The car itself was great, but unfortunately, the camping equipment was in a very poor and worn-out condition, especially considering the price we paid. One of the two camping chairs was already... See more
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See what reviewers are saying
Absolutely great ! The Dacia Dokker was fine and confortable. The best prices I've found to Iceland for one month. No trouble, all was great. Star Car Rental's Owners are very helpful. Great experie... See more
Straight forward rental process. Helpful staff from Ring rentals with short shuttle to edge of airport. Competitive pricing with a separate insurance provider working on pay and claim. Vehicle was eco... See more
Vehicle collected at tip top condition, handover was smooth and MYCAR team has been really responsive. The rental was the best we could found too. We had fun, smooth and memorable trips with this To... See more
Company details
Written by the company
Founded in 2015, Northbound is a growing travel service platform where visitors to Iceland can, in time, find everything they will possibly need to piece together an amazing experience while in the land of ice and fire. Northbound was established with the main principles of quality service and traveler experience in mind. We aim to become the leading platform in the travel industry in terms of service to the customer. The great majority of travel services platforms focus on accumulating a vast amount of service suppliers such as hotels, tour operators and car rentals. This is where Northbound steps in a different direction by choosing quality over quantity.
Contact info
Flugvallarbraut 941, 262, Reykjanesbær, Iceland
- +354 539 3009
- info@northbound.is
- northbound.is
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Replied to 100% of negative reviews
Typically takes over 1 month to reply
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Easy and convenient service
Easy and convenient service. Good prices. Great customer support.
Absolutely great !
Absolutely great !
The Dacia Dokker was fine and confortable. The best prices I've found to Iceland for one month. No trouble, all was great. Star Car Rental's Owners are very helpful. Great experience !
Formidable ! La Dacia Dokker louée était confortable, aucune mauvaise surprise. Le meilleur rapport qualité-prix pour un mois. Les gérants de Star Car Rental sont très serviables. A recommander vivement.
What a fantastic experience!
Such a fabulous company! I originally booked an older car, and was a bit concerned about it, so I reached out to Northbound. They quickly found me a brand new vehicle and even matched the price! 10 out of 10 would recommend this company.
Northbound is a very reliable company
Northbound is a very reliable company. I have enjoyed its prompt and friendly service with excellent car condition. Toyota RAV4 is sturdy in dynamic Icelandic weather and very responsive to challenging road conditions. It has strong horsepower and an excellent break to drive uphill and snake roads very safely. Without the reliable service of Northbound and Toyota RAV4, My 17 days of Ring Road journey would have been miserable. Northbound and Toyota RAV4 will be my choice again in the next Iceland trip.

Reply from Northbound
Very good car rental agency
Quick way to find and book a rental car in Iceland. The customer reviews of the different car rental companies helped use decide which company to rent a car from.
Great customer service
Great customer service. Car was as described. Will definitely rent from them again if/when we go back to Iceland.
Everything about the rental was…
Everything about the rental was amazing. We arrived earlier than expected and they arranged getting the car early for us. The staff were really friendly and was very good service. Would hire a car from Lava Car again.
The car was lovely and we had no problems at all.
Good experience
Our Kia Ceed was excellent for our trip around the Ring Road. The pick up from the airport and transfer back (at 4am!) all went smoothly. The car was in great condition and really clean.
Highly recommended
Our experience with northbound and Lava cars has been perfect. The airport pickup was prompt and after a very short drive (less than 5 minutes) to the car rental site, the Lava team were very helpful. The staff were friendly and gave us a very warm welcome to Iceland. The car itself was spacious and well-equipped, with all of the kitchen utensils that we needed to make 3 meals a day easily. Though we brought a small bottle of washing up liquid with us (as previous reviews mentioned that this was not provided by Lava), all campsites have this on site so it wasn't necessary. The Lava team checked in with us during our trip to offer helpful advice about safe travel around Iceland. The return was also very convieniant for us. Since our flight was very early, we returned our car directly to the airport, where staff picked it up from. I would highly recommend this company!
Snag, but easy happy ending
I have often said that the true measure of a company is how they handle a problem - and when a representative contacts you at 8pm on a Sunday night to say “Problem solved!” I’d have to give Northbound/MyCar top marks.
Issue was that I had rented the car with a 20% discount, but somehow that discount was not applied when we picked up the car and I was billed. Over billing refunded, happy ending.

Reply from Northbound
Bu using Northbound I found a car…
Bu using Northbound I found a car through MyCar Rentals (in Iceland) which was almost third of the prize from other rentals I had found on my own, and that saved me a lot of money. Excellent car and the service from the rental was really good.

Reply from Northbound
Older Duster was a great car!
Getting a 4 year old car ended up being a great decision. That car had a few scratches and dents, but they weren’t picky that the car had to be perfect on return. The diesel got great fuel mileage and this is important in a place where fuel is expensive. Saved so much money over getting a guided tour. Highly recommend getting the wifi hotspot and if you have American Express, see if that covers your insurance. They were a bit slow pickups up from airport and took an hour to get car ready. Overall a great experience and excellent value for the money.

Reply from Northbound
Traveling with friends
The service from Northbound convinced us. Inquiries were answered quickly and the staff were always friendly and helpful.

Reply from Northbound
wonderful experience
wonderful experience, excellent quality of service and more than a car, the ideal partner for an amazing trip !
bravo for efficiency and customer support, without you it wouldn’t have been so fabulous, thank you Thordis !

Reply from Northbound
Northbound were extremely efficient
Northbound were extremely efficient, and considerate. These are strange times to be traveling, and my plans changed a couple of times, Nothing was too much trouble and all went very smoothly. The car hire company upgraded us, which is always nice.
Great service and a good car.
Very easy booking
Very easy booking, extremly flexible even after several changes of rental dates. Car was as described and runs without any problems during the three weeks. Highly advisabe!
Best deal I found on the internet
Best deal I found on the internet. Everything was easy and smooth and had no issues.
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