Travel Counsellors - Becoming a Franchisee Reviews 347

TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Looking at 53 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their helpfulness, professionalism, and supportive attitude, making interactions pleasant and productive. Many people highlight the exceptional customer service, noting the team's approachability and willingness to provide guidance and answer questions. The overall user experience, including the onboarding and training processes, is frequently described as seamless, well-structured, and highly informative. Reviewers appreciate the comprehensive support system, which instills confidence and ensures a smooth transition into their new ventures.

What people talk about most

Staff

Clients share positive opinions on staff. Customers consistently praise the staff for being incredibly... See more

Customer service

Customers consistently note positive experiences with customer service. Reviewers frequently highlight the... See more

User experience

Customers consistently report positive experiences with the user experience. Many reviewers found the... See more

Service

Reviewers highlight positive aspects of service, consistently praising the excellent onboarding, training,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Just survived the induction—and I say “survived” loosely, because it was smoother than a jazz sax solo and more professional than a penguin in a tuxedo. Julia kicked things off with charm, Kristina st... See more

Company replied

Rated 5 out of 5 stars

Joining Travel Counsellors has been an easy, clear and straightforward process. I have half way through the two week academy training which has been fabulous. My recruiter, Julia, answered all of my q... See more

Company replied

Rated 5 out of 5 stars

From the moment I picked up the phone and spoke with Ashley, I knew Travel Counsellors was the right fit for me. I was given time and patience while I made my decision, and no question ever felt too... See more

Company replied

Rated 5 out of 5 stars

After being made redundant, instead of choosing to work for another company doing the samething earning other people money and getting little thanks for it. I decided it was better to work for myself... See more

Company replied


Company details

  1. Recruitment Service
  2. Travel Agency

Written by the company

Putting people at the heart of everything we do, we provide entrepreneurs with the tools, technology and support to build flourishing travel businesses as part of a company that truly cares. Unlock a future of unlimited earnings, a better work/life balance and a career you’ll love, by starting your own travel business. Whatever your experience in travel, or indeed outside of it, with your commitment and motivation, and our continued support and investment in all aspects of your business, with Travel Counsellors it’s truly an award-winning partnership.

Who are Travel Counsellors?

Written by the company

Travel Counsellors is a global travel business with customer care in our DNA.
We empower brilliant people with a passion for travel to run their own travel businesses, taking care of the travel arrangements of more than 450,000 customers each year. 97% of our franchise holders say they love being part of Travel Counsellors, and 96% of our customers say they would recommend us.

Contact info

5.0

Excellent

TrustScore 5 out of 5

347 reviews

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Rated 5 out of 5 stars

Brilliant process from the start

Brilliant process from the start. There was no pressure just extremely helpful information and a lot of support during the decision making/recruitment process. Julia was fantastic. Have just completed initial training which was extremely thorough. Couldn't recommend enough

April 6, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review Rachel so glad you've had such a great experience so far, wishing you every success with your new business

Rated 5 out of 5 stars

Amazing new start

The experience I have had, from my initial interview through the training, has been truly exceptional. I have been consistently well-informed throughout the entire training process. I am very excited about my new business venture and am confident that I will receive the full support of the travel counsellors company.

April 6, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for the lovely review Kalpana we are delighted to have you onboard with us. Warm regards, Angela

Rated 5 out of 5 stars

I am so glad I decided to become a…

I am so glad I decided to become a franchisee with travel counsellors. Their communication has been awesome. Their support and knowledge is comprehensive. The whole process of recruitment was helpful, not pressurised and very human.

April 6, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review Beccie we are really glad you chose TC, wishing you all the best with your new business!

Rated 5 out of 5 stars

Excellent training

Excellent training, very thorough giving you all the tools you need to set-up in the best position possible. I have really enjoyed the experience.

April 6, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your review Vicky, we are so pleased you have enjoyed the process so far and we wish you all the best with your new business

Rated 5 out of 5 stars

Brilliant onboarding process

Sue guided me through the process of joining Travel Counsellors and was so encouraging throughout. She explained everything really well and there was no such thing as a daft question!!
Kristina took us through the Academy training with enthusiasm and great humour.
She was always there with words of support and encouragement.

February 27, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review it has been a pleasure to be part of your decision, we are delighted you have joined Travel Counsellors. Looking forward to seeing you business flourish.

Rated 5 out of 5 stars

Best Decision!

Becoming a franchisee with Travel Counsellors has been one of the best professional decisions I have made. The onboarding and training have been excellent, giving me the confidence and tools to start my own travel business successfully.

What really stands out is the balance between running your own independent business while having incredible support from head office and the wider Travel Counsellors community. The systems, technology, and supplier relationships make it easy to focus on what matters the most - looking after clients.

Its a supportive, collaborative network where everyone wants each other to succeed. If you're considering becoming a Travel Counsellor franchisee, I highly recommend it.

Julia and Kristina have made my journey so warm and welcoming - thank you : )

February 2, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review Nina its been a pleasure supporting you on your journey so far, we wish you every success with your new business

Rated 5 out of 5 stars

Great experience

Good onboarding process where they make sure it's the right fit for you as you are for the. Lots of available people to chat too to do your own research. The tech seems fairly easy to use and I love how much they have in the way of learning modules/knowledge base, I love how supportive they all are and how much they work as a team when needed.

February 23, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review Sarah, we wish you all the very best with your new business!

Rated 5 out of 5 stars

I took the plunge to become a Travel Counsellor

I thought about becoming a Travel Counsellor years ago, but it never quite felt like the right time. At the start of 2026, I decided to just make the call and spoke to Ashley. She was incredibly helpful from the very beginning and sent me through all the information I needed, suggesting we follow up with a Teams call.

After our call, I felt ready and confident to take the plunge. Ashley was knowledgeable and supportive. She answered all my questions honestly and made what felt like a big decision much easier.

I’m so glad I made the call, it’s been an exciting step forward!

March 2, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for your kind words Sophie! I'm excited to watch your business flourish!!

Rated 5 out of 5 stars

My entire journey with Travel…

My entire journey with Travel Counsellors has been nothing short of fantastic. I have never felt rushed or pushed just supported encouraged and inspired. A big thanks to Matt, Julia, Kristina and Ben your energy and enthusiasm is infectious and truly made me believe in myself and a bright future. I am so excited to start, with a strong professional community behind me.

February 27, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your review Lisa its been a pleasure being part of your journey so far and we wish you all the best with your new business

Rated 5 out of 5 stars

Couldn't have chosen a better franchise

From the very first conversation, Sue Law in the new franchise team was incredibly supportive, generous with her time, and honest. There was no hard sell, she took the time to get to know me, answer all my questions and give a genuine picture of what life is actually like as a Travel Counsellor.
Making such a big career move, I wanted to do it with the best, and TC have proven that time and again - from the initial chats, to attending a Discovery Day (which I highly recommend), through to setting up the business and the incredible training led by the amazing Kristina Seed and team. You run your own business but with the best infrastructure and support.
It’s been fantastic so far and I’m so excited for what’s next. I wouldn’t want to do this anywhere else, the TC community is something special.

February 9, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your review it has been a pleasure to assist and support you through your decision to become a Travel counsellor, We are delighted you have joined the community. Looking forward to seeing you business flourish.

Rated 5 out of 5 stars

Impressive, professional & welcoming! Thank you TC's

So, this has been a long journey for me! From my first chat with Julia in 2022 she has always offered good advice and amazing patience, keeping in touch, but with no pressure whatsoever, until the time was right for me to join.
After much planning, chats and a lovely visit to the offices to see Julia and discuss my plans, I have been so impressed and made to feel so, so welcome by every person I interacted with.
This continued when I finally reached the training stages and was put right at ease by the lovely Dawn who looked after our small group for 2 weeks with military precision and always a happy smile.
Launch day was celebrated with all the team and I can honestly say I have never experienced a more welcoming and professional onboarding.
Thank you Julia and thank you Dawn and your team, I can't wait to see what how this journey unfolds. B

February 13, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you so much for your lovely words Brett they really mean a lot we wish you all the very best for your new adventure!

Rated 5 out of 5 stars

Incredible support in the first few weeks

Joining Travel Counsellors has been an easy, clear and straightforward process. I have half way through the two week academy training which has been fabulous. My recruiter, Julia, answered all of my questions with confidence and my trainer, Kristina, is so engaging and kind. I am incredibly exciting to start the next stage of the process as my travel business launches.

February 9, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review Amie we are so gad you've had such a positive experience, best of luck with your new business!

Rated 5 out of 5 stars

My Onboarding and Induction Process

During the onboarding process, I felt listened to with my reasons for wanting to become a new franchisee, and also supported to take this slow and think it through without being rushed or pressured to go ahead. You can tell the team want to make sure it is both right for you and right for them, so if this takes time, thats only a good thing.
As part of my two week induction as a new leisure TC, I appreciated a level of honesty and also, great positive motivation during a time where you feel a little out on your feet and apprehensive of what you are about to embark upon. You feel a sense of friendship between others joining at the same time as you, which was encouraged by the training team.

November 17, 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your lovely review and it is so important that we support you without being rushed as it is such an important decision. Delighted to see you business flourishing.

Rated 5 out of 5 stars

My experience of joining Travel Counsellors

My experience of joining Travel Counsellors has been fantastic. Everybody has been very supportive, friendly and helpful. Everything is set up to make the journey as smooth as possible, helping to ease you in gently as you get to know the systems. I would like to say thank you to everybody, Sue and Dawn in particular.

January 5, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your review and lovely words Beth, it has been a pleasure to support you and looking forward to seeing your business flourish.

Rated 5 out of 5 stars

100% the right decision.

From the moment I picked up the phone and spoke with Ashley, I knew Travel Counsellors was the right fit for me. I was given time and patience while I made my decision, and no question ever felt too big or too small.

From those first phone calls through to my Academy training and now 6 months later, the support and enthusiasm from everyone I have had dealings with has been second to none. Although I run my own business I truly feel part of the Travel Counsellor family

February 5, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

We are delighted to have you onboard with us Gemma - thanks for taking time to drop us a review - we are excited to see your business grow. Best regards Ashley

Rated 5 out of 5 stars

Travel Counsellors franchisee

From my initial enquiries everyone I spoke to were very open and transparent. There was no “pressure selling” and all of my questions were answered honestly. Hollie was my franchise contact and she was very knowledgeable and gave me lots of information about the whole process. I was invited to a discovery day which happened to be at the annual conference. I also visited the TC HQ in Manchester before finally making my decision and one of the main reasons for choosing a Travel Counsellors franchise was that it didn’t matter who I interacted with, either at the conference or at HQ, everyone was very friendly and welcoming. The support available for the TC business owners is second to none, added to the impressive backup provided by the 400ish permanent staff in Manchester makes this a superb investment.
The two week induction went smoothly and, again, Kristina gave us fantastic support throughout, ensured we understood everything and really wants us to succeed.

January 19, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for the lovely review John - we are delighted to have you onboard with us. Best regards Hollie

Rated 5 out of 5 stars

Professional company with a friendly…

Professional company with a friendly team who are positive and care . Great communication ,very thorough and honest brief regarding their training program Training team very supportive and extremely knowledgable and have levelled my expectations which is rare . Would highly recommend

January 12, 2026
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks Rebecca for your kind words and wishing you every success with your new business. Kind regards Cathy

Rated 5 out of 5 stars

Recently joined Travel Counsellors…

I recently joined Travel Counsellors and the whole experience has been fantastic from start to finish. The process of coming on board was very straightforward and it was clearly explained. Ashley was key to this and made what felt like a big step an easy decision.

The training has been incredibly informative and well structured, giving me exactly what I needed to feel prepared and supported from day one. Dawn was brilliant.

I already feel part of a professional, caring community and I am so glad I decided to take this opportunity.
I would highly recommend Travel Counsellors to anyone considering a future in travel.

January 29, 2026
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for your kind words Katherine - it means a lot! Best of luck with your business!!

Rated 5 out of 5 stars

A truly rewarding experience

I am over nine months into my TC journey now, and I can honestly say that from my very first contact with the recruitment team it has been a rewarding and incredibly supportive experience.

Julia was fantastic with her introduction, and Ashley was both warm and welcoming in every conversation we had, whether on the phone or via email. Nothing was ever too much trouble and she was always available for any questions. There was zero pressure at any point and I always felt the decision was mine to make, in my own time and when I was ready.

I would absolutely recommend attending one of their Discovery Days as well. I was able to really get a feel for the environment and, more importantly, the supportive community behind it. This day only cemented my decision to take the business onboard.

Throughout the whole induction and training process, the team were magic. Kristina led our particular intake and was an absolute legend: always helpful, encouraging and genuinely invested in our progress. Alongside her, special shoutouts go to Kerry, Dawn, Josie and Ben.

You are set up for success from the word go. Highly recommend.

March 31, 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thank you for your kind word Ben we are delighted to have you as part of our TC Community.

Rated 5 out of 5 stars

I decided to join Travel Counsellors…

I decided to join Travel Counsellors after being part of another home work travel group, so glad I did, everything is so much more professional, organised with continued support.
I went through the whole recruitment process with Ashleigh, who explained each stage and what to expect, she was also flexible & fit in calls with me as I was overseas at the time. She also answered my questions & ensured I understood the process & communicated regularly with updates.
The initial training of 2 weeks , was intense , but having Dawn as a trainer was a god send, she was always on hand to help, had never ending patience & set me on my pathway with Travel Counsellors, my bookings have increased by 150% compared to my previous host agent.

March 31, 2025
Unprompted review
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Reply from Travel Counsellors - Becoming a Franchisee

Thanks for your lovely review Cheryl - we are excited to see your business flourish with us.

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