Exactly what I wanted
Heading home from a road trip, I thought it’d be perfect if someone made a window pillow for dogs. Was thrilled to find these when I got home and ordered right away. Couldn’t be happier with it so far
May 27, 2026
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Company details
Written by the company
SafetyFurst is a premium pet adventure gear brand built for dogs who live life on the go. Founded by Andrew Laske and inspired by Benji — a 10-year-old Bernedoodle who loves riding with his chin out the window — SafetyFurst was created to support the moments that matter most. Our flagship product, the Whiffie Cushion™, is a patented car window chin rest that gives your dog a comfortable place to rest their chin while enjoying the ride. Crafted from XL EXTRALIGHT® foam — the same ultra-premium material trusted by Adidas and Prada — and manufactured in Canada, the Whiffie Cushion is built to the highest standards of quality and craftsmanship. Since launching in October 2025, SafetyFurst has shipped to 25+ countries, earned 100% five-star reviews on our website, and maintains a 1.5% return rate. Our story has resonated with dog lovers around the world — our social media content has accumulated over 200 million views since launch — all with zero paid advertising. We believe your dog deserves gear as adventurous as they are. SafetyFurst exists so your dog can keep doing what they love — in comfort and style.
Contact info
United States
- safetyfurst.co
3.7
Average
3 reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 100% of negative reviews
Typically takes over 1 month to reply
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
People also looked at
Astro LOVES his Whiffie Cusion
SafetyFurst gifted us the Whiffie Cushion — and honestly, the timing couldn't have been better. We drive a car with back windows that only come down halfway, which meant every drive Astro had two options: rest his chin on window ledge, or climb up front into someone's lap. He always chose the lap. We loved it. Our legs did not.
The Whiffie Cushion solved it completely. The foam quality is immediately noticeable — soft, supportive, and it stays put on the window without any fuss. Astro took to it within a few rides and now it's a permanently in our car. No more negotiating with Astro about personal space lol
🐾 Astro approved.
May 31, 2026
They added an 80% shipping charge after I had paid by ApplePay
I paid by ApplePay for £44.44 and they then added £36..99 in delivery charges without the option to change my mind.
November 2, 2025
Unprompted review
Reply from Safetyfurst
Hi Lawrence — thank you for sharing your experience. We want to clarify what happened here, as we believe there may have been some confusion at checkout.
Our shipping costs and taxes are fully itemized and displayed before any payment is confirmed — including through Apple Pay. Your order included DHL Express International shipping (2–3 business days, duties prepaid), meaning there were no surprise charges upon delivery.
We'd genuinely love to make this right. Please reach out to us directly at info@safetyfurst.co and we'll take care of you.
— Andrew, Founder of SafetyFurst
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.
Learn more about other kinds of reviews.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.