Red.co.uk Reviews 417

TrustScore 5 out of 5

4.9

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their professionalism, patience, and helpfulness, making the process of obtaining life insurance clear and stress-free. Many people highlight the excellent customer service, noting that advisors take the time to understand individual needs and explain complex information in an easy-to-understand manner. The overall service is frequently described as efficient, easy, and reassuring, with consumers appreciating the smooth user experience and the ability to find affordable policies tailored to their specific requirements. However, some customers also noted issues with customer service, describing it as poor or inconsistent. A few people felt that the company was pushy in trying to switch them to new policies, regardless of their current coverage, and others mentioned that the company was not consistent in following through with their commitments.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being helpful,... See more

Customer service

Customers consistently note positive experiences with customer service. Many reviewers praise the... See more

Service

Customers had positive experiences with service. Many reviewers praised the professional, friendly, and... See more

User experience

People report positive experiences with user experience. Customers consistently highlight the ease and... See more

Price

Clients share positive opinions on price. Many reviewers found the pricing to be very reasonable and... See more

Based on these reviews

Rated 5 out of 5 stars

I am very satisfied with the service provided by Red.co.uk. The advisor truly took the time to understand my circumstances and what I want to leave behind for my daughter. He clearly explained all t... See more

Company replied

Rated 5 out of 5 stars

My life insurance was so easy to get Noah was so helpful! So genuine and really helped me understand how my policy will work, as a young mum and wanting to leave something to help my child in the futu... See more

Company replied

Rated 5 out of 5 stars

Really appreciated the call from Kieran today, much prefer talking things through than the online process, he was fantastic! I feel he helped point me in the right direction with my insurance and made... See more

Company replied

Rated 5 out of 5 stars

Kieran was incredible during our entire conversation. He made sure I was understanding everything. When I told him where I am from, he made a quick research about my country and made feel comfortable... See more

Company replied


Company details

  1. Insurance Agency
  2. Insurance Broker
  3. Life Insurance Agency
  4. Term Life Insurance Provider Company

Written by the company

Red.co.uk provides fair and affordable life insurance just for parents.


Contact info

4.9

Excellent

TrustScore 5 out of 5

417 reviews

5-star
4-star
3-star
2-star
1-star

Replied to 11% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

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Rated 5 out of 5 stars

Engaging and knowledgeable advisor

Engaging and knowledgeable advisor

February 18, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Lisa,

Thank you for your lovely feedback. I’m so pleased to hear our agent was engaging and knowledgeable — we’ll pass your praise on to the team. Your comments really help us keep improving the service we deliver.

Don’t forget our Refer a Friend programme: for every person you refer, you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent service

Excellent service

February 18, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Alexander,

Thank you so much for your kind words — we’re really pleased to hear you found our service excellent. Feedback like this helps us continue to deliver the service our customers expect.

If you know anyone who might benefit, remember our refer-a-friend offer — for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Spoke with Owen on the phone and he was…

Spoke with Owen on the phone and he was really lovely and helpful!

February 18, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Jordan,

Thanks so much for your lovely review — I’m delighted to hear our agent Owen was really lovely and helpful. I’ll be sure to pass your feedback on to him and the team.

If you’d like to share Red with friends, our Refer a Friend scheme gives you a £40 gift card for every person you refer once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for taking the time to leave feedback.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My previous plan I didn’t realise had…

My previous plan I didn’t realise had an expiration date of 76years and the gentleman helped me get a better policy for less money, one short phone call and everything was sorted, so easy and full peace of mind

February 16, 2026
Red.co.uk logo

Reply from Red.co.uk

Hello Donna,

Thank you so much for your lovely review. I’m really pleased our agent was able to spot the surprising 76‑year expiry and move you to a better policy for less in just one short call — it’s great to hear everything was sorted quickly and you now have peace of mind.

As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made three monthly payments on their policy — look out for the “Refer a Friend” link in your emails and texts from us. Your feedback helps us keep delivering great service.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

It was a simple straightforward process…

It was a simple straightforward process Denis was great very accommodating to my needs an really made things clear
Really happy with outcome

February 9, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Christopher,

Thank you for your lovely feedback — we’re so pleased the process was simple and straightforward. I’ll pass your kind words on to our agent Denis; it’s great to hear he was accommodating and made everything clear.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the "Refer a Friend" link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Excellent Customer Service

Today I spoke to Matt. It would have been good if I asked what his last name was.

He was excellent, profession and really helpful. Guided me through the process and provided all the necessary information i needed. He cared about his job and put the customer first.

I really do hope this goes back to him so he is informed that I am grateful for his help!

February 12, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Charlotte,

Thank you so much for your lovely feedback — we’re thrilled to hear our agent Matt was professional, helpful and put you first while guiding you through the process. I’ll be sure to pass your kind words on so he and the team know how much you appreciated the support.

If you’d like to share the experience, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Really friendly and not pushy at all!

Im rubbish with names, soz! But he was very friendly and not pushy like other companies i have spoken to today! Very helpful with repeating when i needed or explaining stuff, and easy to understand what he was saying as he didnt use a load of jargon!

February 12, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thanks so much for your lovely review — we're really pleased an agent was friendly, not pushy and explained things clearly, repeating when needed and avoiding jargon. We'll pass your kind words on to the team.

Also, don’t forget our refer-a-friend programme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Based on past experiences with trying…

Based on past experiences with trying to get life insurance and being told I couldn’t get it put a downer on things. But today’s call was really good and I feel like a weight has been lifted off my shoulder’s. The person I spoke to was friendly, polite, professional and very helpful. I am really happy with my experience today and feel so much better knowing I’m covered and my family will be taken care of.

February 11, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Nia,

Thank you so much for your lovely review — we’re really pleased your call left you feeling a weight lifted. It’s great to hear our agent was friendly, polite, professional and helpful, and that you now feel reassured your family is covered.

If you’d like to spread the good news, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience — your feedback helps us keep delivering the service our customers deserve.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Ollie was very informative about all my…

Ollie was very informative about all my options an seems like a very nice person

February 10, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello Ronan,

Thank you for your kind review — we’re delighted to hear Ollie was informative about your options and came across as a very nice person. I’ll be sure to pass your feedback on to him.

If you know anyone who might benefit, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to share this — it really helps us keep improving.

Best wishes, Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

The agent Ollie was very helpful

The agent Ollie was very helpful, he explained everything so I could completely understand and create a policy for my needs and budget. Would highly recommend

February 10, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Rebecca,

Thank you so much for your lovely feedback. I’m really pleased Ollie was so helpful and took the time to explain everything clearly so you could set up a policy that suited your needs and budget — and thank you for recommending us.

If you know anyone who might be interested, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for sharing your experience.

Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

My experience was great because the gentleman that assisted my husband and I with our policy was as patient and helpful. Thank you Kieran.…

My experience was great because the Gentleman that serviced us with great professionalism and patience. We miss heard some of the discussion about our policy and Kieran helped me and my husband with a policy just suitable for me and my family. Thank you Kieran for your patience and help.

February 6, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thank you for your lovely feedback — we’re so pleased Kieran was patient and helpful in finding a policy suitable for you and your family. It’s great to hear he could clarify things for you and your husband.

Don’t forget our Refer a Friend scheme: for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave a review — we really appreciate it.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Matt who dealt with me was extremely…

Matt who dealt with me was extremely polite, respectful and very patient and understanding, Matt was able to answer my questions and if not found out by another colleague.

February 4, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hello,

Thank you so much for your lovely feedback — I’m pleased to hear Matt was polite, patient and helpful, and that our team were able to find the answers you needed. We’ll pass your kind words on to him.

If you’d like to recommend us, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the “Refer a Friend” link in emails and texts from us.

Thanks again for taking the time to leave a review.

Best wishes,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Good

It was smooth

February 4, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi there,

Thanks so much for your review — we’re glad it was smooth for you. Your feedback helps us keep things simple and reliable.

Also, don’t forget our refer-a-friend scheme: "for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again,
Nikki Red, Trustpilot Team

Rated 5 out of 5 stars

Found a policy for more than twice the…

Found a policy for more than twice the amount of other companies

February 3, 2026
Red.co.uk logo

Reply from Red.co.uk

Hi Bob,

Thank you so much for your review — we’re really pleased we could find you a policy offering more than twice the cover compared with other companies. It’s great to know that made a difference.

If you’d like to share Red with friends, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for your feedback — we appreciate you taking the time to share it.

Best wishes, Nikki Red, Trustpilot Team

Rated 1 out of 5 stars

I signed up online for a quick quote

I signed up online for a quick quote. I have since changed my mind. Thought I'd be left alone, instead I am having multiple calls and WhatsApps a day, despite blocking several of their numbers. After reading online reviews, it seems like I'm not the only one. Absolutely poor customer service

February 1, 2026
Unprompted review
Rated 5 out of 5 stars

Radin was so polite and helped me find…

Radin was so polite and helped me find cover for my family insurance, as I had it previously with another company but I wanted it to be 1 payment rather than multiple payments. He was so helpful and in depth.

January 28, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Rhianne,

Thank you for your lovely review — we’re so pleased Radin was polite and helped you find the right family cover and switch to a single payment. We’ll pass your kind words on to him. If you’d like to share Red with friends, for every person you refer you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for choosing Red.

Nikki
Red Trustpilot Team

Rated 1 out of 5 stars

Organized insurance through red. Years ago they’ve been hounding me for weeks now

Organized insurance through red. Many years ago and have over this last few weeks been hounded and got calls from them sometimes twice a day. Always to same.. no message left . Answered the call today and confirmed my details and they wanted to review my current life insurance. Was transferred to Mark and he was reviewing my options and suggested that I get 10k life insurance to cover funeral expenses.This would cost me more than I am currently paying but would cover me up to age of 90 . Sounds good? My current cover runs out in just over 2 1/2 years and I’m covered for 50k . I asked would the new cover start straight away and stop my current cover was told yes . I asked mark why on earth would I do that ?? So told him to stop wasting his time and mine as I am content with my current cover as is. It seems that when you have been with them for a while they try to get you onto another policy to get commission regardless of the policy you currently have being much more suited to your needs . So not a great company and constantly ringing up really annoying and won’t renew any insurance with them ever again

January 27, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Dixie,

I'm sorry to hear about your experience. It seems there may be some confusion, as we've checked our records and don't have you listed as a current customer or have your contact information in our system. It's possible there might be a mix-up with another company.

We're working with Trustpilot to resolve this, and your understanding is appreciated.

Kind regards,
Nikki
Red Trustpilot Team

Rated 5 out of 5 stars

Dennis was lovely and funny and very…

Dennis was lovely and funny and very helpful. Great experience. All questions answered very straightforward. Highly recommend.

January 27, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Chelsea,

Thank you so much for your lovely review. I'm delighted our agent Dennis made the experience enjoyable and answered all your questions so clearly — we really appreciate the recommendation. If you know anyone who might be interested, for every person you refer you’ll receive a £40 gift card once they have made three monthly payments on their policy. Look out for the "Refer a Friend" link in our emails and texts to share.

Thanks again for your feedback — it helps us keep delivering great service.

Best wishes,
Nikki
Red Trustpilot Team

Rated 5 out of 5 stars

Friendly and down to earth

Friendly and down to earth, excellent all around.

January 27, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Caolan,

Thanks so much for your kind words — we’re really pleased you found us friendly and down to earth. It’s great to hear you had an excellent experience all round. If you’d like to share the good experience, for every person you refer you’ll receive a £40 gift card once they’ve made three monthly payments on their policy. Look out for the “Refer a Friend” link in our emails and texts.

Thanks again for taking the time to leave a review.

Nikki
Red Trustpilot Team

Rated 5 out of 5 stars

Personable customer service

Lucy was very good at explaining everything you'd need to know and gave a great personable touch to the conversation

January 26, 2026
Unprompted review
Red.co.uk logo

Reply from Red.co.uk

Hi Max,

Thank you so much for your kind words — we’re delighted Lucy gave you a clear, personable experience. We’ll pass your praise on to her. As a reminder, for every person you refer, you’ll receive a £40 gift card once they have made 3 monthly payments on their policy. Look out for the “Refer a Friend” link in your emails and texts from us.

Thanks again for taking the time to leave feedback — it helps us keep delivering the best service.

Kind regards,
Nikki
Red Trustpilot Team

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