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About J.P.Morgan Personal Investing
Written by the company
At J.P. Morgan Personal Investing, we're here to help you make more informed decisions for your wealth.
Invest with clarity:
Tap into 150 years of J.P. Morgan expertise, with an intuitive app made for modern investing.
Personalise your portfolio:
You can tailor our award-winning ISAs, our General Investment Account and Personal Pension with our range of investment styles and risk levels.
Put your investments in expert hands:
Our team use strategy and market knowledge to manage your money in a globally diversified portfolio.
Bring your next step into focus:
With exclusive tools, like our free wealth planner, you can track your progress and create a personalised strategy for your long-term goals.
Speak to our wealth experts:
Need support? We offer free guidance, or you can opt for paid advice and a bespoke financial plan.
Contact info
United Kingdom
- personalinvesting.jpmorgan.com
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I am really happy with JP Morgan so far.
I opened an investment account is response to an offer of an Avios bonus (which was paid promptly). The process to open an account is straightforward despite the need to answer quite a number of questions aimed at providing the right options for me personally. The on line account is well thought out and easy to use. Today I wanted to add new investments and I sought online help today using chat and was quickly connected to an advisor who answered my questions without delay. I am really happy with JP Morgan so far.
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Deeply Disappointing Experience
My experience with J.P. Morgan Personal Investing has been deeply disappointing.
I joined as a first-time investor with a low-risk profile after being a satisfied customer of Chase's savings products. What I expected was a service that would take particular care to ensure that a highly risk-averse customer fully understood the practical realities of moving from savings into investments.
Instead, I came away feeling that the process relied heavily on questionnaires, automated profiling, and standard risk disclosures rather than genuine customer understanding.
When my portfolio began falling in value, I quickly realised that the practical consequences of investment risk had not been communicated to me in a way that matched my level of experience. Yes, the firm can point to terms and conditions, suitability reports, and risk warnings. They repeatedly did so during the complaint process. But there is a significant difference between presenting a customer with documents and ensuring that the customer truly understands the real-world impact of what they are signing up for.
The most frustrating part was the complaint handling process. Despite repeatedly explaining that my complaint was not simply about losing money, I felt that my concerns were continually reduced to a basic "investments can go down" argument.
My complaint focused on suitability, onboarding, customer understanding, and the responsibilities that come with a discretionary managed investment service. Yet the final response largely relied on the fact that I completed a questionnaire, selected a risk category, and received risk disclosures.
In my view, that completely misses the broader issue.
A low-risk first-time investor coming from a savings background deserves more than a box-ticking exercise. They deserve meaningful communication, genuine customer understanding, and a service that takes responsibility for ensuring that the customer appreciates the practical realities of investment risk before their money is exposed to market losses.
I appreciate that investments can go down as well as up. That has never been the issue. The issue is whether the onboarding process genuinely prepares inexperienced customers for what they may experience and whether concerns about suitability are taken seriously when they are raised.
After going through the complaint process, I was left with the impression that the firm was far more focused on defending its procedures than reflecting on the customer experience and outcome.
Based on my experience, I would strongly encourage anyone considering this service to read every document carefully, understand exactly how losses can occur even in the lowest-risk portfolios, understand that withdrawal requests may not be executed immediately, and make sure they are completely comfortable with the possibility of seeing their investment value fall.
My experience fell well below my expectations for a global financial institution.
Based on my experience, I would urge anyone considering this service to think very carefully before committing their money. If preserving your capital is important to you, make sure you fully understand that even a "low-risk" portfolio can lose value and may continue falling while you watch your savings shrink.
As a first-time, low-risk investor, I deeply regret moving money out of savings and into this investment product. Had I fully appreciated the practical reality of the risks and potential losses, I would have explored alternative options before handing over my money.
My advice to prospective customers is simple: do your own research, compare alternatives, and do not assume that a low-risk label means your money will be protected. In my experience, watching the value fall day after day was frustrating and disappointing.

Reply from J.P.Morgan Personal Investing
Shameful service levels - do not trust them with your money if you want to withdraw!
I requested my bank details to be updated on 13/05/26, receiving a response that these would be updated within 2 business days. It is now 2.5 weeks later and they still have not been updated despite regular chasing messages, phone calls, and a complaint. I haven't even received a confirmation of when I can expect it to be done.
This is preventing me from making a withdrawal for a large life event, which is unacceptable from a firm of their size.
I work in the online investment platform industry and can assure you that there are far better automated providers out there (and I'll be transferring my ISA to one of them ASAP!). JPM clearly do not have the technology or the support resources to handle the business that they are running - nor do they care that the client money they are handling is people's hard earned savings, which they have a right to access in a reasonable timeframe!

Reply from J.P.Morgan Personal Investing
Max helped me get back in to my account…
Max helped me get back in to my account it was nice and easy. Unlike most the time it takes a while and is a stressful process . He made it a breeze. If I have any other concerns I will definitely be asking for Max
Could be better
Agents helpful in giving guidance on issue resolution, however, got disconnected a couple of times and the next agent had no prior context on previous conversations resulting in a lot of unnecessary repetition and a high effort CX.

Reply from J.P.Morgan Personal Investing
I tried to do a simple task
I tried to do a simple task, reducing my risk level and the system tried to lock me into a direct debit for £840 a month. I've done this exact same portfolio adjustment on Capitize before in about two clicks, so I have no idea why it's so ridiculously convoluted here. To make it worse, support just sends standard template replies and fails to look into the actual problem. I even phoned up and got promised a call back that day which didn't happen. 3 attempts to get this sorted is my limit. I'm moving my money out this week.

Reply from J.P.Morgan Personal Investing
Portfolio transfer
Requested for my portfolio to be transferred to a different provider on the 17th of April and haven’t had any reply or acknowledgment. Had to email to chase on the 18th of May and only then had acknowledgment that my request has been received and passed on to the relevant team and nothing since. Called today and was told that the request is logged in the system but nothings been done with it!

Reply from J.P.Morgan Personal Investing
DO NOT TRUST THIS SERVICE
DO NOT TRUST THIS SERVICE - I’m trying to withdraw from my jpm investing account into my Chase (same company!!!) and they have been delaying my account verification for 2.5 weeks now. I’ve been on the phone with them 3 times and have had messaged exchanged and still there is no account authorisation. I’m exchanging for a house and thought 4 weeks was enough time to withdraw from my stocks and shares investments into the linked bank account OF THE SAME COMPANY!! HOW have I not had ANY communication or progress. Started 8th May and had no progress it’s now 25th May.

Reply from J.P.Morgan Personal Investing
Avoid at all costs. Awful service.
I've had nothing but poor service from this company. After closing my bank account I needed to change the bank account details in my JPM account in order to set up a a direct debit. As the bank account I wanted to use (a Barclays Premier account) was only recently opened, I sent JPM a letter from Barclays confirming my account details. They would not accept a letter from Barclays confirming my account details, and said they would only accept a statement. When a statement came through I sent that, instead. And now, nearly TWO MONTHS after trying to change my bank details in order to pay money INTO my JPM account I get a message from them thanking me for sending the statement (which they received 6 weeks ago) and saying I need to call them to conform details.
There is no good reason for ANY of this. Most financial institutions (banks, credit card companies, etc) will allow you to change your bank details INSTANTLY in the app or on the website without having to jump through all these hoops, and without having to EMAIL statements and make phone calls.
If it takes 6-8 weeks to change bank details for a direct debit, I can only imagine how long it would take to resolve an actual problem with them! I've completely lost faith and trust in them as an organisation, and have instead arranged for my ISA to be transferred to a different provider.
Avoid at all costs.

Reply from J.P.Morgan Personal Investing
Customer service with Ervin today was…
Customer service with Ervin today was excellent. I hadn't accessed my account for more than a year and had lost details, but getting back in was made painless and I was pleasantly surprised by my investments' performance. 🙂
Fantastic experience today when I rang…
Fantastic experience today when I rang the general customer service/support number. It only rang a few times, they picked up quickly, no automated options needed and no long wait time. Spoke to Sean/Shaun, who helped me. He was very helpful and professional. My query was resolved switly and efficiently. Excellent.
Michael S was an excellent help who…
Michael S was an excellent help who responded quickly over the phone with clarity and understanding
Can't withdraw my money. No response from customer support
I have an ISA account with J.P. Morgan Personal Investing, always transfering money into it from my personal bank account.
Now that I want to withdraw moneys back to the same account, they claim the account verification failed. I contacted customer support and was promissed a 2 working days reponse. It's been 6 working days already and they haven't given any reply whatsover to my messages.
I have no idea if they simply haven't looked into the issue or if there's any ongoing problem preventing them to let me have access to my money.

Reply from J.P.Morgan Personal Investing
Got put through to Stewart from the…
Got put through to Stewart from the support team who was fast and informative.
Appreciate the help
A very happy customer
JPMPI are an outstanding service with exceptional communication. I used them as my LISA suppliers to which, using their Smart Alpha strategy and a medium/high risk, they managed to return me a whopping 40% on my principal which allowed me to move out 18 months earlier than I had originally planned!
And then, when it came to withdrawing my LISA, they were very helpful with a step by step guide on the process, and even going as far as confirming when the money had successfully been sent - my solicitor commented that most companies don't do this, and it gives everyone peace of mind!
If you ever have questions or feel stuck, their web chat is very effective at resolving your issue - they use real humans an not some silly AI system.
I highly recommend JPM PI.
Had an issue to resolve
Had an issue to resolve, and used the chat. I luckily got Stewart, who was able to walk me through everything I needed to do to get my query resolved. It was so helpful chatting with a human and not a bot, meaning my query was managed and resolved very effectively and in a friendly supportive way, making suggestions and going out of his way to take ownership.
All I wanted to do was reduce the risk…
All I wanted to do was reduce the risk level and the system tried to get me to do a direct debit for £840 a month. Then got given standard replies to emails and failed to look into the problem stated and come back in a timely manner. Even phoned up and got promised a call back that day which didn't happen! Now moving to another company after 3 attempts to get this sorted. Now 9th June and still not got my pension and wife isa transferred - THEY DO ANYTHING TO KEEP YOUR MONEY!! Why is trustpilot saying i might be taken offline if I don't respond. I still haven't received the transfer and have contacted them every week

Reply from J.P.Morgan Personal Investing
I am extremely disappointed and…
I am extremely disappointed and frustrated by the repeated errors and poor service from J.P. Morgan Personal Investing.
Prior to Christmas 2025, they provided a completely incorrect valuation of my funds. I proceeded with a withdrawal based on the figure they gave me. Once the valuation was suddenly revised, I explicitly instructed them not to proceed with the withdrawal if the original figure was wrong. They ignored my clear instructions and completed the withdrawal anyway.
They later acknowledged the mistake, promised compensation, and assured me that when the investment was returned it would be placed into an ISA. Instead, they put the funds into a General Investment Account (GIA). I complained twice, clearly stating that the funds needed to be moved into an ISA as promised. Over two months later, nothing had been done. At one point, their response even appeared to shift blame onto me.
The ongoing failures, lack of accountability, and disregard for my instructions caused me to lose all confidence in them. I have now fully withdrawn my funds.
J.P. Morgan failed on multiple levels: incorrect valuations, ignoring client instructions, breaking promises on tax-efficient placement, and dragging their feet on basic corrections. This level of service is unacceptable for a firm of their reputation.
I would strongly advise others to think twice before investing with them.

Reply from J.P.Morgan Personal Investing
Amazing Service from Lu
I was concerned about how quickly funds would be withdrawn from my LISA as it was holding up my house move, but Lu assured me by providing all the info I needed and going above and beyond to provide fantastic support.
Lu was very helpful
Lu was very helpful in providing information on opening a junior ISA.
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