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YouGov Shopper Reviews 114

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TrustScore 4.5 out of 5

4.3

Market Researcher
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Company details

  1. Market Researcher

Written by the company

YouGov Shopper is a community for individuals who share information about their purchasing habits. By reporting their purchases, our members help companies understand what consumers buy and why, enabling the range of products and shopping experiences to be optimized according to consumer needs and preferences. At YouGov Shopper, we use data to provide strategic insights into purchasing behavior, trends, and developments within the grocery retail sector, with the aim of advancing the market. Members of YouGov Shopper therefore play an important role in shaping the future of shopping and receive a range of benefits as a thank you for sharing their purchase data. YouGov Shopper is owned by YouGov, one of the world’s largest research and analytics companies, operating globally. We analyze everything from media consumption and technology to retail and financial matters. YouGov Shopper specializes in analyzing purchasing habits and consumer behavior. Our skilled analysts take a deep dive into the data registered by our members, ensuring we are always up to date on purchasing behaviors, trends, and developments within the grocery retail sector. As a member of YouGov Shopper, you help make a difference. Sign up today and start earning your first points.

Contact info

4.3

Excellent

TrustScore 4.5 out of 5

114 reviews

5-star
4-star
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2-star
1-star

Replied to 83% of negative reviews

Typically replies within 1 month

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Rated 2 out of 5 stars

Very disappointing customer service

After being with YouGov for two or three years I was suddenly told I couldn’t log in for no apparent reason. I was given a number to call but I lost that and so I went through their internal customer support. I have waited for several days with no reply. The customer service department is very poor but until then it was a very good survey company.

November 14, 2025
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Spencer,

Sorry about the situation, but I just wanted to give you a heads-up that you commented on the page intended for members of the Swedish panel. 🙂 Also just to clarify, YouGov Shopper and YouGov are two different panels.

I hope you managed to get in touch with the correct support team.

Wishing you a nice Tuesday!

/ Lina, YouGov Shopper Sweden

Rated 5 out of 5 stars

The app is easy to use

The app is easy and fun to use to report my purchases that I make during the week. I can also collect points that can then be used to redeem super gift Cards or products.

June 3, 2024
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Jeanette,

Thank you for your kind review. Happy to hear you find the app easy to use and that you are enjoying the rewards! :)

Have a lovely day,

Kind Regards,
Jennifer, GfK Sverige

Rated 5 out of 5 stars

The new app is great

The new app is great. I also like the point system and that you can exchange the points for gift cards. There are many stores to choose.

June 3, 2024
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Lena!

Thank you for taking the time to write us a review!
Glad to hear that you're enjoying the app and the point system :)

Wish you a lovely summer.

Kind Regards,
Jennifer, GfK Sverige

Rated 5 out of 5 stars

Rewards in points to The loyal members

Rewards to The loyal members
I just love gfk panelen it helps me to keep an close eye on my spending money for grosseris
And l get points if l keep it up and can use giftcard or select something l want in the "shop"

April 24, 2024
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Helen!

Thank you for taking the time to share your positive experience with us! Happy to hear you're pleased with the panel and that you value the points and app features! :)

Have a lovely day!

Kind Regards,

Jennifer, Gfk Hushållspanelen

Rated 5 out of 5 stars

It´s easy to use and collect points to…

It´s easy to use and collect points to exchange for stuff I need/ want

November 13, 2022
Unprompted review
YouGov Shopper logo

Reply from YouGov Shopper

Hi Martina,

Thank you for your comment! Glad to hear that you are happy with the Panel :-)

Wish you a nice day!

Best, GfK Sverige

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