Novita Diamonds - London Reviews 329

I took my partner there to choose her ring, and all I can say is the experience was amazing from start to finish. Yen was incredibly helpful, attentive, and made sure we found exactly what we wanted.

Not only was the service outstanding, but Yen’s warm and friendly personality made the whole experience even more special and enjoyable. We genuinely could not have asked for better service.

Thank you so much, Yen, for making such an important moment unforgettable.

My husband booked us an appointment at Novita Diamonds London as a surprise to buy me a birthday present!

We had a fantastic experience at Novita Diamonds. Yen was incredibly helpful and took the time to show us a beautiful selection of diamond necklaces. She was knowledgeable, friendly, and made the whole process very relaxed and enjoyable.

The quality and sparkle of the lab-grown diamonds were impressive, and Yen explained the different options clearly so we could make an informed decision. She also clarified the difference between lab-grown diamonds and traditional diamonds and talked us through the four 'c's - cut, colour, clarity, and carat, which was really helpful.

After trying several different settings, I finally chose my favourite diamond pendant, Yen didn't rush me at all, in fact she was just as excited as I was! My husband chose to also buy the white gold chain from Novita Diamonds but we were under no pressure to purchase it from here - no pushy up-selling!

We really appreciated the attentive service and the time Yen spent helping me find the right piece.

Overall, a wonderful experience with excellent service and high-quality jewellery. I would happily recommend Novita Diamonds to anyone looking for beautiful lab-grown diamonds.

p.s we'll be back to buy the matching earrings at some point! :-)

I recently purchased a beautiful lab-grown diamond engagement ring and couldn't be happier with every aspect of the process. The quality of the diamonds is exceptional, the centre stone sparkles brilliantly and looks every bit as stunning than anything I've seen in traditional diamonds.
A huge thank you must go to Yen, who was incredibly helpful, patient, and knowledgeable from start to finish. She took the time to guide me through the designs, explain the options clearly, and make sure I saw the exact ring and diamond in person before deciding. Her professionalism, warmth, and genuine enthusiasm made the whole experience feel personal and stress-free.
The showroom is beautifully presented, the team is welcoming, and the entire process (from viewing to purchase and customisation) was seamless. Novita Diamonds truly stands out for ethical, high-quality lab-grown jewellery at fantastic value.
I wouldn't hesitate to recommend them and specifically ask for Yen if you can! She's a real gem. Thank you again for helping create something so special.
Highly recommended! 💍

Laura from Novita Diamonds was an amazing and supportive consultant. She really made our special experience of selecting an engagement ring together, feel like a memorable moment. We strongly recommend visiting her at Novita diamonds in Hatton Gardens for her expertise!

When me and my partner came to Novita, we were welcomed by Laura. Who was absolutely lovely and excellent with the service provided.

She broke down all the small steps into creating the perfect ring; as well as finding us the best value for money.

She created the best experience for us both. I would definitely recommend her to anyone who is in a similar process.

I knew years ago when I discovered Novita Diamonds that if my partner and I ever got married, I wanted a bespoke engagement ring from them. After learning about diamonds, I knew lab-grown was the right choice, and I admired what Novita stands for as a company.

When my partner proposed in Paris, he did so with a fake, oversized ring, which was hilarious! But he had already booked an appointment at Novita in London, so we could go together and design my perfect ring.

The bespoke ring process was seamless. The first CAD drawing was flawless, so no adjustments were needed. Five weeks later, my dream ring was ready. As someone with high standards for jewellery, I was nervous about the craftsmanship, but I didn’t need to worry—it was absolute perfection, exactly as I had imagined.

My fiancé and I will definitely be returning to Novita Diamonds to get our wedding rings by the end of the year!

From the moment I stepped into Novita Diamonds London, I felt truly valued. Their team guided me with warmth and expertise - a special shoutout to Yen - for helping me find the perfect diamonds for my bespoke ring and earrings that exceeded every expectation. The quality, craftsmanship, and ethical sourcing gave me complete confidence, and their customer service is unbeatable.The sparkle on the jewellery still takes my breath away. A truly satisfied client for life!

Amazing customer service, updates every step of the way with my order. Beautiful ring, always get lots of compliments!

We’ve made two purchases from Novita Diamonds — a pair of lab-grown diamond earrings from their Singapore outlet in December 2024, and an eternity ring from their London store in April this year. On both occasions, the experience was faultless. The staff, Abigail in Singapore and Kim in London, were not only knowledgeable and professional, but also genuinely warm and welcoming. They made my wife and me feel truly special throughout the process. The quality of the jewellery is outstanding, and we couldn’t be happier. A brilliant experience from start to finish — highly recommended.

Saw Novita on line then visited store in Hatton garden without appointment. Usually need appointment but Laura very kindly helped us out. She was great! Explained how we design the ring showing us different variants. My ring is now made and it’s beautiful. Thanks Novita and Laura.

My experience with Novita was great and I received exceptional service. Their helpful team helped me a lot in choosing beautiful diamonds. I was impressed with the very competitive pricing. Highly recommended!

Unfortunately I didn't get to have a nice experience like every other customer who was able to write such nice reviews.

After having my engagement and wedding rings stolen in a home invasion, I returned to this jeweller—the same one my husband originally bought my engagement ring from—expecting professionalism, compassion, and basic competence. What I got instead was a string of blunders, broken promises, and appalling customer service.

I placed two new orders with them: a replacement engagement ring and a new wedding band. On collection day, I was told—all too casually—that the rings were too small. They admitted this error in writing. When I requested £60 off the final price to cover the cost of travel due to their mistake, I was met not with an apology, but with a spiteful, rude email that frankly should never have come from a professional business.

To save face, they later promised the £60 off and a complimentary gift on my return. Today, I was told the gift isn’t happening—because clearly, keeping their word is optional here.
This entire experience has been needlessly stressful and upsetting—especially given the emotional weight of what these rings were meant to replace. They had one job: to offer support and get it right. They failed on every count.

I regret ever walking back through their doors.

I’ve had an incredibly disappointing experience with my Novita tennis bracelets. My first bracelet’s clasp broke multiple times—even after bringing it in for repairs—until it eventually fell off and was lost. I used the offered discount to buy a replacement, only to have the exact same issue happen again.

The clasp on the new bracelet broke just weeks ago and was repaired, but it’s already broken again, less than a month later. Thankfully, I caught it this time before losing it, but this is unacceptable. The constant repairs, time spent going back and forth, and the overall poor quality have left me really frustrated and out of pocket.

I expected much better quality and service. I won’t be purchasing from Novita again unless this is resolved properly.

From start to finish novita diamonds was fantastic. The help and depth of knowledge the guys showed when helping me chose which engagement ring, then the wedding bands everything was faultless. We had to have a couple of re-sizing done which was no problem at all, got the rings back pretty quickly too,

The guys pushed through the engagement ring as I wanted it for when we went on holiday and it was a tight window to get it all done but they went above and beyond to make sure the ring was done and ready for the big surprise,

Highly recommend novita diamonds and definitely will be going back

Laura was very welcoming and professional. She helped me pick a beautiful engagement ring and made sure that the order was ready to collect on time. Great customer service!

As for the ring itself, the quality is outstanding, my fiancée has been wearing it non stop for a year now and it shows no signs of wear. The diamond sparkles beautifully and catches eyes of many people who commented on it.
Very happy with the purchase , thank you Novita Diamonds!

Excellent experience with Novita, I bought an engagement ring this year. They were super helpful and accommodating every step of the way. I came in to view the engagement rings a few times which was no issue and returned with family to view as well.

Could not recommend more.

From start to finish a professional, lovely experience with really knowledgeable staff. I felt comfortable throughout and never felt pressured. Easy to use website help my decision

I got an engagement ring for my (now wife) and we also got our wedding rings from Novita diamonds. The process, from start to finish, was seemless. All questions were answered, all ideas were discussed and the team went above and beyond to ensure we had a stress free experience. Really would recommend to anyone needing ethical diamonds!

Amazing quality of wedding day earrings having already purchased the engagement ring using novita, I had the order within 2 days and great communications post sale

Perfection. Beautiful quality and presentation, beyond delighted.