Rakuten.co.uk Reviews 

1,022
TrustScore 4.5 out of 5

4.5

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Review summary

Created with AI, based on recent reviews

Evaluating 673 reviews, reviewers overwhelmingly had a great experience with this company. Consumers find the payment and cashback process very simple and straightforward, with many appreciating the smooth user experience across the platform. People love how easy it is to earn and receive money instantly through the app or browser extension while shopping online. However, some customers also noted instances where transactions are delayed or payments are outstanding, such as waiting over a month or having amounts withheld. A few other people mentioned receiving misleading cashback rates or issues with specific site confirmations affecting payouts.

What people talk about most

Payment

People report positive experiences with payment, highlighting seamless, quick, and automatic payouts directly... See more

User experience

Customers report positive experiences with user experience, highlighting that the application is very easy... See more

Website

Clients share positive opinions on website, noting it is dead easy to use for daily shopping. Consumers... See more

Refund

Consumers find refund experiences to be satisfying, frequently highlighting prompt payouts directly into bank... See more

Application

Customers consistently note positive experiences with app, expressing satisfaction with receiving regular... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fantastic, just been notified that my cash back has been paid into my bank account. So simple and great to shop online using Rakuten browser extension and get paid a little back. It all mounts up and... See more

Company replied

Rated 5 out of 5 stars

What a brilliant app! It's so easy to use & I've never had a problem with getting cashback from visiting the site nor to my PayPal account, both are very quick indeed & without fuss It would be nic... See more

Company replied

Rated 5 out of 5 stars

Rakuten.co.uk is very easy to use and the whole cashback process is clear and straightforward. I like how simple it is to shop through their links and earn cashback without any hassle. Tracking wo... See more

Company replied

Rated 5 out of 5 stars

I have been a member of Rakuten since it started - its a great way of earning cashback on your shopping! Easy to use - Rakuten allows you to rack up points on lots of different sites - from MyProte... See more

Company replied


Company details

  1. Cashback Provider

Written by the company

Earning Cashback with Rakuten is simple and works while shopping online with hundreds of brands. Using website, mobile app or browser extension, you choose a brand, activate Cashback and make your purchase with the brand as usual. Shortly after completing your purchase, Cashback will be added to your Rakuten balance. Choose between PayPal or Bank Transfer to receive your monthly Cashback Payments once the brands validated your orders.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 81% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.5

All reviews

(1,022)

716 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fantastic company,

The best thing about this company you get money for nothing just for spending what you normally spend on your normal shopping and £25 for refer a friend is the best

June 12, 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 1 out of 5 stars

Always been fine until recently

Always been fine until recently. I have referred quite a lot of friends now & the last two (December & March) have been pending since. They have tracked, all sorted but not paying out.

I have reached out several times and either get generic responses about referral T&C’s (not relevant to me) or saying it will be looked into but not getting anywhere.

I am hopeful this review is another avenue that a resolution can be made as been waiting 6 months now.

EDIT:

Thank you for your response.

I am surprised by this conclusion and would appreciate further clarification.

I have used Rakuten for a number of years and have successfully referred multiple genuine friends and family members without issue. The two referrals in question were legitimate new users who completed the required actions and tracked correctly within my account.

Could you please explain:

* What specific activity led to the suspension of my account?
* Which section of the referral programme terms you believe has been breached?
* What evidence has been used to determine there was an attempt to abuse the bonus system?

I have been trying to resolve this for several months and would appreciate a detailed explanation rather than a general statement.

Thank you.

June 2, 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

After reviewing your account, we have determined that it has been suspended due to an attempt to abuse our bonus system. As a result, the bonuses in question are ineligible for payment.

Rated 5 out of 5 stars

Great app

Welcome bonus and cashback which is paid into your bank account. Thank you!

May 28, 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

Rated 1 out of 5 stars

How these guys have 5 star reviews is beyond me!

I may as well echo the experience of another customer, as their words perfectly reflect my own dealings with this company.

Terrible. I made a purchase in December specifically because they offered a £25 bonus for both myself and the person who referred me on purchases over £50. Months later, it is still pending despite numerous messages and emails. The referrer has not been paid either. Their explanation is that the partner company has not confirmed my purchase.

Frankly, that is not the customer’s problem. If they choose to partner with other companies, it is their responsibility to ensure those partners uphold their obligations. Instead, customers are left chasing, with little to no accountability on their side.

The entire process has not been worth the effort. Communication has been poor, responses have been slow, and when they do reply, the tone is often dismissive and unhelpful. It’s particularly concerning given that they collect customer data—presumably for profit—while failing to honour the incentives used to attract sign-ups.

Overall, an extremely disappointing experience. I would strongly advise others to think twice before signing up for any bonuses or referral rewards.

December 30, 2025
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Hello,

Upon review, we see that our Support team outlined to you on several occasions that - in order for your bonus to be confirmed - your account requires at least one purchase directly reported to us by a merchant.

The reward allocated to your balance is a courtesy credit, as the respective merchant did not credit this order to us.

Once your account tracks a purchase that is directly reported to us by a merchant, your bonus can be confirmed. As mentioned by our Support team, the following guide outlines useful tips to ensure your upcoming purchase can be reported successfully: https://www.rakuten.co.uk/help/article/how-to-avoid-missing-out-on-cashback-26050062009491

Thank you.

Rated 5 out of 5 stars

The app is easy to use

The app is easy to use & any monies earned are deposited in your bank on the exact day they should be.

May 19, 2026
Unprompted review
Rakuten.co.uk logo

Reply from Rakuten.co.uk

Thank you for your review!

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