Primalash Reviews 

690
TrustScore 4.5 out of 5

4.3

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 5 out of 5 stars

Ordered from this company for about 4 years now since it very first started.. always very quick and helpful when ever there is an issue with order they sort it straight away no questions asked! Exactl... See more

Rated 2 out of 5 stars

I purchased the emerald mascara and was so excited to use it. Unfortunately there is nothing emerald about it at all , its very dull and more like a dark dirty green 😫 am So so disappointed as was e... See more

Rated 5 out of 5 stars

Super quick delivery, packaged safe and cosy in super cute, bubble packaging, to stop the lashes getting squidged on the way!! PHENOMINAL selection of lash styles, fantastically fluffy vegan range whi... See more

Company replied

Rated 5 out of 5 stars

Since qualifying to do make up 3 years ago I have always used Prima Lash for my strip lashes! I absolutely love them and all my clients compliment on how comfy they are to wear. They are so easy to... See more

Company details

  1. Fashion Accessories Store
  2. Beauty Product Supplier
  3. Beauty Products Wholesaler

Written by the company

Welcome to PrimaLash.com, the UK’s largest independent lash brand. We have the biggest range of lashes with over 400 styles! At PrimaLash, we do things differently. We don’t up-sell cheaper products by paying celebrities to wear them. Instead, we are proud of our organic growth. The majority of new customers hear about us via word of mouth. We are proud of this ethos.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

690 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.3

All reviews

(690)

2 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent brand

Excellent brand, amazing lashes with lots of choice. Lots of different styles to suit everyone.
Discovered these lashes a few months ago and now I won’t use any others.

March 4, 2026
Unprompted review
Rated 2 out of 5 stars

Not emerald green very disapointed

I purchased the emerald mascara and was so excited to use it. Unfortunately there is nothing emerald about it at all , its very dull and more like a dark dirty green 😫 am
So so disappointed as was expecting a beautiful emerald. Therefore if your buying for a vibrant green its not the right product. Really really disappointed

February 7, 2026
Unprompted review
Rated 5 out of 5 stars

I love this brand

I love this brand! I watch their Tik tok lives (please come on more often!) and their products are amazing!

April 18, 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely love Prima lashes

Absolutely love Prima lashes. I tend to buy when they are on special offer. Great value for money and can be used multiple times.
Highly recommended to all my friends too.

November 28, 2024
Unprompted review
Rated 1 out of 5 stars

Do not buy

Bought for my wedding lashes, tried on before hand and they’re so uncomfortable. I trimmed them down in the inner corner to help but it didn’t really. You cannot wear these at all they’re horrible. Waste of money

June 19, 2024
Unprompted review
Rated 5 out of 5 stars

Prima is a girls bestfriend!❤

Honestly can not fault this company! I love the tiktok lives.. I've spent hundreds here in last year and never been disappointed.. totally recommend the lashes aswell as all the makeup and beauty bits..I literally have an obsession.. whenever something new comes in or I'm about to run out of something I order straight away.. I totally recommend them they do allsortsssss!!

March 25, 2024

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look