A small business owner's perspective
Just some context - i m a business owner and i run local service business in washington. I've been running my own google ads.
Notfair has been a game changer. It just allows me to run google ads without using the google ads UI and just through talking to claude. That has saved so much time and allows me to spin up more campaigns and ads assets to test and optimize.
The other benefit is that you get unlimited attention from AI compared to a digital agency, since you can automate reporting to always stay in the loop
However, I do not think the product is everyone. If this is your first time setting up ads, you definitely need to learn about ads, and playaround with low budget amount before trusting AI to fully automate everything.
Reply from Notfair
Thank you for sharing such a thoughtful and balanced review. Hearing that NotFair helps you launch campaigns, test more creative, and stay on top of reporting without living inside the Google Ads UI is exactly why we built it.
We also completely agree with your advice: AI works best alongside a solid understanding of Google Ads and good human judgment. Starting with a small budget, learning the fundamentals, and increasing automation as you gain confidence is the smart approach.
Thanks for trusting NotFair with your campaigns—and for helping other business owners understand both its value and how to use it responsibly.