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Novo Reviews 

4,745
TrustScore 4 out of 5

4.0

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Review summary

Created with AI, based on recent reviews

Evaluating 402 reviews, reviewers had a great experience with this company. Customers frequently praise the intuitive website and clean interface, noting that the online account setup process is exceptionally fast, smooth, and very easy to navigate. Small business owners truly appreciate the helpful built-in management tools like automated invoicing and financial reserves that significantly simplify daily administrative tasks and bookkeeping. However, some people mentioned experiencing frustrating delays with external money transfers, noting that certain payments take much longer than expected to clear. Consumers also noted ongoing challenges regarding customer support, pointing out that reaching a helpful human representative directly for assistance can sometimes prove quite difficult.

What people talk about most

User experience

Customers consistently note positive experiences with user_experience, highlighting the flawless and seamless... See more

Customer service

Reviewers highlight ambiguous aspects of customer service, with experiences varying greatly depending on... See more

Service

People report ambiguous experiences with service, as consumer opinions are heavily divided. While some... See more

Payment

Reviewers mention negative feedback about payment processes, highlighting severe difficulties in accessing... See more

Website

Consumers find website to be positive, highlighting its clear layout and useful features. Reviewers note that... See more

Reviews shaping this summary

Rated 4 out of 5 stars

Good experiences all around, simple app that always works. The app lacks some of the info available in the online portal, but that probably makes it better, easier to use. Don't ever use their "rush"... See more

Rated 4 out of 5 stars

Straight forward and easy to use and set up. I had a little struggle with the physical address verification, but eventually got it sorted. it just took an extra few days to complete.

Rated 4 out of 5 stars

Very happy with novo except the user experience regarding uploading my excel invoice. It’s not apparent to my customers to see my detailed invoice attached to my novo invoice that just gives price I... See more

Rated 4 out of 5 stars

I am brand new customer. The set up was super fast and easy peasy. I was attempting to get set up with a competitor, but they ghosted me and did nothing. After no return calls or messages, I stopped... See more


Company details

  1. Bank
  2. Financial Institution
  3. Money Transfer Service
  4. Non-Bank Financial Service
  5. Software Company

Written by the company

Novo is banking built for independent businesses. Get paid, move money, and manage cash flow with a free business checking account and a platform actually designed for small business owners — no branches, no monthly fees, no minimum balances. What does Novo offer? Novo brings together the tools independent businesses need to manage their money from one platform. Open a free business checking account with no monthly fees or minimum balance requirements. Send unlimited invoices and accept payments online. Organize funds for taxes, payroll, and savings with Novo Reserves, and track and manage business expenses with real-time transaction insights. Connect the tools you already use — QuickBooks, Stripe, Shopify, Square, and more — and access your money fast with faster payouts from payment processors. How is Novo different from traditional banks? Novo was built specifically for independent businesses rather than adapted from consumer or corporate banking. Everything runs from one dashboard, so owners spend less time on banking and more time on their business. Is Novo secure? Business security is built in: deposits are FDIC-insured through Novo's partner bank, and accounts include fraud monitoring, secure card controls, and instant card freezing. Who is Novo for? Novo serves over 250,000 small businesses — professional services, e-commerce sellers, contractors, trades, retail, hospitality, and wellness companies — all looking for a modern alternative to traditional business banking. To learn more, visit novo.co. Novo Platform Inc. (“Novo”) is a fintech, not a bank. Banking services provided by Middlesex Federal Savings, F.A., Member FDIC. Deposits are insured for up to $250,000 through our partner bank, Middlesex Federal Savings, Member FDIC.


Contact info

4.0

Great

TrustScore 4 out of 5

5K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 78% of negative reviews

Typically replies within 1 week

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4.0

All reviews

(4,745)

408 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Novo is amazing

Novo is amazing! This is my first business account and I am so impressed by all the things I can do in my Novo app. The app is so user friendly, I love everything about it!

July 31, 2026
Rated 5 out of 5 stars

So far so good

So far so good. I really enjoy Novo as a business bank account, very simple to use and has the proper tools in place to help opperate my business.

July 28, 2026
Rated 3 out of 5 stars

I wanted to simply change my DBA

I wanted to simply change my DBA, which the system gives me this option. However, I was told by a rep that they could not add this DBA because an existing DBA is already on file.

From my perspective, I naturally assumed that updating a DBA would automatically remove the current DBA if only one DBA is allowed. I immediately responded to remove the older, but I did not get a response. This is just before the weekend, so I understand there was a bit of a delay.

The DBA was changed, but I would still say it wasn't 100% smooth, which is why it is not a full five stars.

My only other complaint is that Novo does not have a dark mode on the mobile app, which is odd considering that most mobile apps have this option.

Overall, my experience with Novo has been positive so far. I am just now starting to actively use my Novo account. This was my first interaction, so we'll see how things continue to go as my business grows. I am hopeful.

July 28, 2026
Novo logo

Reply from Novo

Hi Jeremy, I'm sorry to hear that adding your DBA to your account hasn't gone as expected. I've reviewed your account and can confirm your DBA has been added as requested. Please note that business info updates can take up to 2 business days to process, to ensure accuracy.

If you need anything else, feel free to reach out through the app or by phone — we're happy to help.

Rated 5 out of 5 stars

Best online bank, hands down!

Novo is, by far, the absolute best online banking experience I've ever had. I joined Novo when they first started and have been pleased with every interaction I've had thus far. The website is easy to navigate, the user perks are fantastic, the integrations are easy to use, and the customer service is top notch. Response time is super fast when I have a question or need help, and I have never had issues with getting the answers I need. They don't treat me like another account number; they treat me like a valued customer.

July 13, 2026
Rated 1 out of 5 stars

Not A good business back to trust

Not A good business back to trust

July 26, 2026
Novo logo

Reply from Novo

Hi there,

Thank you for taking the time to share your feedback. We hear you and we completely understand how frustrating it can be when an interaction does not go the way you expected. You deserve a smooth and supportive experience every time you reach out to us and we fell short of that.

If you still need assistance please do not hesitate to reach out to us directly at support@novo.co and a member of our team will be happy to help you get everything sorted out.

We appreciate your feedback and hope to have the opportunity to provide you with a better experience.

Rated 5 out of 5 stars

I’ve been using Novo since 2022 and…

I’ve been using Novo since 2022 and I’ve had no problems whatsoever since. The system is user friendly and their customer service agents are always friendly and helpful. I recommend Novo to business professionals.

July 17, 2026
Rated 4 out of 5 stars

Very happy with novo except the user…

Very happy with novo except the user experience regarding uploading my excel invoice. It’s not apparent to my customers to see my detailed invoice attached to my novo invoice that just gives price
I have to send the novo invoice then send my excel invoice

July 24, 2026
Rated 1 out of 5 stars

Novo takes no responsibility for its…

Novo takes no responsibility for its systems working but they try to sell a lot of useless stuff. For about 3 months, novo would not allow me to access my account. Actually, it was more time than that, but I sorted out a go-around that worked until a few months ago. THEY will say that I didn't receive SMS messages because they didn't have the correct phone number. That is bogus as I used it for some time before they started screwing up. AND every other financial institution has been able to use the number for SMS purposes all this time. AND I updated the number a few times to humor them when I first had the problem, maybe a year ago now. To shut them up and hopefully get access to my money and invoicing, etc, I gave them my Google Voice number which is NOT something I consider SECURE. But it worked, which surprised me because other financial institutions have not allowed the use of a Google Voice number. Then, when I finally got access, I moved the remaining funds I had from sub-accounts to the main account to withdraw it. Next thing I knew, that over $600 had disappeared from my account. For the past couple of weeks I have tried to get support to find out what happened. ZIPPO. Per usual I got the automatic, 'how did we do?' email but no actual response. Today I got a 'we haven't heard from you since we solved your problem so hope everything is OK.' WTF? What about my repeated queries about the $600+ that is missing? Jokers in support. This was just the final straw. When I referred a colleague a couple of years ago, after novo pestered me to make referrals, and they treated her like crap. What a bozo organization. I am preparing consumer complaint documents through my state banking and insurance commission at this point.

July 20, 2026
Unprompted review
Novo logo

Reply from Novo

Hi Kerry,

Thank you for sharing this and we hear you. What you have described over the past several months is not the experience we want for any of our customers and we take full responsibility for the frustration this has caused you.

We want you to know that your concerns have not gone unnoticed and we have been actively working on your case. We understand you have questions about the funds that disappeared after transferring from your sub-accounts and we want to make sure that is fully addressed.

We have reached out to you directly to schedule a phone call so we can walk through your account together in real time and get to the bottom of this as quickly as possible. We believe that is the fastest way to get you the answers and resolution you deserve.

Please look out for our outreach and we look forward to connecting with you soon. We are committed to making this right.

Rated 1 out of 5 stars

day 15 of no access to my money AFTER VERIFICATION OF IDENITY

day 15 of no access. i had my account hacked july 3rd immediately reached out ( can only do so eith trouble tickets ugh) on july 5th after doing the pandaform to verify my identity and being assured everything was ok and they finally unlocked my account/ within five min it was locked again. and they arent sure why just say that if anything is needed they will reach out. however nobody has. i needed to pay for my dads funeral and have yet to be able to therefore they are not giving me his ashes due to novo holding MY MONEY that i verified id on FROM ME. i filed compalaints with consumer board. but still my dads ashes are being held cuz novo wants to play robber and theives with my money

July 3, 2026
Unprompted review
Novo logo

Reply from Novo

Hi Brandy, I'm sorry to hear about your experience. I've reviewed your account personally and sent a reply through your open support ticket — please check your spam/junk folder if it's not in your inbox.

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