While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Looking at 181 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their quality, variety, and trendy yet wearable styles. Many people appreciate the ease of online ordering and the quick delivery service, often noting that items arrive exactly as expected and fit well according to sizing guides. Reviewers frequently express satisfaction with the overall shopping experience, highlighting the reliability of orders and the appealing nature of the clothing. However, some customers have experienced issues with sizing, finding certain items to be either too large or too small, which occasionally leads to returns. A few people also mentioned concerns about the consistency of product quality, with some items appearing faded or cheaply made. Additionally, there were occasional complaints about slow shipping updates and difficulties with the return policy, particularly regarding the default to store credit and the requirement for photos and explanations for certain returns.

What people talk about most

Product

Reviewers mention positive feedback about product quality and style. Customers frequently praise the... See more

Quality

Customers consistently note positive experiences with quality. Many reviewers praise the amazing and... See more

Delivery service

Consumers generally express satisfaction with the delivery service, frequently highlighting fast shipping and... See more

Order

People report positive experiences with order. Many customers express satisfaction with the quick shipping... See more

Return policy

Users describe ambiguous interactions with the return policy. While some reviewers found the return process... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I absolutely despise DHL shipping and if there is anything I can do to have future orders shipped via almost any other way, I will pay :) my experience with Pink Lily was great. Fast shipping. It’s th... See more

Company replied

Rated 4 out of 5 stars

I feel the sizing is way off sometimes with Pink Lily clothing (way too big or too small), but overall I like the products and items. The jewelry boxes are very cute and one will be a gift. The slippe... See more

Company replied

Rated 5 out of 5 stars

This was my first time doing business with Pink Lily! Such a great experience! Great quality and super cute clothes (excellent variety as well)! Ordering on line was easy and shipping and delivery... See more

Company replied

Rated 5 out of 5 stars

From the moment you land on their site, everything is so easy to browse and beautifully styled. The sizing is spot-on, the quality is always impressive, and I love how quickly my orders ship. Pink Li... See more

Company replied


Company details

  1. Women's Clothing Store

Written by the company

Picking out the next must have item of the season is easy when Pink Lily is your favorite online boutique. Enjoy free shipping on all orders over $99


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

408 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

Returns are difficult

Returns are difficult; defaults to giving a gift card credit rather than to original payment. method. You have to dig with the Navar system they use for returns - it tries to tell you that you set your preferences to gift cards credits when you have not. Also if you return for any other reason than sizing they won't let you proceed with return without uploading a photo and explanation of what was "not as expected." Won't order from them again because of this.

August 12, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Marian! I am sorry you were frustrated with our return process. Please reach out to us at help@pinklily.com for help with any return.

Rated 5 out of 5 stars

Love it!

My daughter loves everything we purchased. It made her feel ready for middle school.

August 11, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Christine! Thank you for your feedback and continued support of Pink Lily.

Rated 5 out of 5 stars

it arrived pretty quickly

it arrived pretty quickly, the sizes were just smaller than expected so many have to be returned

August 11, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey girl! We're so sorry those items didn't work for you. We do offer easy returns and exchanges on our website, www.pinklily.com/apps/returns.

Rated 5 out of 5 stars

I love my items

I love my items. Great quality on Doodlw sweater and colors are so great on tshirts!

August 13, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

We are so glad that you were satisfied with our service!  We put great importance on the customer experience and the satisfaction of our customers! Thank you for your review and feedback.

Rated 5 out of 5 stars

The products were beautiful

The products were beautiful. Everything fit well according to the size. The fabrics used seem to be of good quality.

August 8, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Cindy! We're so happy everything you ordered worked out for you.

Rated 5 out of 5 stars

A Perfect Fit

I tried my clothes on last night and all three pieces fit perfectly. I’m super happy with my purchase!

August 12, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hi Haley! We're so happy to hear this. We can't wait to help outfit you in the future.

Rated 5 out of 5 stars

I loved that Pink Lily sent me email…

I loved that Pink Lily sent me email reminders of my unused gift card balance.

August 13, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Tara! Thank you for your feedback. We love being able to remind our customers of forgotten gift cards.

Rated 5 out of 5 stars

Fast shipping

Website description was spot on, everything fits according to the size guide and shipping was extremely fast!

August 6, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Thank you for your feedback, Lindsay! We're so happy we were able to give accurate fit descriptions for the products you purchased. We hope to help outfit you again soon!

Rated 5 out of 5 stars

Never disappointed !!!!

Delivery is always in the time frame given. The quality of the clothing is very good, not made cheap. Pink Lilly always has great sales, returns are made very easy.

August 5, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Chris! Thank you so much for your review! We appreciate you and your business. If you ever have any questions, please reach out to us at help@pinklily.com

Rated 1 out of 5 stars

Poor customer service

I ordered a dress for my daughter and the sizing was off. I was told to contact them for help with an exchange but when I did nobody contacted me back. I have contacted them 3 separate times now and still nobody has contacted me back.

Edit since I can't reply: I have already emailed 3 separate times about this and nobody has responded to me, hence this review.

July 7, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hi LW! We're so sorry the dress you purchased did not work for you. Please email us at help@pinklily.com so that we can get more information and resolve this issue.

Edited - Hey LW! Without your email address, name, or order number, we are unable to look up your information. Please email help@pinklily.com with that info so we can further assist you.

Edited further - Hey Laura! I was able to find your order with the email address provided. I am sending you an email now.

Rated 5 out of 5 stars

Good quality clothing and fast…

Good quality clothing and fast shipping. There is almost always a good sale going on. I’ve been shopping at Pink Lily since 2015 and a majority of my clothing is from this store. Cute styles and keeps up with popular trends!

August 2, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Edie! Thank you so much for your support over the past 10 years! We're so happy you love what you've purchased, and we hope to continue helping outfit you in the future.

Rated 5 out of 5 stars

Awesome experience

Shipping was fast. Clothes were made with great materials. Super cute and comfortable.

July 31, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Kourtney! We appreciate your kind words and you choosing Pink Lily for your clothing needs.

Rated 5 out of 5 stars

I always have a good experience

I always have a good experience. I had to return something and they were prompt with giving me the gift card. I never have a problem

July 10, 2025
Unprompted review
Pink Lily logo

Reply from Pink Lily

Hey Fran! Thanks so much for your support. We're so happy you received your gift card for your return promptly.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look