Bob was very helpful & made the process as smooth as possible Couldn't have asked for a more patient person! We had been talking about the reverse mortgage for a while, and finally made the decision... See more
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Bob was a wonderful resource person throughout this process. He is very patient and there were a number of twists and turns during the process that he was able to help us navigate thru to get to a suc... See more
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Bob Urbanovitch was excellent to work with. He was quick to answer emails and kept on top of our questions. He sought answers when there were delays through not a fault of his own. We would highly rec... See more
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Bob Urbanvich went to bat for us very quick to answer calls emails. Very professional and patient. His nonsense approach made this journey less stressful
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Company details
Written by the company
PLEASE NOTE OUR CORRECT RATING IS 4.9 (actually 4.875) OUT OF 5 (twenty one 5 star reviews & three 4 star reviews). Trustpilot uses their own 'calculation' to provide a score, which they magically improve if you pay them more money. We only have 4 and 5 star reviews - and almost 90% of them are 5 star reviews on Trustpilot. For a better overview of our rating, please check out our reviews on Google and other websites. Reverse Mortgage Pros is a leading independent brokerage specializing in reverse mortgages across Canada. Owned and operated by Mich Sneddon, a licensed Chartered Accountant and mortgage broker, the company offers impartial advice to homeowners considering reverse mortgages. Their services include personalized consultations, reverse mortgage assessments, and financial planning assistance to help clients access the equity in their homes. Reverse Mortgage Pros has taken several steps to improve and develop the reverse mortgage industry in Canada. First, they emphasize transparency and education by offering free resources, including comprehensive guides, calculators, and articles to help clients fully understand reverse mortgages. The company provides impartial and independent advice, helping clients navigate the complexities of reverse mortgages without lender bias They provide resources such as free guides, reverse mortgage calculators, and informative videos to ensure homeowners make informed decisions about this financial product. One of the key achievements of Reverse Mortgage Pros is being recognized as the #1 reverse mortgage brokerage in Canada, based on both the number of clients served and the total volume of deals closed annually. Over the years, the company has helped over 30,000 Canadians understand and decide on reverse mortgages, earning recognition for its transparent, client-focused approach. Additionally, founder Mich Sneddon, CPA, CA has been named among the top mortgage professionals in Canada, highlighting his personal dedication to raising industry standards Get educated & informed about reverse mortgages to decide if they're the right solution for you and your family at ReverseMortgagePros.ca and download your free reverse mortgage guide at ReverseMortgagePros.ca/Reverse-Mortgage
Contact info
91 Campbell Avenue, M6P 3T9, Toronto, Canada
- 1-888-358-7771
- contact@reversemortgagepros.ca
- reversemortgagepros.ca
Bob was very helpful & made the process…
Bob was very helpful & made the process as smooth as possible Couldn't have asked for a more patient person! We had been talking about the reverse mortgage for a while, and finally made the decision to go ahead with it this year. He made sure we understood the process, before we signed anything. We are both in our early 80's, and it made sense to use some of the equity from the house to make improvements while we're still living in it. We love where we live and want to enjoy it for as long as we are able.
January 6, 2026
Unprompted review
Reply from Reverse Mortgage Pros
Hi Colin & Joy
Thanks so much for the thoughtful review.
I’m glad to hear that Bob was able to guide you through the reverse mortgage process with patience and clarity.
Deciding to move forward with a reverse mortgage in Canada is a big step - especially after careful consideration - and it's so important to work with someone who takes the time to explain everything clearly before anything is signed.
Using your home equity to improve your quality of life while staying in the home you love is exactly what reverse mortgages are designed for.
I'm happy to hear it’s helping you continue to enjoy your space on your terms.
Thanks,
Mich Sneddon, CPA, CA
Bob was a wonderful resource person
Bob was a wonderful resource person throughout this process. He is very patient and there were a number of twists and turns during the process that he was able to help us navigate thru to get to a successful CHIP result.
January 5, 2026
Unprompted review
Reply from Reverse Mortgage Pros
Hi Arnold
Thanks so much for the kind words.
I’m really glad to hear that Bob was able to guide you through the twists and turns of the CHIP reverse mortgage process with patience and support.
Reverse mortgages in Canada can involve a lot of moving parts - especially when unexpected challenges pop up - and having someone like Bob in your corner can make all the difference.
I'm happy to hear that everything came together successfully and we’re always here if you need anything in the future.
Thanks,
Mich Sneddon, CPA, CA
⭐️⭐️⭐️⭐️⭐️ 5 star excellent service
Bob was very patient with us as we navigated the Chip process. He answered all our questions and responded quickly. He was able to put our mind at ease with his experience
December 5, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Colleen
Thanks so much for the kind words, I’m really glad to hear that Bob was able to support you through the CHIP reverse mortgage process with patience, clarity, and quick responses.
Navigating a reverse mortgage in Canada can raise a lot of questions - and having someone experienced in your corner makes all the difference.
I'm so pleased Bob helped put your mind at ease and if you ever need anything else or want to explore further options down the road, we’re always here to help.
Thanks,
Mich Sneddon, CPA, CA
Not only does Mich create social media…
Not only does Mich create social media content that explains each and every twist and turn of Canadian reverse mortgages, but he offers individual assistance when the situation requires. Mich is passionate about finding you the best reverse mortgage option for your particular needs. I originally thought I could navigate the reverse mortgage waters alone, but believe me, you need Mitch’s clear guidance for the last, most important decision of your financial life.
November 15, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Jennifer
Thanks once again for taking the time to do this review.
It means a lot to hear that the guidance and resources we provide made a real difference as you explored reverse mortgage options in Canada.
While it’s possible to research on your own, having support from someone who truly understands the pros and cons of reverse mortgages can help avoid costly missteps - especially when it comes to a decision as important as accessing your home equity in retirement.
I’m so glad you reached out, and I’m always here if you have more questions or need a second opinion down the road.
Thanks,
Mich Sneddon, CPA, CA
Reverse mortgage application and approval process
My contact , Bob Urbanovitch was extremely helpful and went beyond what I perceived his responsibility to be in guiding me through the process and answering questions / providing follow up at my request. He was prompt to answer questions and provide information I requested. Bob was very professional and never failed to help when requested to do so. It was a pleasure dealing with Bob!!
November 10, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Pat
Thanks so much for the great review!
I’m really glad to hear that Bob Urbanovitch was such a helpful and professional guide throughout the reverse mortgage process.
Whether it's answering questions, following up, or just making sure you feel confident every step of the way - that’s exactly the level of service we aim to provide.
Reverse mortgages in Canada can be unfamiliar territory, and having someone like Bob who goes above and beyond makes all the difference.
We truly appreciate your trust in us, and we’re here if you ever need anything down the road.
Thanks,
Mich Sneddon, CPA, CA
Chip mortgage is helping us to upgrade…
Chip mortgage is helping us to upgrade our home, making it possible to enjoy our retirement. They made the process very easy
and worry free. Thanks for all your help.
August 26, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Bryan
Thanks so much for sharing your experience.
I'm glad to hear that the CHIP Reverse Mortgage is helping you upgrade your home and enjoy retirement on your terms.
That’s exactly what reverse mortgages in Canada are designed to do - unlock the value in your home without having to sell or downsize.
It’s great to know the process felt easy and worry-free. That’s always our goal - to simplify things and take the stress out of what can sometimes feel like a complicated decision.
If you ever have more questions or need support down the road, we’re here for you.
Thanks,
Mich Sneddon, CPA, CA
Bob kept us informed at all times
Bob kept us informed at all times. as far as being on top of the situation and keeping us in the loop. He answered all of our questions in a timely manner and helped us with our concerns. Providing good service in this day and age is a rare thing. We appreciated the quick responses and his professionalism. Thanks again. Guy & Elke.
July 14, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Guy & Elke
Thanks so much for the kind words.
I’m really glad to hear Bob was able to guide you through the reverse mortgage process with clarity and care.
Providing great service, especially with something as important as accessing home equity, is something we take seriously - and it’s wonderful to hear that came through in your experience.
Reverse mortgages can involve a lot of moving parts, so keeping you informed and making sure all your questions were answered quickly is exactly what we aim for.
We truly appreciate your trust, and we’re always here if you need anything down the road.
Thanks,
Mich Sneddon, CPA, CA
Great professionals!
Mich Sneddon and Bob Urbanovitch are examples of great professionals!
Mich provides the ins and outs of a Reverse Mortgage and Bob is the broker.
They both, make sure you understand what a Reverse Mortgage is all about and are with you every step of the process. Couldn’t ask for more knowledgeable people.
Thank you Mich and Bob for your excellent service, advice and support throughout the process.
July 17, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Thomas
Thanks so much for the generous review. We truly appreciate your kind words and are so glad you had a great experience working with both Bob and myself.
Reverse mortgages in Canada come with a lot of fine print, and it's important to understand both the pros and cons before making a decision. That’s why we’re so focused on giving clear, honest advice and guiding you through every step - from your first questions to the final paperwork.
If you ever need more support or want to revisit your options in the future, we’re just a call or email away.
Thanks again,
Mich Sneddon, CPA, CA
happy camper
a very plesant experience the level of assistance was great the broker I delt with was super at explaining everything and guiding Me through the process very happy with everything
May 27, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Wayne
Thanks so much for your kind words! I’m really glad to hear you had a great experience and felt well-supported throughout the reverse mortgage process.
One of the most important parts of what we do is making sure everything is clearly explained so you can feel confident every step of the way.
Reverse mortgages can seem complex at first, but with the right guidance, they can be a powerful tool to access home equity without having to sell your home.
We're always here if you have more questions down the road—or if someone you know could use a second opinion.
Thanks,
Mich Sneddon, CPA, CA
Excellent information from Reverse Mortgage Pros
I had initially reached out to Bloom Finance (brokers), Equitable Bank and Home Equity Bank (the only two Canadian banks that provide reverse mortgages) directly.
However, I also reached out to Mich Sneddon from Reverse Mortgage Pros online and was very impressed with the swiftness of Bob Urbanovitch responding to me and the interactions we had.
Mich, your videos are excellent in clarifying a lot of the questions I had and were extremely informative.
I would highly recommend reaching out to Reverse Mortgage Pros and engaging them to explain this mortgage product and the difference in Canada versus the US.
In addition I would encourage you to engage them as brokers to get you the best deal from the very limited number of Canadian banks that provide this product to enable access to the equity in your home without having to sell and right size.
May 1, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Rajiv
Thank you so much for your generous and thoughtful feedback!
I’m glad the videos helped clarify your questions on reverse mortgages in Canada - it’s great to hear they’re making a real difference for people exploring this important financial option.
Bob is a fantastic part of our team, and I’m thrilled to know his responsiveness and guidance stood out during your experience.
We understand how confusing the reverse mortgage landscape can be, especially with only two providers in Canada, and we’re committed to offering clear, unbiased advice to help our clients make the best possible decision.
Your recommendation means a great deal to both of us. If there’s ever anything more we can do to support you, then let us know.
Thanks,
Mich
Bob Urbanvich went to bat for us very…
Bob Urbanvich went to bat for us very quick to answer calls emails. Very professional and patient. His nonsense approach made this journey less stressful
April 11, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Kathy
Thank you for taking the time to leave a review and for your kind words about Bob Urbanovich.
We’re so glad to hear he was able to support you with professionalism, patience, and a no-nonsense approach - it’s exactly the kind of experience we strive to deliver.
I understand that there were some challenges with the lender and that made the process more difficult than it should have been, and we truly appreciate your understanding that these issues were outside of our control.
If there’s ever anything more we can do to help in the future, we’re just a call or email away.
Thanks,
Mich
Bob Urbanovitch
Bob Urbanovitch was excellent to work with. He was quick to answer emails and kept on top of our questions. He sought answers when there were delays through not a fault of his own. We would highly recommend him as your reverse mortgage specialist.
March 12, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Len
Thank you so much for the great feedback! We’re thrilled to hear that working with Bob Urbanovitch was a positive experience and that he was responsive and proactive throughout the process. He truly takes pride in supporting clients every step of the way, even when things are outside his control.
We really appreciate your recommendation, and if there’s ever anything we can do to make your experience a full 5 stars next time, don’t hesitate to let us know!
Thanks,
Mich
Mich Sneddon provided me with a wealth…
Mich Sneddon provided me with a wealth of detail and answers during my search for help with the pros and cons of a reverse Mortgage. If you are looking for help with this subject I can unconditionally recommend contacting Mich. The knowledge is totally professional and in my situation the help and detail was beyond what I am sure is not readily available.
January 6, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Robert,
Thank you so much for your kind words and for taking the time to share your experience!
I truly appreciate your trust in me to guide you through the details of a reverse mortgage.
My goal is always to provide clarity and ensure that my clients feel fully informed when making important financial decisions.
If you ever have more questions or need any further assistance, don’t hesitate to reach out - I’m always happy to help!
Best regards,
Mich Sneddon
Reverse motgages
Hello Mich, I had a long talk with the wife, we decided against it. I can’t tell you how much help you have been! You’re #1 on the list, if we change our minds! Best Regards, Stan.
January 20, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Hi Stan
Thank you so much for your kind words! It was truly a pleasure speaking with you and assisting you through the process.
I completely understand your decision and appreciate the thought you’ve put into it. If you ever decide to revisit the idea, we’ll be here, ready to help in any way we can. Wishing you and your wife all the best!
Warm regards,
Mich Sneddon
Top marks!
I'm very pleased with the Fraction mortgage which Mich Sneddon and particularly Bob Urbanovich have pulled together for me. Bob was great to work with and delivered what I wanted.
January 20, 2025
Unprompted review
Reply from Reverse Mortgage Pros
Thank you for your review! We’re thrilled to hear that you’re pleased with your Fraction mortgage and the service Bob Urbanovich and I provided. Bob is a fantastic partner, and we’re so glad he was able to deliver exactly what you needed. If you have any further questions or need assistance in the future, don’t hesitate to reach out!
Best regards,
Mich Sneddon
I researched reverse mortgages
I researched reverse mortgages through Mich Sneddon who had Bob Urbanvitch get touch with me.
Bob was very professional in answering my questions & reviewing my situation with good guidance & direction.
December 19, 2024
Unprompted review
Reply from Reverse Mortgage Pros
Thank you for taking the time to leave a review! I’m so glad you found our guidance helpful and that Bob Urbanovich was able to provide the professionalism and insights you needed. Bob and I always strive to ensure our clients feel confident and well-informed. Please don’t hesitate to contact us if you have more questions or need additional assistance!
Sincerely,
Mich Sneddon
Reverse Mortgage
There is no question who I would rather deal with, Bob Urbanovitch. He has the patience and professionalism of a saint. Bob is also very timely getting back to you. Maybe a Christmas/New Year's thank you for him would be a raise Mich.
Joyce
December 20, 2024
Unprompted review
Reply from Reverse Mortgage Pros
Thank you for your wonderful feedback! We’re so lucky to have Bob Urbanovich on the team - his patience, professionalism, and dedication are second to none, and your kind words mean so much. If there’s anything more we can do for you, we’re just a phone call away.
Best regards,
Mich Sneddon
Bob was amazing
Bob was amazing, he explained the process in layman’s terms which made my decision to proceed easy.
Thankyou Bob for your patience .
I have recommended Bob to numerous friends who are considering the reverse mortgage option.
Again thankyou Bob for your professionalism.
September 2, 2024
Unprompted review
Reply from Reverse Mortgage Pros
Thanks for the kind words Kelly and glad to hear you had such a great experience with Bob.
I hope the reverse mortgage works out well for you and all the best.
Thanks,
Mich
Bob was endlessly patient and professional.
Bob was endlessly patient in dealing with two very elderly clients, answered our questions, pointed us in the right direction. All that professional efficiency plus a sense of humour! We will miss him now we have our mortgage and no longer need his expertise. Count ourselves lucky to have had Bob by our side.
September 17, 2024
Unprompted review
Reply from Reverse Mortgage Pros
I'm happy to hear you had such a great experience with Bob and glad we were able to help you with your reverse mortgage.
If you are missing his bad jokes, you can always shoot him an email any time :)
Thanks,
Mich
Well worth the effort
The service and response to questions was helpful and timely. The people ensured we understood the process at every step. I would recommend this process to anybody looking for alternatives to keep you in your home.
July 9, 2024
Unprompted review
Reply from Reverse Mortgage Pros
Thanks for your positive words and glad we were able to help you with your reverse mortgage.
Thanks,
Mich
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