Love my eyeliner SPM from El! She took so much time to walk me through the process and we did not start until I was completely happy with what we had planned- and she was so patient with me tweaking b... See more
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El is a multi-award-winning Practitioner, with 33 national and global awards up to date in the fields of Microblading, Permanent Makeup, Scalp Micro Pigmentation (SMP), Medical Tattoo / Medical Micropigmentation she is a widely recognised as a leading expert in cosmetic and medical tattooing, both in UK and internationally. El is also a judge, demonstrator, speaker, and educator at UK and global conferences and events. Several of her articles for the PMU industry have been published by the Society of Permanent Cosmetics Professionals (SPCP) & Team Micro, as well as Safety in Beauty. El Truchan is also the owner of: • Perfect Definition • Scalp Micro Definition • Perfect Supplies PMU & Tattoo • and co-owner together with Natalia Kwiecinska of Perfect Definition Academy El holds an international accreditation and is a member of SPCP and Royal Society of Medicine. She has been a full-time Practitioner in the field of Permanent Cosmetics since 2014 and has been an educator since 2016. She has trained for the most prestigious academies: Nouveau Contour & KB Pro for 7 years. El's expertise lies in exploring less-covered and less-known areas of permanent makeup while pioneering advanced techniques within the industry. She has a special focus on male eyebrows treatments, including microblading and permanent makeup solutions, demonstrating leadership by example and pushing boundaries to elevate the standards of the field. Additionally, she is at the forefront of developing innovative approaches, particularly in medical tattooing and restorative treatments like webbed toes and lost finger-nail and toenail medical tattooing. Her commitment to safety has been recognised with one of the industry's most prestigious awards: Safety in Beauty - Best PMU Practitioner 2023. El's original background is in the financial industry, where she worked as a stockbroker in London (2006-2014). Because of her professional background, she understands how to deliver well-created courses to people from all backgrounds. ACHIEVEMENTS: • Demonstrator @ UKPMU Conference April 2025 (upcoming) – Male Eyebrows (live) • Speaker and Judge @ CISMN Monterrey Mexico (upcoming) 2025 • Ambassador @ Brazil Grandslam PMU Conference & Championship Nov 2024 and Live Speaker 2025 • Speaker and Demonstrator at Meeting of Minds, Team Micro SMP Conference October 2024 in NY (live) • Demonstrator @ WULOP Ireland Sep 2024 (live) – Male Brows • Speaker and Demonstrator at PMU Indonesia Festival August 2024 (live) - Male Eyebrows • International Judge & Ambassador at ACPF ASIA Live July 2024 (live) • Demonstrator at PMU WORLD STARS in Poland (live) Warsaw April 2024: Male Eyebrows • Demonstrator at UK PMU Conference: Freckles & Beauty Spots : London September 2023 • Speaker, Demonstrator and Judge at Meeting of Minds, Team Micro SMP Conference 2023 in Manchester (live): - Live Demonstration of Male Eyebrows Microblading & PMU - Speaker: Unlocking the Path: Expanding from SMP to Other Male Treatments • Speaker at WULOP Ireland 2023 (live) – Topical Anaesthetics • Speaker at Team Micro Online 2023 – X Files Archives: The Mystery Behind the Topical Anaesthetics (online) • Speaker at AAM 2023 (online) Webbed Toes Separator Medical Tattoo • Demonstrator of the Webbed Toes Medical Tattoo on PMU Worlds UK June 2023 (online) • Judge at the 5th Worldwide PMU Festival Japan 2023 (live) • Demonstrator of Male Eyebrows procedure at Meeting of Minds by Team Micro, Global Conference and Awards October 2023 (live) • Judge at the January 2023 PMU STAR Awards: Facial Features Restoration category (online) • Speaker & Demonstrator: Male Microblading @ Team Micro LIVE SMP & PMU global Conference 2022 (online) • Judge at Time to Shine UK - Permanent Makeup Competition & Awards 2021 by PMU Circle (live) • Speaker at the Meeting of Minds International Scalp Conference 2021 - Infection Control (online) • 2015, 2016 & 2017 - Live Demonstrator at Excel London & Olympia Beauty Shows for Nouveau Contour & KB Pro AWARDS: • Finalist Top 10 Global Best Natural Hairline – Meeting of Minds Awards 2024 New York • Winner of BSA 2.0 ACPF Global Top30 Beauty Success Award 2024 • Winner of Safety in Beauty Awards - Best PMU Practitioner 2023 • Winner of English Hair & Beauty Awards 2022 unbeaten 3 years champion – Permanent Makeup Specialist of the Year • Finalist Best Beauty Business of the Year 2022 - Safety in Beauty Awards • 1st place GOLD Winner Microblading Specialist of the Year 2022 – British Hair & Beauty Awards 2022 • 1st place GOLD Winner Permanent Makeup Specialist of the Year 2022 – British Hair & Beauty Awards 2022 • 2nd place Silver Winner Scalp Tattoo Expert of the Year 2022- British Hair & Beauty Awards 2022 • 2nd place Silver Winner Medical Tattoo Expert of the Year 2022 – British Hair & Beauty Awards 2022 • 3rd place Bronze Winner Aesthetic Tattoo Artist of the Year 2022 – British Hair & Beauty Awards 2022 • Runner up Medical Nipple Areola Tattoo Artist of the Year 2022 – UK PMU Conference & Awards 2022 • Winner of Highly Commended Award: Best Beauty Business of the Year – Safety in Beauty Awards 2021 • 1st place GOLD Winner Microblading Specialist of the Year 2021 – British Hair & Beauty Awards • 2nd Place SILVER Winner Permanent Makeup Specialist of the Year 2021 – British Hair & Beauty Awards • Winner of London Prestige Awards 2020/2021 – Medical Micropigmentation Clinic of the Year • Winner 3rd place Medical Areola Micropigmentation Artist of the Year 2021 UK ( MPUK21). • Winner 3rd place Medical Micropigmentation Specialist of the Year 2020 – The British Aesthetics Awards • Triple Finalist in the Micropigmentation UK (MPUK20) Awards in Scalp Micropigmentation, Areola Tattoo and Microblading categories • Winner of English Hair & Beauty Awards 2019 – Permanent Makeup Specialist of the Year 2019 • Winner of London Prestige Awards 2019/2020 – Permanent Makeup Clinic of the Year • Winner of London Hair & Beauty Awards 2019 – Permanent Makeup Specialist of the Year 2019 • Finalist in the Official Makeup Awards 2019 – Permanent Makeup Specialist of the Year • Highly Commended Permanent Makeup Specialist of the Year 2018 – London Hair & Beauty Award 2018 Published Industry Author by SPCP and Team Micro Key fighter for rights for showcasing the Medical Nipple & Areola tattoo treatments on social media platforms. It was previously banned by Facebook and Instagram until our most recent protest where the agreement was achieved of allowing Artists to post their transformations on their accounts.
Salisbury House, 29 Finsbury Circus, EC2M 5QQ, London, United Kingdom
I go to perfect definition every year for micro blading eyebrows and would thoroughly recommend them. El is very knowledgeable and listens to what you want .lovely atmosphere and she puts you at ease with her lovely manner .

Reply from Perfect Definition
I was very nervous about getting micro-blading but I am so glad that I did. El is so professional and is clearly a master of her trade. She spent a lot of time talking me through the process and making sure that I was perfectly happy with the shape and colour and I couldn’t be happier with the results.
Goes above and beyond and the most lovely person. My eyebrows are thin and I'm blonde El has always taken time to get it right and it has helped my confidence x A real gem! Leonie
I have been going to Perfect Definition (with my treatments carried out by El Truchan) for nearly 5 years now. El is very thorough and professional in her pre-treatment, treatment and post-treatment work and she is also a very lovely person. She takes pride in her work and readily takes questions throughout the whole process. I am happy to continue future treatments with El and Perfect Definition and would recommend her service and business to others.

Reply from Perfect Definition
I have had my eyes and brows treated several times at Perfect Definition. In fact I travel here from the North east. As usual, El put me at ease and explained very clearly what she was doing at every step of the process. Very professional. Great results.

Reply from Perfect Definition
Flawless! El did my eyeliner tattoo, and not only is her work precise and looks fabulous, she takes great care and attention in managing the process, preparing you for aftercare and making sure your results are the best they can be. Cannot recommend highly enough!

Reply from Perfect Definition
I’ve been going to El for eyebrow microblading since 2021 and wouldn’t trust anyone else with my brows. She is professional, precise, and always makes me feel comfortable during the treatment. The results are consistently beautiful and natural-looking, and she takes so much care with aftercare guidance to make sure everything heals perfectly. I’m always impressed with her attention to detail and how much pride she takes in her work. Highly recommend El to anyone looking for flawless brows!

Reply from Perfect Definition
I have now been seeing El for over 5 years and having annual top ups of my blonde eyebrows since my first session. She continues to be professional, personable and make the whole process easy. I would recommend El to anyone, especially if you want something natural as she takes great pride and certainly delivers in this area with excellence! Anyone looking to get blonde eyebrows microbladed should go here - El is professional and talks you through the whole process and a wide range of colours and works with you on your eyebrow shape you want!

Reply from Perfect Definition
I’ve been coming back to El for several years now and it’s always a very good experience! If anyone is thinking on who to go to for a perfect microblading experience, just try this place and you won’t regret it!

Reply from Perfect Definition
I had a wonderful experience at Perfect Definition. I’d been following El’s work on social media for some time, so I already knew how talented she was, but experiencing it in person exceeded my expectations.
From the very start, everything felt professional, welcoming, and reassuring, with a clear consultation where all my questions were answered.
I had my first appointment last year and went back yesterday for a small refresh — and all of my appointments have been consistently very nice. El is always so nice and smiley; she instantly puts you at ease and makes the whole process feel relaxed.
I’m very tolerant to anaesthetic, and she found the perfect way to make it work for me so the treatment was comfortable throughout. The procedure itself was carried out with incredible precision and care, and the results look beautifully natural, even better than I expected.
The studio is spotless, calming, and thoughtfully presented, which adds to the sense of comfort. I left feeling confident and very well looked after.
I wouldn’t hesitate to recommend Perfect Definition to anyone considering this type of treatment. Truly a brilliant experience from start to finish.

Reply from Perfect Definition
Natalia & El always keep me well informed prior & during my visit.The venue & treatment room are very nice / clean & easy to get to transport wise.

Reply from Perfect Definition
It was my first time eyebrow nanoblading with El . The end to end experience has been good. From working with me on my first time anxiety to giving after care. Natalia her support team is excellent and prompt too. Looking forward to returning for my annual colour boost in few months.
Totally recommend her.

Reply from Perfect Definition
I’ve seen El a number of times for a few years for eyebrow microblading and eyeliner tattoo. She fixed a botched job by another professional’ and has looked after my annual touch-ups. I simply would not trust anyone else! She is professional and skilled, and a lovely human! Communication is always swift and the follow-ups are thorough. I’m so happy with the result!

Reply from Perfect Definition
I was initially apprehensive to get permanent eyeliner – I followed El for a year – before taking the plunge.
Just to be clear permanent eyeliner will bring more ease into your life and the time it saves is priceless. It is low maintenance for sure but it doesn’t mean no maintenance – it is wise to get a session every year to a year and half if you want to keep it in top condition. It’s also not permanent (forever) to set expectations though permanent enough that I don’t need to apply eyeliner hardly ever for the next year. So for any of those who are worried that the treatment is for life – don’t be.
El is incredibly experienced & confident in her abilities, she accommodated my change in design when I wasn’t happy after the first session – largely due to my anxiety having not done any kind of treatment like this before and being reserved about the design. You get to decide how it looks every step of the way along with El’s guidance.
She adapted to my needs with ease and from the start she sets expectations clearly and DO follow her instructions exactly to get the best results.
I had 3 sessions in total. The first 2 would have been suffice had I not changed the design after the 1st session and I am delighted with the results. El is a perfectionist – so rest assured you’ll be in good hands.

Reply from Perfect Definition
From opening the sterile equipment she uses in front of you, to the after care and follow up El is a consummate professional. I’ve been back annually for my brow colour boost since having them done prior to chemo three years ago. They are very natural looking, which was something I had worried about. I always get compliments when I have my boost! Highly recommend

Reply from Perfect Definition
Just had my annual eyebrow renew after having them first done by El last year. My eyebrows were perfect for the whole year & are now refreshed for another year.
Really natural looking brows. No regrets in getting them done. Would definitely recommend.

Reply from Perfect Definition
I've been back to El 3 times now and would definitely
not go anywhere else!
She always does a fab job, listens to your requirements, and her aftercare/follow up is great.
She is a true professional and meticulous in her work.

Reply from Perfect Definition
Went to El for a top up after using a different practitioner previously. El’s work is more precise, a more natural colour & was far less painful!
Have been to El for 2 years now & will be returning for my future appointments
This was my second visit to El, for an annual colour boost to my brows. Knowing what an incredible job El did first time around, I was very relaxed and excited for the outcome, and I was not disappointed. El is so precise and meticulous in her work - never has a company name been so appropriate. I got the Perfect Definition :)

Reply from Perfect Definition
El was recommended to me by a friend and I’m so glad she was. Several people have commented on how good my eyebrows look since El started to treat me 2 years ago. She is excellent at her job with great people skills and really puts her clients at ease. Highly recommended.
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