PPC Live Reviews 117

As someone who is new to the PPC space the event was very informative and open to questions with a friendly and approachable panel

I stepped out of the usual day-to-day routine and headed to PPC Live 19 in London - and I’m really glad I did.

It’s easy to get caught up in dashboards, optimisations, and constant testing, but events like this are a great reminder of why I enjoy working in PPC in the first place: learning from people who are deep in the trenches and genuinely care about doing things better.

Big thanks to Kat Sale, Nils Rooijmans, and Dave Alexander for sharing honest insights, real examples, and practical ideas that I’ll actually be taking back into my accounts.

And a special mention to Anu Adegbola, mMBA - this day simply wouldn’t have happened without her. From start to finish, the event was incredibly well run, and that doesn’t happen by accident. Huge respect for pulling it all together so smoothly.

Left the event feeling inspired, motivated, and full of ideas - exactly what a great industry event should do.

I attended my first PPC Live of the year and it was honestly such a win. The speakers were brilliant and actually shared some really useful insights rather than the usual fluff you sometimes get at these things. It was also just great fun, the energy was high the whole time and the networking was absolutely on point. It felt less like a stiff conference and more like catching up with a massive group of people who actually get what we do.

I’d highly recommend making it to the next one if you can. It’s easily one of the best ways to stay on top of what’s actually working in paid search right now while meeting some top-tier people in the industry.

A brilliant event filled to the roof with industry friendly people and top quality speakers

The event is getting better and better each time, and no matter how many years of experience you may have, there’re always a lot that you can learn from this community. It’s a really safe and lovely environment for everyone to share their PPC journeys, the highs and the lows, and then go back home full of ideas. Highly recommend!

I attended my first live event in February and it definitely won't be my last.

Anu has created something amazing which the PPC community really needed. Loved the talks from Kat Sale (always amazing), Dave Alexander (lots of clever data signalling) and Nils Rooijmans (who has a script for everything)

An event so good, I signed up for the next one before I even left. 😄✨

It was genuinely one of the best industry events I’ve been to in a while. The speakers were insightful, the conversations were energising, and I walked away with a much clearer sense of where PPC is headed in the future.

Also, a small reminder that no matter where you are in the world, great advertising still comes down to the same fundamentals: understanding people, being creative, and staying curious.

What made this experience stand out wasn’t just tactical PPC advice, but the depth of thinking behind it. The sessions challenged assumptions, from questioning whether websites will remain central to brand presence, to unpacking how Performance Max can hide value if you don’t know where to look.

What the team does particularly well is move beyond surface-level tips. The focus on bid and priority matrices based on real user queries (not assumptions), disciplined negative keyword frameworks, single-product ad group structures, and actually analysing where budget is being spent shows a commitment to precision and accountability.

The discussion around Lost Leads vs Bad Leads was especially valuable; it reframes how performance marketers evaluate outcomes.

In a landscape where SEO, PPC, and AI-driven ads are converging, this event reinforced that the real advantage lies in structured thinking and having a repeatable approach to solving problems. Practical, thought-provoking, and genuinely useful for anyone serious about performance marketing.

I’m still thinking about all of the brilliant speakers and soundbites from the latest PPC Live event.

Kat Sale Reminded me why I love working in Paid Marketing, and with House of Performance (HOP) (I especially enjoyed the quiz).

Dave Alexander Gave some incredible insight on how we can better utilise “lost leads” - I made so many notes on this!

Nils Rooijmans Reminded me of the importance of scripts. I’ll be carving out some time next week to really dig into this.

Lots of food for thought, can’t wait for the next one!

I attended my first PPC live this February and I recommend it for anyone in paid media and even for product marketers who do user acquisition.

There’s so much to learn from our ever-changing industry, and this is the right place to be.

Everyone is kind, intelligent, and knowledge sharing is a big part of our industry, so good job to Anu for putting this together.

What a wonderful PPC event this was to be a part of 🙌

PPC Live was a hive of knowledge. A room full to the brim physically but also with really in-depth technical PPC expertise from people that live and breath the channel.

I felt right at home 😅

My phone's notebook was crammed with things I'm going to be testing out from Kat Sale, Dave Alexander and Nils Rooijmans, who's scripts have enabled me to carry out things on a PPC account I didn't even know were possible!

Being my first PPC Live experience, I was unsure at first, but cant recommend enough - some really great chats, and better people.

Great event, great people, great talks!

The PPC Event Live was an incredible experience from start to finish. The sessions were packed with valuable insights and genuine conversations that felt both informative and inspiring. Every speaker brought something different to the table, turning complex PPC topics into engaging discussions that kept everyone hooked.

What stood out most was the openness and energy throughout the event. The discussions went beyond surface-level talk, diving deep into strategy, creativity, and the future of digital marketing. It was refreshing to see experts and attendees alike so eager to share ideas and learn from one another.

Overall, the event had the perfect mix of professional knowledge and friendly interaction. Whether you were a seasoned marketer or just starting out, there was always something meaningful to take away. I left feeling motivated, informed, and excited for what’s next in the PPC world.

Really enjoyed the event. Met some great people, heard from brilliant speakers, and came away with plenty of actionable insights I can put into practice day to day. Can’t wait for the next one!

PPC Live is not just another industry event - it's an essential gathering. This event brilliantly balances high-level strategy with practical application, ensuring everyone walks away with immediate, actionable value.

The agenda is packed with genuinely insightful talks that cut through the noise, delivering forward-thinking strategies and deep dives into platform changes. The sessions are followed by engaging conversations among attendees, allowing complex ideas to be broken down and debated. Beyond the sessions, PPC Live stands out as a great way to network with your peers.

The atmosphere is designed for connection, offering an opportunity to step away from the daily grind and forge relationships with other professionals facing the same challenges and celebrating similar successes.

A huge part of the event's success is its fantastic host, Anu. She is the heart and soul of PPC Live, masterfully setting the pace and tone. Anu doesn't just introduce speakers; she leads and drives the conversation like a seasoned chat show host, ensuring fluid transitions, asking the sharp questions, and drawing out the best insights from every speaker and audience member. Her passion and energy are truly infectious.

PPC Live is a must-attend for anyone serious about elevating their paid media game and expanding their professional circle.

Great experience with like minded individuals. This was my first PPC live so wasn't sure what to expect. But was very easy going with great guest talkers and ideas discussed.

I attended the most recent PPC live event in London and thought the talks were all extremely valuable. This is easily the best value event I have been to when it comes to PPC.

I spoke at the most recent PPC Live event in London, and the community that Anu has built is fantastic. There was no pressure to be a 'perfect' speaker, just a real excitement from everyone to hear what different marketers are doing and hear different insights.