Excellent rug. We saw it being used in a room setting at RedBrick Mill in Batley and knew immediately that it would work for us. Having looked at several, the price surprised us. We were half expe... See more
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Rug just arrived and we are thrilled with it . The online pictures were true to the product and excellent quality. I was struggling to find many large square rugs available, so this 250 x 250 was pe... See more
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Great website, easy to navigate, good choice. Was easy to order and deliver wasn't too long, however I'm not a fan of how to pack the rugs by folding them, rather than rolling them. I've ordered 2 r... See more
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We absolutely love the new rug! We searched a long time for a large kelim type rug that was colourful but not super bright. This one is perfect. It really lifts the room and pulls all the elements t... See more
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Company details
Written by the company
Rugvista — Helping People to a Home They Love. We founded Rugvista in 2005 with a clear mission and purpose: we help people to a home they love by making it simple and enjoyable for our customers to find the perfect rug. From the very beginning we have focused on offering high-quality rugs at fair prices while providing a seamless and convenient shopping experience. Today we are proud to be one of Europe’s leading online rug retailers serving customers across multiple countries. Our collection includes over 30,000 rugs ranging from traditional hand-knotted Oriental designs to modern machine-woven styles; each rug is carefully selected to ensure quality, durability and timeless design so our customers can feel confident in every purchase. We believe that shopping for a rug should be just as enjoyable as living with it: that is why we provide clear product information, detailed images and an intuitive online store. Reliable delivery across Europe, flexible return policies and friendly, responsive customer support make the shopping experience simple, safe and stress-free for every customer. Headquartered in Malmö, Sweden and operating across Europe, we combine Scandinavian design values with international craftsmanship and modern e-commerce solutions. Our team works every day to improve our services, expand our selection and inspire confident interior choices for every home. We are committed to building long-term relationships with our customers by providing high-quality products, excellent service and a shopping experience that is transparent, trustworthy and consistently enjoyable. At Rugvista we help our customers create spaces that feel personal, welcoming and beautiful—one rug at a time.
Contact info
Lodgatan 11, 21124, Malmö, Sweden
- +44 20 3808 9940
- info@rugvista.com
- rugvista.co.uk
4.6
Excellent
5K reviews
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Disappointing for the price
Disappointing for the price. The rug arrived folded up in a plastic bag and, unfortunately, looks more like an off-cut of carpet than a finished rug. The edges aren’t nicely finished and it’s also very slippery underfoot, so you’ll definitely need to add a non-slip backing. For the price paid, I expected much better quality.
August 4, 2026
Reply from Rugvista
Hi Lisa,
Thank you for taking the time to share your feedback.
We're sorry to hear that the rug did not meet your expectations. Some of our rugs are folded during transport due to carrier size restrictions, and while any fold marks should gradually disappear once the rug has been laid flat, we understand that this can be disappointing.
Regarding the edges, the finish varies depending on the rug's design and construction, and we regret that it wasn't what you expected. We also recommend using a non-slip underlay underneath the rug, as this not only helps prevent slipping but also protects both the rug and your flooring.
We appreciate your honest feedback, as it helps us continue improving both our products and our customers' experience.
Kind regards,
Rugvista Customer Service
Love our new hall rug.
August 3, 2026
Reply from Rugvista
Dear Fran T,
Thank you very much for taking the time to leave us a wonderful 5-star review.
We are delighted to hear that you love your new hall rug. Knowing that our rugs have found a place in our customers' homes is the greatest compliment we could receive.
Thank you for choosing Rugvista and for placing your trust in us. We hope your new rug brings you comfort and enjoyment for many years to come.
We look forward to welcoming you back again in the future.
Kind regards,
The Rugvista Customer Service Team
Beautiful and Cosy Rug, but Quality Control Could Be Better
The rug is genuinely beautiful, looks high quality, and overall I’m happy with what I received for the price I paid, which was about one thousand.
I had read several reviews from customers saying that the colour did not completely match the description, and I would agree with that. I purchased the ivory white version, but it definitely leans more towards beige than white. The lighting in the room also has a significant effect on how the colour appears, but overall I would describe it as beige rather than ivory white.
The main issue concerning me is the amount of wool the rug is shedding. I researched this and understand that some shedding is expected with a new wool rug. Another rug I purchased from a different brand behaved similarly. However, this one is shedding a considerable amount, which makes me worry that it may start to look thin or worn within a year.
The delivery was fine and the rug arrived on time, but the packaging could definitely be improved. It arrived folded, and the folds left some marks on the rug. Thankfully, they are not extremely noticeable, but rolling the rug instead would probably have prevented this.
I also think there should be a more thorough final inspection before products are sent to customers. My rug arrived with what appear to be pen or ink marks that are impossible to remove. They are small, and returning such a large rug to another country because of a few stains would not be practical, so unfortunately I will have to live with them. However, considering the price, the rug should have arrived in immaculate condition.
Overall, it is a very beautiful and comfortable rug with a Scandinavian style. It makes the living room look more modern and cosy, and I would still recommend it. It was a good purchase, but the company should pay closer attention to the packaging, final quality inspections, durability during cleaning and normal everyday use, and the care instructions provided to customers.
July 31, 2026
Reply from Rugvista
Hi,
Thank you very much for taking the time to leave such a detailed review.
We're delighted to hear that you love the look, comfort, and Scandinavian style of your rug, and that it has become a cosy addition to your living room.
At the same time, we're sorry to hear about the concerns you experienced regarding the colour, shedding, packaging, and the marks on the rug. We truly appreciate your feedback, as it helps us improve both our products and our service. Regarding the wool shedding, this is a natural characteristic of wool rugs, especially when they are new, and it will often become less noticeable over time with regular care.
If you have not already been in touch with our Customer Service team regarding the marks on the rug, please don't hesitate to contact us at info@rugvista.com. We'd be happy to review your case and see how we can assist you.
Thank you again for your valuable feedback and recommendation. We hope you enjoy your rug for many years to come.
Kind regards,
Rugvista Customer Service
Endless choice
Website has a wide selection to choose from. The ordering process is easy to use. Item was delivered on time and matched description.
July 16, 2026
Reply from Rugvista
Dear customer,
Thank you very much for your wonderful feedback!
We are delighted to hear that you enjoyed our wide selection of products and found the ordering process easy and convenient. We are also pleased to know that your item arrived on time and matched your expectations.
Thank you for choosing us, and we hope to welcome you back again soon!
Kind regards,
Rugvista Customer Service
I really like my new round bathroom mat. It is made from cotton, so it is nice to walk on it, easy to wash.
I really like my new round bathroom mat. It is made from cotton, so it is nice yo walk on, the colour is perfect, light blue, it fits the rest
July 29, 2026
Reply from Rugvista
Dear customer,
Thank you for your lovely review! We’re delighted that you’re happy with your new round bathroom mat and that its soft cotton texture and light blue colour fit your bathroom perfectly.
We hope you enjoy it for a long time!
Kind regards,
Rugvista Customer Service
Lovely quality and looks the same as…
Lovely quality and looks the same as the online listing.
July 29, 2026
Reply from Rugvista
Dear customer,
Thank you so much for your lovely review! We’re delighted to hear that you’re happy with the quality and that the product matches the online listing.
We hope you enjoy it for many years to come!
Kind regards,
Rugvista Customer Service
Easy to navigate website with helpful filters
Easy to navigate website with helpful filters. Picture colour was accurate. Quick free delivery. Exactly as described.
July 29, 2026
Reply from Rugvista
Dear customer,
Thank you! Great to hear your rug arrived well and that you're happy with it. We hope it's just right for your space!
Kind regards,
Rugvista Customer Service
Decent rug
Quick delivery. Decent, affordable rug, especially for the size. It's a little stretchy and thin, but with a rug pad it looks much more substantial and feels more comfortable. Do note that the rug is kind of itchy; it's not soft.
Handloom flat wool rug (Carpet IDCVD22414), in natural white. Reads more beige then white.
July 13, 2026
Reply from Rugvista
Dear customer,
Thank you for taking the time to share your detailed feedback. We are glad to hear that you are satisfied with the delivery and that the rug offers good value for its size.
We appreciate your comments regarding the texture, thickness, and colour perception, as they can be helpful for other customers when choosing the right rug. We hope that with the use of a rug pad, it will continue to provide comfort and enhance your space.
Thank you again for your feedback, and we hope to welcome you back in the future.
Kind regards,
Rugvista Customer Service
Reply from Rugvista
Dear customer,
Thank you! Great to hear your rug arrived well and that you're happy with it. We hope it's just right for your space!
Kind regards,
Rugvista Customer Service
Quality is not great
Quality is not great. The rug gives out so much fluff by simply walking on it on the first use and it's getting worse. For the price I paid this is unsatisfactory. I have another wool rug from another place, and this never happens to it and ive had it for over 3yrs.
July 26, 2026
Reply from Rugvista
Dear SF,
Thank you for taking the time to share your feedback with us.
First of all, we are very sorry to hear that your rug has not met your expectations. We completely understand your disappointment, especially when you compare it with another wool rug you have owned for several years. We appreciate you bringing this to our attention.
What you are experiencing is actually quite common with handwoven wool rugs, particularly during the first weeks of use. After the rug has been woven, a certain amount of excess wool fibres naturally remains trapped within the pile. Because the rug is packed shortly after production, these loose fibres are still present when you first begin using it. As the rug settles and lies flat in your home, these excess fibres gradually work their way out, which can result in shedding. While this can seem excessive at first, it is a normal characteristic of natural wool rugs and should reduce over time with regular use.
To help minimise the shedding, we recommend vacuuming the rug at the lowest suction setting and only in the direction of the pile, avoiding the back and forth passage. This helps remove the loose fibres gently without pulling additional fibres from the rug. In most cases, the shedding gradually decreases as the rug continues to settle.
That said, we completely understand that every customer's expectations are different. If you remain concerned or are not satisfied with the rug's performance, one of our Customer Service representatives will be happy to review your case further and assist you in finding the best possible solution.
Thank you once again for your valuable feedback. We truly appreciate it, and we hope to have the opportunity to improve your experience with Rugvista.
Kind regards,
Rugvista Customer Support Team
Reply from Rugvista
Dear Vania,
Thank you for your feedback.
We are sorry to hear that the your experience did not fully meet your expectations. We appreciate your comments and will take them into account as we continue to improve both our products and the customer experience.
If you have any questions or if there is anything we can help you with, we are always happy to help.
Best regards,
Rugvista Customer Service
Had to delay delivery due to a holiday…
Had to delay delivery due to a holiday and this was managed perfectly by FedEx! Impressive. Fabulous rug. Just as imagined and as per photo. Got a 15% discount. Very happy!
July 16, 2026
Reply from Rugvista
Dear customer,
Thank you! Great to hear your rug arrived well and that you're happy with it. We hope it's just right for your space!
Kind regards,
Rugvista Customer Service
Relatively quick delivery for me as an…
Relatively quick delivery for me as an Amazon Prime user.
The rug itself has settled in nicely and looks a treat -so much so that I am scanning the rest of my apartment to see if a new rug would improve the place anywhere else as it has my living room.
Highly recommended.
Tip: after unpacking give it a good spray with a fine tap water mist all over and put some heavy books down on the crease lines, it should sort itself out in no time.
July 1, 2026
Reply from Rugvista
Dear Nick,
Thank you for your wonderful review!
We're delighted to hear that your rug has settled in nicely and made such a positive difference to your living room. It's also great to know that your order arrived quickly and that you're already thinking about where your next Rugvista rug might go.
Thank you as well for sharing your helpful tip with other customers.
Kind regards,
Rugvista Customer Service
Reply from Rugvista
Dear Mrs. E.,
Thank you for your review!
We're delighted to hear that you were happy with the fast and easy ordering process and that you're pleased with the quality of your rug.
We hope you enjoy it for many years to come and look forward to welcoming you back again.
Kind regards,
Rugvista Customer Service
Reply from Rugvista
Dear customer,
We're so happy to hear that you're pleased with the quality of your rug and that it meets your expectations. We hope you enjoy it for many years to come!
Kind regards,
Rugvista Customer Service
The colour is not black
The colour is not black. Its a grey green. Too much effort to send back
July 14, 2026
Reply from Rugvista
Hi Jenette,
Thank you for your feedback. We're sorry to hear that the colour of the rug did not meet your expectations.
If you haven't already, please feel free to contact our Customer Service team. We'd be happy to assist you with the return process or answer any questions you may have.
Kind regards,
Rugvista Customer Service
Very impressed with first purchase!
Rug exactly as described, colours online are accurate, shipping was pretty fast and regular updates sent on progress of delivery. Probably paid more than I wanted to but really happy with the product and was a good buyer experience overall!
June 27, 2026
Reply from Rugvista
Dear customer,
Thank you for your detailed review!
We're delighted to hear that you’re happy with your rug, the accurate colours, and the delivery experience. We truly appreciate your feedback and hope you enjoy your purchase for many years to come!
Kind regards,
Rugvista Customer Service
Reply from Rugvista
Hi Ngonca,
Thank you for your feedback. We're sorry to hear that you weren't satisfied with your purchase.
If the rug wasn't the right fit for your space, we offer free returns within 30 days of delivery. If you have any questions or need assistance, our Customer Service team will be happy to help.
Kind regards,
Rugvista Customer Service
The rug was a little disappointing…
The rug was a little disappointing to be honest :(
Firstly it arrived folded up in a small bag, so when unfolded, it was creased an ruffled, so first impressions with my client were not good! It did flatten out to a degree, but still looks unshapely overall.
Secondly the rug was a smaller diameter than quoted on the website specification, 50mm smaller which whilst not much, did make a difference when in position and added to the disappointment.
The quality was okay, but perhaps not representative of value for the price paid.
Having said all of that, this rug was from Care & Fair, so a good cause to support.
Perhaps the tufted alternative would have looked and felt better, so consider that rug instead if purchasing.
July 7, 2026
Reply from Rugvista
Hi Andrew,
Thank you for taking the time to share your detailed feedback. We're sorry to hear that the rug did not fully meet your expectations.
Some of our rugs are shipped folded due to their size and shipping requirements. While any creases usually settle over time, we understand that this may not have made the best first impression.
We're also sorry to hear about your concerns regarding the rug's dimensions. If you haven't already done so, we'd encourage you to contact our Customer Service team with your order number so we can look into this for you.
We appreciate your balanced feedback and are pleased to hear that you value the work of Care & Fair.
Kind regards,
Rugvista Customer Service
Easy and quick to order.
July 21, 2026
Reply from Rugvista
Dear Stephanie,
Thank you for your review! We're really pleased to hear that it was easy and quick to order via our online shop.
We hope you enjoy your new rug for a long time to come.
Kind regards,
Rugvista Customer Service
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