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Now Pet Reviews 2,025

TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 525 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness and professional service, often highlighting specific individuals for their excellent support and clear explanations. The customer service is frequently described as outstanding, with many appreciating the personalized and patient approach taken by representatives. However, some people were dissatisfied with the claims process, mentioning issues with delays and repeated requests for information. Additionally, some customers expressed concerns about pricing, particularly regarding renewal increases and the perceived value for money, with a few noting that claims payouts were significantly less than expected due to various deductions or policy limitations.

What people talk about most

Staff

Consumers consistently report positive experiences with staff members. Many reviewers highlight the... See more

Customer service

People report positive experiences with customer service. Many customers praise the helpfulness and... See more

Service

Reviewers mention positive feedback about service. Many customers praise the excellent and first-class... See more

Claim

Reviewers highlight ambiguous aspects of claim. Many customers report significant issues, including rejected... See more

Price

Customers consistently note ambiguous experiences with price. Many reviewers express dissatisfaction with... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Conrad phoned me back promptly. He did his best to find me a good deal, it just isnt worth my while at the moment. I understand that insurance companies have to make a profit but theyre supposed to sa... See more

Company replied

Rated 5 out of 5 stars

Nancy was lovely and helped me within minutes, she is a credit to the company. What I don’t like however is how much the company takes advantage when renewing customers quotations… I saved £100 per... See more

Company replied

Rated 5 out of 5 stars

Conrad was able to assist me with an issue I had with renewal costs. He gave me a full explanation of why there was an increase but also helped me by being able to give me a discount so that I could s... See more

Company replied

Rated 5 out of 5 stars

george was very efficient. he phoned me back as he said he would once my renewal was available. George explained the increase and detailed what i could expect re: cover in the new policy. The increase... See more

Company replied


Company details

  1. Pet Insurance Company

About Now Pet

Written by the company

Affordable, no-nonsense lifetime pet insurance for dogs and cats

Caring for your pets shouldn’t break the bank. That’s why our policies are built to keep costs low and value high – smart cover that saves you money while ensuring your pets get the quality care they deserve.

Get a Quote now

Now Pet customers get access to

  • FREE 24/7 vet support
  • UK customer service
  • 15% multi-pet discount
  • Excesses from as low as £99
  • 0% interest monthly plans

    Lifetime cover as standard

    With lifetime cover as standard, flexible excesses, round-the-clock vet support, discounts on prescription medication, a generous 15% multi-pet discount, and a UK-based team, Now Pet Insurance combines life-long protection with value-for-money.

    Get a pet insurance quote now

    Cover for dogs and cats, sorted in minutes!

    Get a Quote now

  • Contact info

    4.6

    Excellent

    TrustScore 4.5 out of 5

    2K reviews

    5-star
    4-star
    3-star
    2-star
    1-star

    Replied to 97% of negative reviews

    Typically replies within 24 hours

    How this company uses Trustpilot

    See how their reviews and ratings are sourced, scored, and moderated.

    Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

    Rated 5 out of 5 stars

    Man on phone very polite and helpful…

    Man on phone very polite and helpful answered all my question gave me advice on what to do

    May 18, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Sandra, thank you for leaving us a 5 star review.

    We are so glad we were able answer all your questions in a polite and helpful manner.

    Rated 5 out of 5 stars

    Dealt with my queries quickly and…

    Dealt with my queries quickly and efficiently

    May 18, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a 5 star review.

    We are pleased we were able to quickly and efficiently resolve your queries. We appreciate your lovely feedback.

    Rated 5 out of 5 stars

    Professional and courteous.

    My call and enquiry with Kim yesterday was handled courteously. My patience was acknowledged while she checked out my situation and found the answer to my question. As my pet is undergoing treatment, professionalism and empathy is very important to me so it was great that all was handled sensitively.

    May 15, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    It’s great to know that Kim was not only helpful, but also professional and empathetic. I’ll make sure your kind comments are passed on to her.

    Rated 4 out of 5 stars

    Up and down until I spoke with Polly

    The experience for this has been up and down with some people not adding bits to claim etc which has prolonged the process. This was until I spoke with a lady called Polly who is a senior. I cant thank her enough for following through with everything she said and being very clear and honest about things. Polly even offered to personally keep an eye on my claim and within 24 hours she updated me. She is an asset to the company and I wish all the call handlers were as lovely and helpful.

    May 15, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for taking the time to leave us a lovely review Alexis. We are so pleased to hear that Polly was able to assist you with you claim and provide you with an update.

    Rated 1 out of 5 stars

    Insurance rejected even though we thought my dog was very ill.

    My dog was suddenly urinating a lot, not eating, hiding in the other room and howling. As any sane person would - i took my dog to the vets to be tested worried he was very ill. Mind you my dog always empties his entire bladder, doesn't need frequent toilet trips (I'm talking he needed to go every 30 mins), he eats everything under the sun and suddenly wasn't. he never cries and suddenly was howling most of the day. The vet did an extensive amount of blood tests to check if it was diabetes or something more sinister. thankfully it wasnt and ended up being behavioural. This insurance provider rejected our claim for the tests / checkup stating that they do not cover behavioural changes. the main reason people take their dogs to the vets is when their behaviour significantly changes. I appealed this as M&S and Coop have never rejected such a thing. Their appeal kept stating that they do not cover behavioural changes and they would not accept the claim. I've never heard anything so ludicrous... will not be renewing our policy with them as they clearly only pay you when your dog ONLY has sinister issues which is not what insurance is only there for. waste of money AVOID AT ALL COSTS.

    March 2, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Rated 5 out of 5 stars

    Kim was very helpful and informative

    Kim was very helpful and informative, providing me with the information and documentation I needed in a timely manner

    May 14, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for leaving us a 5 star review Kim. We are so pleased to hear Kim was helpful, informative and able to provide you with the information you need quickly.

    Rated 5 out of 5 stars

    Great client service

    The only reason why I give NowPet a 5 star rating is because of their customer service team who is always helpful and kind but this does not reflect my view around their products.

    May 11, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Daniel, thank you for leaving us a review. We appreciate you taking the time to share your feedback with us.

    Rated 5 out of 5 stars

    Very helpful

    Very helpful, polite and professional service. Very patient. Solved the problem immediately

    May 14, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Sherif, we are so pleased to hear that we were able to quickly resolve your issue. Thank you for leaving us a 5 star review.

    Rated 1 out of 5 stars

    Claim rejected because I wasn’t with them since day one

    I have had Nowpet for over two years and on top of that a life insurance for my dog
    They have rejected my claim because I wasn’t with them from day one but never been told I wouldn’t be cover when I joined them
    Absolutely waste of money very expensive and very poor costumer service

    May 1, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Due to the nature of your review, I have passed your comments to our customer resolutions team. You will receive an acknowledgement from them with further details and information within five working days.

    Rated 5 out of 5 stars

    Ellie was super helpful

    Ellie was super helpful, attended to my query really quickly and resolved it for me with no fuss. Thank you so much!

    May 13, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I'm glad to hear that Ellie was able to attend to your query in a quick and no fuss manner Marie. Thank you taking the time to leave a review.

    Rated 1 out of 5 stars

    Avoid this company

    My dog Lola had a life threatening condition Pyometra which needed urgent surgery to remove her womb and ovaries. The vet bill came in at almost £1500 all in. I submitted a claim for this but was denied due to a note on the vet notes from 2022. This company has tried their best to find any reason not to pay out and the time it took them to process the claim was well over 10 days. Disgusted as I had no other choice or my dog would've died.

    May 13, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I am very sorry to hear this. As TrustPilot is a third-party platform, I have sent you a message directly via TrustPilot for further details (please note that this will come from TrustPilot and not Now Pet Insurance). If you can reply to that message with your policy number and contact number, I will take a further look into this.

    Rated 5 out of 5 stars

    Conrad 👍

    Conrad at Now Pet was great, great customer service, and easy to talk to. 👍

    May 13, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Thank you for your review David.

    Rated 5 out of 5 stars

    Helpful staff member Polly

    Spoke to a lady called Polly today in regards to my dog.
    She was extremely helpful, courteous and knowledgeable.
    She was able to help me out with all my queries.
    A+++++

    May 12, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    I'm glad to hear that Polly was able to assist you today david. Thank you for taking the time to leave a review.

    Rated 5 out of 5 stars

    Excellent experience

    Excellent experience - bought policy online very easily, had to call to make one change and it was amended quickly, and the call handler was very friendly and knowledgeable. Would recommend.

    May 8, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Wendy, thank you for taking the time to leave us a 5 star review. We truly appreciate your lovely feedback and are so glad to hear that you would recommend us.

    Rated 5 out of 5 stars

    Very helpful

    Very helpful, lovely manners and most of all patient and understanding

    May 8, 2026
    Unprompted review
    Now Pet logo

    Reply from Now Pet

    Hello Glenis, thank you for taking the time to leave us a 5 star review. We are so pleased to hear such lovely feedback.

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