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Rated 5 out of 5 stars

Communication was spot on , wasn’t appointment only like most car dealers , seen me at the drop of a hat , car was cold and allowed me to have a good look round and test drive alone with my Pa... See more

Rated 5 out of 5 stars

The car was delivered to my home on day arrange. Car looks better than in the photo's. The gentleman who delivered the car was very polite and friendly not pushy at all. Took car on test drive a... See more

Rated 1 out of 5 stars

I actually blame my own stupidity for the awful experience that I have had with this company. I should have listened to the warning bells going off in my brain when 'Michael' would only communica... See more

Rated 5 out of 5 stars

I've bought many cars in my time from various car dealers and have to say these guys set the standard other dealers need to follow. I found them Honest, helpful, and very polite. I never once felt pre... See more

Company details

  1. Motor Vehicle Dealer

Written by the company

Prize Autos Ltd 4 Caludon Road Coventry cv2 4lp. Your Trusted Midlands Car Dealership. Based in the heart of the Midlands, Prize Autos Ltd brings decades of experience in the car dealership industry. Our knowledgeable team is dedicated to helping you find the ideal vehicle to match your needs and budget. We pride ourselves on delivering outstanding customer service and a seamless car-buying experience. Enjoy hassle-free transactions, flexible finance options, comprehensive warranty coverage, same-day delivery, and reliable after-sales support. Let’s get you back on the road in no time! Proudly Approved by AA Cars Standards


Contact info

4.2

Great

TrustScore 4 out of 5

20 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 66% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Communication was spot on

Communication was spot on , wasn’t appointment only like most car dealers , seen me at the drop of a hat , car was cold and allowed me to have a good look round and test drive alone with my
Partner

Gave me a fair price for our Px which wasn’t in great condition

Car was as described , very reasonably priced and 6 months warranty

We visited and bought same
Day with no hassle or admin would highly reccomend !

March 21, 2026
Unprompted review
Rated 5 out of 5 stars

My new car

The car was delivered to my home on day arrange. Car looks better than in the photo's. The gentleman who delivered the car was very polite and friendly not pushy at all. Took car on test drive all ok. Made several inquiries prior to having car delivered no problem answered all my inquiries. Brilliant would recommend.

March 18, 2026
Unprompted review
Rated 5 out of 5 stars

Simple, easy and perfect

Bought a car today from prize autos. First time buying a used car and the experience was easy and simply. First, communication from emails were quick and efficient and answered all my questions. When we arrived at Prize Autos we were left to look around the car and take it for a test drive on our own which was lovely. Car was super clean and tidy and exactly how it was displayed on the website. All documents were given to us and all correct. Car is perfect a great value for money.

March 7, 2026
Unprompted review
Rated 5 out of 5 stars

Absolutely brilliant customer service…

Absolutely brilliant customer service from Michael. I recently purchased an F-Pace on finance, and the team made the entire experience completely seamless. They gave me plenty of time to thoroughly inspect the vehicle and take it for a test drive. Not only did they offer me a great deal on the car, but they also upgraded my warranty cover at no extra cost. Overall, brilliant service will definitely be using them again in the future.

March 2, 2026
Unprompted review
Rated 1 out of 5 stars

Whatever you do, don't use this garage!

I actually blame my own stupidity for the awful experience that I have had with this company. I should have listened to the warning bells going off in my brain when 'Michael' would only communicate via WhatsApp and phone. However, I still went ahead and bought the car.
1 star is awarded for the delivery of the vehicle by a third party, which arrived when they said it would.
Within a day, the coolant warning light came on and had to go to the nearest garage. That was the tip of the iceberg. Two months of misery followed. Basically, the car turned out to be a heap of junk with a huge list of major faults that cost me in excess of £2,000.00 to repair. The 'warranty' that came with the car was worthless as they only cover new faults, not existing ones.
I suspect that 'Michael' possibly knew this. After all, he 'promised' to send me a receipt via email. Guess what - It never arrived, despite me repeatedly asking for it!
My advice? Don't do it. Whatever you do, don't use this garage.

December 6, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing

Amazing kind, very quick and helpful with delivery. Would recommend. Thankyou so so much!

March 5, 2026
Unprompted review
Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, very transparent with the cars history and answered any questions I had.

Would highly recommend for anyone looking at getting a new car

March 4, 2026
Unprompted review
Rated 5 out of 5 stars

I've bought many cars in my time from…

I've bought many cars in my time from various car dealers and have to say these guys set the standard other dealers need to follow. I found them Honest, helpful, and very polite. I never once felt pressured at all to make a decision. In fact they encouraged me to take my time and be sure, even though the car sold itself anyway. I will 100% be recommending Prize auto to my friends. Thanks guys and keep doing what you do.

February 17, 2026
Unprompted review
Rated 5 out of 5 stars

Very professional experience from the…

Very professional experience from the first contact to even after the purchase.

I had to travel from Devon, and arrived after hours, but they were very helpful and stayed till I arrived, the car was clean and presented perfectly.

I was well informed about what had been done recently to the car (new tyres etc)
It came with a 3 month warranty and 12 months breakdown, so that was a bonus!

100% recommend!

January 13, 2026
Unprompted review
Rated 1 out of 5 stars

Full of lies

0 stars for this dealer goes by the name of Micheal, bought a Land Rover discovery from this very dishonest dealer. Viewed the vehicle in a shody car lot with no signs or office. However given the car condition and price got the finance company to send money over the next day promised to deliver the car and that’s when excuses and lies started first it was transporter which turned up wasn’t big enough to load car even though he knew what car he was sending, promised to resend out next day after calling numerous times for a update, he then told me the car transporter let him down! He then proceeded to drive the car down to me, shortly with a phone call saying light has come on the dash and he will be turning around. He then promised on numerous occasions the car is being repaired over a week later he failed to deliver the car! I then called the finance company to cancel transaction he has now taken nearly two months to return money to the finance company which he has done in dibs and drabs as he probably spent the money. This man has put me in financial difficulty as the money still hasn’t cleared and I am paying monthly payments for a car which I didn’t get delivered in as promised. Stay far far away from this rouge trader!!!

December 12, 2025
Unprompted review
Prizeautos logo

Reply from Prizeautos

Thank you for taking the time to leave feedback, and we sincerely apologise for the extremely frustrating and unsatisfactory experience you have had. We understand why you feel let down, and we want to clarify the sequence of events from our perspective.

You are correct that you viewed the Land Rover Discovery at our new site. As a gesture of trust, you were given the keys for an unsupervised test drive, which you completed for over 20 minutes before deciding to proceed with the purchase via finance. Due to the late hour of your appointment, an immediate drive-away wasn't possible, so you opted for delivery.

We subcontract our deliveries, and unfortunately, the first transporter dispatched was unsuitable for a 4x4. To expedite things, we decided to deliver the vehicle personally the next day. During this drive, an ABS warning light illuminated. We immediately informed you of this fault and committed to repairing it before delivery, which was completed within four days (delays were due to part availability over the Christmas/new year period).

We were therefore surprised when you requested a full cancellation at this point. We respected your decision and initiated the refund to your finance company immediately. As you noted, due to daily bank transfer limits, the refund of £12,990 had to be sent in two instalments (£10,000 and £2,990). This was completed in early January, and we have confirmation that the full amount was returned.

We are deeply concerned to hear you are still being charged by the finance company. This is indeed unacceptable from our side, as the liability should have ended once the funds were returned. We strongly urge you to contact your finance broker directly with our details. We are happy to provide them with all transaction records to prove the full refund was issued months ago. They should cease your payments and refund any charges accrued since we returned the capital.

We regret that this situation has caused you distress and financial difficulty. Our intention was always to resolve the mechanical issue and deliver the car, or else provide a prompt refund. We have learned from this experience regarding communication and delivery processes. Please contact us directly so we can assist further in liaising with your finance provider.

Rated 5 out of 5 stars

Excellent car dealer Cole was very…

Excellent car dealer Cole was very polite and professional
I bought a car from them this weekend as a surprise for my mum
She is over the moon with the car
I had the car delivered as couldnt get to them to pick it up
They only charged me for delivery
The car was then delivered
I was then able to test drive the car and look it over
I was very happy with the car it was exactly as described and listed
Then full payment was taken
The paperwork was all sent by the end of the day
Highly recommend these guys
Thankyou for an easy and pleasurable
Purchase

January 31, 2026
Unprompted review
Rated 1 out of 5 stars

Would give it zero stars,if I could

Would give it zero stars,if I could! Purchased a car on finance that was meant to be excellent condition that was delivered. Car arrived with heavy cosmetic damage to the inside. Arranged for independent local garage to carry out check of the vehicle, as smoke was entering the inside, and the results were shocking! Despite having a brand new MOT, the tyres were classified as dangerous, oil and water leaks all over the engine bay and zero service history apparent (despite stating there was in place). Returned under distance selling but money still not returned to the finance company. Tax promised to be taken out to backdate what has been paid - also awaited.
This is a very tricky seller - avoid at all costs!

*to expand on the refund, following response from the company below, the money was returned to the finance company over 8 weeks later - and seemingly only as debt proceedings had to be initiated by the finance company for return of the funds.

The car they tried to sell to me was dangerous. Condemned by a local independent garage. This is one dodgy seller.

December 8, 2025
Unprompted review
Prizeautos logo

Reply from Prizeautos

We are sorry to hear about your experience and thank you for providing this feedback. We would like to clarify the sequence of events to ensure transparency.

Upon delivery, you correctly identified a cosmetic issue with the driver's seat trim and a replacement trim part was dispatched to you at no cost to resolve this including cost of fixing.

We take the mechanical condition of our vehicles very seriously. We didnt carry out mot however we recently undergone significant work, including a new timing belt and water pump, as part of a major service. You raised concerns about a water leak and tyre wear following an independent inspection. As a responsible dealer, we acted immediately upon being notified:

1. Refund Process: We arranged for the vehicle's collection the same day you requested to return it under the Distance Selling Regulations. The full finance amount was refunded to the lender on the very day we collected the vehicle, and we have confirmation of this transaction. Any delay you are experiencing is between the finance company and their processing, not from our side. We encourage you to contact your lender directly for an update, as the funds were released to them promptly.
2. Vehicle Condition: The water leak was related to the recent water pump replacement and was rectified immediately. The worn inner tyre tread was an oversight during our pre-delivery inspection, for which we apologise.
3. Road Tax Refund: As per UK law, road tax is not transferable. When a vehicle is sold or returned, the existing tax is automatically cancelled by the DVLA, and a refund for any remaining full months is issued automatically to the original payer. The process for the new owner to receive a refund for tax they have purchased is handled directly by the DVLA. We have no control over this timeline. You can contact the DVLA directly on 0300 790 6802 to check the status of your refund.

As a business, we successfully completed 142 sales last year and we always strive for excellence. We acknowledge that we do not get everything right, and this situation has been a learning experience for our team. We sincerely apologise for the frustration caused and are committed to improving our processes to ensure this does not happen again.

We regret that the vehicle did not meet your expectations. We acted in good faith throughout, honoured the distance selling agreement without dispute, and issued a full, timely refund. We have since reviewed our pre-delivery inspection checklist to prevent similar oversights in the future.

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