James has been so helpful along the way. As a first time buyer, with very few close friends and family having any insight to guide me, James has been so helpful with every step. James has been so pat... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
Would highly recommend Beshlie and PF Financial to family and friends. We weren’t sure whether to stick with a fixed rate, borrow more for an extension or move house. Beshlie provided us with all the... See more
James at PF has spent the last 3 years advising us re mortgages! We kept changing budgets and where we wanted to live and he was so patient and always there when we got in touch to provide what we nee... See more
I want to say a big thank you to PF Finance for helping us sort out our mortgage. James has been absolutely brilliant! He was incredibly responsive to emails, guided us through every step of the p... See more
Company details
Contact info
1a High Street, hp3 0hg, Bovingdon, United Kingdom
- 01494778899
- Info@pffinancial.co.uk
- pffinancial.co.uk
Great for first time buyers
James has been so helpful along the way. As a first time buyer, with very few close friends and family having any insight to guide me, James has been so helpful with every step. James has been so patient with all the questions I have asked and has always been prompt in his communication.
I am keen to come back to PF Financial to gain James' expertise and assistance when another mortgage is needed down the line.
James and Tiffany handled my request in…
James and Tiffany handled my request in a professional way.
I would definitely recommend them .
Thank you very much for all the effort you put into my application.
I have no words to thank you for all the help you have given me and my wish to have my own home is coming true with your help and thanks to you .5⭐️ ⭐️⭐️⭐️⭐️
PF are the best
Very helpful!
James has been really helpful with my mortgage process, finding a deal efficiently and providing all the guidance I needed. Would definitely recommend!
Truly expert advice in a complex situation — highly recommended
I approached PF Financial for advice on a complicated financial situation involving a lease extension, bridging finance, and a re-mortgage — something most advisers either wouldn't touch or couldn't offer meaningful help with. The challenge was that the lease on my property needed to be extended before any lender would consider a new mortgage term, and bridging that gap presented a logistical and financial hurdle.
From the outset, James stood out. He didn’t shy away from the complexity — instead, he approached it with enthusiasm, clarity, and a problem-solving mindset. While other advisers dismissed it as unworkable, James was willing to dig in and start exploring viable solutions. He quickly brought structure and insight to what had felt like a dead-end, and even proposed creative options I hadn’t considered.
What impressed me most was his persistence and positivity. At no point did the difficulty of the situation put him off — instead, he stayed engaged, communicative, and completely professional throughout.
If you’re looking for an adviser who genuinely cares, doesn’t give up when things get tricky, and brings real expertise to the table, I can’t recommend James and PF Financial highly enough.
Recommendation
I cannot recommend highly enough the quality of advice and of customer service provided to me by Jed Elverson. Moreover, not only were his responses to my every question both speedy and always fully comprehensive, his understanding and patience were an additional boon.
Got in touch with Jed from PF Financial…
Got in touch with Jed from PF Financial regarding a complicated and extremely stressful remortgage. Jed was my knight in shining armour, he went through all my options very clearly and professionally. Jed went through everything step by step in layman's language. I would definitely recommend Jed and his team to anyone who is seeking financial advice, I will definitely 100% be using PF Financial again in the future.
I have been in touch with James for…
I have been in touch with James for over a year now and he has always been really efficient, transparent and very helpful. Would highly recommend.
Great Service
Big thanks to James for helping us out with the process of getting the mortgage. Being the first time buyers we haven't had much experience but James's knowledge about all the details and markets made it so much easier for us. James was really responsive and we really appreciated the hands on approach. thank you again, M&N.
Fantastic service
I cannot thank James and Beshlie enough. It was not an easy task for them getting a mortgage for us but they worked so hard and did not give up and got us a fantastic deal. I cannot recommend these enough and I have already passed them over to members of my family to use and will not go anywhere else, they are fantastic.
Excellent service …
I want to say a big thank you to PF Finance for helping us sort out our mortgage. James has been absolutely brilliant! He was incredibly responsive to emails, guided us through every step of the process, and found the best deal to suit our needs.
I would highly recommend James as a broker. He made the entire process smooth and stress-free. His professionalism and expertise truly stood out. Thank you, James, for your outstanding support!
Helpful Advice
James made the process of purchasing my first property very easy to understand when it came to choosing a mortgage. I explained my situation and he offered the best mortgage solution along with other financial advice.
I will be recommending James to all of my friends and family looking to purchase property in the future.
Wonderful service from James!
As a first-time buyer, purchasing a property was slightly intimidating. However, James has made the experience feel seamless and has providing me with a fantastic service. He talked me through my affordability at the beginning, helped explain the whole process throughout and provided regular updates. A wonderful service which I would highly recommend.
Very positive experience!
We have worked with James at PF Financial over the past year, with both selling my property and recently purchasing my new property.
James was extremely knowledgeable, professional and offered us lots of support through the whole process, which was a very positive and seamless experience. I couldn't recommend James and the team enough.
PF Financial . Extremely professional
Jed & Beshlie were professional, prompt and communicated extremely well.
We would not hesitate to work with PF Financial in the future.
Great service provided
Jed put me at ease straight away as I…
Jed put me at ease straight away as I had never done anything this big. He was professional and curtious through out, knew exactly what he was doing and said it how it was. I would recommend their service 100%.
Excellent service from James at PFF
Excellent service from James at PFF. We have been trying to buy a house over a few years now firstly when self employed and then as employed in new jobs after relocating. All the way through James has managed to find us solutions and patiently helped us to get our house and after a few set backs with properties falling through. Knows his stuff and always available to help us through. Also with other areas of financial products we needed.
A brokerage firm with a professional…
A brokerage firm with a professional attitude and polite manner is what I appreciated about PF Financial.
James in particular was patient and persistent, given the marathon completion of our residential mortgage. Overall, a good service from a team that tries to help and offer viable solutions!
I used PF Financial for financial and mortgage advice
I used PF Financial for financial and mortgage advice. I found them very helpful and informative. My advisor, James Pinder was very communicative, responding to my questions very quickly. I felt he was giving me the best advice possible. Highly recommended this company.
Brought my first home with the Help of PF Financial
I worked with James & Jed on purchasing my first home, they were so patient with me and made sure I understood everything. They even helped me with my pension and life insurance policy. If you need a mortgage broker really do give James a call.
MR. JAMES PINDER -P F FINANCIAL - Highly recommended
Highly recommended . ( 9.6 out of 10 ) - I was a financial adviser for 37 years until 2006 ,including 9 years arranging mortgages and consequently my expectations are high . I also obtained advice from 3 other mortgage specialists for mortgage & other funding comparisons & chose P F Financial . My circumstances and requirements were not straightforward , but James selected the most suitable mortgage product within 1 day . When , for reasons outside James’s control , the proposed lenders offer became less attractive he found a more attractive alternative within 24 hours and I received a mortgage offer within 9 days of application. Whilst James provided a professional service , displaying a knowledge of the mortgage market and the lender’s processing systems, he was also approachable and appeared genuinely concerned with my needs . Thank you again James.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







