Normal A/S Reviews 13,740

TrustScore 5 out of 5

4.8

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See what reviewers are saying

Rated 5 out of 5 stars

Immersive shopiing experiance. There is always a reason to come back for more. App keeps it exciting too. Also online offers such as Flotteposen are genious. The only bad thing is that you need to pay... See more

Company replied

Rated 5 out of 5 stars

Altid hyggeligt med konkurrencer og hygge i normal app.. Derfor har vi tit weekend gåture til Normal i Ringsted, så farmand her kan få monster, og drengene kan få is

Company replied

Rated 5 out of 5 stars

I like that, there is a very large selection of cosmetics here. And if you need to buy something economical, you can definitely find it here. There are often promotions, so the price is even more attr... See more

Company replied

Rated 5 out of 5 stars

Normal is place where one can find best beauty, skin care, snacks and many more products for very reasonable prices. They have a great collection of local and international brands. My go to place for... See more

Company details

  1. Beauty Supply Store
  2. Candy Store
  3. Cosmetics Store
  4. Health and Beauty Shop
  5. Perfume Store

Written by the company

Hos NORMAL sælger vi helt normale varer til unormale priser. Sortimentet omfatter kendte mærkevarer inden for fx hudpleje, hårpleje, tandpleje, shampoo, makeup og rengøring. Kort sagt: Alle de ting som du ikke kan undvære i din hverdag, og som helst ikke må mangle på hylderne derhjemme. Alle varer sælges til faste, lave priser, og det betyder, at du ikke kan finde slagtilbud og prisbaskere hos os. Til gengæld kan vi love dig, at der er masser af nye og spændende varer på hylderne. NORMAL er nemlig meget mere end faste, lave priser på kendte mærkevarer. Vores mål er, at det altid skal være en ny og unik oplevelse at besøge en af vores butikker. Også selvom det kun er en uge siden, du sidst var forbi butikken. Derfor er der i NORMAL - ud over det faste sortiment af kendte mærkevarer - hele tiden løbende udskiftning på hylder og podier, så der altid er nye varer at opdage. Vores butikslabyrint inviterer til at gå på skattejagt blandt de mange spændende varer fra kendte og ukendte brands, og det er nemt at fylde indkøbsnettet - uden at tømme bankkontoen. NORMAL er en danskejet detailkæde. Vi åbnede dørene til den første butik i Silkeborg i april 2013.


Contact info

4.8

Excellent

TrustScore 5 out of 5

14K reviews

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No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 96% of negative reviews

Typically replies within 1 week

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Rated 1 out of 5 stars

Bad manners at the checkout

I just left the Normal shop at Kongensgade 33 in Esbjerg at 11:30. At the checkout, I noticed that two items had different prices from those displayed on the shelf, and I pointed it out to the cashier, who, with an unpleasant attitude, replied that the correct price was the one rung up at the till, with a truly inadequate and rude demeanor. There wasn’t even the slightest consideration, such as asking if I wanted to exchange the items or anything else. It’s clear that at Normal, you need to teach your staff manners and how to treat customers. This isn’t the first time. Such bad manners. What a shame.

June 14, 2025
Unprompted review
Normal A/S logo

Reply from Normal A/S

Dear Monica

Thank you for your review. We're sorry to hear about your experience in our store in Esbjerg. Could you please send us an email at kundeservice@normal.dk with a description of your experience and your phone number as well? Then we will take care of the situation.

Best regards. NORMAL

Rated 1 out of 5 stars

My name is Vera de Oliveira

My name is Vera de Oliveira, and I recently worked as a temporary employee in the Reworks department. I was dismissed without a clear explanation or constructive feedback, which I see as a missed opportunity for communication and improvement—for both the employee and the company.

I would like to share some observations and recommendations that I believe could benefit the work environment and management practices at NORMAL:

Suggestions for Improvement

1. Clear performance evaluation criteria: I recommend the use of objective indicators such as:

Collaboration and teamwork;

Technical skills and learning ability;

Professionalism and attitude;

Evaluation based on goals or competencies.

2. Handling of rumors and conflicts: Information should be verified before making important decisions, and all parties involved should have the opportunity to clarify any misunderstandings.

3. Feedback and opportunities for improvement: Employees should receive clear feedback and the chance to address any issues before dismissal decisions are made.

Additionally, I have noticed that the current performance evaluation system does not account for critical variables, such as product type or weight, which directly impact employee performance. Adjusting these criteria could result in a fairer assessment process.

Creating a motivating and equitable work environment is essential for employee well-being and company productivity. I hope these suggestions can contribute to NORMAL’s continued growth and success.

Yours sincerely,
Vera de Oliveira

December 13, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Dear Vera,

Thank you for your feedback, which we have addressed internally. Due to personal data regulations, we cannot go into more detail here, but you are very welcome to reach out to our HR department at hr@normal.dk. All feedback is important to us.

Best regards. NORMAL

Rated 1 out of 5 stars

Terrible customer service

I've been to Normal Birkerod with my sister today, she wanted to return a product that wasn't corresponding to the label description (it was a heatless curler), we kindly asked them to return, explaining that we only discovered this fact after opening the plastic bag, and in the first moment they said that it couldn't be returned because it was opened (?). I asked to talk to the superior and then I had the unfortunate displeasure of being served by an UNHAPPY, UNPOLITE and RUDE girl, that firstly insisted at not returning the product and in the second time treated us like shit. She didn't even want to give us the receipt that my sister was being refunded, then after seeing her throwing the paper in the trash I asked for my sister's receipt and she gave us. Definitely a TERRIBLE customer service.

November 20, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Hi Mariana,

We are really sorry to hear about your experience in our Birkerød store 😔
So we can look into this properly and get it sorted for you, could you please send us your contact details, including your phone number, along with more information about your visit, to our customer service email at kundeservice@normal.dk. We'll make sure someone from our team gets back to you quickly 🤗

Best regards, NORMAL

Rated 5 out of 5 stars

Wide range. Good prices.

I like that, there is a very large selection of cosmetics here. And if you need to buy something economical, you can definitely find it here. There are often promotions, so the price is even more attractive. Sometimes the price on the price tag may not match the price at the checkout, but I managed to solve these issues and they sold me at the price that I saw on the price tag.

November 4, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Dear Анна,

Thank you so much for your kind review!🥰 We're delighted to hear that you enjoy our wide selection of cosmetics. Your feedback is invaluable, and we look forward to welcoming you again!

Best regards. NORMAL

Rated 5 out of 5 stars

Tried everywhere

Tried everywhere to buy cellophane - Normal was the only place I could buy it IRL.

November 12, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Dear Eva,

Thank you for your review😊 We're thrilled to hear that you were able to find what you were looking for in NORMAL. We hope to see you again soon - whether you're searching for something specific or just browsing for inspiration!

Best regards. NORMAL

Rated 1 out of 5 stars

I bought a cleaning product from the…

I bought a cleaning product from the outlet in Triangeln, and I found out that it leaked around 30 mins after I bought it. I brought it back and asked to switch the bottle but the cashier said that since I took it out of the shop. It is my fault that it leaks and she can’t exchange the product. I didn’t press the matter further but it’s in a plastic bottle, one would think that it will take significant force to make it leak. Bad customer service by the cashier, and why should you blame the customer for your faulty product?

November 1, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Dear kunde

Thank you for your review. We are very sorry that you have had a bad experience in our store in Triangeln. Could you perhaps send an email to kundeservice@normal.dk with your phone number? Then we would like to give you a call so we can find a solution.

Best regards NORMAL

Rated 5 out of 5 stars

Good service

Good service

October 3, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Hej Sands,

Tak for din anmeldelse 😊

Vi er glade for at høre, at du er tilfreds med vores service!

Mvh. NORMAL

Rated 1 out of 5 stars

This "MISTAKE" happen too often

This "MISTAKE" happen too often, hear me out:
I spend one week growing this grass in the app, so I get a bomullpads as gift, I went to the store, IN HOLMESTRAND (Norway), get some stuff, show them the app to get the gift, she authorized it, good, I went home happy, than I see she put 2un of it, and discount one, meaning I paid for it, of course I could go back there to get my 15kr back, but I wont drive cause of 15kr, who would?? This "mistake" happen very very often in Norway I notice after 7 years living in here, so do not get aroused by the beautiful young employers smilling to you, just check your receipt EVERY TIME U GET SOME PROMOTION, AND DO IT BEFORE you leave the store, this also happen a lot on EUROPRIS, be aware!

July 15, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Sorry to learn about your experience. If you send us an email at marketing@normal.no with the case, we'll help you with a solution.

Rated 5 out of 5 stars

friendly staff

June 25, 2024
Unprompted review
Normal A/S logo

Reply from Normal A/S

Hi Claudette,

Thank you for your review. 😊 We are happy to hear that you find our staff friendly.

Best regards, NORMAL

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