I have been doin business with Primera for many years and the same employees are still on staff. Kelli has always been helpful and incredibly resourceful, knowledgable and most of all, kind !! Speaks... See more
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when y... See more
Company replied
I had label printer issues and Primera was the on k y one who saw the problem. My computer guy followed I we'd yo I r instructions and got my label printer working again.
Company replied
Primera Technology, to their credit, has worked hard to change my mind. A shift in customer service has moved them from the bottom to the top. They still have things to work on, such as a ridiculous... See more
Company replied
Company details
About Primera Technology
Written by the company
A world-leading developer and manufacturer of specialty printing equipment including the LX-Series Color Label Printers, AP-Series Label Applicators, Eddie - The Edible Ink Printer, Bravo-Series CD/DVD/BD Disc Publishers, Signature Slide and Cassette Printers and more.
Like us on Facebook
Join our Facebook User Groups:
Primera Label Printers User Group
Eddie, The Edible Ink Printer, User Group
Follow us on Twitter:
@PrimeraTech
Instagram:
@primeralabelprinters
@eddie_edibleinkprinter
See our products in action: YouTube
Our Promise To You
Written by the company
- We're 100% committed to our customers!
- At Primera, providing innovative products along with world-class customer support is baked into our DNA. We strive to make every encounter with our customers a 5-Star experience.
30-Day, 100% Satisfaction Guarantee
At Primera, we make products that are designed and built to work well and make your job easier. We want you to be 100% satisfied with your purchases from us. If you’re not, we want to know about it.
First and foremost, we’d like to help you fix any problems. If that doesn’t work, we’ll take your product back. So if in the first 30 days of you owning a Primera product you find that it doesn’t work as you expected, or if it is just not the right fit for your intended purpose, contact customer support. We’ll arrange to take back the product and refund your money.
Contact info
2 Carlson Pkwy N, Ste 375, , 55447, Plymouth, United States
- 763-475-6676
- mstrobel@primera.com
- primera.com
4.7
Excellent
5K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
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Wonderful service in just a few minutes
January 7, 2026
Reply from Primera Technology
Hi LALA’S JAM BAR and URBAN FARMS,
Thank you for the kind words and for taking a moment to share this. We’re glad our team was able to help you quickly and make the experience a good one. If you ever need anything else, we’re always here.
Best regards,
The Primera Team
Love the product i purchased
Love the product i purchased. When help is needed, they answer right away.
January 5, 2026
Reply from Primera Technology
Hi Speal,
Thank you for the 5-star review. We’re glad to hear you’re loving the product and that our team is there for you when help is needed. Quick, responsive support is something we take seriously.
We appreciate your business and your trust in Primera.
Best regards,
The Primera Team
Reply from Primera Technology
Hi Carrie,
Thank you for the 5-star review. We’re glad your experience with Primera was fast, easy, and reliable.
We appreciate your business.
Best regards,
The Primera Team
Reply from Primera Technology
Hi Peter,
Thank you for the 5-star review. We’re glad the information was helpful and that your questions were answered quickly.
We appreciate you taking the time to share your experience with Primera.
Best regards,
The Primera Team
The Best customer service!
All around great customer service!!! Completely satisfied. They answer all questions with a quick response
January 28, 2026
Reply from Primera Technology
Hi Angela,
Thank you for the 5-star review! We’re glad to hear you had such a positive experience and that our team was able to answer your questions quickly and thoroughly.
We truly appreciate your business and your kind words.
Best regards,
The Primera Team
Primera's customer service is top…
Primera's customer service is top notch. My orders ship quickly, often same day as placed, and if there is an issue, they reach out immediately so an order is only delayed by one day. Important when you need items to keep your business operating.
January 27, 2026
Reply from Primera Technology
Hi Michael,
Thank you for the thoughtful review and for recognizing the way our team handles both shipping speed and communication. We know how important it is to keep your operation running, and we work hard to ship quickly and address any issues proactively so delays are minimized.
We appreciate your business and your trust in Primera.
Best regards,
The Primera Team
Very courteous and professional.
January 26, 2026
Reply from Primera Technology
Hi Ron,
Thank you for the 5-star review. We appreciate you taking the time to share this and are glad you found our team courteous and professional.
Thanks again for choosing Primera.
Best regards,
The Primera Team
Great experience
Great experience, rep Kelli Gedart answered all questions and guided our facility through choosing the right printer and ordering process.
January 26, 2026
Reply from Primera Technology
Hi Alvaro,
Thank you for the great review — and for taking the time to call out Kelli by name. She does an excellent job helping customers navigate options and make confident decisions, and she’ll really appreciate your feedback.
We’re glad the process was smooth and that you felt well-guided in choosing the right printer for your facility. If any questions come up as you get up and running, our team is always here to help.
Thanks again for choosing Primera.
Best regards,
The Primera Team
Shipping needs to improve.
I like the customer service but the shipping company (FedEx) that deliver out of the US is terrible. The delivery is expected door to door, but FedEx delays the process by asking for commercial invoice when every shipment is delivered with an invoice... While the process is in Primera Technology, the experience deserves 5 stars! Excellent!
January 20, 2026
Reply from Primera Technology
Hi Jean Paul,
Thank you for taking the time to share your feedback, and especially for the kind words about our customer service. We truly appreciate that.
We completely understand your frustration with the FedEx international delivery process. Unfortunately, once a shipment leaves our facility with the required commercial invoice and export documentation, the final clearance and delivery timelines are handled entirely by the carrier and local customs authorities. While we work closely with FedEx, those delays are regrettably outside of our direct control.
That said, we take pride in doing everything on our end to ship promptly, accurately, and with full documentation so our customers receive their orders as smoothly as possible. We’re glad that part of your experience met your expectations.
If you feel our service itself deserved a higher rating separate from the carrier’s performance, we’d certainly appreciate you considering an update to your review. Either way, thank you again for your business and for recognizing our team’s efforts.
Best regards,
The Primera Team
Reply from Primera Technology
Thank you for the review, Tom. We’re glad to hear you’re happy with the product, the shipping, and the communication along the way. We appreciate your business and the feedback.
Best regards,
The Primera Team
Great job guys
January 15, 2026
Reply from Primera Technology
Hi Katy-Lynn Winery Videography Services,
Thank you for the great review. We really appreciate you taking the time to share this and are glad you had a positive experience working with us.
If you ever need anything down the road, just let us know.
Best regards,
The Primera Team
I have spent close to $10,000 with this…
Edited: I have invested nearly $10,000 with this company and currently own two Primera Eddie printers for my businesses. Their customer service is truly top-tier. When I experienced an issue with one of the printers, their team responded quickly and went above and beyond to resolve it. This level of support should give you confidence when purchasing from them, knowing they are committed to finding solutions that work for their customers.
January 24, 2026
Unprompted review
Reply from Primera Technology
UPDATE: January 26, 2026
Hi Leah,
Thank you for updating your review and for sharing your experience. We truly appreciate you working with us and giving our team the opportunity to resolve the issue quickly.
We understand how important reliability is when you’re running a business, and we take situations like this seriously! I am happy to hear our team was able to step in and get things back on track, and we appreciate your confidence in us and in Eddie.
Your feedback means a great deal to us, and we’re always here to help.
Warm regards,
Mark Strobel
Vice President of Sales & Marketing
Primera Technology, Inc.
Hi Leah,
Thank you for sharing this. What you’re describing is not typical of what we see with Eddie, and we understand why this has been frustrating, especially during a busy season.
Eddie has proven to be exceptionally reliable in the field, which is precisely why a repeat issue like this stands out to us and warrants immediate attention. When something doesn’t align with that track record, we treat it as an exception that needs to be fully understood and corrected.
We will be reviewing your case first thing Monday morning to determine exactly what’s happening and to identify the most direct and effective path to resolution. Our focus will be on getting this addressed properly and minimizing further disruption to your business.
We’ll be reaching out directly to connect and move this forward.
Kind regards,
The Primera Team
It is easy to order on my account.
January 21, 2026
Reply from Primera Technology
Thank you for the review, Charlene. We’re glad to hear that ordering through your account is easy and convenient. We appreciate your continued business.
Best regards,
The Primera Team
#1 Customer Service
First, having a live person answer the phone was great. Second, Kelli was absolutely wonderful with helping with my Freddie purchase.
January 21, 2026
Reply from Primera Technology
Dear Sabrina,
Thank you so much for your kind review! We’re glad you were able to speak with a live person right away, and we are especially pleased to hear that Kelli took great care of you during your Freddie purchase. We truly appreciate your business and look forward to supporting you as you get up and running.
Best regards,
The Primera Team
Reply from Primera Technology
Dear Sharon,
Thank you so much for taking the time to leave us a 5-star review! We're delighted to hear that you had a positive experience with our customer service team and that your call was answered quickly. Providing responsive, helpful support is a top priority for us, and it's wonderful to know we met your expectations.
We truly appreciate your business and look forward to serving you again in the future.
Best regards,
The Primera Team
Customer service is great!
December 25, 2025
Reply from Primera Technology
Hi Joe,
Thank you for taking the time to leave a 5-star review. We’re glad to hear you had a great experience with our customer service. Our team works hard to be responsive and helpful, and it’s always rewarding to know it makes a difference. We truly appreciate your support.
Best regards,
The Primera Team
NOT an enormous business needing labels?--STAY AWAY
Small business needing many labels? Stay away.
We have a Primera LX3000 color label printer, which is Primera's 'top of the line' color printer selling for more than $3,000. It came with the company when we bought a coffee roasting company's assets, and Primera technology is the singular worst business-critical technology company I've ever had to work with. Literally out of 200 labels printed weekly, 10 labels are usable. We've trouble-shooted, paid repair people, tried ourselves, tried many different types of label stock including Primera-only. The company's products are abhorrent for direct-to-consumer. I would do better going to Goodwill and buying four printers, and it would literally produce more labels, faster, at higher quality than Primera LX3000.
You should notice that Primera Technology doesn't allow individual product reviews. That's on purpose, because the business people who have to USE the printer categorically hate Primera.
January 5, 2026
Unprompted review
Reply from Primera Technology
UPDATE – February 3, 2026
We offered a no-charge replacement printer upgraded to our current LX4000 platform and issued an RMA to resolve this matter fully. Despite multiple follow-ups from senior technical support, we have not received any response or return of the unit.
Our offer remains open should the reviewer wish to proceed.
-- The Primera Team
UPDATE: January 20, 2026
Hi Edward,
We’ve been able to identify the printer involved and review the situation directly with our technical team. Based on the information provided, the issue has been diagnosed as a normal wear-related condition involving the feed rollers. Once feed rollers reach that point of wear, the issue cannot be corrected through adjustment or remote troubleshooting and requires factory service.
Despite the printer being acquired second-hand and out of warranty, we engaged senior technical support and offered multiple good-faith paths forward, including no-charge factory service and expedited options to help minimize downtime. Those options remain available.
All next steps can be coordinated directly through our technical support team via the existing support ticket so the matter can be handled efficiently and professionally.
Regards,
Mark Strobel
Vice President, Sales & Marketing
Primera Technology, Inc.
Hi Edward,
This is Mark Strobel, Vice President of Sales & Marketing at Primera.
Because this review was submitted anonymously, we don’t have a way to identify your specific printer or service history, which makes it difficult for us to investigate from the review alone.
That said, we are very willing to help. Even if the printer was acquired second-hand, if you are running an LX3000 and experiencing ongoing issues, our team is open to working with you on a resolution, including an upgrade to our newer LX4000 platform, which has replaced the LX3000.
We would appreciate the opportunity to earn back your confidence, but we do need to be given the chance to help. Please feel free to contact me directly at mstrobel@primera.com or 763-475-6676.
Mark Strobel
Vice President, Sales & Marketing
Primera Technology, Inc.
I just received my printer today
I just received my printer today. They had been out of stock. Kelli G. took care of my order & shipped one out as soon as they were available again. Thank you
December 22, 2025
Reply from Primera Technology
Hi Jackie,
Thank you for the review. We're glad Kelli was able to take care of your order and get your printer shipped as soon as it was back in stock. We appreciate your patience and your business.
Best regards,
The Primera Team
Bravo blu disc publisher refurbished…
Bravo blu disc publisher refurbished paid $2,499 + tx = almost $2,800 .
Screw me over , never ship cause I did not buy new $3,999.
That's high price overcharge for obsolete disc that people don't really buy anymore. Why keep advertising refurbished that you are not going to sell . Worst company horrible no customer service
December 21, 2025
Reply from Primera Technology
Dear Sir,
We have been attempting to reach you regarding your order but have not yet been able to connect. We have now received a shipment of BD-R drives, which are increasingly difficult to source, and have a unit built and ready.
If you happen to see this message on Trustpilot, we would appreciate you contacting us at your earliest convenience so we can confirm how you would like to proceed. We want to ensure your order is handled correctly and meets your expectations.
Best regards,
The Primera Team
Dear Spirit Quality Sale,
This is Mark Strobel, Vice President of Sales at Primera. I’d like to clarify what’s going on, as this appears to be a simple misunderstanding driven by our commitment to being open and transparent with our customers.
The refurbished Bravo Blu Disc Publisher you ordered is available. What is currently in very short supply worldwide are new, reliable half-height BD-R drives. All major optical drive manufacturers have discontinued new production, which has made sourcing dependable drives extremely difficult. Optical media itself is still very much alive and in use, and we continue to support it.
Even on refurbished systems, we are very cognizant that the optical drive itself must be brand new. This is critical to long-term reliability and is what our customers rightly expect, even though it costs us more to provide. We will not ship a disc publisher with a questionable or used drive simply to rush an order out the door. That would not serve you well.
We are actively searching globally for additional new drives so we can ship complete systems that meet our reliability standards. Just today, I secured another 100 brand-new drives that will be allocated to both new and refurbished systems and are expected to arrive in approximately two weeks.
If you would prefer to cancel your order given these circumstances, we completely understand and will take care of that promptly. If you choose to wait, please know that we are doing everything possible to provide you with the best refurbished unit we can and to fulfill your order properly and honestly.
Since I have not yet had the opportunity to communicate with you directly, I respectfully ask that you consider removing this review for now so we can speak with you and provide an accurate update on your order status. We believe that once we’ve had a chance to connect, the situation will be much clearer.
We’ve built our reputation on transparency and standing behind what we ship, and I’m happy to discuss this further with you offline. My personal email is mstrobel@primera.com.
Best regards,
Mark Strobel
Vice President, Sales
Primera Technology, Inc.
Your technical support representative…
Your technical support representative saved me both time and a significant amount of money, as I was already in the process of searching for a replacement printer.
December 17, 2025
Reply from Primera Technology
Hi Carlos,
Thank you for the review. I’m glad our technical support team was able to help you resolve the issue and save you the time and expense of replacing your printer. We appreciate your trust in Primera and are always here if you need assistance in the future.
Best regards,
The Primera Team
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