Sewing Machines DirectReviews 

20,926
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 747 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the swift delivery service, often receiving their orders the very next day, even for ex-display items that arrive looking brand new and well-packaged. People are delighted with the products, noting their excellent condition, competitive pricing, and the overall quality of the machines. The service is frequently described as outstanding, with many appreciating the helpful and polite staff who provide honest feedback and quick responses. However, some customers also noted issues with faulty machines upon arrival, which required repair or replacement. A few other people also felt that the postage for small items was a little expensive, and some received machines that appeared to have been opened or used, despite expecting a new product.

What people talk about most

Delivery service

People report positive experiences with delivery service, frequently praising its speed and efficiency, with... See more

Product

Customers had positive experiences with product, often praising the quality and value for money, with many... See more

Service

Users describe positive interactions with service, frequently highlighting its speed and efficiency. Many... See more

Order

Consumers find order to be a positive experience, with many reviewers highlighting the ease of ordering... See more

Price

Reviewers highlight positive aspects of price, with many finding products at competitive or great prices,... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day. Despite being ex display, the sewing machine looks brand new. No scratches, mark... See more

Rated 5 out of 5 stars

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful... See more

Rated 5 out of 5 stars

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure se... See more

Rated 5 out of 5 stars

My order was dealt with very quickly and delivered in no time at all, very pleased with the service. The book doesn't really show you how to use the needle threader, I went on Utube where you can see... See more


Company details

  1. Sewing Machine Store
  2. Appliance Store
  3. Electronics Store
  4. Hobby Store
  5. Sewing Machine Repair Service
  6. Sewing Shop

Information provided by various external sources

Sewing Machines Direct (SMD) is a family-run business that has supplied sewing machines and associated products since 1960. We specialise in supplying sewing machines, overlockers, embellishers, embroidery machines, sewing/embroidery machines, steam presses, roller presses and various sewing accessories. We are aware that in today's increasingly competitive environment, it is important that we continue to focus our efforts in maintaining the first class customer service that we try to provide. Feedback lets us know what we are doing well and also what we can do better. Receiving feedback from customers and also by the amount of repeat and recommended business we receive, we feel that we are going some way to achieving our goals and that our efforts are being recognised and appreciated.

First class customer service is our number 1 priority.

Written by the company


Contact info

4.9

Excellent

TrustScore 5 out of 5

21K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 2 weeks

How this company uses Trustpilot

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4.9

All reviews

(20,926)

688 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent Customer Service

Contacted this company after searching online as was looking for an overlocker. Service gent was very helpful is describing options/pros/cons and sending me links to look up the model. No pressure selling which was perfect. Price matched one I had seen elsewhere (only a few £ but they didn't have to). Super prompt delivery and great comms. Will definitely come back here to look for any other items for my craft room! This is what good customer service looks like :-)

June 19, 2026
Rated 5 out of 5 stars

Instant despatch

Instant despatch. Came next day. All new in the box so exactly what was required including the extra bobbins ordered.

June 19, 2026
Rated 5 out of 5 stars

Fantastic service.

I ordered a machine late on a Wednesday afternoon, got confirmation and it was delivered the very next morning - amazing service and a cheaper price than elsewhere

June 17, 2026
Rated 1 out of 5 stars

I never come across such an…

I never come across such an unprofessional service .. I lost my 100 pds for nothing . My machine even got worst and now unrepairable ..
I have to buy new machine but this time I bought brother make not Singer ‘. (I send invoice for this purchase across to manager . Stephen) . I have not received any compensation for that . If you want I will again send you the video of my machine , it’s tearing all fabric while sewing.
I have send 2 times for service repair both time got disappointed. I can’t do this business anymore (To and Fro)
My wife suffering from anxiety and got more worst due to my this machine damaged .
Very very bad!

June 14, 2026
Sewing Machines Direct logo

Reply from Sewing Machines Direct

Hello there,

I`m sorry to hear that you have been having these issues but there seems to be some confusion. I`m afraid you have posted your review for Sewing Machines Direct and not for the company you have been dealing with regarding the Singer machine.
We are the company that supplied the Brother machine. We don`t supply Singer branded machines and we don`t have a manager called Stephen.
Can you please check and amend or remove your review accordingly.

Thank you.

Kind regards,
Russell Forrester,
Director

Rated 5 out of 5 stars

Five stars

Five stars! Ordered a display stock Husqvarna sewing machine at a fantastic price and it was delivered the next day.
Despite being ex display, the sewing machine looks brand new. No scratches, marks and it came with all the original packaging which also looked brand new

Couldn't be happier with my purchase

June 14, 2026
Rated 5 out of 5 stars

Great customer service

Russell was helpful and polite when I ordered my new machine, service was quick and would definitely use again. I had some pilot errors with the machine and Russell put me on to a technician who was again extremely helpful and solved all my issues with a simple video! Great customer service thank you!

May 22, 2026
Rated 5 out of 5 stars

Really impressed.

Super quick delivery. There was a single foot missing and they sent it on separately really quickly. The mark of how good a business is has to be how they manage issues. And Sewing machines direct managed them well. The machine itself (which is a former display model) is working really well - any issues are generally ones I've caused like putting the wrong foot on with a type of stitch. But I'm really pleased with the price and the performance.

May 22, 2026
Rated 5 out of 5 stars

Fantastic and above all honest

Fantastic and above all honest. I can't recommend this company more highly..special shout out to Russell who gave honest feed back on a sewing machine I was interested in and was extremely helpful and answered all my questions.
I phoned a few companies and this one stood out for honesty and a great deal if I wanted the machine.
I wasn't pushed or hassled to buy.
Delivery was super quick , definitely will go to sewing machines direct again.

June 12, 2026

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