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PsyFi is a behavioral personal-finance platform built to help people make money decisions that actually stick. Instead of generic advice, PsyFi securely connects to your live financial accounts, tracks your behavior over time, and uses more than 85 proven psychological techniques to coach you toward actions aligned with your goals. Our engine is grounded in peer-reviewed research, and is being developed as patent-pending technology. The result is a personalized, data-driven coaching experience that adapts to how you think and spend, rather than asking you to follow rigid rules. Privacy and security are foundational: PsyFi is built on ISO 27001 and SOC 2 controls, and we are transparent about how data is collected, used, and protected. Our AI personal finance agent, FY, combines real-account analysis with guarded autonomy to suggest actions, track progress, and surface insights without taking unsafe risks on your behalf. PsyFi is designed for people who want more than dashboards: they want behavior change. Whether you’re trying to reduce unnecessary spend, build savings, or better understand your financial habits, PsyFi turns science into everyday financial actions you can trust.
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