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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the products for their gorgeous appearance, high quality, and beautiful designs, often highlighting the soft and cozy cotton fabrics. Many people appreciate the meticulous attention to detail in packaging, which frequently includes thoughtful touches like handwritten notes and free gifts, making the unboxing experience a joy. The service is also frequently described as excellent, with consumers noting the efficiency and ease of their overall experience, from website design to timely delivery. Reviewers are particularly impressed with the quick response times and the smooth user experience, with many mentioning fast delivery and helpful communication. The company's support for women in rural India is also a positive aspect that resonates with some customers.

What people talk about most

Product

Consumers consistently express satisfaction with the products, highlighting their beautiful designs, quality... See more

Quality

Customers consistently note positive experiences with quality, praising products for being well-made,... See more

Delivery service

Clients share positive opinions on delivery service. Many customers praise the speedy delivery, with items... See more

Order

Reviewers express satisfaction with the ordering process. Many customers highlight the ease of ordering,... See more

Service

People report positive experiences with service, often highlighting the excellent customer service and... See more

Based on these reviews

Rated 5 out of 5 stars

If I could give 10/5, I'd give Rooh that score. Quick, but most importantly, warm service. I accidentally entered an old address and the founder herself got back in touch to confirm that the issue w... See more

Rated 5 out of 5 stars

My daughter just received her block printed maxi skirt from Rooh and she loves it. Exactly as it looked in the picture and there was a very free scrunchy added to the really beautifully packed... See more

Company replied

Rated 5 out of 5 stars

I bought this beautiful dressing gown to match the nightie I'd bought last year. I love both of them. The dressing gown came beautifully packaged (no plastic, paper wrapping and packaging with a love... See more

Rated 5 out of 5 stars

Gorgeous clothing and homeware, ethically sourced and produced by artisans in India. I love the fabric of every item I’ve bought. The packaging is gorgeous too and always with a lovely note. Excellent... See more

Company replied


Company details

  1. Women's Clothing Store
  2. Bedding Store
  3. Fashion Accessories Store

Written by the company

A lifestyle store selling an exclusive collection of apparel, accessories, and home décor, handmade by artisans in India, Rooh brings to life India's rich cultural heritage through the vibrant colours and prints in its collection. We work directly with small suppliers to produce bespoke small batch products for our collection. Each product is unique and tells the story of the years of skill and expertise behind it.


Contact info

4.9

Excellent

TrustScore 5 out of 5

345 reviews

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How this company uses Trustpilot

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Rated 5 out of 5 stars

Beautiful products

Beautiful products - wash bag and skirt. And great customer service. This is the third order I’ve placed because the products are well made and distinctive

April 8, 2026
Unprompted review
Rated 5 out of 5 stars

Completely obsessed with my new Rooh…

Completely obsessed with my new Rooh nighties. I was looking for a more affordable brand than the one I usually bought, that did not skimp on quality. I was not disappointed. Beautiful prints, lovely cotton and pockets! They came beautifully wrapped as well. Delighted.

March 30, 2026
Unprompted review
Rated 5 out of 5 stars

Beautiful fine cotton Robe.

The robe arrived beautifully packaged in tissue paper, with a lovely card attached. I did have to open it and repack it, as I was sending it to my great niece. The cotton looked good quality and the colours were true, like those shown on the website. I would order from this company again.

March 9, 2026
Rated 5 out of 5 stars

Lovely washbag

Lovely washbag made of hand printed Indian cotton, in a pink and white colourway. It's so pretty, I love it, and I like knowing that I'm helping the communities in India who made it. Rooh is a small business run by Smriti, and it really has that personal feel - would wholeheartedly recommend.

February 28, 2026
Unprompted review
Rated 5 out of 5 stars

Stunning robe with colour and character

I absolutely love my robe from Rooh. The fabric feels soft and luxurious – and the florals and colours are bright and joyful. What I love most is that it feels both nostalgic and fresh at the same time. It reminds me of the gowns my aunties used to wear, full of colour and character, but elevated for the world of today.

I also loved the stunning packaging and personalised message too and the inspiring story behind the brand - it all makes a massive difference!

March 5, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent quality and customer service

Initially I had some delays through no fault of Rooh but it was held up at customs in Ireland. Smriti was so kind and responsive throughout the whole process going above and beyond sending me another item whilst I waited. My bag arrived and it is just gorgeous. The quality is fab but I’m most impressed with the customer service. Will be ordering from here again

February 21, 2026
Unprompted review
Rated 5 out of 5 stars

Thank you! You are a true credit to the value of small, ethical businesses.

My first order. The pyjamas (LAVENDER VINE LONG PJ SET) are beautiful - very subtle colours and seem really well made. The items were also beautifully wrapped -using sustainable materials and included a little card. The whole process was amazingly quick with good communication throughout. I also want to commend the way in which my earlier enquiry (before Christmas). about sizing etc and the possibility of stocking larger sizes was dealt with so kindly, thoroughly and promptly. Still got my fingers crossed for some future larger sizes for gifts for friends/family but I will be back in any case for me!! Thank you! You are a true credit to the value of small, ethical businesses.

January 27, 2026
Unprompted review
Rated 5 out of 5 stars

beautiful dressing gown

I bought this beautiful dressing gown to match the nightie I'd bought last year. I love both of them. The dressing gown came beautifully packaged (no plastic, paper wrapping and packaging with a lovely fabric ribbon tie), it was so nice to unwrap! The gown is really well made, generously sized for comfortable lounging, with pockets and the long length means it provides a bit more cover whether wearing as a sun cover (I will be taking this on holiday) and at home in cooler weather. Love the print too. Highly recommend buying a matching nightie and gown!

January 15, 2026
Unprompted review

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