding your purchase, we'll look into what occurred immediately.

Rated 1 out of 5 stars

Do not use this company - save yourself the trouble!

I was emailed November 3, 2025, by NewSmile that I needed new impressions and they would follow up "within a day" with next steps. I emailed New Smile on 11/15/25 requesting that they follow up. I emailed New Smile again 1/5/26 to request a full refund. Still nothing from New Smile. I will dispute the credit card charge and attempt to get a refund. Run, run, run from this company. Zero customer service!

November 3, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Janice,

We sincerely apologize for your experience and the frustration this has caused.

This is not the level of service we aim to provide.

We have reached out to you directly via email to further assist and address your concerns, and we appreciate the opportunity to make this right.

Rated 5 out of 5 stars

Marion was empathetic to my situation…

Marion was empathetic to my situation and didn't argue with me in regards to my reasons for needing to request a refund at this time.

January 12, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Kelly,

Thank you for sharing your feedback!

We’re glad Marion was able to assist you with empathy and understanding.

Providing support and listening to our customers is always our top priority, and we truly appreciate you acknowledging it.

Rated 1 out of 5 stars

Night Aligners Nightmare Scam

I purchased night aligners on 12/22/2025 and was sent an impression kit (only after having to request it) and had trouble breaking the suction on the lower impressions, which damaged them. I requested more putty and a tip on how to remove them without damaging them. I have heard nothing since. No response after multiple emails, calls, texts. No answer to the support line or call back after leaving voicemails. I spoke with a rep on the sales call line (answered in 1 ring) on January 7, 2026, who heard my dilemma and promised me a call back in 5 minutes. I am still waiting. I requested a full refund on January 7, 2026. Still no reply. I paid them in full, $1295.00 for absolutely nothing but an impression kit I had to request. The positive reviews about customer service are likely from those on a payment plan, with the company not receiving the full amount up front. Worst customer service ever from a company providing healthcare services that requires regular communication and guidance, from an orthodontist or dentist. I would not trust them with my teeth. I have disputed the charge with my credit card company and am awaiting their investigation result of this dubious business practice. Save yourself, your money, and your teeth. Run, run, run...

Addendum: Response received 12 hours after company response below and did not address the refund at all. Poorest service ever. Run, run, run.

UPDATE 01/19/2026: Still stalling. Now saying refund approved but will take 30 days (website policy says 14 days). Fraud, fraud, fraud.

UPDATE 02/09/2026: Finally received a PARTIAL refund for no services whatsoever. They charged me $139.00 for the impression kit and an additional $100.00 for a cancellation fee (for a service they did not provide, which is why I cancelled). These are the most corrupt people I have ever dealt with in my lifetime. I will be filing formal complaints with numerous governmental agencies to address their fraud. Be warned.... Do not trust these people.

December 19, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Elizabeth,

We sincerely apologize for your experience and the frustration this has caused.

This is not the level of service we aim to provide.

We have reached out to you directly via email to further assist and address your concerns, and we appreciate the opportunity to make this right.

Rated 5 out of 5 stars

Good customer service

Good customer service

January 11, 2026
NewSmile logo

Reply from NewSmile

Hi Armando,

Thank you for your kind feedback!

We’re glad to hear you had a positive experience with our customer service.

Rated 5 out of 5 stars

Sofia was super helpful and responded…

Sofia was super helpful and responded to messages very quickly! She helped me set up my impressions and answered my questions about next steps.

January 8, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Natalie,

Thank you so much for your kind words!

We’re glad Sofia could assist you and make the process easier.

Rated 5 out of 5 stars

Sofia consistently took care of me

Sofia consistently took care of me, in spite of all my delays! 😁 Reached out to me several times to keep me on track, offering to answer any & all questions- which she did.

January 5, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi there,

Thank you for sharing your experience!

We’re so glad Sofia could support you and keep you on track—it means a lot to hear this!

Rated 5 out of 5 stars

helped with getting my replacements so…

helped with getting my replacements so i can get my moneys worth! excellent!

January 5, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Auri,

Thank you for your kind words!

We’re so glad we could help, and we’re thrilled you’re getting the most out of your experience!

Rated 4 out of 5 stars

Great customer service.

Sofia is great at communicating and providing information. She has answered all of my questions and addressed my concerns in a timely manner.
The process does take a bit longer than anticipated though.
Overall, so far, I would recommend.

January 5, 2026
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Theresa,

Thank you for your kind words!

We’re glad Sofia was able to assist you and provide the information you needed.

We appreciate your patience with the process and your recommendation means a lot to us!

Rated 5 out of 5 stars

Excellent service

Excellent service, their product met my need, Elizabeth is great person

December 31, 2025
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Reply from NewSmile

Hi Chun,

Thank you for your kind words!

We’re happy to hear Elizabeth and our product met your needs.

Rated 5 out of 5 stars

Easy enough you can do it from home

Easy enough you can do it from home. Sophia helped me personally through texts and guided me through the molding process.

December 19, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Duff,

Thank you so much for sharing this!

We’re glad to hear the process was easy and that Sophia was able to guide you every step of the way.

We truly appreciate your positive feedback!

Rated 5 out of 5 stars

CSR Sofia was fantastic

The customer service rep Sofia kept me updated and well informed on the progress of my night guard order. From the beginning with the impressions, checking with the lab to see if the impressions were usable and when the building process began and ended to being shipped.
The night guards are perfect and fit exactly. It seems a little lighter and thinner than my usual one but it has held up the same so far.
Great pricing, customer service and shipping.
I will definitely be referring friends.

December 29, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Heather,

Thank you for sharing your experience!

We’re thrilled Sofia and our team could make the process smooth for you, and that you’re happy with your night guard.

We really appreciate your referrals!

Rated 5 out of 5 stars

Sofia was incredibly helpful throughout…

Sofia was incredibly helpful throughout the process of getting my impressions completed, even during the Canada Post strike! I highly recommend working with Sofia to ensure a smooth experience, with efficient communication and clear instructions.

December 26, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Dillon,

Thank you so much for your kind words!

We’re thrilled to hear that Sofia was able to assist you and make the process smooth, even with the Canada Post strike.

We’ll be sure to share your feedback with her!

Rated 4 out of 5 stars

Everything is great till now

Everything is great till now. Easy, convenient, and good customer service. Specially Sofia who helped me through my queries. However, the 3-5 week timeframe is a bit long. Apart from it everything was good

December 24, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Chanchal,

Thank you for your feedback!

We’re glad to hear Sofia and our team were able to assist you.

We appreciate your patience regarding the timeframe and will continue working to make the experience as smooth as possible.

Rated 1 out of 5 stars

Not the experience I expected

I placed an order over a month ago and haven’t received the kit or retainer. I have followed up three times without success. I am requesting a full refund and I sent this request via email yesterday. However I have not heard back from the company or the representative I was working with. I would like a response by end of day today. If I need to dispute this through my financial institution I will do so. This has not been a good experience at all.

November 24, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Amy,

We’re truly sorry this has been your experience — this is not what we want for our customers.

Our team is already reaching out to you via email so we can address this promptly and work toward a resolution with you.

Thank you for bringing this to our attention.

Rated 1 out of 5 stars

Paid in full for a treatment that was…

Paid in full for a treatment that was never delivered. Endless delays, missed deadlines, and almost no communication. I sent impressions, waited weeks for updates, received trial aligners, provided feedback, and was repeatedly ignored. When I finally asked for a refund, they gave timelines that were not honored and excuses like “left in the queue.” After months, no treatment and no refund. Completely disorganized, unprofessional, and unreliable. Do not trust this company with your money or health.

Update: The team keeps contacting with promises of the refund, and keeps missing the date given every Week, another example of bad business. Until now I don't have my refund.

December 18, 2025
Unprompted review
NewSmile logo

Reply from NewSmile

Hi Miguel,

Thank you for sharing your experience.

We’re truly sorry for the frustration this caused and understand your concerns.

Our team is actively reaching out to you via email so we can discuss this further and work toward a proper resolution.

We appreciate the opportunity to make this right and look forward to connecting with you.

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