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Review summary

Based on reviews, created with AI

Most reviewers were unhappy with their experience overall. Many people were dissatisfied with the subscription model, finding that free trials often led to unexpected charges and that additional functionalities were hidden behind further paywalls. Customers frequently reported issues with payments, including billing discrepancies and difficulty understanding the billing process. The cancellation process was a major source of frustration, with many describing it as complex and unclear, often requiring multiple steps and email confirmations that were not clearly communicated. Reviewers also found the customer service to be unhelpful and unresponsive, particularly when attempting to resolve billing disputes or secure refunds, which were often denied even for unused services. However, some people also felt that the customer support was quick to respond and effective.

What people talk about most

Subscription

Customers express significant dissatisfaction with the subscription process, particularly regarding free... See more

Payment

Reviewers highlight negative aspects of payment. Many customers express extreme disappointment with predatory... See more

Cancellation

Clients share negative opinions on cancellation, with many reviewers expressing frustration and... See more

Customer service

Consumers express significant dissatisfaction with customer service, often describing it as "abysmal" and... See more

Refund

Reviewers express significant dissatisfaction with the refund process. Many customers report that their... See more

Based on these reviews

Rated 2 out of 5 stars

Ridiculously expensive. Tried the trial middle tier and still half of the functionality had further paywalls. Can't be bothered dealing with such a money grabbing model. Cancelled immediately and will... See more

Rated 2 out of 5 stars

The customer service since 2021 has been a dumpster fire. The cancellation process is terrible. I filled out the form on Feb 25, 2026 to avoid the renewal charges. I didn’t get a confirmation so I... See more

Company replied

Rated 1 out of 5 stars

Don't waste your money. This company has gone downhill so bad it should be studied. It's usefullness has dropped while they raise the price and enact greedy policies (like their refund policy). They a... See more


Company details

  1. Internet Marketing Service

Written by the company

Semrush (NYSE: SEMR) is the leading brand visibility platform, empowering marketers to command their online presence and create measurable impact. Built on the industry’s most expansive proprietary dataset, Semrush delivers AI-driven insights across SEO, Agentic Search Optimization, content marketing, paid media, and social strategy. Used by over 28 million users globally – from scaling startups to the Fortune 500 – Semrush provides the competitive intelligence needed to win visibility in an evolving digital landscape. The company is headquartered in Boston, MA with a global presence across North America, Europe and Asia.


Contact info

1.9

Poor

TrustScore 2 out of 5

1K reviews

5-star
4-star
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1-star

Replied to 75% of negative reviews

Typically replies within 24 hours

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

I accidentally subscribed to a monthly…

I accidentally subscribed to a monthly plan and realized it wasn't the right fit for my needs. I contacted support immediately, but they refused a refund, citing their rigid policy that only annual plans get a money-back guarantee. I haven't even used the service since the charge. I know of other users who received a refund in similar situations, so the lack of flexibility here is very disappointing. As a first-time user, I expected more customer-centric behavior. Order ID: 5509436

February 1, 2026
Unprompted review
Rated 1 out of 5 stars

SEMRUSH NOT WORTH IT. TAKE A PASS.

BUYER BEWARE: I have used Semrush for years. The data is no longer accurate and the price continues to rise. Not sure what happened. I tried to cancel and they send you an email that ends up in spam or better yet I would click on the link when you find the email in your spam folder and it says "link no longer valid" even though it is less than 24 hours old and you can't cancel. I hate software that make it hard for you to cancel. If they were confident in their software, then they wouldn't make it so hard. There are better software solutions out there that are more accurate and less expensive. Don't try Semrush.

February 1, 2026
Unprompted review
Rated 1 out of 5 stars

Not worth the hype

Not worth the hype. Appalling service! I couldn't get support and they seemed disinterested in helping but happy to take my money. Instead sent me generic responses.
AVOID AT ALL COSTS!!!

January 26, 2026
Unprompted review
Semrush logo

Reply from Semrush

Hi Honor, we're sorry to hear about your experience. To help us look into this further, we’ve requested some additional information from you via Trustpilot.

Rated 1 out of 5 stars

Disappointed by Semrush.

Disappointed by Semrush.
No consideration of client relationship after years of subscription.

January 29, 2026
Unprompted review
Semrush logo

Reply from Semrush

Hi there, we're sorry to hear this and happy to see what we can do to help make things right. Can you please follow up with us and share more details so that we can look into the situation further?

Rated 1 out of 5 stars

I regret ever trying Semrush

I regret ever trying Semrush. It’s not user friendly, and as a small business owner, I had an assistant help me with it for awhile. When I lost my assistant I cancelled my subscription, then I resubscribed hoping I could use it myself. I realized after 2 days it was more than what I could understand and requested a refund until I can hire another assistant to help me. Their customer service was terrible and they wouldn’t consider my request. They lost themselves a customer and got another bad review. Nice job Semrush.

January 29, 2026
Unprompted review
Rated 1 out of 5 stars

Tried refunding for the monthly…

Tried refunding for the monthly subscription of $199 which I didn't plan to use right after the charge appeared on my card. And this is outside their refund policy. What a joke

January 27, 2026
Unprompted review
Rated 1 out of 5 stars

Might be the biggest scam company there…

Might be the biggest scam company there is, got a free trial and after 5 times of trying to charge my card(while it was declining) it finally came through and now they WON’T give a refund, but the biggest problem is that their support team is HORRIBLE. If i could I would sue them, unfortunately they made this terrible and stupid refund policy so they can steal your money legaly.

January 27, 2026
Unprompted review
Rated 4 out of 5 stars

Semrush is a very valuable tool

Semrush is a very valuable tool! I use it for all things SEO and research. I docked one star because of the hefty price tag. There are often features I would like to use but they require different add-ons for more money.

January 26, 2026
Rated 1 out of 5 stars

Predatory Billing: €232 stolen for a 50-minute delay (Zero Usage)

Avoid this company. I was charged €232 for an annual plan I did not want.

I experienced technical issues with their cancellation process during the trial.

I contacted support manually less than 1 hour after the charge occurred

I have ZERO USAGE on the account (logs prove I never used the tool).

Despite this, their support refused the refund, claiming I was 'too late' by 54 minutes. They are keeping €232 for a service I never touched and tried to cancel immediately. This is not business, this is theft.

I have been forced to file a Chargeback with my bank to get my money back.

January 26, 2026
Unprompted review
Rated 1 out of 5 stars

Incorrectly Billed

Incorrectly Billed

Cancelled my subscription and was still billed the next month - blackhat business practices throughout, would not recommend

January 25, 2026
Unprompted review
Semrush logo

Reply from Semrush

Hi Ryan, we apologize for the inconvenience this has caused, and are happy to help if you still need to cancel your account. Once you submit the cancellation request, you will receive an email with a link to confirm cancellation. Once confirmed, your account will be canceled, and you should not be charged anymore. If you followed these steps and were charged in error, please reach out to our support team so that we can look into this further.

Rated 1 out of 5 stars

Stay away: misleading charges and zero ethics

Stay away: misleading charges and zero ethics

I’m an advanced user with over 20 years of experience using online and subscription-based software. I manage complex tools daily and I’m not someone who struggles with digital platforms.

I was charged for a paid add-on that I am convinced I never consciously activated.
No clear warning, no confirmation email — the only notification was the charge itself.

Customer support’s response was essentially: you must have clicked something, you don’t remember, pay and move on. No investigation, no fairness, no accountability.

If this can happen to an experienced user, it can happen to anyone.

Making money this way — relying on ambiguous activation flows and hiding behind rigid policies — is ethically deplorable. Regardless of how good the product might be, no one should subscribe to a company that behaves like this.

I will continue to publicly report this experience until the disputed charge — for a service I never knowingly activated — is properly addressed.

January 15, 2026
Unprompted review
Rated 1 out of 5 stars

it's a scam

I clicked on the box add new users and, without anyone telling me, I was charged with a ridiculous amount of money. The company figured out after a while, and now we want our 1600 dollars back. No answer was received from the customer support.

January 22, 2026
Unprompted review
Rated 1 out of 5 stars

Don't waste your money

Don't waste your money. This company has gone downhill so bad it should be studied. It's usefullness has dropped while they raise the price and enact greedy policies (like their refund policy). They are not even staying competitive with new and upcoming tools. They have experienced full enshittification.

January 21, 2026
Unprompted review
Rated 1 out of 5 stars

I've been shocked at how misleading…

I've been shocked at how misleading their pricing is. You click a button thinking you're revealing data that you paid for, and it charges you another couple hundred to thousands without clarity, consent, or approval. They also don't make monthly vs annual charges clear at all, so you think you're spending $1000 on something that's an annual charge but (surprise!) it's monthly! They also basically DON'T issue refunds, for anything. They just take your credit card and every time you click anything in the platform you're charged again! I'm so shocked they haven't been sued for how bad this is. I can't have my credit card on this platform, at all. They're scammers.

January 21, 2026
Unprompted review
Rated 1 out of 5 stars

They operate a terrible subscription…

They operate a terrible subscription model - which is very hard to cancel. We tried to cancel it in April of last year, clicked through looked like it was confirmed (its bloody hard to find the right buttons to click), BUT we needed EXTRA confirmation on email in writing to confirm the cancellation - continued to bill us for a whole year... spotted it on the card went back to them, won't refund.... Illegal practice of subscriptions - law coming against this sort of rubbish

January 21, 2026
Unprompted review
Rated 1 out of 5 stars

They charge very easily, without you having time to react

I tried to cancel my free trial on the day I would be charged but it was already too late and got charged 260€...... No refund possible even tough I used it once.
Then I followed a live Semrush training session because I wanted to make the most of my monthly subscription as I couldn't get a refund. I imported a key word list as the guy was showing us. I had more key words on this list than what my current plan was offering so they immediately charged me almost 60€. I couldn't do anything. I wanted to delete the keywords I didn't need but the page was blocked, they were already processing the payment. To possibility to cancel. I quit the page hoping it won't charge me but it did. It really happened in 2 seconds. You don't get redirected to a payment page, they directly charge you......

January 20, 2026
Unprompted review
Rated 1 out of 5 stars

Cancellation SCAM

I tried to activate a trial package to test a feature. It did NOT work, or at least it said, it din't work as I had used a trial package some years ago. Can't have two trials apparently. As I tried to test a feature I signed up with another (new) account and activated the trial package. Didn't find what I was lookking for, so immediately canceld my subscription. 7 days later I get an e-mail saying, my subscription was renewed. First I didn't even understand what was happening, I sent them a screenshot with their confirmation mail of my trial package. Then I found out, that the initial trial with my first account was indeed active, contrary to what the account had said before. I wrote to their contact page immediately to cancel my package and I belief that I even cancelled it again and went through the process. A month later I received another billing to my card. Tried to explain my case to customer service, no help, not admittance, that activation of a trial account isn't even possible if you had done so before. My ticket where I wrote to customer support also got lost. SAVE a screenshot when you contact them, you won't receive a ticket number or anything

October 11, 2025
Unprompted review
Rated 1 out of 5 stars

it's more than just cancellation issues

everyone focuses on how hard it is to cancel... and they're right! but there is far more to dislike about the platform. let's start with inaccurate data, most of the reports, and tracking information that they give is wrong. Not sure where they get their information from bu when i first started the subscription they were actually showing information from an old version of the website. once tht issue was clear, i kept getting inacrruate reports about keyword standing etc. I have many positio 1-10 keywords and absolutely none of them showed up. I decided to keep the product longer than i should of in hopes that i could show the metrics to my clients but the metrics were useless. let's not just focus on the riducolous cancelation policy that screams that that don't give a sh*t what you want, let's look at the whole piece of sh*t pproduct.

January 17, 2026
Unprompted review

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