Pure SEO Reviews 17

Review of Pure SEO’s Service for rhinos.co.nz
David Cao | 021 226 7800
I signed a 12-month SEO contract with Pure SEO for our domain rhinos.co.nz in February 2023. After investing $46,414 GST inc over 14 monthly payments (Mar 2023–Mar 2024), I’m extremely disappointed by their unprofessional service and zero return on investment:
1. Unauthorized Rate Increase
We initially agreed to pay $3,312 GST inc per month.
After five months, Pure SEO quietly raised the fee to $3,772 inc—with no advance notice or explanation. I have all the email evidence, should anyone need proof.
2. Rigid Cancellation Terms with No Value
Despite a 12-month contract, Pure SEO enforces a “3-month billing written notice to cancel” clause (per their own email).
3. No Tangible Traffic Improvements
After 12 months of “SEO work,” our Google Analytics data shows no meaningful uplift in sessions, users, or conversions.
We’ve saved all screenshots as evidence of their lacklustre performance.
4, Aggressive, Unlawful Debt Collection
When we challenged the overbilling, Pure SEO passed our account to a Debt Collection company Baycorp.
Baycorp sent a 14-day demand including 7 days for post-mail, pressuring us to pay invoices without lawful basis. This felt like harassment rather than a professional resolution.
Summary
Pure SEO locked us into inflated fees, failed to deliver any SEO improvements, then threatened us with aggressive debt‐collection tactics. I cannot recommend their services to any business that actually values transparency, accountability, and real results.
Good luck if you choose to work with them.

Excellent SEO Support! We've been working with PURE SEO for about a year, and they've been great throughout. Good communication, timely delivery of content, and brilliant support when required. Would definitely recommend them.

We have been working with PureSEO for over a year and have had exceptional results. Michael and Tama have been great in crafting a strategy, executing on that and making recommendations that have significantly increased our organic reach. Would definitely recommend!

Pure SEO delivered excellent results. We engaged the team to support our national not-for-profit redevelop our Google ads approach and shift to G4. They were incredibly knowledgeable, helpful and went out of their way to find solutions for some quite 'out of the box' queries. The ads campaign they developed for us is exceeding our expected benchmarks and we are seeing excellent results. Our team would not hesitate to recommend Pure SEO.

Known Pure for quite a while now & consider them best of class for SEO & SEM.

Great to deal with, would reconmed

Great service. Very effective and the team were super helpful in getting everything set up. Would recommend.

A VERY BAD EXPERIENCE .I WAS CONNED AND THEN CHARGED FOR ABSOLUTELY NO RESULT .BE AWARE!

Using Pureseo for Google advertising for our e-commerce store. We are based in New Zealand but shop to Australia, UK and US.
Setting up our shopping feed for Google and swing the results we get from Pure makes us wish we had done it sooner.

We have worked with Pure SEO before Covid. Being in the tourism industry we lost almost all our revenue. Despite being contracted to pay, Pure SEO bent over backwards to help us (even though we could not afford to pay them).
Our revenue is now coming back and we are delighted to engage Pure SEO to run our Google campaigns again.

Great company to work with. We are only using them for SEO for our hotel group.
They managed to get our websites re-indexed after the website developer made a mistake when they made the website live.
The growth over the past 6 months has been much needed after Covid. Thank you

Really bad experience with this company. I worked with them for over 9 months and had absolutely no change to my SEO and landing page visits. They did not familiarise themselves with my brand or products and used poor quality backlinks. Super disappointing

Richard and the Team at Pure SEO are knowledgeable, skilled, professional and pull out all the stops to make the near-impossible happen. What we had was a big ask, and they delivered in full, on time, and with a good dose of helpful advice on the side. Thank you, Pure SEO, you are our heroes too!!!

Lauren has been an amazing help to us, ensuring our Google Ads are performing well and website content is optimized. The overall process with her and PureSEO has been easy and we've felt like a priority to them - very important!

We have been with PureSEO for about three months. Throughout my experience so far, Nicolas has been helpful, efficient and easy to communicate with. They have been able to adjust to our changing needs and go above and beyond to help me get the changes we need to be implemented. We are already starting to see an increase in some of our certain goals and I am looking forward to where PureSEO can take us in the coming months.

We have been using Pure SEO for about 3 years now and have had a great experience. The reports are easy to understand and the account managers are super helpful. Any transition with account managers has always been smooth and well communicated. We have also seen great increases in our search rankings for our key words.

We had an amazing session with them. Pure SEO provided a wealth of relevant information that we can immediately implement into our business. Facilitators were knowledgeable and patient. We would highly recommend their services to anyone.